PRESENTED BY

MALIK ALLAH RAZI 073605-087ABDUL BASIT 073605-079KHAWAJA NAVEED HAIDER 073605-085

NAMRAH LIAQAT ALI 073605-080

CARSON CONTAINERCASE STUDY

Case Review

Managerial HierarchyMichael Bundy (President)Rick Haskell (Vice President)Patricia Friberg (Executive Assistant)

Plastic Injection Molding Company

Case Review Continued….

30 Plant Located in Eastern USDecentralize Approach in CompanyHuge Market Availability and Competitive

PressureHaskell Approach to Centralize Procurement

Procedure

Case Review Continued….

Haskell Activities and Communication 1) Communication with X Material Managers2) Contract Information Communication3) Haskell Drafted Memo to 30 Plant Material Managers

Case Review Continued….

Haskell Activities and Communication(Continued…)

Haskell Response To Personalize Communication

Replies by Material Managers

Case Review Continued….

Communication By Carson Executives

Corporate strategic Framework(Message, Constituencies, Constituency

Response, Corporation)

Answers to the Questions

What does Carson have that will affect its communication?

1. Guiders Coordination2. Plant Manager as Separate Entity3. Hold Back Efficiency4. 30 Plants Located in Eastern Part of the US

Reduce Personal Permanent Contact

What specific problems does Mr. Haskell have as a result of his communications to materials managers?

1. Burden Of Office and Personal Work2. Could not Visit all Plants Due to Cost and

Time Factor

How would you analyze this case in terms of the expanded corporate communication strategy framework?

1. Following the Flow of Corporate Communication Strategy Framework

Message

Constituencies

Corporation Constituencies

Response

What advice would you give Haskell to help solve his and Carson’s problem?

1. Increase Regular Contact With Plant Manager and Supplier

2. Balance the Power Between Headquarter and Plant Managers

3. Regular exchange of the Information Between Headquarter and Plant Manager