CAN YOUR IMAGE GET DRY CAN YOUR IMAGE GET DRY OUT OUT

OF THE WATER?OF THE WATER?

What companies think they know about crisis communications?

Media love crisis

Bad news always sell more

The bigger you are, the heavier you

fall

It will not happen to us

Slow decisions

Too much wondering what to do and missing the moment

Slow information processing

Too much time wasted to get

all the inside information vertically and missing the moment

Head in the sand

Fear of “adding fuel to the fire” and laying low

Who can react adequately?

Those who are QUICK

Who can be quick?

Those who have an ORGANIZATION for the crisis moment

Who is better defended?

Those who have an ESTABLISHEDand stableIMAGE

The calculation

Top management+PR+

Lawyers = ?

The calculation

The BP oil spill

The BP CEO

Daily Telegraph:"the most hated man in America“

BBC: public enemy No 1 in America

Hayward said the ecological effects will

be “very, very modest”

“The Gulf of Mexico is a very big ocean,

everything we put there is in tiny relation to the water volume”

Misleading statements

Inadequate reactions

Tony Hayward: I'd like my life back

BP spent 50 million dollars on TV ads

Obama: The money spent on ads should have been spent on supporting local businesses

Wrong public affairsRefusal to answer questions Refusal to answer questions put to him by a congressional sub-committee

He said he was not involved in decisions more than 20 times and responded "I don't know"

66 times

Unexpected vacation

PhotoshopBP manipulated photos showing how it fights the spill and confessed it

British, anti-USA or global?

Did not get out of the label “a British company”

≠

Political agenda

Sum up

Think for the crisis in advance to be able to

react

Take care of your image to be defended

Speak things you can do or affirm

Think of what is expected of you

Do not let emotions get in the way

PR and Lawyers

Prepare your crisis organization and action

plan

Train the speakers to deal with media and

public

Are your eyes and ears before, during and

after

Provide advice accustomed to the case

Act in coordination for your good