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CAREER MEDIAGROUP
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Career Media Group
Career Media Group combines the assets of one of Australias leading job websites with highly targeted B2B industry publications
Building Australia’s leading careers and business focussed media platform
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CareerOne has one of the strongest brands in the online job market in Australia
CareerOne has one of the strongest brands in the online job market in Australiawith over fifteen years of consumer engagement. With 1.2K unique visitors tocareerone.com.au every month from a variety of traffic channels, CareerOne isa large player in the online jobs market.
Aided Brand Awareness
“Just to check, which of these have you heard of before now as websites that advertise jobs?”
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I n d e e dSeek
Spot jobs
C a r e e r O n e
A d z u n a
Lin ke dIn
Jora
1.6K+ Unique Monthly Visitors from non paid traffic sources:
56.33%30.48%
10.67%O r g a n i c S e a rc h
Direct
Re fe rra l
Emai l
( O t h e r )
Socia l
P a i d S e a rc h
*Averaged over the last 6 months (Feb-Jul 2017)
56.33%
30.48%
10.67%
1.67%
0.44%
0.41%
0.02%
1.2KMonthlyUnique
1.9MEmail Subscribers
3.6Monthly Page Imps
220Number of paid
advertisers
75KAverage Job Volume
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FAST GROWING MEDIA NETWORK
6 Leading Industry publications in Small Business (Australia’s#1 Small Business Magazine), Retail, FMCG, Franchise (Official Directory of Franchise Council of Australia), Third Sector, eCommerce.
x3 Major Events Annually. Inside Retail Live is the largest retail awards and trade show in Australia
Custom built publishing system on WordPress framework
#1 Google search results – retail news, fmcg news, retail executive jobs, buy a franchise, small business news, ecommerce news
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5000000
10000000
2015 2016 2017
P a g e Views
200000
150000
100000
50000
0
20172015 2016
Subscr ibers
Hong Kong
Thailand
Singapore
Australia
New Zealand
Philippines
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WHITE COLLAR
Michael D.CFO IN QLD
NURSES
Susan J.NURSE IN WA
SMB’S
Clare S.FLORIST OWNER IN VIC
TRADIES
Daniel P.CARPENTER IN NSW
BLUE COLLAR
Greg H.
WAREHOUSE MANAGER IN SA
TECHIES
Leon Y.WEB DEVELOPER IN
THE ACT
With CareerOne Media, you can put your message in front of people based on their job or industry and have exclusive
access to employment data.
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1.+ millionpeople visit our site each month to search for jobs
500k+total job searches are
made each month
220k+are Blue Collar searches
275k+are White Collar searches
Audience
50.9%Female
49.1%Male
GENDER BREAKDOWN
AGE
Under 24 6.4%
25-34 22.1%
35-44 20.5%
45-54
55-64
23.7%
21.1%
Source: CareerOne.com.au visitors, July 2017 CareerOne 2017 Survey, conducted June 2017
STATE BREAKDOWN
QLD
21.9%
NSW
31.6%
ACT
1.2%
VIC
25.9%
SA
9.4%
WA
9.6%
NT
0.4%
TAS
1.6%65+ 6.3%
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3.7 millionpage views
1+ million unique visitors each month are highly engaged with our platform, providing valuable opportunities to reach an engaged audience.
500k+total job searches
are made eachmonth
97%of people who
search for a job, view a listing
100k+job
applications
Audience
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Worker Groups Industry & Job title• Blue Collar• White Collar
• Accounting• Advertising, Media, Arts &
Entertainment• Banking & Finance• Construction, Architecture
& Interior Design• Engineering• HR & Recruitment• IT• Logistics, Supply &
Transport• Marketing• Property & Real Estate• Retail• Sales
• Trades & Services... and many more
Interests
• Travel• Competition/Deals• Education• Students• Small Business Owners
Demographics
• Millennials• Gen X• Gen Y
Audience SegmentationOur audience can be targeted by...
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Lifestyle choices & job changeChange can trigger consideration of otherjob related products:• Superannuation funds &
banking• Vehicles• Phones and phone plans• Insurance products• Clothing
31%are planning on purchasing a vehicle in the next 12months†
77%have a superannuation account*
58%are likely to purchase clothing†
48%are likely to purchase furniture & homeware†
61%plan on travelling within Australia for their next short holiday†
27%plan on travelling to Europe for their next long holiday†
46% small-medium sized car
20% family sized car
20% SUV
Source:* CareerOne.com.au visitors, October 2016. CareerOne 2016 Survey, conducted May 2016 (complete size = 4,987)† Roy Morgan 12 months ending December 2015; Base: CareerOne visitors in the last 4 weeks; Question: What type of superannuation do you currently have? Conducted by Anomaly April 2016
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AutomotiveCareerOne’s ran a survey with our audience in2016 and received almost 5,000 responses.The results detail our customers purchase andconsideration intent across a range of vehiclesand life stages
31%are planning on purchasing a vehicle in the next 12 months†
46% small-medium sized car
40% family sized car
7% commercial vehicle
60%
Source:* CareerOne.com.au visitors, October 2016. CareerOne 2016 Survey, conducted May 2016 (complete size = 4,987)† Roy Morgan 12 months ending December 2015; Base: CareerOne visitors in the last 4 weeks; Question: What type of superannuation do you currently have? Conducted by Anomaly April 2016
Personal Work only
35%
The majority of our audience who intend to purchase a vehicle in the next 12 months will use it for:
5%
Both personal & work
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Healthcare
23%of the CareerOne audience are looking to get or switch health insurance cover, withanother 18% undecided*
CareerOne job seekers are less likely tohave private health insurance, 40% have private healthinsurance, compared to 47% of the total population**
30%CareerOne job seekers have hospital and extras health cover**, there is an opportunity to target those without cover on CareerOne.com.au
There are more than 13 million people (55%) with some form of private health insurance in Australia‡
46%of new members to ahealth fund changedfunds in the previoustwo years††
Source:* CareerOne.com.au visitors, October 2016. CareerOne 2016 Survey, conducted May 2016 (complete size = 4,987)**Roy Morgan 12 months ending December 2015; Base: CareerOne visitors in the last 4 weeks; Question: What type of private health insurance do you have? Conducted by Anomaly April 2016† Private Health Insurance Administration Council, Portability, switching and competition in the Australian private health insurance market, June 2015, available at http://www.apra.gov.au/PHI/PHIAC-Archive/Documents/Portability_June-2015. pdf†† Health Care & Insurance Australia 2013, IPSOS
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Premium On-site AdvertisingWe use market leading targeting solutions to get your message in front of the right audience.
Display advertising
Use targeted or run-of-site displayadvertising to put your message infront of engaged job hunters.
Branded lead generation
The Greatest Job Ever competition gives away $10K in cash with return flights to a unique destination for competition winners. Sponsoring this competition generates 20-40K email leads and co-branding throughout the entire platform for the month.
Programmatic display
Reach the right audience across 100’s of premium publishers. Once they use CareerOne, we know where they are and what they do for a living.
Custom solutions
Our mission is to keep finding innovative ways to help you advertise and win. Talk to us about a custom solution today.
Direct marketing
Leverage from our enormous databases of active job hunters, competition entrants, and small- medium businesses. Brand integration is available within multiple email communications each month.
Content marketing
CareerOne can create and amplify content for your organisation across various channels.
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Integrate your brand into the job seeking journey through the following assets:
1. Targeted on-site display advertising
Reach specific job industry’s through contextual ad targeting on job search results pages across CareerOne
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• The ‘application successful’ confirmation page once an application for a position has been completed
3. Mobile audience reach
A growing percentage of the CareerOne audience, approximately 40%, access our website from a mobile device.
2. Job application integration
Integrate the your brand into varioustouchpoints of the CareerOne job searchand application journey including:
• Job view pages where the details of aparticular vacant position are provided
Job search &display integration
3
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Branded post integration HIGH IMPACT bespoke unit
You can now reach job seekers through a custom half page re-direct splash page on desktop and mobiledevices.
• 80,000 approximate impressions per month• Strong brand exposure• High impact placement within job apply
flow• 3 second interim window between job ad and
application flow
Good luck!
We are now sending you to the job.
Good luck!
We are now sending you to the job.
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Mobile audience reach
A growing percentage of the CareerOne audience, approximately 40%, access our website from a mobile device.
Reach our audience:
• More than 520k users each month use a mobile device to view the website.
• Take your dekstop advertising to the next level and extend your brand message across all devices
• Ad units are available within the job search and job view pages on-site
• Targeting is available for blue collar and whitecollar job seekers, as well as state or territorybased demographics
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Career Group ContentIntegration and Amplification
It’s the little things you do today that make a difference
tomorrow. Like getting your super sorted.
Integrate your brand into the CareerOne platforms with content articles
• 250K unique visitors per month
• Long term traffic driver
• Link backs into your site supporting your website SEO
authority
• Article headline appearing in content feeds
throughout site to help drive traffic
• Email up to 2M members + 100K SMBs
• Featured Article
• Integrated through widget across site
• Offsiet targetting
Amplification:
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Direct marketing
Our subscribers, your brand and messaging. Our marketing emails are high impact and offer strong performance for brand campaigns
CareerOne Media databases
10,000,000+ ad impressions per monthwhen sponsoring Job Alert emails
750,000+ subscribersGreatest Job Ever Solus EDM
93,000+ subscribersSMB advertiser database
1.48M+ subscribersCareerOne Job seeker database
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Video Display HeadHunter
CareerOne can target key audiences across specific job industries to promote brands using Display HeadHunter.
Retargeted display advertising
• We use market leading targeting solutions to get your message in front of the right audience across 100’s ofnetworks.
• Our cookie data is collected on-site and can be used to retarget your advertising to people in specific industries across our network of publishers.
Video content
• Advertising served to viewers before they watch a YouTube video, and pop up advertising during avideo.
• Targeted advertising across trade categories.
• Pre-roll video content is 30 seconds and served via Double Click.
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Greatest Job Ever
Greatest Job Ever Lead GenerationEvery month for the last 4 years, the Greatest Job Ever competition has given away 2 tickets to an iconic
destination and $10,000 cash
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Get Social With CareerOne
50K+Facebook followers
13.7K+
12K+Twitter followers
CAREERONE PTY LTD
Instagram followers
8.5K+LinkedIn followers
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Email up to 3M members + 100K SMBs
Featured ArticleIntegrated through
widget across siteOffsite targeting
Mot ivat ion Mondays: The
Science Behind Mot ivat ion
20 Sept ember
SOCIAL
DISPLAY
Content Amplification
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Add brand-relevant metrics to your digital activity
What questions we answer
Did people notice the digital advertising?
How can I prove that my properties, assets, or plan influenced consumer mindset?
Which campaign elements were most effective? Which were not?
What mid-campaign optimisations can I make based on the brand lift results?
Are there specific tactics that optimise brad lift?
Actions Clients take from the study
Identify best performing elements and supplement performance based-KPIs to paint a holistic
picture of the campaigns success.
Justify digital spend in order to retain or build media budget
Optimise campaigns according to real-time results
Provide evidence points to drive media sales
Use leverage to build a strategic partnership between media publisher network partners +
media buyers/planners
Measure & Maximise Campaign Impact
Brand uplift / measurement Study
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