Embed Size (px)
Citation preview
7/23/2019 Cage Analysis
http://slidepdf.com/reader/full/cage-analysis 1/12
FACTOR RELEVANCE
C -CULTURAL
Cofee Culture 3.5
Religion 1
Language 2
Home bias / pre 3
3
Rule o Law 2.5
Critical MarketCharacteristics/Factors
WEIGHTS Wei!hts chose" o#to$ %&
S#'(ro)#ct $#"ctio" to selectthe co#"tr* +ith the hi!hest
s#'(ro)#ct ,al#e
Traditional inuene on personalare !abits
A - A.MINSITRATIVEOLITICAL AN. LEGALENVIRONMENT FACTORS&
7/23/2019 Cage Analysis
http://slidepdf.com/reader/full/cage-analysis 2/12
"o#t $feti#eness 2.5
%olitial &tabilit' 2.5
Regulator' (ualit' 2.5
)o Corruption 2.5
Temperature *
Tourist &pot 3
+ge 3
"ender 2.5
G - GEOGRAHIC 0.EMOGRAHIC
7/23/2019 Cage Analysis
http://slidepdf.com/reader/full/cage-analysis 3/12
E-ECONOMICS
"rowt! rate 3
%%% 3
,nrastruture -e#elopment 3.5
Competition 3
7/23/2019 Cage Analysis
http://slidepdf.com/reader/full/cage-analysis 4/12
Ratio"ale $or Rati"! Co#"tr*1
Wei!hts
2334
1.5
1
2
1
2.5
1.3
,t is #er' important as it deri#es t!eofee ulture. ,n t!e !ost drins
industr'0 t!ere is a signiantpreerene or Tea also. &o0 suesso Cafe ergnano would depend on
ofee ulture.
Low. T!e weig!t o religions t!at do
not drin ofee is proportionall'low ompared to t!e global
population.
Language an reate paagingompliations
T!e preerene or t!e real ualit'o t!e !ome grown or oreign4!ere
,talian ofee.
&tringent legal and regulator'ompliane standards.+d!erene wit! Loal laws andregulations beomes mandator'.
7/23/2019 Cage Analysis
http://slidepdf.com/reader/full/cage-analysis 5/12
2.16
1.37
1.85
2.1
*
2
1.5
1.5
T!e efeti#eness o t!e go#t interms o promotion o trade andweloming oreign in#estors
Ris o politial instabilit' ma' not
be a deal breaer0 but it doesimpat signiantl' on t!ere#enues. T!ereore0 rms abstainrom onduting business inountries wit! unstablego#ernment.
Cofee maing and te!nologialnow9!ow o Cafe ergnano isritial or its ontinuingdominane.&ine0 Cafe ergnano
!as onsiderable e:pertise inofee proessing and ma!inedesign0 t!is intellutual propert'an be le#eraged or ;rand%ositioning as well as attratingloal ranise pla'ers0 loalsuppliers and agents.
<edium= $>ient business limateeliminates red9tapism andailitates t!e business proess.
Cofee is primaril' onsumed morein ountries w!i! !a#e a strongwinter season
Countries w!i! are ma?or touristattrations see a bulge in t!eonsumption o ofee in Ca@As
Cofee onsumption in Ca@As aredone primaril' b' 'oung people
<en onsume more ofee t!anemales
7/23/2019 Cage Analysis
http://slidepdf.com/reader/full/cage-analysis 6/12
9B.11
1.5
1
2.5
"-% rate will determine %-,inrease and t!us moredisretionar' spending
-isretionar' inome is #er'important or t!e onsumption oofee in Ca@As
T!e de#elopment o transport is#er' essential or distribution ogoods and ser#ies0 &imultaneousl'sine ofee would be e:portedports are also essential
Competition not onl' deides t!eentr' barriers but also tells a lotabout t!e maret potential
7/23/2019 Cage Analysis
http://slidepdf.com/reader/full/cage-analysis 7/12
Fi"la") Co#"tr*1
Ratio"ale Wei!hts
56723
2
)+ 1
1
2
ia 1.5
1.6*
88D o t!e ofee onsumed is in!omes
)o et!ni or ultural bias in ofeeonsumption.
&trong bias towards lig!t ofeew!i! Ca@ erganno does not
speialise in
inland is one o t!e best in termso emplo'ing laws in t!eir ountr'0t!us rimes are at a bare minimum
7/23/2019 Cage Analysis
http://slidepdf.com/reader/full/cage-analysis 8/12
1.66
1.B3
1.61
1.86
*
3
2.5
&e: ratio is 7 males/1BB emales 2
inland does not !a#e mu!industr' o t!eir own and being atourist destination see more andmore global brands
T!e presene o man' minorities
!a#e lead to a politial unstabilit'in t!e region or a w!ile
&trong ,%R ats protet t!eompan'As te!nial now9!ow
&andina#ian ountries are nownor t!eir less orruption andbureaura'
inland !as an a#eragetemperature o 12 C
Countr' attrat 7 million touristse#er' 'ear
<edian age is *2.* 'ears wit! apopulation lose to 5.5 million
7/23/2019 Cage Analysis
http://slidepdf.com/reader/full/cage-analysis 9/12
2.53
%%% o inland is E38057 2
2
2
T!e growt! rate !as delinedtremendousl' or t!e sandina#ianeonom'
%oor rail and road transportoupled wit! #er' ew importantports t!us growt! o Ca@ ergannoan be !indered
Competitors inlude 9 CofeeHouse0 RobertFs Cofee0 &wedis!Ga'neFs Cofee0 &tarbus Cofee.
7/23/2019 Cage Analysis
http://slidepdf.com/reader/full/cage-analysis 10/12
Ca"a)a
Ratio"ale
76D ofee onsumed is in !omes
)+
)o su! de#elopment
%rodut speiations andinormation !as to be mentioned in
bot! $nglis! and ren!
oreign brands are presentt!roug!out t!e maret wit! strongpreerene towards roasted ofee
w!i! is t!eir speialit'
+ !uge immigrant population !aslead to a deline in terms o rule olaw
7/23/2019 Cage Analysis
http://slidepdf.com/reader/full/cage-analysis 11/12
&e: ratio is 8 males/1BB emales
Canada !a#e some rules primaril'beause o diferent ultures li#ingin t!e ountr'0 to eep !armon'and promoting t!e loal industr'
Git! immigrants e:eeding t!e
population o indigineouspopulation0 Canada !a#e beomepolitiall' unstable
&trong ,%R ats protet t!eompan'As te!nial now9!ow
Corruption perie#eness !asinreased o#er t!e 'ears
Canada !as an a#erage temeratureo 11.5
Canada attrats 17 million touristse#er' 'ear
<edian age is 3 'ears wit! apopulation lose to 33 million
7/23/2019 Cage Analysis
http://slidepdf.com/reader/full/cage-analysis 12/12
%%% o Canada is E*20817
Canada is one o t!e astestrowing ountries in t!e world
Road and Rail de#elopment is goodand presene o a lot o importantports on bot! t!e $ast and Gestoast
Competitors inlude 9 Tim Horton0<Ca@0 &tarbus0 &eattle ;estCofee0 an ;outte0 &eond CupCofee o.
