CALLING ALL CREATIVES!€¦ · Time’s up, Cool off, Suck it in, Harden up Sun comin’ through! Block it out Tools Down, Time out, Back to Back You’re punchin’ in, I’m punchin’

We have something special for you! Adobe has teamed up with Aussie dancefloor legends The Presets to offer creative talent all over Asia the opportunity to be part of something truly special - the world’s biggest user generated lyric video of all time!*

The Presets are handing over every single lyric of their fan-favourite track ‘Tools Down’ and we want YOU to design them in your own way. Get picked by the band and you’ll bag yourself some great prizes, as well as a credit on the official music video. So what are you waiting for? Read on to discover more about the brief and get creating with Adobe Creative Cloud.

*verified by an expert team of internet cats.

CALLING ALL CREATIVES! THE PRESETS NEED YOU!

#AdobeLyricalMasters

We would like you to design a single lyric from The Presets track ‘Tools Down’. You’ll find all the lyrics later in this brief, so be creative. We’d then like you to design an amazing piece of typography in your own style whilst adhering to the elements laid out in this brief.

We are only asking for static designs as part of this competition, however if you want to animate it you of course can, but this will not give you any more chance of winning (you show off, you).

The following pages should give you a flavour of how to bring the words to life.

Adobe Creative Cloud has all the tools you’ll need to become a Lyrical Master. Feel free to use any of the software to create your artwork, but we would recommend firing up either Illustrator or Photoshop as a start.

Please create your design in the following specs:

Ratio: 16 x 9Canvas: 3840px x 2160px (4K)DPI: 150 (minimum)

Static ImagerySupply as JPG, PNG or GIF

Video (not compulsory)Upload to YouTube and provide link.

THE STUFF YOU NEED TO KNOW

THE ASK THE TOOLSTHE SPECS


Colour has always been a key part of the band’s aesthetic and over the years they have developed quite a striking palette.

Our colours have been selected by the band to create bright, vibrant designs. We would love your design to explore full bleed colour where possible, so riff-off the colours here.

Of course, you can step outside of the colours here, but we would really like the core colours to be integrated somehow in your design.

COLOUROUR CORE COLOURS

OUR SECONDARY COLOURS


R 255 G 209 B 1

R 35 G 185 B 218 R 255 G 6 B 70 R 133 G 196 B 29 R 124 G 3 B 226 R 255 G 123 B 18

R 236 G 0 B 140

Included in this very pack is a PSD file that contains a series of background elements. Feel free to use them as a base for your design, or remix and re-imagine them how you see fit. Each background below is a folder within the PSD file.

BACKGROUNDS

all-backgrounds.PSD > Background 01










If you’re going to design a lyric, you better know the words in the song. Here are the lyrics to ‘Tools Down’. Pick one that appeals to you and interpret it in a way that suits you.

Think about which lyric you choose too - don’t just pick the most obvious one as picking an obscure one might give you more chance of winning.

You can also listen to the track below to get the lyrics pumping through your ears.

Tools Down, Pump it up, Back to the front, Hug it outTools Down, Pump it up, Back to the front, Hug it outTools Down, Pump it up, Back to the front, Hug it outTools Down, Lights out, Top down, Guns out




Time’s up, Tools Down, Pack it in, Turn it outWon’t you show me what it’s all about?Time’s up, Tools Down, The Heat is OnShake it up, Let it out

Time’s up, Cool off, Suck it in, Harden upSun comin’ through! Block it outTools Down, Time out, Back to BackYou’re punchin’ in, I’m punchin’ outPunchin’ in, I’m back to back, you’re

Tools down (Back to the front)(Okay)

Tools Down, Pump it up, Back to the front, Hug it outTools Down, Pump it up, Back to the front, Hug it outTools Down, Pump it up, Back to the front, Hug it outTools Down, Lights out, Top down, Guns out (Stop)


Time’s up, Tools Down, Pack it in, Turn it outWon’t you show me what it’s all about?Time’s up, Tools Down, The Heat is OnShake it up, Let it out

Time’s up, Cool off, Suck it in, Harden upSun comin’ through! Block it outTools down, time out, back to backYou’re punchin’ in, I’m punchin’ outPunchin’ in, I’m back to back

You’re punching in, I’m back to backYou’re punching in, I’m back to backYou’re punching in, I’m back to backYou’re punching in, I’m back to backYou’re punching in, I’m back to backYou’re punching in, I’m back to backYou’re punching in, I’m back to backYou’re punching in, I’m back to backYou’re punching in, I’m back to back

Did the Electric Slide‘Til the beat done criedSaid the beast inside of meOf meOf meOf me

TOOLS DOWN LYRICS


Listen to Tools Down

https://open.spotify.com/track/69HMnOvIgrKq4uy4X0cByh?si=KaX1DnL3QuWwzjm-8Gi0ZQ

We would specifically be looking at your design to see how it leverages the elements within the brief and interprets them. Do you make good use of our key colours? Do you have fun with the words and show mastery of the Adobe Creative Cloud?

We want to see how you have expressed yourself creatively. What tools have you used? How have you brought your vision to life in an expressive way?

This is very important, especially for The Presets who will be looking to only take the best designs forward into the official video. We’ll be looking at the design and scoring it based on its originality.

We will specifically be looking at how well you have used the Adobe Creative Cloud tools in your composition and design. Does it show artistic flair and good use of the tools?

JUDGING CRITERIA

25% CONSISTENCY WITH PROMOTION THEME

25% CREATIVITY 25% ORIGINALITY 25% ARTISTIC EXPRESSION


The Presets will be picking the winners to be part of their official lyric video. If you want to impress them, you’re going to want to know what the boys are going to be looking for. Read on to see the criteria to give you the best shot of getting your name in lights.

Share your artwork to Instagram with #AdobeLyricalMasters

The easiest way to enter is to design your lyric and

post it to Instagram with our campaign hashtag. So get sharing! However, if your account is set to private

we would recommend entering through the website.

Or upload to the campaign site www.adobelyricalmasters.com

You can also head to our campaign website and go to ‘Enter Now’ to submit your artwork! It’s that simple!


HOW TO ENTER

OR

www.adobelyricalmasters.com

Known for their bright and imaginative visual style, The Presets have had a career of mind-bending and exciting videos. Take a look at some of these and feel free to take some inspiration for your own artwork.

INSPIRATIONTHE PRESETS AESTHETIC


Having worked alongside The Presets for many years, leading their bold visual style, Jonathan Zawada knows a thing or two about The Presets visual universe.

He has created two lyrical masterpieces and pulled together all of these great images to get your moving in the right direction.

INSPIRATIONJONATHAN ZAWADA


INSPIRATIONJONATHAN ZAWADA / FINAL ARTWORK


You can also get inspired by all the great entries on Instagram. Get inspired at #AdobeLyricalMasters.

View #AdobeLyricalMasters on Instagram

https://www.instagram.com/explore/tags/adobelyricalmasters/

1. Choose a lyric that appeals to you There are heaps of lyrics within Tools Down. The first step for me was to pick a lyric that appealed to me and I felt would be interesting to bring to life. Picking the right lyric is important. If it gives you a smile when you read it or an idea pops into your head straight away, it’s probably the right one for you so go forth! 2. Start on paper I don’t always start with a pen and paper but it’s the quickest way of thinking about form and composition without feeling like you have to work them up too much. Sketch, sketch and sketch again. Iterate on your ideas until a form starts to take shape.

3. Think about the lyrical intent Have some fun with what the words are saying and have some fun with this in the form of your design. Thinking about them in isolation can often be helpful in finding a unique approach as often it can be a little hard to see the trees for the forest when you’re looking at an entire song. For example, for my interpretation of Tools Down, I thought about literal tools with a thought of them laying in the environment as if being placed to the ground. Once my mind was in that space I starting thinking about that idea in the abstract and just started evolving from there. 4. Choose your tools wisely We’re all more competent at different software. For me, I often scan or photograph my sketches and start working

them up in vector format in Adobe Illustrator. I’ll iterate again on screen, constantly perfecting the form factor, refining geometry and exploring colour. I then take the design into Photoshop to add further shading and textures to give my design another dimension, detail and subtlety. 5. Get everything you need Of course, starting from a blank canvas can always be daunting so to kick-start your creativity and to get you on your way to becoming a Lyrical Master, my friends at Adobe have pulled together a little starter pack. Inside you’ll find some handy backgrounds and assets to get you going.


Jonathan Zawada has been with The Presets from the beginning. With a 15 year partnership spanning 4 studio albums he has shaped the bands visual aesthetic like no one else. We asked the man himself about his process so you can become a Lyrical Master just like him.

INSPIRATIONJONATHAN ZAWADA / TIPS FROM OUR LYRICAL MASTER

Download the starter kit

https://www.instagram.com/explore/tags/adobelyricalmasters/

Documents

CALLING ALL CREATIVES!€¦ · Time’s up, Cool off, Suck it in, Harden up Sun comin’ through! Block it out Tools Down, Time out, Back to Back You’re punchin’ in, I’m punchin’