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Chris Breikss, President of 6S Marketing, presented to the Canadian Public Relations Society on June 21st on social media, mobile and how to use these mediums for your business.
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Social Media, Mobile and Your Business
Chris Breikss6S Marketing
C P RS VA N C O U V E R
Abou
t Me
President, 6S Marketing
Founded 6S in 2000
Expert in SEO, SEM, and Social Media
Speaks at, sponsors, and attends industry events across North America
Our T
eam
Skilled, dedicated and industry-savvy team of 30 employees
Project managers have 4 to 10+ years SEM experience
Worked with 500+ clients
BC’s Top Ten company to work for in 2010 (BC Business Magazine)
6S Marketing
http://www.mlb.com
http://www.mlb.com
http://www.mlb.com
C h r i s B r e i k s s , P r e s i d e n t | I I M A S p r i n g F u s i o n | M a y 6 , 2 0 1 1
http://cbc.ca
@jacklayton @pmharper
Listen to What People Are Saying About:
You Your Brand
Your CompanyYour Clients
• Canadian Company (Fredericton, New Brunswick)
• Costs $500-$1500 per month• Listening tool• Measures sentiment• Records history• Creates reports• Was just purchased for $300+ million
“It’s not just jobs. It’s also clients and services.”
- Reid Hoffman, LinkedIn founder
Mobile Marketing
We are on the cusp of a mobile revolution in Canada for the 4th year running
Do you sleep next to your
phone?
Each of your customers has a cell phone on them 90% of the time.
If you forget your phone when you go out, you will go home and get it.
Your phone is no longer just
a phone
It is your alarm clock, daytimer, email, Twitter, Facebook, Foursquare, camera, video camera, search engine…
Next: it will be your wallet
NFC Mobile Payments
NFC technology will likely enter the mainstream in three years
Small-value payments can be made by swiping an NFC-enabled handset over a contactless reader, without having to enter a PIN
Being tested in the UK, while Japan has had the technology for years
Source: Juniper Research
RFID and Point of Sale
UPC bar codes being replaced by RFID tags that talk to a networked system to track every product you put in your shopping cart.
Imagine going to the grocery store, filling up your cart and walking right out the door. No lines, no waiting.
Is your website mobile optimized?
Implications
Source: Google and Ipsos OTX
Mobile sites vs. mobile apps
What do you need?
Native downloadable apps?
Great mobile sites and content using HTML 5?
WordPress theme?
MobileAdvertising
Ad dollars go where the eyeballs are, and eyeballs are on mobile
82% of smartphone users notice mobile ads
Source: Google and Ipsos OTX
“If you only have so many bullets in your gun...”
http://www.flickr.com/photos/missturner/
FacebookMobile
There are more than 200 million active users accessing Facebook through mobile devices
People who use Facebook on mobile devices are 2X as active on Facebook than non-mobile users
Source: Facebook
FacebookPlaces
With tons of data, Facebook is well positioned to make location based services useful to business
Best practice is to combine local, social, photo and mobile
FacebookPlaces
The review/peer conversations that will take place about your business after check in will be what matters the most
Why do wecheck in?
To share experiences
To connect with and find friends
To get deals
Why do wecheck in?
‘Checking in’ or ‘liking’ a brand involves interacting with the brand in some way
It defines who you are – personal cachet
Google Places for Business
Millions of people search Google Maps every day
A simple and easy way to maintain an online presence
Location-basedApplications
There are 20,000 location-based applications in existence either with location as their core feature or with location weaved in.
Source: San Francisco Chronicle
[email protected]@6S_Marketing