Carolina Cycling Sponsorship Packet 2012-2013

CAROLINA CYCLING

2012-‐2013 Sponsorship Packet

Carolina Cycling Club | www.unc.edu/cycling | www.acccycling.org

Welcome to Carolina Cycling! Dear Potential Sponsor: Thank you for your interest in the 2012-‐2013 University of North Carolina Cycling Club. Our team consists of a diverse group of road, mountain, and cyclocross riders who compete in the Atlantic Coast Collegiate Cycling Conference and in other local and national races. We also have a strong contingent of charity riders who proudly wear UNC’s colors while raising money for various non-‐profits. The team strives to make a positive impact on the local cycling community, in part by helping to organize and run bike skills clinics, by volunteering time to help others learn about bike maintenance, and by cleaning up local roads heavily trafficked by our lycra-‐clad brethren. Though performance in races is certainly a priority, we recognize that we can also enrich and expand the already wonderful cycling community around Chapel Hill. We would be remiss not to take advantage of our ability to give back and to spread our love of bikes. In order to realize our potential as a top collegiate team, we need enthusiastic sponsors like you. We hope that reviewing this packet will help you learn more about the team, our past successes, and our future goals. Thank you for your time and interest. Sincerely, Suzanna Dupee and Mollie Brewer Co-‐Presidents, Carolina Cycling Club


About Collegiate Bicycle Racing The racers on the UNC Cycling Team compete in the Atlantic Coast Collegiate Cycling Conference (ACCC), which is the third largest collegiate conference and part of the National Collegiate Cycling Association (NCCA) sanctioned by the United States Cycling Federation. The NCCA is divided into Division I, which is comprised of larger schools, and Division II, which consists of smaller institutions; UNC races as a Division I team. In races, both Divisions compete together but are scored separately. The top ranked ACCC teams in each division qualify for Nationals. Thanks in large part to our sponsors of years past, Carolina Cycling has previously fielded competitive squads at the Collegiate National Championships, and we hope to return to this level of competition in the coming year. ACCC mountain bike races are held in the fall and are followed by the collegiate cyclocross season. The road season takes place in the spring. National championships are held for all disciplines. Due in no small part to a shortage of nearby velodromes, the UNC Cycling team does not participate in track cycling competitions. As a new season approaches, we are excited to strive for success in all facets of collegiate racing. Once again we ask for your support for Carolina Cycling. Our team is comprised of both undergraduate and graduate students from many of UNC’s highly esteemed academic departments: these individuals are committed to cycling for the love of the sport and are all full-‐time students who benefit tremendously from partnerships with and contributions from our sponsors. There is a natural turnover of collegiate clubs; many alumni of our team have dispersed across the globe and continue to contribute to their communities and in myriad fields including law, science, and medicine. Also, several recent graduates are trying their hands at careers in professional cycling. The natural flux of faces has placed our club in a rebuilding phase, and it is most critical that we now lay the foundations for the teams that are to become the future of Carolina Cycling. This year we hope to raise sufficient support to encourage all riders to participate in events consistently throughout the season without considering cost as a factor. Additionally, we will be hosting a race weekend for the first time in many years. All of this, however, cannot be done without the involvement of all of our sponsors. By building strong relationships in the local community and undertaking some logistical analysis, we are taking steps towards such an event. Promotion of races is not trivial, but by making continuous progress and building strong partnerships we hope to bring this dream to fruition. If you have any questions with regards to the allocations of provided funds or would simply like more information on the team’s involvement, please feel free to contact me at any time using the information below. Once again, we thank you for your continued support of collegiate cycling

at the University of North Carolina at Chapel Hill!


2012 Road Notable Results & Highlights Women’s Team

• 4th and 5th place overall in D1 Women’s B Category

• 1st and 3rd place overall in D1 Women’s C Category

• 1st Place, Duke University Team Time Trial • 1st Place, William & Mary Road Race, B & C

Categories • 1st Place, William & Mary Individual Time Trial • 1st Place, Navy Road Race & Criterium • 2nd Place, Navy ITT-‐Prologue • 2nd Place, Appalachian State Team Time Trial • 3rd Place, William & Mary Criterium • Over a dozen top five finishes in all categories

throughout the season Men’s Team

• Two members competed at Collegiate Road Nationals in Ogden, Utah!

• 1st Place, North Carolina State University Road Race

• 2nd Place, Duke University Criterium • 2nd and 3rd Place, William & Mary Road Race • Multiple top 5 and 10 finishes in the very

competitive Men’s A field

2012-‐2013 Goals:

1) Establish a competitive collegiate cyclocross team (male and female) for the 2012 fall/winter season 2) For the first time ever, host a local race (road race, criterium, time trial) in Chapel Hill on March 16-‐17th, 2013 3) Send both men and women to Collegiate Road Nationals in Ogden, Utah in May 2013 4) Continue to develop our women’s team, including a bid for a D1 National Championship in the Team Time Trial discipline


Sponsorship The NCAA does not recognize cycling as a sport, which means the University of North Carolina also does not recognize cycling as a sport. This means that our racers must pay for equipment, tools, gas, races, and rooms completely out of their own pockets. This is a huge monetary commitment for full-‐time college students. The more the club can help supplement racers’ fees, the more racers we will have. With more racers, we can score more points as a team and have an even more successful year! In previous years, we have raised thousands of dollars in sponsorships. These funds go towards compensation for travel and participation in races. This year we would like to continue to pay our racers’ entry fees as well as provide additional support for travel costs, but we have an even bigger, exciting goal this year: we hope to host an amazing race weekend with a road race, time trial, and Franklin Street criterium! We are very much in need of your support to accomplish this. This past summer, we sold over 100 jerseys to alumni and UNC Cycling fans. They were shipped all over the country from California to Florida. All sponsors will receive placement on our race kit, a link and logo on our website, placement on our team T-‐shirts, and their company logo displayed on a banner at conference races. Sponsors will also receive a team jersey in recognition of their contribution. All sponsorship money and donations are fully tax-‐deductible and will be placed in the following tiers.

We also accept donations (tax-‐deductible) to keep UNC Cycling running! Please contact Suzanna Dupee ([email protected]) or Mollie Brewer ([email protected]) to discuss sponsorship options or if you have any questions about sponsoring the club.

Back and Front of Jersey (Red): $2,500-‐$5,000 Shoulder Panel (white): $1,000-‐$2,500 Sleeve of Jersey (Green): $750 Back of Jersey Small (orange): $500 Collar of Jersey (Pink): $350 *Spots on the jersey may be negotiated including spots already filled in the diagram.


Sponsorship Benefits 1. Marketing Your company logo will be prominently displayed on our team clothing throughout our 2013 race season, visible to hundreds of local and regional community members and business customers. Collegiate cycling races bring in numerous spectators, and many of our team members also participate in open USA Cycling races in the wider cycling community. This year especially, your brand will be prominently displayed in the marketing and presentation of UNC’s 2013 race weekend in Chapel Hill on March 16-‐17th. This is an invaluable opportunity for local businesses in the Chapel Hill area. You will also see your logo on all published materials, social networks, and on our website, www.unc.edu/cycling including a hyperlink to your company’s website. 2. Product Sponsorship: Exposure, Feedback, and Testimonials If applicable, all team members will represent your company through use of your provided products while training and racing. Our team members will gladly provide product feedback throughout the year, including personal testimonials regarding the benefits we have experienced while using your product. As athletes, we will encourage the use of your product in the community through word of mouth advertising and modeling. 3. Social Media Promotion As college students in an age of technology, we pride ourselves on our abilities to communicate effectively and constructively using social media. We will actively promote your brand on Facebook, Twitter, Instagram, and other popular platforms. 4. Photographs and Product Promotion Our library of action photographs and team shots are available to all our sponsors for use with your company’s publications. Additionally, the team is available for photo-‐specific shoots highlighting your sponsorship product on request. 5. Team Updates & Events Receive periodic updates of our team’s races and community involvement via email, and gain access to special team rides and events throughout the year.


We Look Forward to Working with You! Please contact Suzanna Dupee ([email protected]) or Mollie Brewer ([email protected]) to

discuss sponsorship options or if you have any questions!

2012-‐2013 Leadership:

Co-‐Presidents: Mollie Brewer and Suzanna Dupee Treasurer: Austin Black Secretary: Jordan Reeves

Women's Coordinator: Rebecca Goodwin Road Coordinator: Adam Balfour

Coaches: Nate Berry and Sarah Fader Faculty Advisor: Keith Gerarden

Documents

Carolina Cycling Sponsorship Packet 2012-2013