QUOTES“‘Winning as a team’ is one of our core company values

and so this challenge provided a perfect opportunity for the Old El Paso Race for Growth team to do just that! Everyone enjoyed getting involved, rocking the

Old El Paso aprons and of course the celebratory eating afterwards too!”

Account Manager - Morrisons

GENERAL MILLS INC.

“Setting a GUINNESS WORLD RECORDS record title for the The longest line of lacos record was the perfect way for us to celebrate the launch of our new product, Old El Paso Stand ‘n’ Stuff Soft Tacos. Not only did it showcase the product benefits, but it brought together the whole

business to inspire and engage them behind this exciting launch!”

Katy Jones

SENIOR BRAND MANAGER

OLD EL PASO UK

THE BRIEFGeneral Mills, Inc, owners of market leading Betty Crocker, Green Giant, Häagen-Dazs & Old El Paso brands were launching new Stand ‘n Stuff™ Soft Taco Shells, the UK’s first soft standing taco shells. The product had been 8 years in the making, utilized bespoke designed technology and represented the biggest annual launch for General Mills.

The hard-working team behind the biggest NPD launch of the year wanted to do it justice by truly showcasing the USP of this first-to-market product and create a sense of excitement. And where better to begin than where it all started - with the employees behind the product!

THE SOLUTIONGeneral Mills fosters a powerful employee engagement Race for Growth programme aimed at giving employees across all functions, the opportunity to engage with its various brands. The team wanted a record challenge that would reflect the USP, enable employees to interact with the product and provide a fun activity for a cross-functional team to come together in a shared sense of achievement for their role in bringing it to market.

The same week that the new product launched in UK supermarkets, the Old El Paso Race for Growth team took part in a record challenge to create the Longest line of tacos. The team were cheered on by a crowd of spectators from General Mills various brands and every employee was also given a sample of the new product to take home and share with family and friends.

LONGEST LINE OF TACOSGENERAL MILLS – OLD EL PASO

EMPLOYEE ENGAGEMENT