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Canada’s #1 Resource for the Printing and Imaging Industries
2019 MEDIA KIT
PLUS
The Internet of labelsFuture of self-adhesive P.18
SpotlightKarl Belafi Jr. of KBR Graphics P.26
TAGAINNOVATION
RyeTAGA brings home the Kipphan Cup P.15
PM40065710
PRINTACTIONPRINTACTION.COM / MAY 2018 / $7.50CANADA’S PRINTING AND IMAGING MAGAZINE
OUTSOURCE PRINT
4over.ca
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Explore.
TRADEO N L Y
A D I V I S I O N O F T H E M P I P R I N T G R O U P
C
M
Y
CM
MY
CY
CMY
K
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Experience PrintLike Never Before!
www.point-one.com 1.866.717.5722
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CUT COSTS TODAY & INCREASE PROFITSPrinting, Digital & Wide Format
Sign up today
www.star-printexpress.com
WestStar_PA_Oct.indd 1 2015-10-01 10:51 AM
Asia Pulp & Paper Canada (APP)The Industry’s Most Extensive Paper Portfolio • Coated Text and Cover• Uncoated Offset and Opaque
• Office /Bond and Digital Paper • Packaging Grades & Custom
Sheeted Board Products
www.appcanada.com/[email protected] +1 905 450-2100 +1 800-446-3336
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printaction.com
AUDIENCE & REACH
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10 221,97610,096 9,129 8,659 118,761 4,583
ISSUES PER YEAR
ANNUAL WEBSITE PAGEVIEWS
E-NEWS SUBSCRIBERS
DIGITAL SUBSCRIBERS
AUDITED CIRCULATIONPER ISSUE
AVERAGE AUDIENCE ENGAGEMENT PER ISSUE
ANNUAL WEBSITE VISITS
E-BLAST SUBSCRIBERS
21,175
QUALITY CONTENTOUR READERS WHY ADVERTISE?• 94% of our readers are C–suite, executive managers,
managers, owners, or production managers, according to our certified audit
• 63% of our readers have contacted advertisers directly from seeing ads with PrintAction
• 84% of our readers indicate they have direct purchasing influence within their organization; your message will be reaching your target audience
• More printers read PrintAction than any other magazine in Canada; in fact, 86% of our monthly readership is comprised of printers
• 100% of our subscriber list is qualified with 97% of our subscribers having been qualified within the last two years – ensuring the accuracy of their information
For more than 55 years, PrintAction has been the most sought after publication for industry news and feature articles covering the Canadian printing industry. PrintAction’s readers are industry professionals with the authority to make purchasing decisions within their respective companies.
PrintAction publishes leading editorial content for professionals in Canada’s printing and imaging industries. The monthly magazine has the largest audited circulation in the Canadian marketplace, as verified by the CCAB. Our targeted readership of Canadian printing and packaging companies provides advertisers with an ideal platform to convey specific and timely messaging.
• 98.4% of readers rate PrintAction content from Excellent to Good
• 93% indicate PrintAction meets the needs of their industry
• 86% rate the website content from Excellent to Good
PRINTACTION IS A GREAT TOOL TO QUICKLY KEEP UP ON THE INDUSTRY AND WHAT IS MOVING AND SHAKING WITHIN IT. IT TOUCHES ON THE PEOPLE, PLACES, TECHNOLOGIES WHICH ARE ALL EXTREMELY IMPORTANT TO KNOW.
“”
ALYSSA DALTON EditorT: 416-510-5225 | [email protected]
ALICE CHEN Account CoordinatorT: 416-510-5217 | [email protected]
3
CUSTOMeBLAST
DIGITAL EDITION
DIGITAL SUPPLEMENTS
WEBSITE ADVERTISING
VIDEO HOSTING PROMOTION & PRODUCTION
BUYERS GUIDEPRINTFORM
CANADIAN PRINTING AWARDS
WEEKLYeNEWSLETTER
PRINTEDITION
10,096 readers
per issue AAM Audited
More than 20,000 average monthly
pageviews
more than 9,012opt-in recipients
6,642 digital edition subscribers
8,833 CASL compliant names
10 issues per year
PRINTACTION.COM
BUYERS GUIDE2018/2019Directory of services and technologies for Canada’s printing and imaging industries
PRINTACTIONCANADA’S PRINTING AND IMAGING MAGAZINE
THE
PA_BuyersGuide_2018_LAZ.indd 1 2018-09-26 10:55 AM
print & online
STEPHEN LONGMIRE Associate Publisher T: 416-510-5246 | C: 416-545-7155 | [email protected] | printaction.com
CONTACT
4
EDITOR
ALYSSA DALTONEditor416-510-5225 •[email protected]
JANUARY / FEBRUARYEditorial focus: Canadian Printing Awards,
Cutsheet production inkjet
Technology Report: Short-run fi nishing
Ad Closing: January 11, 2019
Ad Material Due: January 16, 2019
MARCHEditorial focus: Wide-format technologies,
Graphics Canada preview
Technology Report: Workfl ow automation
Ad Closing: February 8, 2019
Ad Material Due: February 13, 2019
APRILEditorial focus: Digital printing (toner), Security printing
Technology Report: Colour management
Ad Closing: March 6, 2019
Ad Material Due: March 11, 2019
Show Distribution: INPrint USA
ASSOCIATIONPARTNERSHIPS
For the past 55 years PrintAction has been the most sought after publication for industry news and feature articles in the Canadian printing industry. PrintAction is an invaluable industry resource.
PrintAction is proud to be a media sponsor and partner of the following events and associations
MAYEditorial focus: Graphics Canada report,
Getting capital funds
Technology Report: Continuous production inkjet
Ad Closing: April 10, 2019
Ad Material Due: April 15, 2019
JUNE Editorial focus: The Iron Index, Smart packaging
Technology Report: Management Information Systems
Ad Closing: May 3, 2019
Ad Material Due: May 8, 2019
JULY / AUGUST Editorial focus: Digital labels, Attracting talent
Technology Report: Wide-format inkjet
Ad Closing: July 5, 2019
Ad Material Due: July 10, 2019
SEPTEMBER Editorial focus: Print enhancement,
Successful print sales
Technology Report: Print 19 preview
Ad Closing: August 8, 2019
Ad Material Due: August 13, 2019
Show Distribution: Print 19
@printaction
EDITORIAL CALENDAR
Installs: Leading Canadian installationsGlobe: Unique international installationsPeople: Appointments and noticesNews: Key industry transactions and eventsArchive: Historic printing events
Dots: Interesting printing projectsPixels: Merging print with on-screen communicationsNew products: Hardware and software updatesSpotlight: Q&A with industry leader
OCTOBEREditorial focus: Variable data printing & direct mail
Technology Report: Printing United 2019 preview
Ad Closing: September 11, 2019
Ad Material Due: September 16, 2019
Show Distribution: Printing United
NOVEMBEREditorial focus: Sheetfed offset, Succession planning
Technology Report: Plates and imaging hardware
Ad Closing: October 10, 2019
Ad Material Due: October 15, 2019
DECEMBER Editorial focus: Year in Review, Print fi nishing
Technology Report: Web offset
Ad Closing: November 6, 2019
Ad Material Due: November 11, 2019
MONTHLY DEPARTMENTS
PRINTevent.com
Owned and produced by the Association for Print Technologies
#PRINT18
Grow Your Business at PRINT®
Emerging technology.
Business strategy.
The connections to grow your business.
Get the strategies to grow your business. Learn more at PRINTevent.com
PRINT is the largest attended printing and graphic communications event in North America. PRINT® 18 will deliver education on future trends, smart growth strategies and business-related issues to empower YOUR success.
PRINT is driving the entire industry on the path to success. You need to be there.
5
2019 DIGITAL EDITORIAL CALENDAR
PrintAction’s digital content is an extension of the great content readers have come to expect in our 10 yearly print issues. Our audience of Canadian printing professionals rely on PrintAction’s website, weekly newsletters, eProducts, digital magazines and other platforms for leading information about growing their businesses.
THEMED DIGITAL CONTENT WEBINARS DIGITAL EVENT BONUS NEWSLETTERS MAGAZINES WEEKS SUPPLMENT COVERAGE NEWSLETTERS JANUARY Toner presses Top 10 Stories of the Month
FEBRUARY Carton board printing Top 10 Stories of the Month
MARCH Production inkjet Offset Packaging Week Packaging for Printers Top 10 Stories of the Month
APRIL Flexible packaging Digital Printing Top 10 Stories of the Month
MAY Ultra violet printing INFO FLEX 18 Top 10 Stories of the Month
Inprint Industrial Inkjet
JUNE Finishing systems Wide Format Resoruce Guide Digital Printing Week Packaging for Printers Gala Gutenberg Top 10 Stories of the Month
JULY MIS Mergers & Acquisitions PrintForum Top 10 Stories of the Month
AUGUST Wide-format inkjet Top 10 Stories of the Month
SEPTEMBER Graph Expo preview Production Inkjet Week Packaging for Printers Label Expo Top 10 Stories of the Month
Graph Expo
OCTOBER SGIA preview Label Printing SGIA Expo Top 10 Stories of the Month
NOVEMBER Canadian Printing Awards Top 10 Stories of the Month
DECEMBER Year in Review Packaging for Printers Canadian Printing Awards Top 10 Stories of the Month
ALYSSA DALTON EditorT: 416-510-5225 | [email protected]
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DOUBLE PAGE SPREAD18” x 12” (Trim) • 18.125” x 12.125” (Bleed) 1x: $11,150 I 6x: $10,250 I 12x: $9,250
FULL PAGE9” x 12” (Trim) • 9.125” x 12.125” (Bleed) 1x: $6,350 I 6x: $5,850 I 12x: $5,350
1/2 PAGE VERTICAL3.875” x 11” 1x: $4,650 I 6x: $4,250 I 12x: $3,950
1/2 PAGE HORIZONTAL8” x 5.375” 1x: $4,650 I 6x: $4,250 I 12x: $3,950
1/3 PAGE VERTICAL3.875” x 7.3125” 1x: $3,350 I 6x: $3,150 I 12x: $2,850
1/3 PAGE HORIZONTAL8” x 3.5” 1x: $3,350 I 6x: $3,150 I 12x: $2,850
1/4 PAGE 3.875”x 5.475” 1x: $2,450 I 6x: $2,250 I 12x: $2,050
1/6 PAGE 2.625”x 5.375” 1x: $1,950 I 6x: $1,750 I 12x: $1,550
CONTACT
SPECIAL OFFERS
• Gatefolds, Inserts, Bellybands, Reprints, Calendars, Custom Digital Editions, Videos, Directories, Sponsor-ships, Branded Microsites
STEPHEN LONGMIREAssociate [email protected]
PDF SUPPLIED FILESWe prefer to receive high-resolution PDFs.We accept high-resolution PDF files either e-mailed (less than 5MB) or submitted through our Loading Dock (FTP site). Files MUST BE 300 dpi and have 1/8" bleed on all bleeding sides.
FTP SITETo upload via FTP within your web browser, follow these steps: Step 1. Open a browser window, type http://annexnorth.loadingdock.ca into the address bar and click Enter. Step 2: Follow the on screen instructions. If you have any questions or problems, please contact Alice Chen at [email protected].
ALL FILES MUST BE COMPRESSED OR ZIPPED.
If you have any questions about the above information or require more information please contact:Alice Chen: 416-510-5217 • [email protected]
Inside Front / Back Cover - 6x: $6,850 I 12x: $6,250 • Outside Back Cover - 6x: $7,050 I 12x: $6,450 • Front Cover Lugs - $1,150
Double page spreadTrim: 18”x 12”
Bleed: 18.125” x 12.125”
Full pageTrim: 9”x 12”
Bleed: 9.125” or 12.125”
1/3 page vertical3.875” x 7.3125”
1/3 page horizontal 8” x 3.5”
1/4 page std 3.875” x 5.475”
1/6 page2.625” x 5.375”
Cover Lugs2.75” x 1.125”
1/2 Page Vertical3.875” x 11”
1/2 page horizontal 8” x 5.375”
ADVERTISING RATES AND SPECS
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TECH REPORT AND MARKETPLACE ADVERTISING
Both PrintAction’s Technology Report and Marketplace sections offer cost-effectivealternatives for you to reach our readers. Technology Report allows youto highlight your services through several different size options. This creative freedom will accommodate any advertising budget.
Marketplace, our highly read classifi ed section, is another effective way to promote equipment, employment offers, or business opportunities.
Classifi ed ads (text only) are $85 for up to 40 words and $10 for each additional 10 words or less. Classifi ed ads are posted to our website – www.printaction.com* as well as printed in the next issue of PrintAction at no additional charge.*Include a photo with your online ad for an additional $20.
A BOX AD1.875”x 1.725” 1x: $365 I 6x: $245 I 12x: $225
B BOX AD 1.875” x 3.575” 1x: $480 I 6x: $345 I 12x: $325
C BOX AD3.875”x 3.575” 1x: $700 I 6x: $575 I 12x: $500
D BOX AD3.875”x 5.375” 1x: $945 I 6x: $755 I 12x: $685
E BOX AD3.875”x 11” 1x: $1,625 I 6x: $1,375 I 12x: $1,095
F BOX AD8”x 5.375” 1x: $1,625 I 6x: $1,375 I 12x: $1,095
TRADE AND CLASSIFIED DISPLAY ADS
A B C
D E F
A
B
D
C
E
ADVERTISING RATES & SPECS
STEPHEN LONGMIRE Associate Publisher T: 416-510-5246 | C: 416-545-7155 | [email protected] | printaction.com
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DIGITAL ADVERTISING RATES AND SPECS
STEPHEN LONGMIREAssociate Publisher
T: 416-510-5246 C: [email protected]
printaction.com
CUSTOM EBLASTS & VIDEO EBLASTS1x $3,750 • 3x $2,150With our CASL-compliant subscriber list, lead generation e-mail campaigns have never been easier. Use our eBlast platforms to share some of your great content with printing and imaging professionals across Canada, promote upcoming events, new products and services and/or to expand overall brand awareness. Key stats: 8,600 opt-in recipients / 40% open rate / CASL-compliant
WEEKLY ENEWSLETTEROur exclusive weekly eNewsletter keeps print management personnel up to date on the latest industry developments, trends and best practices. Key Stats: 8,000 opt-in recipients / 40% open rate / CASL-compliant
WEBSITE – printaction.comCanada’s premier printing website offers the most current and relevant news, views and analysis for printing professionals looking to stay on top of the latest technologies, applications and trends. Updated on a daily basis, our website offers mobile responsive design and a great platform for advertisers to receive continuous visibility, engage in sustained brand-building campaigns and/or to increase traffi c to their own websites.
Leaderboard 728 x 90 px $1,045 per month (run of site)
Mobile Responsive 300 x 50 px
Homepage Banner 468 x 60 px $1,025 per month
Big Box 300 x 250 px $1,425 per month (run of site)
Mobile Responsive 300 x 50 px
Leaderboard 728 x 90 px $1,025 per month
Sponsor’s Message 300 x 250 px $1,650 per month (75 to 100 words, plus advertising image)
Big Box 300 x 250 px $1,025 per month
PUBLISHED BYAnnex Business Media111 Gordon Baker Rd
Suite 400, Toronto, ON M2H 3R1 annexweb.com
MONTHLY CONNECTSPrintAction’s monthly shared custom eBlast is an inexpensive and measurable way to promote products, company news, services and events that you want to share with printing and imaging professionals across Canada. Key Stats: over 8,500 recipients / 35% open rate / CASL–Compliant / Lead Generation Report Following Deployment. Your Connects includes a headline, 50-75 words of text and a big box ad (300x300). Cost: $550
TOP 10 OF THE MONTHBe the exclusive sponsor for the top 10 stories of the month sent out the last Saturday of every month to over 8,500 opt in subscribers. Complete lead generation reprinting offered. Cost $1,500.
WALLPAPER $2,550 per month Dominate the PrintAction website with our highest click through rated digital product. All wallpaper ads are run of site and can be animated for maximum impact.
