Dear Chippewa Supporter:

When I became our Director of Athletics in 2006, I put forth the challenge of creating “a Championship Culture” at Central Michigan University. What started as a personal vision soon became a driving force behind the efforts of everyone involved with Chippewa Athletics. Our student-athletes achieved success both on and off the field at an unprecedented level. We upgraded facilities and rose to meet the demands of the ever-changing world of collegiate sport. This Championship Culture could not have become a reality without your support. As we move into the 2011-12 school year, it is our mission to build upon our past success and continue to strive for excellence.

A consistent strength of Chippewa athletics has always been the unique closeness shared by its programs and the community that supports them. The Chippewa Athletic Fund operates as a unifying force between these two populations to ensure the financial stability and competitive success of CMU athletics for years to come.

From the Director of Athletics

Table of ContentsWhat is the CAF ..........................4Why Donate to the CAF ...............6Ways to Donate ..........................8Membership Benefits ................10Stadium & Parking Maps ...........11Important Information ................12CAF Calendar ...........................13

To ensure each donor’s gift has a maximum effect on the program(s) of his/her choosing, the CAF has a three-tiered structure:

• Membership in the Chippewa Club lays a foundation for the CAF. Gifts at this level serve as the annual funding resource and help provide basic needs for individual CMU teams and programs.

• Championship Funds are a way for our programs to set up individual initiatives that target specific needs. These critical projects are what help separate CMU’s programs from the rest of the MAC.

• Our Capital Projects initiatives play a crucial role in upgrading our basic infrastructure at CMU. These large-scale initiatives will continue to be prioritized as we are committed to providing our student-athletes the finest facilities in the Mid-American Conference.

The Championship Culture we have at CMU is more than a string of good fortune and a collection of individual successes. It is about our student-athletes’ daily efforts to be extraordinary. It is about our coaches serving as caretakers of the proud tradition of Chippewa Athletics. It is about the unwavering support of friends, family and alumni. It truly is all about the C!

Thank you so much for continuing your loyal support, and Fire Up Chips!

Dave HeekeAssociate Vice President/Athletics Director

“As a student-athlete at Central Michigan University, I recognize my experience is truly unique. Both on and off the playing fields, courts, and track, student-athletes are afforded varied and distinguished opportunities to achieve, grow and thrive as players and people; for this, I am extremely grateful. My experiences are reflections of the support and generosity provided by the donors to the Chippewa Athletic Fund.”

Raeanne Lohner Women’s Track & Field Cross Country student-athlete

WHAT IS THE CHIPPEWA ATHLETIC FUND?

The Chippewa Athletic Fund is the fundraising arm of Central Michigan University Athletics. Its mission is to ensure a financially stable and highly competitive program in the Mid-American Conference. The CAF is composed of three areas: Chippewa Club, Championship Funds, and Capital Projects.

CHIPPEWA CLUB: The Chippewa Club is the annual funding resource for individual CMU teams and programs. Chippewa Club revenue directly impacts the establishment of the CMU Athletics operating budget. Funds raised through the Chippewa Club benefit our sport programs and their ability to cover annual costs including, but not limited to, recruiting, team travel, equipment, uniforms and medical expenses. Contributions through the Chippewa Club offer membership benefits that are not available through any other type of annual giving.

CHAMPIONSHIP FUNDS: Donations to Championship Funds do not replace annual gifting through the Chippewa Club but are designed to complement individual sport program growth. Contributions made toward a team’s Championship Fund help finance specific initiatives highlighted by each team above and beyond its basic needs. Fulfilling these needs will help each program meet its championship potential.

CAPITAL PROJECTS: The development of first-class facilities for training our student-athletes and staging our athletic contests is crucial to continuing our championship culture. We are proud of our facilities but must continue to ensure they meet the demands of tomorrow. Capital Projects contribute to the campus community as a whole in addition to supporting the goals of the athletics department.

“In the ultra-competitive world of Division I college athletics, the

lifeblood of a program hinges on the ability to recruit the best players. The Chippewa Athletic

Fund directly contributes to this mission by providing us not only the means to recruit, but all the

amenities that allow us to present the image of a big-time program. The CAF gives us the opportunity

to RECRUIT the best in the nation and to COMPETE with

the best in the nation.”

Sue GuevaraWomen’s Basketball

Head Coach

WHY DONATE TO THE CHIPPEWA ATHLETIC FUND? Over the past several years, our teams have experienced great success both on and off the field of play. Many student-athletes have won mulitple conference championships and even more have earned academic accolades. It is no coincidence that our record-breaking fundraising totals have coincided with increased academic and athletic achievement. We owe much of the thanks for our tremendous successes to the hard work and dedication of our student-athletes, but the contributions of Chippewa fans, family members and alumni cannot be ignored.

“Your contributions to the Chippewa Athletic Fund enable us (as coaches) to position our

student-athletes for greater success. Whether it be non-

conference competition, necessary training equipment, the most

modern apparel items, or additional recruiting dollars, your continued

support is invaluable to our everyday needs. Without your generous help CMU Athletics

would not be where it is today.”

Tom Borrelli Wrestling Head Coach

Donating to the Chippewa Athletic Fund, you can be assured that every penny you contribute goes toward CMU student-athletes! As previously mentioned, your donation to a team’s Chippewa Club goes directly toward that team’s operating budget, assisting with everyday costs such as recruiting, team travel and uniforms. Donations to a program’s Championship Fund are used for specific inititatives that will help teams reach above and beyond their basic needs. Here are some examples of what your generosity funds:

• $250 to a team’s Chippewa Club helps purchase one uniform for a student-athlete.

• $500 to a team’s Chippewa Club pays for one meal while a team is on the road.

• $1000 to a team’s Chippewa Club pays for a computer in the Academic Center for our student-athletes’ use.

• $2500 to a team’s Championship Fund will assist a program with purchasing advanced equipment that will give them an edge on opponents.

• $5000 to a team’s Championship Fund will help lease a vehicle for a sport program to go on the road and recruit the best and brightest student-athletes to CMU.

WAYS TO DONATE“For CMU athletics to maintain the high degree of success we continue to enjoy, our financial contributions to the Chippewa

Club are absolutely essential. As a former Chippewa student-athlete,

coach and administrator, I can assure you that your generous financial support is very much

needed and will be greatly appreciated by our outstanding

athletic program.”

Dave KeilitzChippewa Athletic Fund Donor

You may choose from several options when setting up payment of your annual gift.

Online: Donations are accepted online. Please visit to access the online donation form.

Mail: Print the donation form and send to:Chippewa Athletic FundCarlin Alumni HouseCentral Michigan UniversityMount Pleasant, MI 48859Form

E-checks: The Chippewa Athletic Fund E-Checks program gives CAF supporters the opportunity to set up convenient, affordable deductions on a monthly basis through an electronic fund transfer (EFT) program.

For more information on the Chippewa Athletic Fund E-Checks program and FAQ’s on this program, please visit. CMU Payroll Deduction: If you are a Central Michigan University employee, you are eligible to contribute to the CAF via a payroll deduction. Please call our office for more details.

If you have any questions, please contact the Chippewa Athletic Fund office at (989) 774-6680 or email us at chip.club@cmich.edu.

CAPITAL PROJECTS & PLANNED GIVINGIn addition to contributing to the annual fund, there are several other ways you can make an impact on the CMU Athletics Department.

Capital Projects are a great way to significantly impact a program. Current Capital Projects are the CMU Events Center (above) and the Margo Jonker Stadium Project (below).

Planned Giving is a method of support that enables philanthropic individuals or donors to make larger gifts than they could make from their income. Some examples of planned giving are bequests, estate planning, charitable gift annuities, and charitable remainder trusts.

To find out more information on how you can contribute to a Capital Project or make a Planned Gift, contact Bob Heller, Associate AD for Development, at (989) 774-1836 or helle1rc@cmich.edu.

LEVELS OF CONTRIBUTION Champion$10,000

Victory$5,000

All-American$2,500

Team$1,500

Executive$1,000

AthleticDirector

$500Coach$250

Varsity$100

*Based on availability and membership level priority**Parking benefits are purchase options only***To learn more about the CMU President’s Circle, visit cmich.edu

Season pass to football Chippewa Athletic Fund hospitality suite

Away game trip for two (upon request)

Complimentary season passes (2) to the CAF Football Tailgate Tent

Complimentary VIP Parking Pass (1) – Football

Access to the Paul and Sandy Smuts Lower Level Club Lounge for men’s basketball games

Invitation to Chippewa Athletic Fund hospitality suite one time per season

Complimentary Admission (1) to Sideliner’s Luncheon Series

Sideline passes (2) for a home football game (upon request)

Special donor appreciation gift

Recognition on football and basketball video scoreboards

CMU Sports Zone annual subscription (online streaming cmuchippewas.com)

Autographed Team Photo (Team of choice, upon request)

Football club-level seating purchase option*

Men’s basketball lower level CAF Premium Seating purchase option*

Recognition on Events Center touch screens

Chippewa Club executive lapel pin

Personalized tour of athletics facilities (upon request)

Access to Football Club Lounge

CMU President’s Circle membership***

Reduced greens fees

Ticket priority to away contests and postseason games purchase option

20% CMU Bookstore discount

20% off at Max & Emily’s

Men’s basketball preferred parking purchase option**

Football preferred parking purchase option**

Preferred seating priority to purchase seats in Chippewa Club sections

Invitation to special Chippewa Club events

Recognition on website and in game programs

Chippewa Athletic Fund newsletter and bi-weekly E-newsletter

Membership card and club gift

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Lot 61 Lot 61 Lot 61* Lot 61* Lot 62WVIP Lot 62W Lot 62W Lot 62W

4 - Lot 64 3 - Lot 64 2 - Lot 64 Lot 64 Lot 64 Lot 62W Lot 62W Lot 62E

1st 2nd 3rd 4th 5th 6th 7th 8th

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Membership Benefits

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10 20 30 40 50 40 30 20 10CMU Bench

Visitors Bench

Reserved Section

Chippewa Club Section

Student Section

General Admission

First Aid

Concessions

Seat Cushions

Merchandise

Men’s Restrooms

Women’s Restrooms

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StudentOverflow

StudentOverflow

FamilySection

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Kelly/Shorts Stadium McGuirk Arena

Football Parking Men’s Basketball parking

Important InformationTAX BENEFITS Your gifts to CMU are fully tax deductible for federal income tax purposes, subject to the limitations placed on charitable gifts. For residents of the state of Michigan, your gifts also qualify for a credit against your tax bill.

Chippewa Club benefits qualify you for priority seating at certain home athletic events. As such, these gifts are subject to Section 170(1) of the IRS code which limits the deductible portion of the gift to 80 percent of the contribution amount. You can make your donation 100 percent tax deductible by declining priority seating benefits.

The illustrations below demonstrate the potential tax savings of a gift to the Chippewa Athletic Fund. Consult your tax advisor for details on tax benefits and how your gifts may affect your specific tax situation. There is a $400 maximum Michigan tax credit based on a two-income joint tax return.

Individual

Amount of gift $100 $500 $1,000 $2,500

Federal deduction ($25) ($125) ($250) ($625)

Credit from Michigan ($50) ($100) ($100) ($100)

Federal tax on credit $13 $25 $25 $25

After tax cost of gift $38 $300 $675 $1,800

Married filing joint return*

Amount of gift $100 $500 $1,000 $2,500

Federal deduction ($25) ($125) ($250) ($625)

Credit from Michigan ($50) ($200) ($200) ($200)

Federal tax on credit $13 $50 $50 $50

After tax cost of gift $38 $225 $600 $1,725

Federal tax liability is adjusted for decreases in the Michigan Tax Deductions. • *Based on 25 percent tax bracket

MATCHING GIFTSMany companies will match your gift to the Chippewa Athletic Fund. Matching gifts count toward your donations, provided it is in accordance with your company’s policy. If applicable, please forward your company’s matching gift form with your contribution. Matching gifts received after June 30 will count toward next year’s membership level.

CHIPPEWA ATHLETIC FUND CALENDAR February 1 - Chippewa Club membership drive begins

April 1 - Chippewa Club membership renewal statements and football season ticket renewals mailed

June 1 - Deadline for football season ticket renewals

June 17 - Chippewa Challenge Golf Outing - More Information

June 30 - All gifts are due to ensure that benefits and priority are properly allocated for the upcoming year.*

Oct. 14 - Deadline for men’s basketball season ticket renewals

*You can give throughout the year; however, to receive proper Chippewa Club membership benefits, please make sure pledged giving is completed by June 30. This deadline will be strictly adhered to when allocating seats and tickets for home, away and postseason games, and parking benefits for the entire year.

COMPLIANCE Always ask before you act! The NCAA holds Central Michigan University accountable for the actions of its fans and friends.

Below please find the National Collegiate Athletics Association’s (NCAA) official definition of an athletics booster.

A “representative of the institution’s athletics interests” is an individual, independent agency, corporate entity (e.g., apparel or equipment manufacturer) or other organization who is known (or who should have been known) by a member of the institution’s executive or athletics administration to:

(a) Have participated in or to be a member of an agency or organization promoting the institution’s intercollegiate athletics program;

(b) Have made financial contributions to the athletics department or to an athletics booster organization of that institution;

(c) Be assisting or to have been requested (by the athletics department staff) to assist in the recruitment of prospective student-athletes;

(d) Be assisting or to have assisted in providing benefits to enrolled student-athletes or their families; or

(e) Have been involved otherwise in promoting the institution’s athletics program.

More Information

“It means a lot to me to know that people are donating to the Chippewa Athletic Fund because it shows that they care about the student-athletes at CMU. Every student-athlete appreciates the individuals who give back to athletics because it helps us succeed at our athletic and educational endeavors.”

Avery CunninghamFootball student-athlete

www.chippewafund.comChippewa Athletic Fund Office - 989-774-6680

Ticket Central - 1-888-FIREUP-2

Bob Heller, Associate Athletics Director/Development

Craig Willey, Assistant Athletics Director/Chippewa Athletic Fund

Brian Brunner, Assistant Director/Chippewa Athletic Fund

Heidi Fisher, Assistant Director/Chippewa Athletic Fund