CATCHMENT ANALYSIS

INFINITY – MALAD AREA

Overview of the Area

Area comprises of RESIDENTIAL, COMMERCIAL as well as INDUSTRIAL area.

Residential area mostly owned by Raheja`s.

Infinity 2 Mall Residential AreaCommercial Area Industrial Area

Residential Area

Palm Court (5 mins away from Infinity 2) Palm Spring ( 5 mins away) Interface Heights ( 10 mins away ) Evershine Nagar ( 20 mins away ) Raj kumar Apartment (20 mins away) China Link ( Opp Infinity 2) Vallabh Anand ( Behind China link) Mindspace ( 20 mins away )

Palm Court Nearly 375

households Major communities:

Punjabi and Gujarati

80% of residents own cars

Palm Spring Nearly 300

households Major communities:

Punjabi and Gujarati

80% of residents own cars

Interface Heights Approx. 105

households Mostly occupied by

bachelors working in BPO`s

Evershine Nagar

Fully residential area

Nearly 2000 Households

Major communities: Catholics and Punjabis

Profile : Middle class and upper middle class

Service population is more than 70 %

Commercial area

Palm Court & Palm Spring both have one commercial building.

Mindspace Hypercity Evershine Mall Inorbit Mall

Industrial area

Opposite to upcoming infinity mall. Comprises of small scale

manufacturing industries like Plastics, Nail paints, Bangles etc.

Behind infinity mall- IJMIMA (Imitation jewellery manufacturing)

Mid Chowki

Residential Area

Mid Chowki

Area – Girdhar park / Evershine NagarLocality – Guj / MarwadsIncome – High End ClassHouseholds – 4000 – 6000

Area – Charkop Sector 1- 7Locality – Mostly GujIncome – Higher ClassHouseholds – 8000 – 9000

Area – Jankalyan NagarLocality – Mix LocalityIncome – High End ClassHouseholds – 3000 – 4000

Evershine Nagar

Girdhar Park

Jankalyan Nagar

Charkop sector 1 - 7

Residential Area

Mid Chowki

Orlem Church

Area – Dominic Colony Locality – CatholicsIncome – middle / upper ClassHouseholds – 10000 – 12000Famous Hangout – Uncles kitchen

Hangout Places near Mid Chowki Landmark Hotels Greens Flag (2 Branches) Spark Sabkuch Resto Bikaji Sudama Resto Jugheads Dorothy’s Aaron’s Martin’s JB Dynasty Fizzy Soda

Hangout Places near Infinity Mall Dum Lagake Morroko Spark Rasoi Jalebi Chowk Yoko’s Sizzlers Bikaji Food Juxon Macchan Ontoes Little Italy Beach Shack Pateela Kobe Sizzlers Simmer Lounge Jugheads Northern Tadka Dominos Unplugged

Others

Goregaon sports club Proposed Bus Depot besides Infinity

2. Banks in vicinity: HDFC, Kotak

Mahindra, Axis, SBI. Automobile showrooms like TOYOTA,

HONDA etc.

Malls In The Vicinity

INORBIT MALL EVERSHINE MALL HYPERCITY

Infinity 2 Mall Inorbit & Hypercity MallEvershine Mall

COMPETITORS ANALYSIS INORBIT mall within ONE km distance. High competition due to presence of

established brands in this mall. Shopper's Stop, Lifestyle, and many

other brand outlets like AND, BIBA etc. are present.

Infinity 1 has Westside so possibility of Westside coming up in Infinity 2 is higher.

INORBIT MALL

Major brands:

FAME Shopper`s Stop Lifestyle Provogue Ucb Pizza Hut

EVERSHINE MALL

Major brands:

Mc Donalds Food Bazaar

HYPERCITY MALL Mostly grocery

shops.

Infinity

Pole Branding Hoardings

Outdoor Branding Options

Outdoor Branding Options (Contd..)

Infinity

Inorbit

Pole Branding Hoardings

FUTURE PROSPECTS

Many mushrooming residential buildings in Mindspace.

Shopping centre “Shyam Mall” coming up opposite Infinity 2. (7flrs*2wings*6galas)

Bus depot to come up besides Infinity within 8 months approx.

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