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TIENS CALCIUM (III)TIENS CALCIUM (III)

CALCIUM –SOURCE OF

LIFE

TIENS QUALITY CALCIUM TIENS QUALITY CALCIUM SERIESSERIES

Calcium Calcium is a mineral that primarily functions in yo

ur body by making your bones and teeth hard (99%).

The rest (1%) is in your blood and soft tissues, it helps;

• your muscles to contract• your blood to clot and • helps your nervous system work properly.

Dissolution• Calcium is dissolved in water

with difficulty and in small amounts.

• It is dissolved with acids comparatively easily but again in small quantities.

Sources of Calcium• Dolomites are the most beautiful mountain ranges in

Europe (Italy) which are the combinations of Calcium/Magnesium carbonates.

In addition * Limestone * Chalk* Marble Food: • Milk products (Cheese)• Vegetables (Broccoli, Cabbage)• Sardines (Fish)

Main functions of calcium Although it performs wide range of different functions in th

e human body but we can count on two major principal effects.

• Structuring: Most of the Calcium is utilized in structuring the human skeleton along with collagenous fibers.

• Many cellular activities are controlled by Calcium like enzymatic reactions and hormone-receptor reactions.

Different body functions of Ca

• Conception of the female (sperm movement) and fertilization of the ovum(calcium vibration)

• 0-6 and 6-18 years is the peak time for young adults for bone development decide their energy to work, study & physiological health.

• The movement of skeletal muscles is in the presence of Calcium ion.

Different body functions of Ca

• Diabetics (60 % suffer from Osteoporosis) Ca metabolism is reduced.

• Neurotransmission (Nervous system).• Immune System.• Heart functioning (Rhythm of Heart).• Arteriosclerosis (Primary reason of Hypertension, CHD

& CVD ).• Digestive System (GIT). Ulcers etc.

Changes in the Calcium balance

Standard range of serum Calcium is 8.5-10.6 mg/dl. Calcium deficiency in the blood is controlled by parathyr

oid hormone. Various factors such as age, sex, nutritional condition, ill

ness and prescribed medication affect the Calcium metabolism and therefore Calcium balance.

Age factor

• Calcium deficiency increases with age.• With the advance age, parathyroid hormone level

increases as a result further deficiency occurs.• Vitamin D hormone deficiency along with reduced

kidney metabolic process results in a poor utilization of dietary Calcium and reduction in bone assimilation rate.

Pregnancy

Deficiency of Ca due to:• Fetus Ca requirement increases greatly from

3rd month.• Ca quantity in the blood increases. As a result:• Hypertension of pregnancy.• Birthing Difficulty.• Loosening of teeth.• Malformed babies.

Lactating MotherDue to breast feeding lot of Ca is supplied to

the baby.If not nourished with Ca in required amount:• Suffer from aging.• Low immunity.• Endocrine imbalance.• Baby’s health endangered.

Menopause

Reasons of reduction in Calcium reserves in post menopause are still not known.

But hormonal changes in menopause result in severe decline in Calcium reserves and as a result high quantity of Calcium is required to compensate the losses.

Medication

Calcium metabolisation is affected by some drugs by change in the absorption and excretion.

Drugs DecreasedAbsorption

IncreasedExcretion

“Loop” Diuretics Tetracycline Antibiotics

Anti Convulsants Glucocorticoids Antacid Preparations Thyroid Hormone Medications Isoniazid (INH)

Diet

• Diet with high sodium and animal protein increases the renal loss of Calcium.

• Diet with high phosphate and fiber decrease the absorption of Calcium from the gut.

Optimal Calcium Intake

RDA N.I.H(USA)

Adults 800 mg. 1000 mg.

Adults over 65 N/A 1500 mg.

Pregnant & nursing women

1200 mg. 1200 mg.

Young adults (11-24) N/A 1200-1500 mg.

Children (under 11)

800 mg. 800-1200 mg.

Reference nutrient intakes for calcium, mg/day.

Age RNI Age RNI

0 to 12 months 525 mg 11 to 18 years, male

1000 mg

1 to 3 years 350 mg 11 to 18 years, female

800 mg

4 to 6 years 450 mg 19 + years 700 mg

7 to 10 years 550 mg Breast feeding women

1250 mg

Comparison of TIENS CalciumAttributes Other Calcium TIENS Calcium

Source Calcium Carbonate Vertebral column of Mongolian cows.

(Natural, bio product).

Absorption 20-30 % > 95 %

Formulation Not balance Balanced with phosphorus, MV &

Trace elements

Safety May develop kidney stones.

Most safe due to high absorption.

Calcium Comparison Cont.

Attributes Other Calcium TIENS Calcium

Formulation Variety

No special variety. Available for Adults, Children, Diabetics etc.

Precaution •Not suited to elderly &children with hyperacidity. •Not recommended for prolong use.

No precautions at all.

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