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Carve out your share of the $7 billion landscape industry with Turf Landscape contractors see Turf's original print and digital content as a critical, educational source of information designed to improve their businesses. Place your message within Turf's award winning-content to guarantee today's top pros know where to go when looking to purchase equipment, increase revenue or manage the bottom line.
2015MEDIA PLANNER
ISSUE Maintenance Turf SciencesIrrigation/Water Management
Environmental Services
Product Focus
Editorial Coverage/ Bonus Distribution
JANUARY Maintenance contracts
Pricing lawn care services
Designing an efficient irrigation system
Fertilizer trends, snow & ice update
Walk-behind mowers
New England Grows, International Erosion Control Show, MANTS
FEBRUARY The ideal mower fleet
Sprayer/spreader techniques for even application
What's new with rotors & spray heads
Alternative fuel equipment
Zero-turn riding mowers, utility vehicles
Golf Industry Show, CLCA Landscape Industry Show
MARCH The perfect route: scheduling tips and tricks
Weed control outlook
Pricing maintenance work
Mulch service solutions
Sprayers & spreaders
APRIL Selling enhancements
Insect forecast Damage control - repairing irrigation systems
Low-voltage landscape lighting
Handheld equipment
MAY Reducing downtime/Managing the morning rush
Improving client communication
Run times/ scheduling
Emission- and noise-reduction equipment
Snow and ice management equipment
SIMA Snow & Ice Symposium
JUNE Commercial clients: challenges & opportunities
Dealing with turf diseases
Maintenance checkups Saving fuel costs Compact equipment
JULY Working with municipal/ government clients
Legislative update Dealing with restrictions
Drought-resistant landscapes, salt & deicing products
Irrigation products
PANTS, Cultivate
AUGUST Ergonomics Lawn care industry update
The efficient irrigation department
Soil issues & solutions Blowers/vacs/sweepers
Farwest Show
SEPTEMBER Aeration services Turf seed report Best management practices
Lean strategies for managing snow removal
Aerators and overseeders
OCTOBER Understanding the residential customer
Product innovation Irrigation in the future Stormwater management
Engines, business software
GIE+EXPO, Irrigation Association Show, NYSTA, ASLA Annual Meeting & Expo
NOVEMBER Job costing Biopesticides, organics, reduced-risk pesticides
Importance of certification
Hydroseeding/erosion control
GIE+EXPO new products
Ohio Turfgrass Show, ASLA Annual Meeting & Expo
DECEMBER Engine update Pesticide safety guide
Soil profiles and water conservation
Biological controls Trucks & trailers
Editorial Features
DEADLINES Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec.
Regional Space Reservation 12/12 1/13 2/11 3/10 4/8 5/6 6/4 7/2 8/4 9/2 10/2 11/4
Regional Materials Due 12/19 1/20 2/18 3/17 4/15 5/13 6/11 7/10 8/11 9/9 10/9 11/10
National Space Reservation 12/19 1/20 2/18 3/17 4/15 5/12 6/9 7/8 8/7 9/4 10/5 11/4
National Materials Due 12/26 1/27 2/25 3/24 4/22 5/18 6/16 7/14 8/13 9/11 10/12 11/10
National Advertising Rates (All 4 Regions - 4C)Size 1x 3x 6x 12x 18x 24x
Full Page $8,576 $8,177 $7,779 $7,380 $7,041 $6,719
Junior $6,954 $6,636 $6,318 $6,001 $5,731 $5,474
1/2 Island $6,031 $5,759 $5,487 $5,216 $4,895 $4,766
1/2 H/V $5,108 $4,883 $4,657 $4,432 $4,240 $4,058
1/3 Page $3,547 $3,395 $3,242 $3,090 $2,961 $2,837
1/4 Page $2,773 $2,660 $2,546 $2,432 $2,335 $2,244
1/8 Page $1,864 $1,796 $1,728 $1,659 $1,601 $1,546
3 Region Advertising Rates (4C)Size 1x 3x 6x 12x 18x 24x
Full Page $7,375 $7,032 $6,688 $6,344 $6,052 $5,774
Junior $5,977 $5,703 $5,429 $5,155 $4,922 $4,701
1/2 Island $5,172 $4,947 $4,713 $4,479 $4,280 $4,091
1/2 H/V $4,368 $4,192 $3,997 $3,803 $3,638 $3,481
1/3 Page $2,926 $2,795 $2,664 $2,623 $2,507 $2,397
1/4 Page $2,260 $2,162 $2,064 $1,966 $1,883 $1,804
1/8 Page $1,525 $1,477 $1,358 $1,299 $1,249 $1,202
2 Region Advertising Rates (4C)Size 1x 3x 6x 12x 18x 24x
Full Page $5,096 $4,859 $4,621 $4,384 $4,182 $3,991
Junior $4,131 $3,942 $3,752 $3,563 $3,402 $3,250
1/2 Island $3,581 $3,420 $3,258 $3,096 $2,959 $2,829
1/2 H/V $3,032 $2,898 $2,764 $2,630 $2,516 $2,408
1/3 Page $2,013 $1,922 $1,832 $1,741 $1,664 $1,591
1/4 Page $1,553 $1,485 $1,417 $1,350 $1,293 $1,238
1/8 Page $1,012 $971 $930 $890 $856 $823
1 Region Advertising Rates (4C)Size 1x 3x 6x 12x 18x 24x
Full Page $2,689 $2,564 $2,440 $2,315 $2,209 $2,109
Junior $2,182 $2,083 $1,984 $1,885 $1,801 $1,721
1/2 Island $1,894 $1,809 $1,725 $1,640 $1,568 $1,500
1/2 H/V $1,607 $1,536 $1,466 $1,396 $1,336 $1,279
1/3 Page $1,051 $1,003 $956 $908 $868 $829
1/4 Page $809 $784 $738 $703 $673 $644
1/8 Page $526 $504 $483 $462 $444 $427
Frequency discounts may be combined with other MRM publications. 15% Discount to agencies or advertisers supplying press-ready materials.5% Discount for prepayment.
Print Advertising Rates
Classified Advertising
Advertise your product, business for sale, business opportunity, employee needs, used equipment for sale and more.Line Ads - per line35 Characters, 5 Line Minimum. Add a logo for an additional $10
Boxed Ads Include a photo & logo Column inch width: 1-5/8”
1 Region $6.00 line $66 per col. inch
2 Regions $12.00 line $133 per col. inch
3 Regions $17.00 line $193 per col. inch
National (All) $20.00 line $224 per col. inch 3-Month minimum. All orders must be prepaid with a credit card or check.
National and Regional Product Showcase
A directory of new equipment and supplies for professionals serving the green industry in print and online.
Ad Dimensions 1-5/8" W x 2-1/4" H
1X 3X 6X 12X
1 Region $134 $127 $113 $96
2 Regions $256 $243 $217 $184
3 Regions $364 $345 $311 $264
National (All) $557 $534 $512 $489
KS
NE
ND
SD
MN
IA
MO
WI
IL
MI
KY
INOH
VT
ME
NH
MACT
NY
NJ
DE
RI
PA
MD
OR
WA
NV
ID
MT
WY
UT
NM
CA
AK
HI
CO
AZ
VAWV
TNNC
SC
GAALMS
AROK
TXLA
FL
Print SpecificationsDimensionsSize/Shape Live Area: Width x Height Trim: Width x Height Bleed : Width x Height
Two-Page Spread 15-3/4" x 9-5/8" 16-3/4" x 10-7/8" 17" x 11-1/8"
Full Page 7-3/8" x 9-5/8" 8-3/8" x 10-7/8" 8-5/8" x 11-1/8"
Junior 5-7/16" x 9-5/8" 5-15/16" x 10-7/8" 6-1/16" x 11-1/8"
1/2 Horizontal 7-3/8" x 4-11/16" 8-3/8" x 5-7/16" 8-5/8" x 5-9/16"
1/2 Vertical 3-9/16" x 9-5/8" 4-1/16" x 10-7/8" 4-3/16" x 11-1/8"
1/2 Island 5-7/16" x 6-3/8" 5-15/16" x 6-7/8" 6-1/16" x 7"
1/3 Horizontal 7-3/8" x 3"
Production charges will be applied to non-press ready print advertising after the initial design and one round of advertiser alterations. Alterations thereafter will be charged a fee of $50 net on half-page and smaller ads and $100 on ads larger than half-page. Electronic advertising charges will be $25 for the second round of changes and $50 thereafter. The content and images of the ads are the sole responsibility of the advertiser.
1/3 Vertical 3-9/16" x 6-3/8"
1/4 Horizontal 5-7/16" x 3"
1/4 Vertical 3-9/16" x 4-11/16"
1/8 Horizontal 3-9/16" x 2-1/4"
1/8 Vertical 1-5/8" x 4-11/16"
Showcase 1-5/8" x 2-1/4"
Full Page
Junior
1/2 island
1/2 V
1/4 Square
1/2 H
1/4 H
1/8 V
1/8 H
1/3 H
1/3 V
Manufacturers • Distributors • Dealers — Working together to increase visibility and sales to landscape contractors regionally, nationwide and online.Turf takes advantage of its regional editions by offering exclusive co-op advertising programs presented in partnership with many of the industry’s leading manufacturers. Co-op advertising programs are an effective way for manufacturers to support their dealer and distributor networks and are a great complement to their display advertising programs. With co-op advertising, everybody wins!Contact your regional account manager to discuss LawnSite/Multimedia co-ops, traffic reports and geo-tracking. Call 802-748-8908 for full program details.
Co-op Advertising ProgramsGeographic Advertising Regions
North
South
Central
West
TERMS: Acceptance of all advertising is subject to publisher's approval and agreement by the advertiser to indemnify and protect the publisher from loss or expense on claims or suits based upon contents of such advertisement. This includes suits for libel, plagiarism, copyright infringement and unauthorized use of a person’s name or photograph. The publisher does not assume liability for errors in any advertisement beyond the cost of the space occupied by the individual item in which the error appeared. All claims must be made within one week of publication. No rebates allowed for errors in key numbers or other type set by publisher. Tear sheets included with bill only upon request. All agreements are subject to labor disputes, accidents, fires, acts of God or other contingencies beyond publisher’s control. Further, the publisher shall not be liable for failure to publish an advertisement. Advertiser is ultimately responsible and liable for payment for advertising placed by agency in the event the agency defaults on payment to the publisher. Canceled contracts are subject to a short rate. The advertiser will be billed based on the frequency rate applicable when the contract is canceled. Cancellation of ad space must be received in writing before published closing date. Also, layouts of advertising in Turf are products of its staff and may not be reproduced without written permission of publisher. Mail date is the last day of the month.
The Landscaping Professional’s Original Online CommunityWith over 162,000 members, LawnSite.com is the online forum for beginner and veteran lawn care and landscape business owners. Launched in 1998, LawnSite.com is the original online community serving the green industry and a terrific business resource for peer-to-peer interaction and social discussion.We offer a variety of online advertising and exposure opportunities. Below are some examples. Please contact your advertising representative for specific details and pricing options:
• Graphic Banners Ranging in Size, Placement and Impressions• Videos • Podcasts & Webcasts• Search Sponsorship • Private Focus Group Forums• Announcements and Press Releases
www.TurfMagazine.comPositon Pixels 12 mos 9 mos 6 mos 3 mos 1 mo
1. Premier Horizontal Banner
468 x 60
$8,000 - $5,000 - -
2. Center Horizontal Banner (In Rotation)
468 x 60
$2,250 $1,650 $1,250 $1,050 -
3. Anchor Horizontal Banner
468 x 60
$4,500 $3,600 $2,700 $1,500 -
4. Premier Vertical Banner
120 x 240
$6,500 $5,000 $3,500 $2,000 -
5. Standard Vertical Banner (In Rotation)
120 x 240
$2,400 $2,250 $1,800 $1,200 -
6. Video - $2,100 $1,800 $1,350 $850 $300
7. Keyword Sponsorships
- $3,000 - $2,000 - -
DimensionsSize/Shape Live Area: Width x Height Trim: Width x Height Bleed : Width x Height
Two-Page Spread 15-3/4" x 9-5/8" 16-3/4" x 10-7/8" 17" x 11-1/8"
Full Page 7-3/8" x 9-5/8" 8-3/8" x 10-7/8" 8-5/8" x 11-1/8"
Junior 5-7/16" x 9-5/8" 5-15/16" x 10-7/8" 6-1/16" x 11-1/8"
1/2 Horizontal 7-3/8" x 4-11/16" 8-3/8" x 5-7/16" 8-5/8" x 5-9/16"
1/2 Vertical 3-9/16" x 9-5/8" 4-1/16" x 10-7/8" 4-3/16" x 11-1/8"
1/2 Island 5-7/16" x 6-3/8" 5-15/16" x 6-7/8" 6-1/16" x 7"
1/3 Horizontal 7-3/8" x 3"
Production charges will be applied to non-press ready print advertising after the initial design and one round of advertiser alterations. Alterations thereafter will be charged a fee of $50 net on half-page and smaller ads and $100 on ads larger than half-page. Electronic advertising charges will be $25 for the second round of changes and $50 thereafter. The content and images of the ads are the sole responsibility of the advertiser.
1/3 Vertical 3-9/16" x 6-3/8"
1/4 Horizontal 5-7/16" x 3"
1/4 Vertical 3-9/16" x 4-11/16"
1/8 Horizontal 3-9/16" x 2-1/4"
1/8 Vertical 1-5/8" x 4-11/16"
Showcase 1-5/8" x 2-1/4"
Reach More Landscape Professionals ONLINE!
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The Turf / LawnSite e-ReportThe e-Report delivers the latest in industry news, products, technology, in-novations and best practices directly to the desktops of landscape contractors. Our focused approach to content and circulation delivers relevant informa-tion that speaks directly to the issues and opportunities faced by our audience.• Relevant news and information drawn from leading sources—business,
trade, academia, industry and media outlets.• Circulation drawn from Turf magazine and LawnSite. Average per issue
circulation is 25,000 (source: Publisher’s own data).• Biweekly distribution.• Posting of e-Report on TurfMagazine.com and LawnSite.com offers
additional viewers and greater visibility for your brand. Co-sponsorship investment $1,495*
*Net rate is per month and reflects a four-month minimum commitment.
Ask your advertising representative about Turf TV, LawnSite QuickCuts, Focus on Alternative Fuels Newsletter & Product Center, plus other e-newsletter opportunities.
www.TurfMagazine.com
802-748-8908 | 802-748-1866 FAX
Suite 201, 515 Bay Street, St. Johnsbury, VT 05819