CASE ANALYSIS OF THOMAS GREEN: POWER, OFFICE POLITICS AND CAREER IN CRISIS

CASE ANALYSIS OF THOMAS GREEN: POWER, OFFICE POLITICS AND CAREER IN CRISISKaushik Chakraborty (11)Shashi Dhar (17) Sudhir Dharmsika (18)Sania Motwani (39)Neha Sharma (52)1PGDM B 2015-17

The BackgroundDynamic Displays : Company operating in Travel and Hospitality industryShannon McDonald : Division Vice President of Travel and HospitalityFrank Davis : Marketing DirectorThomas Green : Senior Market Specialist2

The ProblemsDifference of opinions between Thomas Green and Frank Davis

Disjointed working style of Green and Davis

Greens lack of marketing domain knowledge

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Options1.To improve his working style and if possible reconcile with Davis.

2. Communicate his viewpoint to McDonalds

3. To look out for a new job

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RecommendationTry to reconcile with Frank Davis

Take McDonalds into confidence

Enhance his knowledge of marketing domain, backed up with hard facts and documented evidence to support his claims5

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