Call of the MallOther Venues

Scenes from a Mall

• Book Stores– High Rents– Just Browsers– Cafe

• Electronic Stores– Gender– Find something else– Settle

• Clothes Stores– More deliberate

• Outdoor Outfitters– More couples, greater

conversion

• Movies

– Not integrated into the mall

– Might put Video of upcoming releases in the food court

– Or Displays saying tickets still available

• What to do when people get there?

– Split up, No activities, No merchandize selling

– Arrive 18 minutes early, no plan B

– 11% of people abandon the concessions line