Case Study - retailone.com · Confidential | All Right Reserved | 2016 | Challenge Develop a game-changer in the Turkish technology market to fend off encroaching competitors and

Case Study

Confidential | All Right Reserved | 2016 |


C hal lengeDevelop a game-changer in the Turkish technology market to fend off encroaching competitors and elevate the TeknoSA brand to that of market leader


StrategyFocus on the customer… give the heart of the store to the customer with weekly product launches, educational activities and kids activities… providing a reason for the customer to engage more often with the brand.

Retail as theatre, raising the profile of the product from a basic commodity to lustful necessity.

The store lighting is focused on product, providing perfect lighting conditions to showcase whilst reinforcing the theatrical nature of the overall customer experience.

Create a convertible store with the ability to change SKU counts and depths as marketplace demand changes.

Design and oversee the manufacture of custom fixtures to best display products.


ResultsSales exceeded expectations

The store raised the bar of entry for foreign competitors attempting to enter the Turkish market

2009 World Retail Congress Retail Design of the Year

WINNERRetail Design of the Year

2009

RetailOne

TEKNOSATurkey







Documents

Case Study - retailone.com · Confidential | All Right Reserved | 2016 | Challenge Develop a game-changer in the Turkish technology market to fend off encroaching competitors and