CAREERSOURCE CITRUS LEVY MARION MARKETING AND … · COMMUNICATIONS ANALYTICS REPORT - OCTOBER 27, 2016 2015 COMMUNICATIONS EXAMPLES Data for reporting period through Oct. 16, 2016

CAREERSOURCE CITRUS LEVY MARION MARKETING AND OUTREACH, COMMUNITY RELATIONS AND PARTNERSHIPS

COMMITTEE MEETING

MINUTES DATE: October 27, 2016 PLACE: Enterprise Center, Ocala, FL TIME: 9:30 am MEMBERS PRESENT MEMBERS ABSENT Becky Magwood, Capital City Bank Lindsay McDougal, Capital City Bank Pat Reddish, Consultant Ted Knight, Marine Corp League Theressa West, West Central Solutions OTHER ATTENDEES Rusty Skinner, CSCLM Brenda Chrisman, CSCLM Laura Byrnes, CSCLM

Paula Singleton, CSCLM Rich Feehan, CSCLM

CALL TO ORDER The meeting was called to order by Becky Magwood, Chair. ROLL CALL The roll was called by Paula Singleton and a quorum was declared present.

APPROVAL OF MINUTES

Pat Reddish made a motion to approve the minutes from the 5-4-16 meeting. Seconded by Becky Magwood. Motion Carried.

ACTION ITEMS

None

DISCUSSION ITEMS

None

1

Marketing & Outreach Committee Meeting October 27, 2016 STATUS REPORTS

1) Talent Center Update and Power Point—Brenda Chrisman updated the committee on the grand opening of the Talent Center on September 14th. We have added staff to our business services team to work with the employers and they are reaching out to employers and introducing them to the Talent Center and the services we can provide in helping them find professional and upper level candidates. We are getting positive feedback from the students and the professional career candidates. We are continuing to work with CF to increase the engagement with the students and upcoming graduates. Talent Center staff attended the OHRMA meeting last week to promote the service to employers. Rich Feehan reviewed the attached Power Point and updated the committee on staff efforts to reach out to professionals in EFM and pulling resumes to contact those candidates and vet(soft skills, resume, social media) them for referral. Pat Reddish asked if once there is a good supply of quality candidates if we might be able to host a lunch for OHRMA at the Talent Center to show them the facility and walk them through the portal. We will look at maybe January or February for this to allow us to get through the December graduates and balance both the employer and career seeker sides. Becky Magwood indicated that being able to enter the requirements for a position into the portal would save her time in the future when filling a position as the information for each position would already be there.

2) Talent Pipeline Update—Rusty reported that staff has met with public school board members in all three counties to share our ideas for the Career Awareness and determine what tech courses are offered at the schools. This is challenging as two of the three counties have newly elected superintendents. Rusty and Brenda are working to make sure that they know about these programs. Rusty met with Josh Wooten in Citrus County to discuss soliciting manufacturers and other sector employers in the area to participate in our video program. Laura has been pushing these videos on our website and social media. Rusty recently discussed the Career Pathways at the CEP meeting and stressed this for IT jobs. The Ocala Marion County CEP already has this on the plan for next year. The FPRA is looking for a speaker for their meeting next August. They have reached out to Mike Rowe’s management as he is a strong proponent of teaching trades to our youth. The FPRA are not authorized to pay for a speaker so we have asked several area business leaders if they might have an interest in sponsorship of any fees for this. Becky asked if we would be able to record the event for play at the schools or on their web sites. We will keep you posted if they are able to make this happen.

2

Marketing & Outreach Committee Meeting October 27, 2016

3) Outreach/Communications Report—Laura Byrnes reviewed some of the information

in the attached report. She has provided it in a new format that is easier to read. Laura also let us know about the Business Development Sales Kit that was created in conjunction with other CareerSource areas and using CareerSource Florida Co-op funds. We will mail one out to each board member. We are working on making these sales kits branded for the Talent Center. To further support the Career Pathways project Laura will transition her bi-weekly column in the Citrus Chronicle to a career awareness venue.

4) Performance Reports—are attached for your review

MATTERS FROM THE FLOOR None ADJOURNMENT There being no further business, the meeting was adjourned. APPROVED: ______________________________

3

TALENTCENTER.ORG

INVESTING

IN YOUR TEAM

JUST GOT EASIER

PROFESSIONAL AND HIGHLY SKILLED TALENT

RECRUITING AND SCREENING SERVICES

VETTED CANDIDATES

CANDIDATE ASSESSMENT

SKILLS DEVELOPMENT

BUSINESS INCENTIVES

NO-FEE SERVICES

WELCOME TO TALENTCENTER.ORG

WE CONNECT BUSINESSES AND PROFESSIONALS

4

TalentCenter.org: Highlights of Services

for Businesses

5

COMPANY PROFILE

Businesses that create a profile at TalentCenter.org have a brand new opportunity to reach out to vetted, professional talent and interns. Advertising positions and interacting with candidates has never been easier!

6

OPENING MANAGEMENT

Creating and managing job postings with our openings management system gives businesses and employers the ability to seek out approved and vetted talent with ease. TalentCenter.org allows employers to manage, update and edit their openings with a clear and easy to use interface created with simplicity in mind.

Systems Engineer

Network Specialist

Web Developer

Analyst

7

Businesses can take advantage of talent search features at TalentCenter.org to locate and browse job candidates who have gone through an approval process to guarantee they have the education, skills and experience needed to succeed on the job. Search by name, degree/major, biography keyword or occupational keyword to find a great match for the next professional-level opportunity with your organization.

TALENT SEARCH

8

Results-driven Senior Systems Engineer with broad-based IT experience. Accomplished professional who has earned a reputation for consistently meeting and exceeding aggressive corporate objectives. Effective communicator possessing excellent interpersonal and relationship-building skills. CCNP and MCSE certifications.

Results-driven Senior Systems Engineer with broad-based IT experience. Accomplished professional who has earned a reputation for consistently meeting and exceeding aggressive corporate objectives. Effective communicator possessing excellent interpersonal and relationship-building skills. CCNP and MCSE certifications.

Find interesting talent? Bookmark the user to review the profile later or match him or her with future openings.

BOOKMARKS

9

Application management allows employers to work with candidates and posted opportunities with ease. From start to finish, the employer has total control and organization with our application case management.

Systems Engineer

APPLICATION MANAGEMENT

10

TalentCenter.org: Highlights of Services for Professionals and Interns

11

USER PROFILE

TalentCenter.org allows professionals and interns to create in-depth users profiles which create an opportunity for them to market themselves to employers in a new way.

Users can create or upload a resume. After approval in the system, the resume becomes available to employers seeking vetted talent.

12

RESUME BUILDER

The Resume Builder tool guides users through building a basic resume they can use to share and network with employers. Additionally, users are encouraged with take advantage of Talent Center’s “brick” services, including one-on-one resume coaching with a Certified Resume Specialist or Certified Professional Resume Writer.

13

SEARCH OPENINGS TalentCenter.org users can seek out openings and opportunities posted by verified employers seeking vetted talent. Users can search by industry keyword or industry tags to locate positions in their chosen fields of interest. Opportunities are limited to those seeking vetted, professional talent. Each position has been selected and closely reviewed by Business Development staff prior to posting.

14

VIEW OPENINGS/APPLY/SAVE Each listing offers professional users an opportunity to view more information, apply, or save the listing for future review. Here users can find a brief company profile, a map of the employer’s location, a job description and more. The apply button gives the user access to the employers’ chosen application method, including an internal application, link to an outside page or email link.

15

SAVED OPENINGS

Professional users have an opportunity to save openings. These saved openings might include those for future follow up.

16

APPLICATION STATUS

Professional users can find out where they stand with an employer after applying for a position with ease. Pending applications are easy to spot on the first “Applications” tab and users can see employers who have indicated interest on the second tab.

17

COMMUNICATIONS ANALYTICS REPORT - OCTOBER 27, 2016 2015

COMMUNICATIONS EXAMPLES

Data for reporting period through Oct. 16, 2016 as compared to the previous report of May 3, 2016.

191%32,936 sessions

176%1 0 0 , 1 8 9page views

11%3:42duration

6%3.04page/ssession

Most Visited

Most Visited#1 Job Seeker Services#2 Workshops/Events#3 Short-Term Training#4 Online Newsroom#5 Job Fairs

3,016 new views

WEBSITE DEVICES USED - WEB

MEDIA

TWITTERGOOGLE +

FACEBOOK

YOUTUBE

LINKEDIN

20,079 views

11,949 1,918 19,069

Earned Media: 69 print/online/broadcast Place Media:45 print ads 25 weeks online ads 600+ radio spots Facebook: 19 campaigns 56,267 targets reached 5,754 people engaged 10.2% engagement rate

826 vs. 793 followers

OCT

MAY

42,200 impressions5,026 posts

NA impressions4,678 profile visits

2,229 new impressions170 vs 150 followers

5,842 views/78 hours

#1 Convincing Dad (2,835)#2 Manufacturing Promos (1,425)#3 CNC Training Program (1,067)

79,944links

41,676photos

3,574videos

3,675videos

125,272links

LIKESMAY 980

OCT 1,098

146 mil.

297Kphotos

people who intereacted/ 28 days

number of intereactions/ 28 days

people reached/ within 28 days of post1,944,006

18

SERVICES: JUL 2016-SEP 2016

EMPLOYMENT DATA AUG 2016 JUL 2016

Citrus 6.8% (3,208)* 7.3% (3,406)* Florida 4.9% 5.1% US 5.0% 5.1% *Not seasonally adjusted

AVERAGE ANNUAL WAGE 2015 2014

Citrus $35,720 $35,138 Florida $46,239 $44,810

SERVICES PROVIDED Total Receiving Services: 2,468

Center Traffic: 2,215

Veterans Receiving Services: 137

Receiving Training Services: 71

Employers Receiving Services:

173 Welfare to Work Transition: 182

Positions Posted: 472

TOTAL PLACEMENTS: 319

Your Employment Solution Starts Here CareerSource Citrus Levy Marion brings together business and community partners, economic development leaders and educational providers to connect employers with qualified, skilled talent and job seekers with employment and career development opportunities. Contact us at 1.800.434.5627.

CITRUS COUNTY

CareerSource Citrus Levy Marion is an equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities. All voice telephone numbers listed above may be reached by persons using TTY/TDD equipment via the Florida Relay Service at 711. If you need accommodations, please call 1 800 434-5627, ext. 7878 or e-mail [email protected]. Please make request at least three business days in advance. CareerSource Florida Member.

JOB CANDIDATE SERVICES BUSINESS SERVICES

• Online Job Listings and Referrals • Computers and Office Equipment

(Copiers, Fax and Telephones) • Resume Writing Assistance • Networking Events and Job Fairs • Employability Workshops • Career Counseling

• Recruitment Assistance • Targeted Industry Talent

Marketplaces • Outplacement Services • Training Grants • Workforce Intelligence • Financial Incentives

19








Levy 5.2% (859)* 5.6% (919)* Florida 4.9% 5.1% US 5.0% 5.1% *Not seasonally adjusted


Levy $30,116 $29,233 Florida $46,239 $44,810

SERVICES PROVIDED Total Receiving Services: 721






Positions Posted: 95

TOTAL PLACEMENTS: 102


LEVY COUNTY


20




Marion 5.9% (7,716)* 6.2% (8,168)* Florida 4.9% 5.1% US 5.0% 5.1% *Not seasonally adjusted


Marion $35,807 $34,823 Florida $46,239 $44,810

SERVICES PROVIDED Total Receiving Services: 8,188






Positions Posted: 2,162

TOTAL PLACEMENTS: 1,261


MARION COUNTY






21

MOBILE RESOURCES Our largest Mobile Resource Unit, MOBY1, will bring job search and

employer services right to your door. Fully equipped and staff supported.

No charge for services!

Please visit www.careersourceclm.com

for upcoming schedules and events.

JOB CANDIDATE AND EMPLOYER SERVICES

• Employer Hiring Events/Job Fairs • Onsite Workshops/Training • Job Seeker Support • Outplacement Services • Job Seeker Self Services/Staff Assisted

Services • Career Research & Counseling

SERVICES RENDERED

REACT PR Outreach

Job Search Support

Hiring Event Other Total

Served CITRUS 0 0 0 0 19 19

MARION 0 0 102 34 0 136

TOTAL 0 0 102 34 19 155

MOBILE RESOURCE UNIT 1 SERVICES: JUL 2016 - AUG 2016

Your Employment Solution Starts Here The 40-foot MRU-1 is equipped with 10 computer workstations, internet access and office equipment to assist both employers and job seekers. Each month, MRU-1 visits numerous public library branches and community centers in Citrus and Marion Counties as well as the Ocala campus of the college of Central Florida. Contact us at 1.800.434.5627.

CareerSource Citrus Levy Marion is an equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities. All voice telephone numbers listed above may be reached by persons using TTY/TDD equipment via the Florida Relay Service at 711. If you need accommodations, please call 1 800 434-5627, ext. 7878 or e-mail [email protected]. Please make request at least three business days in advance. CareerSource Florida Member. 22

Documents

CAREERSOURCE CITRUS LEVY MARION MARKETING AND … · COMMUNICATIONS ANALYTICS REPORT - OCTOBER 27, 2016 2015 COMMUNICATIONS EXAMPLES Data for reporting period through Oct. 16, 2016