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Mail Template Op,miza,onIncrease conversion of upsell mails and newsle9ers
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Business Objec,ves
•Thomas Cook wants to op/mize 4 email templates for its brands :•Thomas Cook
•Neckermann
•Thomas Cook Airlines
•Pegase
• Goal: realise a double digit growth in inflow through e-‐mail.
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Scien,fic Methodology
Understanding user behaviour
Current email Neuro-‐Tests
Screen Architrecture + Design
New emailNeuro-‐Tests
Final RecommendaAons
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Results
A/B TestingDouble digit growth
Increase in inflow at least 25% higher.Higher inflow = more people went on a holiday with us!
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Alain DewispelaereMarc Van RymenantSales DirectorCEO & Founder
+352 621 31 22 04+352 621 31 22 [email protected]@netway.eu
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Simplifying interfaces.
Having the right elements is not enough …
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