Tour of Britain 2013Cumbria, The Lake District Stage - Monday, 16 September

C a r l i s l e t o K e n d a l

Britain’s Energy Coast is a dynamic one-stop-shop for economic development charged with helping West Cumbria prosper.

To learn more visit www.britainsenergycoast.co.uk

Acting Locally, Thinking GloballyTM

We are proud to be supporting Stage 2 of the Tour of Britain in association with:

ENERGY INNOVATIONBUSINESS SUPPORT & PROJECTS PROPERTY & MANAGED WORKSPACE

BEC_TOB S2 Programme_210x148_3.indd 1 05/08/2013 16:29

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Welcome to the Tour of Britain 2013

We are delighted the tour of Britain will return to the region this september, holding its first ever full stage in Cumbria, the lake district on Monday 16 september. this year, the UK’s largest free-to-watch live sporting event is expected to feature both olympic and tour de France champion Bradley Wiggins and serial tour de France stage-winner Mark Cavendish.

riders will be warming up from 9am before leaving market square in Carlisle at 10.45am. they will then head over to Cumbria’s rugged west

coast taking in Cockermouth, Workington and Whitehaven before tackling the formidable Honister Pass.

speeding through the lake district’s spectacular scenery, competitors go through Keswick, ambleside, and Bowness on Windermere before arriving at the notoriously steep finish up Beast Banks in the lively market town of Kendal, from 3.30pm onwards.

For full details on the Cumbria, the lake district stage, visit www.tourofbritain.co.uk

Cumbria, The Lake District Stage – Carlisle to Kendal

Cumbria County Council, the lake district national Park, Carlisle City Council, south lakeland district Council and Cumbria tourism are delighted to be working in partnership to stage the tour this year.

We’ve also joined forces with economic development organisation Britain’s energy Coast, using socio-economic funding from sellafield ltd.

sponsorship has kindly been provided by United Utilities, the University of Cumbria, the Youth Hostel association, Booths, dare2B, telford skoda, english lakes Hotels, Windermere lake Cruises, Bikeseven, Herdy, Palace Cycles, designworks, H&H reeds Printers and scotby Cycles.

Photo credits: Graham Jackson, tour of Britain, Michael turner, ldnPa, d& H Photographers, dave Willis, Jeremy ashcroft, nurture eden, si Homfray and Charlie Hedley,

Contents Page

Welcome 3

See the Tour, then explore 5-6

Teams to watch 8-9

Cumbria, The Lake District is naturally beautiful 11

Stage map 12-13

Miles of choice for county’s cyclists 15-16

Trophies to treasure 17

Inspired? Try out one of Cumbria’s cycling events 18

Jack’s on track for a home run 21

Be water wise 22-23

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For information: 015394 43360 www.windermere-lakecruises.co.uk

Tour of WindermereTour of Windermere364 days a year from Lakeside, Bowness, Brockhole or Ambleside

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Discover the 2,000 year old city of Carlisle with its wealth of attractions, including landmark buildings and heritage sites. Fight off invasions at Carlisle Castle or steal across the border as a reiver at tullie House Museum and art Gallery.

experience the unique atmosphere of the oldest city centre building, the Guildhall. the Guildhall houses treasures such as the medieval stocks and the unique Carlisle Bells.

Visit Carlisle’s imposing Cathedral which was founded in 1122, but has been rebuilt several times as well as the rural delights of lanercost Priory, talkin tarn and Hadrian’s Wall.

Explore West Cumbria, home to england’s highest mountain and deepest lake. Visit the maritime port of Whitehaven with its award winning museum, the Beacon, or sample the delights of the rum story.

scare yourself at the historic, haunted Muncaster Castle

and visit the World owl centre, home to over 40 different species.

sit back, relax and enjoy the journey from the lake district coastal village of ravenglass to the foot of england’s highest mountains on the ravenglass and eskdale railway.

test your nerve on the challenging Via Ferrata at Honister, the last working slate mine in Cumbria, or join one of the many fascinating mine tours.

Discover Keswick and the North Lakes - sitting on the shores of derwentwater, Keswick is surrounded by mountains and valleys. Why not enjoy a cruise on the lake with derwentwater lake Cruises or visit the home of the first pencil at the Cumberland Pencil Museum.

take in Whinlatter, england’s only true mountain forest, where you can walk, spot ospreys on neighbouring Bassenthwaite and cycle on some of england’s top mountain biking trails.

Cumbria has over 500

miles of the UK national

Cycle network.

DID YOU KNOW?

Cumbria, The Lake District has a wealth of exciting and inspiring places to visit and things to do.

See the tour, then explore…

5

Explore Kendal and South Lakeland

the area is rich in history and there are many magnificent historical buildings to visit. Kendal Castle dates back to the 13th century and sizergh Castle, set in beautiful grounds, has a collection of elizabethan carvings and panelling, fine furniture and portraits.

to soak up the great outdoors, why not take a trip into the forest and Go ape, at Grizedale? if you’re keen to ‘have a go’, you can fly through the air at the newly-created treetop trek at Brockhole, the lake district Visitor Centre, or lose yourself in the lakeland Maize Maze. From boat hire to bike hire, canoes to electric boats, why not spend the day at Coniston Boating Centre?

experience the delights of a steam train on the lakeside and Haverthwaite railway, located in the scenic leven Valley at the southern end of Windermere. the railway runs from Haverthwaite station, along the banks of the river leven, to lakeside station.

Here you can board one of the ‘steamer’ services cruising to Bowness and ambleside, or visit the lakes aquarium.

there are arts and crafts courses and workshops at the Brewery arts Centre in Kendal. You can find visitor centres all around the area which make for a great day out for locals too, with cafés, shops and grounds to explore.

to explore more things to do in Cumbria, the lake district, visit www.golakes.co.uk

South Lakeland has a wealth of attractions and places to visit which will appeal to the whole family.

British Cycling have fun

group bike rides to suit

everyone. Visit

www.goskyride.com to

find one near you.

DID YOU KNOW?

6

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Official fuel consumption in mpg (litres/100km) for the ŠKODA range: Urban 19.2 (14.7) to 68.9 (4.1), Extra Urban 36.2 (7.8) to 94.2 (3.0), Combined 27.7 (10.2) to 83.1 (3.4). CO2 emissions for the ŠKODA range 237 to 89 g/km. Standard EU test figures for comparative purposes and may not reflect real driving results.

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Product  Description:

Technical  Illustrations:

Date: Content:

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DESIGN  COLOURWAY

Product  Code: Project  Name: Product  Category: Size  Range:

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Please  refer  to  BOM  for  details  of  specific  trims  and  components.

Please  refer  to  fabric/  trim/  component  standards  for  quality  procedures.

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C1:  KENT_140PFP  Medium-­Weight  Poly/  Lycra

C2:  Ariane  Mesh

C3:  Time  Out  Mesh

C4:  KENT_85PFP  Lightweight  Poly/  Lycra

Black

BELIEVE IN BETTER

Sky Pro Cycling – expect to see team sky led by 2012 tour de France winner sir Bradley Wiggins as they aim to win the tour of Britain for the first time. also look out for other star British names such as former British road race Champions Geraint thomas and ian stannard and top sprinter Ben swift, who all could feature.

Omega Pharma – Quick Step – leading the Belgian team will be the world’s top sprinter Mark Cavendish, winner of three stages of last year’s tour of Britain, including the Carlisle to Blackpool stage. ‘Cav’ was also second six years ago, when the race last finished in Kendal.

Movistar – the spanish team make their debut in the tour of Britain with tour de France sensation nairo Quintana and British national time trial Champion alex dowsett both due to ride. the Colombian Quintana won the Best Young rider and King of the Mountains jerseys, plus a mountain stage, making him one to watch for the uphill finish in Kendal!

MTN Qhubeka – the south african team return to the tour of Britain with a strong line up including the winner of one of the hardest ever editions of Milan san remo this spring, Gerald Ciolek. the German sprinter will lead a multinational line-up that could include riders from eritrea!

Teams to watch

8 9

Rapha Condor JLT ‘13 Pro Team JerseyGR 20.11.12

Design

© Rapha Racing 2011

FRONT BACK

Team NetApp Endura – Winners of last year’s tour of Britain with Jonathan tiernan locke, endura racing have merged with netapp, winners of the Wales stage for a stronger anglo-German line-up led by Briton russ downing.

Rapha Condor JLT – top of the domestic ‘home’ teams, rapha Condor Jlt boast last year’s sKoda King of the Mountains winner Kristian House plus former Under-23 British Champion Mike Cuming, who won the tour of Korea earlier this year.

Other teams to watch...

THIS DRAWING AND INFORMATION IS THE PROPERTY OF MADISON. ANY REPRODUCTIONOR DISTRIBUTION OF THIS INFORMATION IS WITHOUT PERMISSION IS PROHIDITED BY LAW

TITLEPARTDEVELOPERDESIGNER

MADISON GENESIS TEAM KITSS RACE JERSEY

PETE NEWTONRUSSELL WHITAKER

MADISON GENESIS TEAM KITSS JERSEY

mad

ison.cc

Madison Genesis Sojasun UnitedHealthcare Pro Cycling

Team IG Sigma Sport Cannondale Pro Cycling Garmin - Sharp

Node4 Giordana Racing

Team Raleigh

Teams to watch

8 9

08456 015 478englishlakes.co.uk

as individualas you are

Discover fantastic places to stay in the heart of Lakeland; close to the historic city of Lancaster, or in the seaside resort of Morecambe.Our venues radiate their own character and charm, from contemporary chic to a traditional British inn.

English Lakes is one of the UK’s most dynamic family run groups with perfect venues to stay in the Lake Districtand Lancashire. If you can’t stay over why not just visit one of our restaurants and experience a real taste of the very best local produce served in a choice of fabulous settings.

Five individually styled properties which have their own distinctive character,as individual as you are.

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there are events and activities to suit every taste and interest; from high-octane adrenalin activity to more sedate fireside contemplation, with a pint in hand.

Cumbria, the lake district is renowned for the warmth of its hospitality and the quality of its food and drink. its unique landscape supports a huge variety of fresh produce with local cafes, traditional inns, hotels and Michelin starred restaurants offering the freshest possible ingredients.

Cumbria’s accommodation caters for all tastes, quirky camping pods, retro VW camper vans, traditional country inns with cosy fires, castles, fine country houses, lakeside spa retreats and some of the country’s best B&Bs.

Cumbria is made for cycling, with everything you could possibly wish for; challenging off-road mountain biking routes to gentle country lanes, there really is something for everyone. dramatic mountain biking over lake district peaks and rolling valley trails can entice families and committed bikers alike.

Winding back roads with stunning views and little traffic are ideal for a gentle spin or a 100 mile epic; safe and enjoyable family rides for all ages and abilities are mapped out or way marked right across the county.

Whatever you fancy, Cumbria, the lake district is waiting to be discovered on two wheels. to find out more visit www.golakes.co.uk www.lakedistrict.gov.uk

Cumbria, The Lake District is naturally beautiful

Honister Pass is one of the

steepest roads in england,

with a 1 in 4 gradient.

take that Box Hill!

DID YOU KNOW?

Cumbria, The Lake District boasts some of the most breathtaking scenery in the world. With a diverse landscape, offering everything from England’s highest mountain and deepest lake to stunning coastal villages and lands rich in Hadrian’s Wall heritage, there is a lot to discover.

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Hadrian’s Cycleway, from Ravenglass to South Shields. 174 milesstretching the length of Hadrian’s Wall World Heritage site, the route runs mainly along country lanes and quiet roads with some traffic-free sections.

Pennine Cycleway, from Appleby and Penrith to Berwick upon Tweed. 150 milesthis cycleway takes in some spectacular landscapes and unspoilt countryside, including the eden Valley and the north Pennines. the route passes over 60 tourist attractions and 85 towns and villages.

C2C Cycle Route, from Whitehaven to Sunderland. 147 milesdeveloped as part of the national Cycle network, the sea to sea route is Britain’s most popular long distance cycle route. Mostly following either quiet country roads or purpose-built cycle paths, it’s perfect for everyone, from families to club riders.

W2W Cycle Route, from Walney Island to Wearmouth and Whitby. 152 or 179 milesthe Walney to Wear Cycle route is popular with cyclists either as a short break or longer holiday. the route is mostly along country lanes, back roads and cycle paths, plus some off-road sections.

Continued overleaf...

Miles of choice for county’s cyclists

twenty bicycles can be

parked in the same space

taken up by one car.

DID YOU KNOW?

If you’re planning to get out and about on your bike, Cumbria, The Lake District is a great place to discover a whole host of scenic rides. There’s a series of ‘do-in-a-day’ circular rides across the county and if you want something more challenging, why not have a go at one of our long distance cycle routes, including:

15

Miles of choice for county’s cyclists

Four Seasons Fred Whitton Cycle Tour. 112 milesBased on the Fred Whitton Challenge, the route starts from Coniston and takes in the most famous lake district passes, including Hardknott and Wrynose, before returning to Coniston.

And if you want something a little shorter…Bowness to Ambleside. 8.75 miles

Cross on the Windermere car ferry and cycle north on Golakes travel funded improved bridleways, off-road cycleways and minor roads to ambleside. or visit Wray Castle and hop on the Bike Boat to Brockhole for a different return route.

For more details on these routes and many other bike

rides across Cumbria, the lake district check out

these websites:

Cumbria County Council’s website has lots of information about cycling, visit www.cumbria.gov.uk/cycling

Find out about cycling in the lake district national Park at www.lakedistrict.gov.uk/cycling

Guides to short cycle rides, called the ‘do-in-a-day’ series, can be downloaded from the Golakes website, www.golakes.co.uk/adventure-capital/cycling-guides-download.aspx

Cycling eden has a new mobile app for iPhone and android users at www.nurturelakeland.org/nurture-eden-news/cyclingden.html

For news about the sport, where to find local clubs and full details of organised bike rides visit www.britishcycling.org.uk

on a bicycle you can

travel 3 times faster than

you can walk, for the

same amount of energy.

DID YOU KNOW?

Wonderful way to exerciseCumbria’s public health leaders are hoping growing interest in cycling will help promote the health benefits of pedal power to more residents in the county.Cycling is riding high, with the county council’s most recent traffic counting survey showing the number of cyclists rose by 10.6% for Carlisle and 7.3% for Kendal.

regular cycling can reduce the risk of long-term illnesses such as heart disease, type-2 diabetes and strokes, as well as reducing stress levels and keeping weight under control. For example, someone weighing 80kg (12st 9lb) will burn more than 650 calories during an hour’s cycling.

Because cycling is a low impact type of exercise, it’s easier on your joints than running or other high-impact aerobic activities - but it still helps you get into shape.

Visit the Bike for life website www.nhs.uk/change4life/pages/bike-for-life.aspx.

16 17

Don’t worry if you’re nota race winner, herdy’savailable in six other colours!herdy.co.uk

herdy®

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herdymade to make you smile!

Firstly, there’s a unique one-off stage Winner jersey designed by a Cumbrian school child. all of Cumbria’s primary schools were encouraged to enter the competition to design both a jersey and the flag to start the race in Carlisle - nearly 1,600 brilliant entries came flooding in. the lucky pupils will receive their own jersey/flag plus a £150 voucher to spend at Carlisle’s scotby Cycles.

another unique one-off for the winner is a golden herdy® trophy. Produced by Kendal

Miles of choice for county’s cyclists

Trophies to treasure

based designers the Herdy Company, this trophy captures a growing brand for the county. Based on the money-storing herdy® banks, the hand-cast ceramic trophy is painted in pure-gold metallic paint and mounted on Cumbrian slate. “it will be a uniquely Cumbrian memento of the day, a special jewel for the winner” says the company’s co-founder spencer Hannah.

to cap it all, the winner in Kendal gets a big bar of Kendal mint cake in a special commemorative wrap, designed by a local school girl.

after coming up through the ranks of juniors and amateur cycling clubs, the trophy cabinet of the tour’s cyclists will be overladen. But the winner of the Cumbria, the lake district stage may want to make some room for a few special mementoes.

16 17

15 september 2013 Jennings River Ride - www.cumbriafoundation.org/riversride

22 september 2013 Action Lake District 100 Cycle Sportive - www.action.org.uk

29 september 2013 Kendal Sprint Triathlon - www.mytrievents.co.uk

29 september 2013 Cycle the Solway - www.scottselfstorage.co.uk

12 october 2013 Out the Saddle - www.ratherbecycling.co.uk

13 october 2013 Hartside Duathlon - www.sportinaction.co.uk

20 october 2013 Ride of the Fallen Leaves - www.seismic-events.co.uk

17 november 2013 Cumbrian Cracker Cycle Sportive - www.epicevents.co.uk

1 december 2013 Border City Cyclo-Cross - paulhillkings@live.co.uk

2 March 2014 Eden Valley Epic Cycle Sportive - www.epicevents.co.uk

27 april 2014 Keswick Lakeland Loop Cycle Sportive - www.epicevents.co.uk

11 May 2014 Fred Whitton Challenge - www.fredwhittonchallenge.org.uk

Inspired? Try out one of Cumbria’s cycling events

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21

You’re no stranger to Cumbria, are you?that’s right, i do quite a lot of training in the county, mainly in the south lakes area, cycling up through Bowness and ambleside and back down the other side of Windermere. i cycle anything from 40 to 100 miles a day and on longer rides i head up to the Keswick area.

Where’s your favourite place in the county to cycle?i really like the Borrowdale area. it’s generally nice and quiet for riding on the roads and i’ve got good memories of the area from my school days when i spent time there on duke of edinburgh trips.

How much are you looking forward to the Cumbria, The Lake District stage?it’s going to be great, racing through places close to where i’ve grown up. i think a lot of my friends and family will be coming to watch and support me, which will be brilliant. there’s never been a full stage of the tour through the lake district before, which makes it extra special for me.

Which section of the route will be the hardest?the descent from Honister will definitely be the biggest challenge – it’s really steep and the road is narrow and twisty with a difficult surface, so that’ll be very tough, especially if it’s wet. With a field of 200 riders going down there, it could be carnage but at least i know what to expect.

Jack’s on track for a home run

Professional rider Jack Pullar has good reason to relish Stage 2 of this year’s Tour of Britain. For 23-year-old Jack will be virtually on home soil when he races through Cumbria for the Madison Genesis Racing Team. Jack hails from just over the Lancashire border in Bolton-le-Sands so knows the area’s roads better than most. We caught up with the reigning national hill climb champion.

How did you become a professional rider?i’ve been cycling for about seven years. i started as a mountain biker and used to do the Grizedale Mountain Bike Challenge. i studied for a degree in entertainment management at leeds University and raced for the Cumbria-based Wheelbase team last year, and was then scouted for the Madison Genesis team. this is my first year as a professional rider, which has been my ambition since i started cycling, and i’m enjoying every minute.

21

We share our water supply with the environment, so being careful not to waste it makes sense for places like the Lake District, where a third of the North West’s tap water starts its journey every day.

Thirlmere is one of the North West’s largest reservoirs and forms the backdrop to stage 2 of the Tour of Britain: the Lake District stage.

Although Cumbria is generally considered to be a wet county, there’s a limited number of reservoirs and long, dry periods can put them under more strain.

For our part we take a lot of care to balance the demand for water with the supplies we have available. That means fi xing leaks and upgrading old pipes as part of our £3.5 billion regional investment programme.

Be water wiseIt makes sense to use water wisely, whatever the weather.

Don’t pour money down the drainSaving water is not just good for the planet; it can be good for your bank balance too.

The average person uses 150 litres of water every day. As much as half of it is heated by gas or electricity before you use it. So cutting down, especially on hot water usage, can help you keep your energy bill down as well.

For instance, on average a washing machine uses 75 litres of water and a dishwasher 30 litres, every time you use it. By waiting until you have a full load before pressing ‘start’, you’ll save energy and water.

A third of the water you use goes straight down the toilet. Modern loos with a dual fl ush can save several litres every time you spend a penny.

But even if you have an older toilet, fi tting one of our free save-a-fl ush devices can make a big difference, and you don’t need to be a plumber to do it. Simply pop it in the cistern.

Water is a precious resource, and if we all use it responsibly, there will be plenty to go round – not just in your home but in the lovely Lake District too.

For handy tips, advice and to order a free save-a-fl ush bag visit unitedutilities.com/save-water-money

• A garden sprinkler can use as much water in an hour as a family of four would use in a day

• Leaving the tap running wastes 9 litres of water a minute

• A dripping tap can waste a bath of water a week

• You can use a water butt to collect rain water from your roof rather than use treated drinking water on your garden

• Using mulch around plants can reduce evaporation, so they don’t need watering as often.

Did you know?

Don’t pour money down the drainSaving water is not just good for the planet; it can be good for your bank balance too.

The average person uses 150 litres of water every day. As much as half of it is heated by gas or electricity before you use it. So cutting down, especially on hot water usage, can help you keep your energy bill down as well.

For instance, on average a washing machine uses 75 litres of water and a dishwasher 30 litres, every time you use it. By waiting until you have a full load before pressing ‘start’, you’ll save energy and water.

A third of the water you use goes straight down the toilet. Modern loos with a dual fl ush can save several litres every time you spend a penny.

But even if you have an older toilet, fi tting one of our free save-a-fl ush devices can make a big difference, and you don’t need to be a plumber to do it. Simply pop it in the cistern.

Water is a precious resource, and if we all use it responsibly, there will be plenty to go round – not just in your home but in the lovely Lake District too.

For handy tips, advice and to order a free save-a-fl ush bag visit unitedutilities.com/save-water-money

• A garden sprinkler can use as much water in an hour as a family of four would use in a day

• Leaving the tap running wastes 9 litres of water a minute

• A dripping tap can waste a bath of water a week

• You can use a water butt to collect rain water from your roof rather than use treated drinking water on your garden

• Using mulch around plants can reduce evaporation, so they don’t need watering as often.

Did you know?

Quenching our region’s thirst for sport Proud to sponsor

Stage 2 of the Tour of Britain 2013

The Tour of Britain takes in many of Cumbria’s spectacular lakes, rivers and reservoirs. Using water wisely around the home helps to protect them, whatever the weather.

Visit unitedutilities.com/waterwise to order a free water saver pack.

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