View
217
Download
0
Embed Size (px)
Citation preview
Can Can YouYou Make It Work? Make It Work?
Developed by:Developed by:Melody HefnerMelody Hefner
Susan DonaldsonSusan DonaldsonUniversity of Nevada Cooperative ExtensionUniversity of Nevada Cooperative Extension
Livin
g
Livin
g n n
the Landthe Land
What we’ll be doingWhat we’ll be doingComparing and contrasting some success stories with your current experiences
Exploring at least three factors that made a sustainable enterprise successful, using an in-depth case study
Comparing and contrasting your proposed enterprises with the case studies
Finding ways to make your enterprises work!
Livin
g
Livin
g n n
the Landthe Land
The “What if?” gameThe “What if?” game
How have others made their How have others made their enterprises successful?enterprises successful?
USDA NRCS
Case Study One: Case Study One: Story Hill Farm, MontanaStory Hill Farm, Montana
Story Hill FarmStory Hill Farm
20 acres20 acres
Enterprise is a Enterprise is a supplemental source of supplemental source of incomeincome
Sell organically grown Sell organically grown bedding plants, garden bedding plants, garden produce and eggsproduce and eggs
Not actually certified Not actually certified organicorganic
Sell plants and produce to Sell plants and produce to local food cooperative and local food cooperative and restaurantsrestaurants
Minimal sales at farmers’ Minimal sales at farmers’ market, U-pick and market, U-pick and custom livestockcustom livestock
Livin
g
Livin
g n n
the Landthe Land
How did they get started?How did they get started?Noted rapidly growing market for organically grown, locally produced food
Researched products that would grow in their area, would produce enough to be profitable, and would be marketable in their area
Talked with other growers, the local food coop, local chefs and consumers
Received advice from NRCS and Cooperative Extension Service
Livin
g
Livin
g n n
the Landthe Land
Mission statementMission statement
“Growing TogetherGrowing Together”
This is more of a tag line than a mission statement,
but it reflects the values that would go into a more
formalized mission statement.
Livin
g
Livin
g n n
the Landthe Land
Story Hill FarmStory Hill FarmNo formal business plan
Marketing plan consists of personal contact with customers, including e-mail
Production costs are recorded, but labor is all done by family, and it is difficult to quantify costs for individual products
Selling price determined by looking at the competition’s prices and talking with potential customers
Livin
g
Livin
g n n
the Landthe Land
Story Hill FarmStory Hill Farm
Capital investment financed by owner
No employees – “As a recovering businessman, I want to avoid having employees, with all the attendant costs and frustrations.”
Accept cash, check and invoice, occasionally run a tab or barter
Livin
g
Livin
g n n
the Landthe Land
Short-term Short-term goalsgoals
Healthy food for the family
Modest commercial production
Soil building and enhancement
Learning
Weed control
Livin
g
Livin
g n n
the Landthe Land
Long-term goalsLong-term goalsIncrease knowledge and efficiencyMatch products to marketMaximize profit while minimizing the labor cost for every dollar gained in salesIncrease diversity of family food productionUse farm for education of children and othersContinue experimentation to keep it interestingUse permaculture philosophy in management
Livin
g
Livin
g n n
the Landthe Land
Educational Educational outreachoutreach
Livin
g
Livin
g n n
the Landthe Land
Any change in original goals?Any change in original goals?
“Labor costs and availability have forced us to scale back…
some of our goals and to
search for more labor-efficient products and
growing techniques.”
Livin
g
Livin
g n n
the Landthe Land
Contingency plans?Contingency plans?
“Risks come in lots of flavors. Anyone in business must be comfortable with
living with risks.”
Story Hill Farm says:
“Small size enables nimble behavior!”
Livin
g
Livin
g n n
the Landthe Land
Story Hill FarmStory Hill Farm
What are some of the positive and negative aspects of running your
own business?
Positives: making your own decisions, controlling your own risks, satisfaction of seeing results, family closeness (watching kids and grandkids grow), producing much of your own food
Negatives: amount of time that must be spent to turn a relatively small profit
Lauren and Ewell Culbertson Lauren and Ewell Culbertson
Longmont, ColoradoLongmont, Colorado
Case Study TwoCase Study Two
Livin
g
Livin
g n n
the Landthe Land
Pachamama Organic FarmPachamama Organic Farm
Grow and sell certified organic produce and plants
40-acre farm, two ponds and wetlands
12 of 40 acres are used to grow certified organic produce
Sell at farmers’ markets and have a CSA
Allow farm visits during the CSA season on pick-up days and for a few “festivals”
Livin
g
Livin
g n n
the Landthe Land
Pachamama Farm Web sitePachamama Farm Web site “Consider making a commitment to treating yourself and your family to an 18-week diet centered around fresh, organically grown produce that nourishes the body and spirit. By shifting $25 of your current food purchases per week from the corporate food system to our local, family-operated, organic farm you will be creating powerful change in our community and our world. CSA is about more than just vegetables."
www.pachamamafarm.com
Livin
g
Livin
g n n
the Landthe Land
Pachamama FarmPachamama FarmName means “Earth Mother” in Quechua
Certified organic
Manage soil by:
– Performing annual soil test– Adding compost and compost
tea– Growing cover crops
Livin
g
Livin
g n n
the Landthe Land
Goals for their enterpriseGoals for their enterprise
Original goals:
– Earn a decent living– “Get the farming monkey off my back”
Goals modified recently:
– “Want to farm successfully by working less strenuously – more delegation”
Livin
g
Livin
g n n
the Landthe Land
How did you get started?How did you get started?
“Read everything I could find
Visited every farm I could find
Went to many conferences
Gardened for five years
Consulted NRCS and other farmers for advice”
Livin
g
Livin
g n n
the Landthe Land
What came next?What came next?
Had/have a written plan
Personally funded
Year-round plan was refined as time went on
Trial-and-error on marketing
Selling price? “Charge as much as the market will bear.”
Livin
g
Livin
g n n
the Landthe Land
WorkforceWorkforce
Three full-time
12 part-time (seasonal)
Wages determined by local market: “Ask around and pay a little bit more than I think others pay.”
Employees receive a quarter-acre garden space for their own use
Employer pays for gas for cars, rain gear and rubber boots
Livin
g
Livin
g n n
the Landthe Land
Risk managementRisk management
Grow many different crops
CSA memberships pay up front, no refunds
Also sell at farmers’ markets, restaurants and grocery stores
Accept payment in the form of cash, check, invoice and barter
Livin
g
Livin
g n n
the Landthe Land
Pachamama Farm Pachamama Farm What are some of the positive and negative
aspects of running your own business?
Positives:
Allows more creativity and freedom, and a chance for increased income. No boss, no petty office politics.
Negatives:
Higher risk, no employer-paid benefits, such as FICA, health insurance and retirement.
Livin
g
Livin
g n n
the Landthe Land
Cooperative efforts with Cooperative efforts with “the competition”“the competition”
Pachamama Farms: New for 2008, Partnership
with Full Circle Farm!
“Full Circle Farm in Longmont will supply our members with warm-season organic produce
items that do not grow well in our cooler microclimate. Members will enjoy a longer
CSA season and an expanded produce selection in 2008 at no additional cost!”
www.pachamamafarm.com
Livin
g
Livin
g n n
the Landthe Land
Bear River Valley Beef, Bear River Valley Beef, CaliforniaCalifornia
“When you purchase our pasture-raised beef, you help support our Family Farm and preserve rural agriculture land with sustainable agriculture practices. This is land we deeply care about, where we live and raise our children. The Grass Fed Beef we market is the same beef we serve our family and you can rest assured that our beef is safe to eat every day.”
http://bestgrassfedbeef.com/index.htm
Livin
g
Livin
g n n
the Landthe Land
Bear River Valley BeefBear River Valley Beef
Grass-fed beef, finished on organic grass pastures
Cattle are guaranteed to be free of hormones and antibiotics, and minimally processed with no artificial ingredients
Beef is USDA inspected
Livin
g
Livin
g n n
the Landthe Land
MarketingMarketingMarketed via Web site and word-of-mouthProduct shipped via UPS or delivered by truck in local areaSeasonal sales, from spring to fallTout the health benefits of consuming grass-fed versus grain-fed beefOffer recipes and cooking instructions on Web site
Livin
g
Livin
g n n
the Landthe Land
How did they get started?How did they get started?After running a traditional cow/calf operation for many years and establishing a superior cow herd whose calves were sold into the commodity market, Hugo realized that he could provide a much better product and service by retaining ownership of the cattle and finishing them on grass.
Livin
g
Livin
g n n
the Landthe Land
Pitfalls, positives and Pitfalls, positives and negatives of their business? negatives of their business?
Obviously, these factors are not mentioned on their Web site!
Neither is the bottom line mentioned on their Web site, so we don’t know if they make a profit.
Now it’s your turn to look at Now it’s your turn to look at some case studies!some case studies!
NRCS
NRCS
NRCS
WSUFood Alliance
St. Paul Farmer’s Market
Livin
g
Livin
g n n
the Landthe Land
What to include in your What to include in your presentation:presentation:
Step 1: Chose a case study from those provided.
Step 2: Read individually or in a small group.
Step 3: What were the:• Products?• Production systems?• Marketing strategies?
Livin
g
Livin
g n n
the Landthe Land
What to include in your What to include in your presentation:presentation:
Step 4: What was unique? What was the “aha!”? (Find three interesting points.)
Step 5: What didn’t work well? What were the pitfalls?
Step 6: What would you do differently?
Step 7: Share your findings with fellow participants.
Livin
g
Livin
g n n
the Landthe Land
What have What have youyou learned? learned?
You learn from your mistakes (They’re not all bad!)
Be prepared to be flexible
Networking is essential
Successful people share what they learn
Livin
g
Livin
g n n
the Landthe Land
What have What have youyou learned? learned?
In-depth analysis will help improve your plan
Set short- and long-term goals
Remember that maximizing profits may not be your most important goal
Livin
g
Livin
g n n
the Landthe Land
HomeworkHomework Now it’s time to analyze your own
property and/or enterprise:
What were your original goals?
How has your map changed?
How have your goals changed?
How has your property management changed?
What does your to-do list look like?