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What is a Retainer Designer?
A single source high level design
resource avai lable to you, when you
need it and how you need it - to put
ideas and needs into act ion faster.
In this Case Study, you wi l l see the
wide variety of projects that vary
in both ski l l set and project type
made possible by our on-going work
together in a retainer that ut i l izes a
set amount of monthly hours with
a dedicated designer which al lows
for consistency in the output and in
brand ref lect ion.
CHALLENGES
Tight t imel ine
Solut ions needed to br idge the gap
unti l fu l l launch
TYPES OF PROJECTS Afterworkingthroughseveralre-brandspecificprojects,wemoved intoprojectworktosupporttheneedsofthechurch.Thisincluded thingslikeeventgraphics,sermonseriesgraphicsandallimageoutput requirements,printneeds,appdesign,sub-logosandmore.
CREATIVE RHYTHM Onceafewmonthsofworktogetherareunderway,webegintofall intosomereallyhelpfulworkingpatternsthatstemfromtheon-going communicationwitheachotherandprojectsbecomemucheasierto notonlygetstartedbutalsocomplete.Learningthelittlethingsabout eachclientreallyaddsupovertimeandreducestheamountof communicationthatisrequiredwhenyoustartoverandoveragain withnewcreativeresources.
For us, it was important to have person-on-person attention and
communication. We felt like our message was one that deserved the full
attention of someone willing to get to know us, who believed and stood behind
our message and purpose, and could execute branding in a way that allowed
both to shine through. Caris PowerArts and Communicat ions Director