Can Alarm Clock be SMARTER? Group #3 Kim Young-Hee Seo
Min-jeong Han Da-som You Seung-Hyup
Slide 2
1. Definition of Innovation 2. Problem Recognition 3. Market
Analysis - Competitor analysis - The size of the alarm clock market
4. Conditions to make the better alarm clock 5. Concept building
process 6. Product Introduction & Explanation 7. Expected
Targets 8. Obstacles & Things to consider Contents
Slide 3
Definition of Innovation An innovation that helps create a new
market and value network, and eventually goes on to disrupt an
existing market and value network (over a few years or decades),
displacing an earlier technology. E.g. iPhone 1 A series of small
improvements to an existing product or product line that usually
helps maintain or improve its competitive position over time. E.g.
Bicycle Incremental Innovation 2 Disruptive Innovation
Slide 4
Recognition of Problems The alarm doesnt have the ability to
recognize whether the person felt asleep or not. 1. People fall
asleep again after turning the alarm clock off. 2. Sometimes even
when people wake up, alarm unnecessarily vibrates. With Current
Alarm Clocks 1. It rings when we are sleeping. 2. It does not ring
when we wake up. 3. It will ring again even if we fall asleep after
turning the clock off. AS-ISTO- BE Smart enough alarm clock.
Slide 5
Competitor Analysis 1. Traditional Alarm Clock 1.Only one
set-up time. 2.You could turn it off very easily. 3.Changing
battery time to time could be annoying. 2. Digital Alarm Clock
1.Various sound options. E.g. speak, laugh, sing, or play sounds
from nature. 2.Became more accurate and sophisticated compared to
prior alarms. 3. Extreme Alarm Clocks However, However, all of the
above alarm clocks failed to meet the criteria that we provided.
1.Various forms to wake people up. E.g. math problems/ puzzles 2.Be
able to set up many time zones
Slide 6
Demand of the Alarm Clock The most basic alarm clock sales
increased 120% compared to last year Due to Ahn Chul-soo alarm
clock, alarm clock industrys sales increased by 150% Android
Application Alarm Clock Xtreme Free Ratings: Features: Various ways
e.g. math problems Alarm Clock Plus Ratings: Features: Endless
alarm till user wakes up AlarmDroid Ratings: Features: Alarm
Monster Ratings: Features: Cute animal characters Download (last 30
days)
Slide 7
Required Conditions 1)It rings when we are sleeping. 2)It does
not ring when we wake up. 3)It will ring again even if we fall
asleep after turning the clock off. Examples. It will prevent you
from sleeping again after turning the alarm clock off. It would not
unnecessarily ring when we are eating or taking a shower. Our
parents will not be annoyed waking us up.
Slide 8
Concept Building Process
Slide 9
W hat kind of differences that occur between when youre awake
and when youre asleep? How about B iological c hanges? Raised
Questions B iological c hanges?
Slide 10
Concept Building Process Changes of Brain Waves - Depends on
how deep you sleep, your brain waves change from alpha wave to
delta waves. 1 Changes of Body Movement - Youll automatically move
your body when you lie on the bed and take a sleep. 4 Changes of
Blood Pressure - Blood pressure drops when you are sleeping. 3
Changes of Body Temperature - Body temperature goes down when you
fall asleep. 2
Slide 11
Concept Building Process Evaluation Changes of Brain Waves 1)
Wearing head bands Inconvenient 1 Changes of Body Movement 1)
Installing Camera on the wall Inconvenient, Uncomfortable b)
Inaccurate E.g. When you are taking a shower. 4 Changes of Blood
Pressure 1) Wearing arm bands Inconvenient 3 Changes of Body
Temperature 1) Using Infrared sensor Expensive 2) Gradual change of
the temperature Difficulty in measurement 2
Slide 12
Concept Building Process Evaluation Brain Wave Body Temperature
Body Movement Blood Pressure Inconvenient Expensive No significant
change No dramatic change NOT FEASIBL E
Slide 13
Change Our Thinking? Then Why does it have to be Biological
Changes?
Slide 14
Introduction of the Product
Slide 15
Concept It doesnt have to be a change in our body, but it just
needs to be ANY changes. 1)Easy to measure 2)Economical
3)Significant difference between sleeping & waking up
Pressure
Slide 16
Prototype 1.Uninstalling should be hard If it could be
uninstalled with ease, it would also be easy to turn off the alarm.
2.Aesthetic purpose If the product can be seen, it might hurt the
aesthetic design of a bed or other sleeping gears. Mat-style design
Placed between a bed frame and a mattress. Location Reasons
Slide 17
Functions and Design 1.Senses pressure 2.Settings can be done
with remote controller; Active time zone, threshold, and alarm
volume can be set. 3.Alarm bell rings when there is a pressure
above the threshold during the active time zone. 4.Remote
controller is not supposed to work during the active time zone. 1.A
mat-style design. 2.Pressure sensing points placed on the mat.
3.For pressure sensing points, pressure detectable textile will be
used 4.The mat and remote controller is connected. 5.Buzzer
embedded in the remote controller. 6.Designed to use battery as the
power source. TimeWeightVol. Functions Design
Slide 18
Pressure sensing textile Pressure sensing textile is already
being widely used in the health-care industry. The cost of the
technology itself is reasonable Also its responsiveness for the
changing pressure is good enough to be used for our product
technology
Slide 19
Details of Functions Active time zone? - Users set active time
zone. E.g. 7:00-8:30 am - Alarm clock works only during the active
time Remote controller lock? - The purpose of the product is to
wake you up for real. - You cannot change the time settings during
the ATZ, in order to prevent you from falling asleep again. - You
must wake up to turn off the alarm. Settings for threshold - Only
above certain weight, the alarm will work. - If there is no proper
threshold, alarm will not stop and keep go on and on (False alarm).
- If the threshold is too high, alarm will never work even if you
are still sleeping on the bed (Miss). ACTIV E 65Kg 5Kg thres hold
0Kg10Kg80Kg False alarm OMiss
Slide 20
The algorithm of the alarm clock Start Active time zone? Alarm
bell rings Alarm bell does not ring Remote controller lock Pressure
over threshold? No Ye s Remote controller unlock
Slide 21
1.Those who have difficulties in waking up in the morning.
2.Those who use his/her bed alone. 3.Those who have no reluctance
to use new kinds of products. Targets Prerequisites Targets
1.Workaholics & Busy students 2.Parents who have difficulties
waking up their children.
Slide 22
Features - People who are too busy to sleep enough. E.g. Yonsei
Univ senior students - Oversleep could be a fatal mistake. Benefits
- There will be 0% possibility to oversleep with our product.
Target 1 Busy People with ambition
Slide 23
Features - Parents who have problem in waking up their
children. E.g. Parents of the high school 3 rd grade student - For
students who studied hard even till late night, it is hard to wake
up in the morning. Therefore, parents have difficulty in waking up
their children. Benefits - Parents would not need to wake up their
children More sleep in the morning - Children would have good sleep
habit by themselves Target 2 Parents with adolescent children
Slide 24
Things to consider Technology perspective - We could think more
about which material to use for the alarm mat and the price range.
- Pressure detectable textile will be used for a pressure detecting
point. The estimated cost of the technology is about 10~15 doller 1
2 User perspective: - Will there be enough demand for this kind of
extreme alarm We could target niche market.
Slide 25
Toughest alarm in the world. The Toughest Alarm In The World
Thank You
Slide 26
Things added For design of the product, we mentioned the
material we are going to use. Included detailed explanation on the
current usage of the technology. Estimated the price range of the
technology.