Carve icaew

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  • Paul Harrison | Carve Consulting LLP | March 2011

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  • A compelling personal profile Increased discoverability Increases connectivity Realtime job awareness Target organisation and company insights

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  • LinkedIn and professional networksTwitter Facebook and beyondOrganisational and career insights Job notifications

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  • Naval Officer to Drag Queen

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  • ICAEW | Personal Branding

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  • Consistent branding, personal expertiseProfile completenessMake it easy to be contactedLinkedIn AppsMarket your profile (URL, Badges)

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  • Optimised links to Digital Assets

    Twitter Integration. Can update automatically

    Personalised URL improves visibility / discoverability

    Keyword richness in specialities and profile

    Optimised Personal Headline

    Integration to LRQA Thought Leaders presentations via SlideShare. Updates Automatically.

    LRQA Blog BusinessAssurance.com automatically update Thought Leader profiles

    Thought Leader Event participation shown on profile

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  • Edit my profile view: note 100% profile completeness

    Photo significantly improves connection rate, helps build credibility and authority.

    Regular updates build connections and relationships. Most recent (in this case via Twitter) shown at top of profile. Connections: set to closed.

    Connections: set to closed.

    Optimised links to websites.

    Personalised URL helps Google ranking .

    Fullest possible overview of role / expertise / reason for connecting. Include contact detail here

    Summary regularly updated, on-brand, concise, compelling

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  • 100% Profile is the initial objective:

    Include all companies, education, and awards and photo
    References are very important get 3
    The more robust your profile, the higher you will be in the Google search rankings.

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  • Should be set as follows fully public, with dedicated URL like this:

    http://uk.linkedin.com/in/paulharrison

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  • Should be set as follows fully public, with dedicated URL like this:

    http://uk.linkedin.com/in/paulharrison

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  • Ensure education & experience are as up to date with all roles. Be as specific as possible: Senior consultant helping banks including JP Morgan and UBS recruit front line IT staff is preferable to Recruitment Consultant

    Ensure contact settings set correctly

    Recommendations are powerful advocacy tools if theyre from the right people (i.e. Clients & Candidates, not just co-workers)

    Groups: join all those relevant to your area of expertise, as they improve connectivity and credibility

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  • SlideShare linked to SlideShare.net/CarveConsulting latest thinking / salary surveys / client presentation shown on your profile

    Reading list to show domain expertise, build credibility

    Blog link to automatically update with latest blog posts. For recruiters, can be configured to automatically update jobs via RSS

    Tweets automatically updated. Again, can be jobs via Twitter

    Applications expand functionality of page. Examples include:

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  • Good use of personalised URL, tile, contact details in title, status updates

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  • Profiles should have a photo ideally. All profiles should carry a clear overview in profile, with individuals specialism's. Note the 3 x web link opportunities

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  • English, Spanish, German, French versions of LinkedIn today

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  • Groups are a valuable way of being found, and finding out whats happening

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  • Under Settings, change connections browse to not allowed

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  • CSV uploads | Email link | Twitter linkLIONs Residual and Internal networksOther networks...

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  • ICAEW | Personal Branding

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  • Why Twitter? Your BioConnecting to corporates & recruiters SearchingLists Getting ListedNot all applications are the same

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  • ICAEW | Personal Branding

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  • ICAEW | Personal Branding

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  • ICAEW | Personal Branding

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  • Start Today Return on InvolvementBe nice, be active, be everywhere

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  • Paul Harrison | Carve Consulting LLP | March 2011

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  • Use advanced People Search to identify skills, job titles, locations.

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  • Its important to experiment with different search strings and Boolean techniques. Save good searches (up to 3 in free LinkedIn mode) in top right hand corner of results

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  • Use Companies Search to find suitable target organisations

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  • Company details page. The bigger your network, the more people youll be able to see

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  • Use webmail importer to bring your real world professional relationships online and to find your contacts who are already on LinkedIn.
    Depending on whether youre a browser person or an Outlook person, check out the respective toolbars that will help organize your professional relationship either while you browse or check out your Inbox.

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  • Getting to the top of searches is critical for raising awarenessYou can gather incredible notoriety if you make sure your profile is set up in the right way. One example is of Lewis Howes. If you search for Sports Lewis Howes comes top of the search list. Why? Just take a look at his profile on the next page

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  • Lewis attributes most of his success to populating his profile with keywords in this case sports. From being a social nobody, Lewis Howes has emerged as a key thinker and mover in the last year through his active engagement actions.

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