Upload
corey-simon
View
213
Download
0
Tags:
Embed Size (px)
Citation preview
About The Owner – John Cullen
• 10 Years Pet Products Marketing & Sales– Pounce Cat Treats Brand Manager at HJ Heinz
(pre-Del Monte)– Built Several Start-ups to multimillion dollar
companies – Treats4Pets, Dogmatic Products, Zoombak GPS Collars
– Currently VP Marketing at JW Pet Company. – Sold dozens of products to Petco & Petsmart.
• 20 Years General Marketing Experience• Bulldog Marketing & Sales, Inc. – founded
September, 2009 to help start-ups with marketing & sales for less than traditional agencies.
Marketing• Marketing Strategy
• New Product Development
• Brand Name Development & Positioning
• Advertising & Promotion (online & traditional)
• Marketing Research
• Packaging
• Selling Materials
What We Do
Sales• Channel Development (Food,
Drug, Mass, Consumer Electronics, Pet, Hardware, Home Goods)
• Major Retailer & Specialty Account Calls – We get you the appointment!
• Sales Presentations
• Rep Network Creation & Management
How We Do It
• We have low overhead so we pass the savings on to you.
• We contract with freelancers and part-time designers & pass the savings on to you.
• We negotiate special rates with key media (print, radio, etc.) & pass the savings on to you.
• We use our expertise in marketing & our relationships in sales to help you get where you want faster – saving you money!
Category Expertise• Consumer Packaged Goods
• Consumer Electronics
• Pet Products
Channel Expertise & Key Account Relationships
Key Accounts• Petco
• Petsmart
• Pet Supplies “Plus”
• QVC
• HSN
• RadioShack
• Best Buy
• Wal-Mart
• & Many others!
LittleGifts, Inc./SmartTag
• Developed a benefit driven brand name (SmartTag™) and logo.
• Created a “secret sauce” name (eAlert™) and logo for the SmartTag service.
• Refreshed the packaging to reflect the top two consumer driven benefits – guarantees to find your dog and notifies shelters, rescues & vets.
• All concepts names, logos & packages tested with consumers via marketing research.
• Created print, radio & email blast campaigns.
RESULTS: National roll-out in both Petco & Petsmart.
Heavenly Helper LLC
• Created new brand name, logo and packaging for a unique dog treat.
RESULTS: Product and packaging going into production. Rep network being built. Public relations kicking off 1st QTR 2011.
Energetic Solutions, LLC (ShooTag)
• Spec work involved presenting a new packaging design that…– Clearly communicated the product’s benefits –
creates a Chemical Free protective field around your pet.
– Showcased the actual product.
Result: ShooTag in-house ad agency reviewing designs.
Pricing *• Brand Name Development $2,250• Logo Design $3,500• Packaging Design $4,375• Advertising Print Creative $3,750• Radio Scripts $1,500• Banner Ad Creative $1,000• Sell Sheets $ 750• Sales Presentations $1,500• Concept Tests (n=100) $2,750• Press Release Writing $ 750• Simple Website Design $3,000
* Estimates. Prices vary by scope.