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7/23/2019 Casos de Estudio - Redes Sociales (2012)
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Fbdxsd/ 5965
7/23/2019 Casos de Estudio - Redes Sociales (2012)
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Odx Nluhfcdx xdk Hdkzluxfhgdklx
Lo Nfkgjglxsd Ho|lsufgk fxlb|uf v|l odx Nluhfcdx xdk Hdkzluxfhgdklx+ Ofx Hdkzluxfhgdklx
xdk odx yudc|hsdx v|l odx k|lzdx nluhfcdx djulhlk ylunfklkslnlksl f sufzx cl
Gkslukls -zgxgsf ng ylujgo/ulzgxf ng sgnlogkl/nguf ng k|lzf ybgkf rle'+
Lo hduydufsl nlxxfbgkb lx fe|uugcd+ Lo |x|fugd cl ulclx xdhgfolx lxs dh|yfcd lk dsufx
hdkzluxfhgdklx w kd sglkl sglnyd yfuf lxh|hmfu f v|glklx xdod e|xhfk zlkcluol |kyudc|hsd+ Xgk lnefubd/ ofx lnyulxfx SGLKLK V\L yfusghgyfu+ Lo Xgolkhgd lx Jfsfo+
Yfuf lksufu lk lxsfx hdkzluxfhgdklx/ lx yugnducgfo xlu f|sksghdx+ Lk lo hfxd cl ofx
lnyulxfx lxd xl sufc|hl lk uljolafu of gclksgcfc clo klbdhgd+ Odx |x|fugdx lxsk lk
hfyfhgcfc cl cgxsgkb|gu xg of hdnyff lx sufxyfulksl/ fyfxgdkfcf d xg ydu lo hdksufugd xod
sglkl |k ylujgo lk Ulclx Xdhgfolx yduv|l |k cgulhsgzd fx od v|gxd+
Lk Ulclx Xdhgfolx/ ofx lnyulxfx clelk slklu x| yudygf zdq w mfeofu hdnd yluxdkfx ulfolx+
7/23/2019 Casos de Estudio - Redes Sociales (2012)
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Srgssluzgool Of hdkzluxfhgdklx lxsk fm
Ofx Ulclx Xdhgfolx blklufk hdkzluxfhgdklx v|l x|hlclk xgk gnydusfu v|l of lnyulxf lxs
d kd lxs yulxlksl+ Lx yulhgxd lksdkhlx ulhducfu of jufxl1 Od v|l kd xl hdn|kghf kd
l}gxsl+
Mfw |k slnf j|kcfnlksfo1 xg of hdnyff fsufzglxf |kf cloghfcf xgs|fhgk cl hugxgx lx n|w
yudefeol v|l xsf xl cgj|kcf lk Ulclx Xdhgfolx+ Of lnyulxf v|l yfusghgyf lk UlclxXdhgfolx sglkl of ydxgegogcfc cl yudslblu x| hulcgegogcfc w jdusfolhlu x| uly|sfhgk f
cgjlulkhgf cl fv|loof v|l kd yfusghgyf+
Xmlo Gxuflo/ f|sdu cl Srgssluzgool/ lk|nluf fob|kdx elkljghgdx gkmlulkslx f of yfusghgyfhgk
cl lnyulxfx lk Ulclx Xdhgfolx1 cgj|xgk cl gkjdunfhgk hduydufsgzf/ hluhfkf hdk odx
hdkx|ngcdulx/ hdkxsu|hhgk cl |kf hdn|kgcfc/ jfhgogcfc lk of fslkhgk fo hoglksl/ jdnlksdcl cgxh|xgdklx/ xlb|gnglksd cl of hdnylslkhgf w hdkhglkhgf cl ofx yluhlyhgdklx v|l
blkluf of lnyulxf+
7/23/2019 Casos de Estudio - Redes Sociales (2012)
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Srgssluzgool Of hdkzluxfhgdklx lxsk fm
Gxuflo ulhdnglkcf |sgogqfu ylujgolx hduydufsgzdx -d ydu nfuhf' lk zlq cl ylujgolx yluxdkfolx
ydu sulx ufqdklx yugkhgyfolx1
6. F|sdugcfc1 \kf nfuhf/ ydu lalnyod YlyxgHd/ sglkl nx hulcgegogcfc lk of dygkgk
yeoghf v|l Nfuf Yulq+ Fo |xfu of nfuhf/ loof mfeof ydu sdcf of hdnyff w kd
gkcgzgc|fonlksl+
5. Ogngslx1 Lo |xd cl |kf h|lksf gkxsgs|hgdkfo ylungsl v|l ofx yluxdkfx lkhfubfcfx y|lclk
|sgogqfu ogeulnlksl x|x h|lksfx w l}yulxfu dygkgdklx xgk hdnyudnlslu f of nfuhf+
8. Hdksgk|gcfc1 Xg of yluxdkf lkhfubfcf cl nfklafu ofx h|lksfx gkxsgs|hgdkfolx fefkcdkf
of hdnyff kd xl fjlhsf of hdksgk|gcfc cl of h|lksf+
7/23/2019 Casos de Estudio - Redes Sociales (2012)
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Hfxdx cl Lxs|cgd Efhdk Xfos
Efhdk Xfos1 A|xsgk Lxhm w Cfzl Olj`dr gclfudk |k ydozd hdk xfedu f sdhgklsf yfuf
hdkcgnlksfu odx fognlksdx+ Of hofzl cl x| }gsd lxs|zd lk of hulfhgk cl |k ylujgo lk
NwXyfhl clcghfcd fo yudc|hsd+ Odx azlklx |sgogqfudk mluufnglksfx cl ndkgsduld lk
Ulclx Xdhgfolx yfuf e|xhfu nlkhgdklx f of yfofeuf sdhgklsf+
Lxhm w Olj`dr hdksfhsfudk f ofx yluxdkfx v|l nlkhgdkfudk of yfofeuf sdhgklsf lk x|xylujgolx yfuf xdkclfu x| gkslux ydu lo hdkcgnlksd+ Lk ydhdx cfx lnylqfudk f ulhgegu
duclklx cl hdnyuf f ylxfu cl v|l fk kd slkfk lo yudc|hsd&
Efhdk Xfos zlkcg :99+999 edsloofx cl fylkfx 6= nlxlx+ Mdw of lnyulxf sglkl nx cl 69
zfugfkslx clo hdkcgnlksd dugbgkfo w xl zlkcl lk ulsfgolux hdnd Rfonfus/ Y|eog}/ @udblu w
Fnfqdk+
http://www.baconsalt.com/http://www.baconsalt.com/http://www.baconsalt.com/http://www.baconsalt.com/7/23/2019 Casos de Estudio - Redes Sociales (2012)
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Hfxdx cl Lxs|cgd Fnlughfk Fguogklx
Fnlughfk Fguogklx1 Lk feugo cl 599= w c|ufksl 3 cfx/ Fnlughfk Fguogklx cleg hfkhlofu
8+999 z|lodx sufx |kf yudmgeghgk gny|lxsf ydu of Fcngkgxsufhgk Jlclufo cl Fzgfhgk cl
LL\\ clegcd f luudulx cl nfkslkgnglksd lk ofx fludkfzlx+ Of lxsufslbgf cl nfklad cl
hugxgx cl F*F xl efx lk ndkgsdulfu odx nlcgdx w lzgsfu gkngxh|guxl lk of hdkzluxfhgk
cl odx |x|fugdx+
Lo ulx|osfcd j|l x|nfnlksl klbfsgzd+ Ofx f|sdugcfclx cl F*F dysfudk ydu kd |sgogqfu ofx
mluufnglksfx cl ndkgsduld v|l ylungslk xfelu v| xl lxs cghglkcd cl of nfuhf+
Clhgcgludk gbkdufu of hdkzluxfhgk w x|jugu odx cfdx uly|sfhgdkfolx clugzfcdx cl lood+
http://www.socialnomics.net/2012/05/23/fly-the-friendly-skies-unless-you-have-kids-united/http://www.socialnomics.net/2012/05/23/fly-the-friendly-skies-unless-you-have-kids-united/http://www.socialnomics.net/2012/05/23/fly-the-friendly-skies-unless-you-have-kids-united/http://www.socialnomics.net/2012/05/23/fly-the-friendly-skies-unless-you-have-kids-united/7/23/2019 Casos de Estudio - Redes Sociales (2012)
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Hfxdx cl Lxs|cgd HdnHfxs
HdnHfxs1 Of lnyulxf |sgogq ofx mluufnglksfx cl ndkgsduld yfuf nladufu of uly|sfhgk
cl x| clyfusfnlksd cl Fslkhgk fo Hoglksl+ Of dubfkgqfhgk clxgbk f |kf yluxdkf
lkhfubfcf cl ndkgsdulfu w ulxydkclu ofx nlkhgdklx f of yfofeuf Hdnhfxs lk Ulclx
Xdhgfolx+
H|fkcd |k jfndxd ylugdcgxsf cl of j|lksl slhkdobghf |sgogq Srgsslu yfuf v|lafuxl ydu lonfo xluzghgd cl fslkhgk fo hoglksl cl HdnHfxs/ j|l hdksfhsfcd lk nlkdx cl 59 ngk|sdx
ydu |k ulyulxlksfksl cl of hdnyff bufhgfx f of yulxsfkhgf cl of yluxdkf lkhfubfcf cl
ndkgsdulfu ofx Ulclx Xdhgfolx+ Lo gkjo|wlksl ylugdcgxsf hfneg cl dygkgk hdk ulxylhsd f of
lnyulxf+
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Hfxdx cl Lxs|cgd AlsEo|l
AlsEo|l1 Of hdnyff |sgogq ofx mluufnglksfx cl ndkgsduld yfuf xlb|gu f v|glklx
nlkhgdkfufk of yfofeuf Ialseo|l+ \k |x|fugd cl Srgsslu hugsgh lxsf fhhgk w f odx ydhdx
ngk|sdx ulhgeg |k nlkxfal jgunfcd ydu of cgulhsduf cl Hdn|kghfhgdklx Hduydufsgzfx cl of
fludogklf1
Lo nlkxfal ulqfef1 Cgxh|oyfx ydu mfelusl gkhdndcfcd+ Xod xdndx ng lv|gyd w wdsufsfkcd cl lxh|hmfu od v|l cghlk k|lxsudx |x|fugdx yfuf nladufu lo xluzghgd+ Kd lx
nfu`lsgkb+ Lxsfndx sufsfkcd cl hdklhsfu lk kgzlolx nx hluhfkdx cl hdn|kghfhgk/ fobd
v|l f ng yfulhlu ofx lnyulxfx clelk mfhlu nx f nlk|cd+ Lo gkzdo|hufnglksd cl ofx
lnyulxfx lk ofx Ulclx Xdhgfolx lx fobd kdzlcdxd w slkbd |k gkslux lxylhgjghd lk lxh|hmfu
ofx hdkzluxfhgdklx xdeul k|lxsud udo lk lxsfx yofsfjdunfx+ Xgb|glkcd x|x ulhdnlkcfhgdklx/
|xslc wf kd lx xlb|gcd lk Srgsslu+ Cl k|lzd/ cgxh|oyfx+
http://www.techwag.com/2012/03/case-study-in-social-media-jet-blue/http://www.techwag.com/2012/03/case-study-in-social-media-jet-blue/http://www.techwag.com/2012/03/case-study-in-social-media-jet-blue/7/23/2019 Casos de Estudio - Redes Sociales (2012)
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Hfxdx cl Lxs|cgd \ Mf|o
\.Mf|o1 \k |x|fugd cl Srgsslu clk|khg v|l x| lxydxf mfef ulhgegcd |k nfo sufsd ydu
yfusl cl odx ulyulxlksfkslx cl of hdnyff cl n|cfkqfx \.Mf|o+ Lk nlkdx cl cdx mdufx/
lo |x|fugd ulhgeg clhlkfx cl srllsx hdk hugsghfx xdeul of hdnyff+
Nglksufx lxd x|hlcf/ \.Mf|o xl hdkzgusg lk Sulkcgkb Sdygh xgk v|l kfcgl cl of hdnyff
xl cgluf h|lksf+ Of uly|sfhgk cl of hdnyff xl zgd xlugfnlksl fjlhsfcf ydu kd yfusghgyfulk of hdkzluxfhgk+
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Hfxdx cl Lxs|cgd Djghgkf cl S|ugxnd cl Fugqdkf
Djghgkf cl S|ugxnd cl Fugqdkf1 Of Djghgkf cl S|ugxnd cl Fugqdkf e|xh l}yfkcgu x|
sfubls f yfusgu cl |k |xd nx ljghglksl cl ofx Ulclx Xdhgfolx+ Lo yugnlu yfxd hdkxgxsg lk
|sgogqfu Jfhledd` yfuf yudndhgdkfu lzlksdx odhfolx w hdkh|uxdx+
Lo xlb|kcd yfxd hdkxgxsg lk |sgogqfu ofx mluufnglksfx cl sfublssgkb cgxydkgeolx -Gkslulxlx/
Nl B|xsf/ lsh'+ Lo lv|gyd cl elgxedo Hmghfbd H|ex lxsfef mfhglkcd xlxgdklx cllksulkfnglksd lk Fugqdkf w lxd mgqd v|l of Djghgkf cl S|ugxnd clhgcgluf gclksgjghfu f
ydxgeolx jfksghdx f sufzx cl ofx Ulclx Xdhgfolx yfuf yudndhgdkfu yfv|lslx s|uxsghdx f of
odhfogcfc+
Of ybgkf ulhgeg = zlhlx nx zgxgsfx v|l c|ufksl lo ngxnd ylugdcd clo fd fkslugdu -=7,
cl loofx clxcl Jfhledd`'+
http://www.socialnomics.net/2011/09/28/social-media-case-study-arizona-office-of-tourism/http://www.socialnomics.net/2011/09/28/social-media-case-study-arizona-office-of-tourism/http://www.socialnomics.net/2011/09/28/social-media-case-study-arizona-office-of-tourism/http://www.socialnomics.net/2011/09/28/social-media-case-study-arizona-office-of-tourism/http://www.socialnomics.net/2011/09/28/social-media-case-study-arizona-office-of-tourism/http://www.socialnomics.net/2011/09/28/social-media-case-study-arizona-office-of-tourism/http://www.socialnomics.net/2011/09/28/social-media-case-study-arizona-office-of-tourism/http://www.socialnomics.net/2011/09/28/social-media-case-study-arizona-office-of-tourism/http://www.socialnomics.net/2011/09/28/social-media-case-study-arizona-office-of-tourism/http://www.socialnomics.net/2011/09/28/social-media-case-study-arizona-office-of-tourism/http://www.socialnomics.net/2011/09/28/social-media-case-study-arizona-office-of-tourism/7/23/2019 Casos de Estudio - Redes Sociales (2012)
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Hfxdx cl Lxs|cgd Gkxlus Bfnlu
GKXLUS BFNLU1Of lnyulxf v|luf jdusfolhlu x| yulxlkhgf lk Ulclx Xdhgfolx w hdkxsu|gu
|kf yofsfjdunf cl a|lbdx dkogkl+ Of lxsufslbgf hdkxgxsg lk hdodhfu y|eoghgcfc lk
Jfhledd` yfuf odbufu v|l odx |x|fugdx zgxgsfufk of ybgkf cl Gkxlus Bfnlu w oolkfufk |kf
lkh|lxsf hdk x|x cfsdx yluxdkfolx1 lcfc/ bklud/ gkslulxlx w hdnyufx fk|folx cl
zgclda|lbdx+
\sgogqfkcd Jfhledd` Gkxgbmsx w cgzluxfx mluufnglksfx cl ndkgsduld/ gclksgjghfudk fo sfubls
clxlfcd w e|xhfudk ylujgolx cl Jfhledd` hdk ydhd u|gcd -nlkdx cl 899 fngbdx w
julh|lksl |xd'+ Lxsd ylungsg ydxghgdkfu of y|eoghgcfc cl jdunf nx ljlhsgzf xfeglkcd v|l
odx jfksghdx clo a|lbd ] lufk n|hmd nx yudhogzlx f yluslklhlu fo sfubls clxlfcd v|l odx
jfksghdx clo a|lbd W+
http://www.socialnomics.net/2011/09/24/social-media-case-study-insert-gamer/http://www.socialnomics.net/2011/09/24/social-media-case-study-insert-gamer/http://www.socialnomics.net/2011/09/24/social-media-case-study-insert-gamer/http://www.socialnomics.net/2011/09/24/social-media-case-study-insert-gamer/http://www.socialnomics.net/2011/09/24/social-media-case-study-insert-gamer/7/23/2019 Casos de Estudio - Redes Sociales (2012)
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Hfxdx cl Lxs|cgd Nghudxdjs
NGHUDXDJS1 Of lnyulxf fsufzlxfef xlugdx yudeolnfx lk Fslkhgk fo Hoglksl w
Xfsgxjfhhgk clo Hdkx|ngcdu+ Fclnx/ |kf lkh|lxsf ulzlo v|l odx fogfcdx bodefolx cl
Nghudxdjs sfnegk lxsfefk clxhdkslksdx+
Of lnyulxf clhgcg oolzfu of hdkzluxfhgk f ofx Ulclx Xdhgfolx+ F sufzx cl Srgsslu
|sgogqfudk ogk`x yfuf ulcgulhhgdkfu f odx |x|fugdx f of xlhhgk cl Yulb|ksfx Julh|lkslx+ Londkgsduld cl yfofeufx hofzl w of ulxy|lxsf uygcf cl nlkhgdklx sfnegk j|ludk
lolnlksdx gnydusfkslx cl of lxsufslbgf+
Hdnd ulx|osfcd/ of yluhlyhgk ydxgsgzf clo clyfusfnlksd cl Fslkhgk fo Hoglksl cl
Nghudxdjs f|nlks 6
7/23/2019 Casos de Estudio - Redes Sociales (2012)
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Hfxdx cl Lxs|cgd F\CG
F\CG1Of lnyulxf cl f|sdnzgolx j|l of yugnluf lk hulfu |k mfxmsfb yfuf yudndhgdkfu x|
hdnluhgfo c|ufksl lo X|yluedro -(YudbulxxGx'+ F|cg hdnyu |k Yudndslc Sulkc lk Srgsslu
w |sgogq @od|s yfuf gclksgjghfu f odx xlb|gcdulx nx gkjo|wlkslx+
Of mluufnglksf ylungsg xlolhhgdkfu f 6+699 yluxdkfx yfuf mfhluolx oolbfu of hfnyff+ Of
lxsufslbgf j|l l}gsdxf y|lx odx xlolhhgdkfcdx y|eoghfudk nx cl 65+999 srllsx hdk oflsgv|lsf+ Ydxslugdunlksl/ of lnyulxf yulng f odx f|sdulx cl odx nlkxfalx nx hulfsgzdx+
F\CG lx |kf cl ofx lnyulxfx hdk nx jfksghdx hdnyudnlsgcdx lk Jfhledd` -nx cl