Cable-Tec Expo 2020...Mar 06, 2020 · V.02 03.6.22 Cable-Tec Expo® 2020 Brand Guidelines 01 POLICY & USE In general, the logo and promotional badge should always appear clearly

Cable-Tec Expo® 2020 BRAND GUIDELINES

CONTENT

Policy & Use ........................................................... 01

Color Specifications ............................................ 02

Typeface .................................................................. 03

Logo ..........................................................................04

4.1 Primary Show Logo ...................................................................................................... 04

4.2 Primary Show Logo W. Theme .............................................................................. 05

4.3 Primary Pre-Show Logo W. Dates/Location ................................................... 06

4.4 Primary Pre-Show Logo W. Dates/Location/Theme ................................... 07

4.5 Secondary Pre-Show Logo Stacked W. Dates/Location .......................... 08

4.6 Secondary Pre-Show Logo Stacked W. Dates/Location/Theme ......... 09

4.7 Show Theme ..................................................................................................................... 10

Workshop/Call for Papers Track Icons ..........11

Graphics .....................................................................12

Promotional Badges .............................................13

1.0

2.0

3.0

4.0

5.0

6.0

7.0

Cable-Tec Expo® 2020 Brand Guidelines 01V.02 03.06.2020

POLICY & USE In general, the logo and promotional badge should always appear clearly legible, and it

should be separate and remain distinct from any other graphic elements or company

logos. The Cable-Tec Expo® 2020 logo and promotional badge may not be imitated or

used as a design feature.

The Cable-Tec Expo 2020 logo and promotional badge may not be used in conjunction

with product, service or individual endorsements. The logo and promotional badge must

be displayed in a positive manner. They may not be used to depict Cable-Tec Expo 2020,

SCTE•ISBE, or any of its exhibitors/members/speakers, services, products or affiliates in

a negative way.

The logo and promotional badge may not be displayed as a primary feature on any

Cable-Tec Expo 2020 related exhibitor materials and may not be used in such a way as to

appear that SCTE prepared or endorsed the products or services described.

The logo and promotional badge must be used as provided by SCTE•ISBE on the

Cable-Tec Expo 2020 website, with no alterations, including but not limited to changes

in acceptable colors indicated below, proportion, design, or removal of any words,

artwork, or trademark symbols. The logo and promotional badge may not be animated

or otherwise distorted in perspective or appearance, but may be changed in size to fit

the usage need of exhibitors. The logo and promotional badge should not be scanned

from printed sources or harvested from web pages or e-mail.

1.0 POLICY & USE


2.0 COLOR SPECIFICATIONS

PRIMARY COLORS

PMS 2766 C

C100 M87 Y0 K58

R0 G21 B84

HEX #001554

PMS 2194 C

C90 M25 Y0 K0

R0 G147 B213

HEX #0093D5

PMS 1655 C

C0 M84 Y100 K0

R255 G77 B0

HEX #FF4D00

PMS 716 C

C0 M59 Y100 K0

R245 G132 B31

HEX #F5841F

PMS 116 C

C0 M20 Y100 K0

R255 G203 B5

HEX #FFCB05

SECONDARY COLORS

60% PMS 425 C

C0 M0 Y0 K60

R137 G141 B141

HEX #898D8D

PMS 2133 C

C98 M80 Y0 K0

R20 G78 B162

HEX #144EA2

PMS 386 C

C54 M0 Y100 K0

R120 G190 B33

HEX #78BE21

PMS 425 C

C0 M0 Y0 K80

R84 G88 B90

HEX #54585A

PMS 2082 C

C62 M78 Y0 K0

R120 G85 B163

HEX #7855A3

PMS 7680 C

C89 M100 Y29 K0

R20 G49 B119

HEX #4C3177

PMS 7425 C

C17 M100 Y48 K13

R182 G24 B33

HEX #B61853

PMS 7482 C

C100 M0 Y100 K5

R0 G158 B77

HEX #009E4D


TITLE / Section / HeaderABCDEFGHIJKLMNOPQR STUVWXYZ 1234567abcdefghijklmnopqrstuvwxyz

SUBHEADABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567

Body CopyABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567

Body Copy BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567

TITLE: GOTHAM HTF LIGHT CAPS

Header: Gotham HTF Light TitlecaseSUBHEAD: GOTHAM HTF MEDIUM ALL CAPS

Body Copy: Gotham HTF Book. Body Bold: Gotham HTF Bold.

GOTHAM HTF LIGHT

GOTHAM HTF MEDIUM

GOTHAM HTF BOOK

GOTHAM HTF BOLD

EXAMPLE

3.0 TYPEFACE


Full Color

Whenever possible the full

color logo should be used.

Black

Reverse Color

Reverse

LOGO CLEAR SPACE

Grey stripped area

indicates Safe Zone.

Other graphical and

visual elements can be

safely positioned up to

the adjoining Blue area.

Blue indicates

Clear Space.

The blue area must

be kept free of all

other graphical and

visual elements.

PRIMARY SHOW LOGO

Logos without

dates/location are

primarily used for show

graphics during/at expo.

4.1 PRIMARY SHOW LOGO


LOGO CLEAR SPACE

Grey stripped area


Other graphical and




Blue indicates

Clear Space.

The blue area must

be kept free of all

other graphical and

visual elements.

4.2 PRIMARY SHOW LOGO

W. THEME

Full Color



Black

Reverse Color

Reverse

PRIMARY SHOW LOGO

Logos without

dates/location are

primarily used for show

graphics during/at expo.


LOGO CLEAR SPACE

Grey stripped area


Other graphical and




Blue indicates

Clear Space.

The blue area must

be kept free of all

other graphical and

visual elements.

4.3 PRIMARY PRE-SHOW LOGO

W. DATES/LOCATION

Full Color



Black

Reverse Color

Reverse

PRIMARY PRE-SHOW LOGO

Logo with dates/location

are for graphics and

advertising materials leading

up to the show.


LOGO CLEAR SPACE

Grey stripped area


Other graphical and




Blue indicates

Clear Space.

The blue area must

be kept free of all

other graphical and

visual elements.

4.4 PRIMARY PRE-SHOW LOGO

W. DATES/LOCATION/THEME

Full Color



Black

Reverse Color

Reverse

PRIMARY PRE-SHOW LOGO


are for graphics and


up to the show.


LOGO CLEAR SPACE

Grey stripped area


Other graphical and




Blue indicates

Clear Space.

The blue area must

be kept free of all

other graphical and

visual elements.

4.5 SECONDARY PRE-SHOW LOGO

STACKED W. DATES/LOCATION

Full Color



Black

Reverse Color

Reverse

SECONDARY PRE-SHOW LOGO

Stacked logo versions

should be used minimally

and only when necessary.


are for graphics, and


up to the show.


LOGO CLEAR SPACE

Grey stripped area


Other graphical and




Blue indicates

Clear Space.

The blue area must

be kept free of all

other graphical and

visual elements.

4.6 SECONDARY PRE-SHOW LOGO

STACKED W. DATES/LOCATION/THEME

Full Color



Black

Reverse Color

Reverse

SECONDARY PRE-SHOW LOGO

Stacked logo versions

should be used minimally

and only when necessary.


are for graphics, and


up to the show.


Full Color

Black

Reverse

LOGO CLEAR SPACE

Grey stripped area


Other graphical and




Blue indicates

Clear Space.

The blue area must

be kept free of all

other graphical and

visual elements.

SHOW THEME

4.7 SHOW THEME


Track Icons

Set of icons used

to identify each

Cable-Tec Expo® 2020

Call for Papers topic and

workshop track.

*Subject to change.

Converging Access Networks

Business Services

Cloud & Virtualization Internet of Things

Operational Transformation

Network Operations 2.0

Powering 10G Artificial IntelligenceMachine Learning

Data Analytics

Security & Privacy

Workplace of the Future/Workforce Operations/L&D

Video Services

5.0 WORKSHOP/CALL FOR PAPERS

TRACK ICONS

Wireless Access Network

Wireline Access Network


6.0 LOOK AND FEEL

Standard Background Art Example of Background Art with Client Approved Imagery

Standard Cover Art


7.0 PROMOTIONAL BADGES

PROMOTIONAL BADGES For exhibitors, attendees, speakers and sponsors to utilize — showing current and

prospective customers they are at the cutting-edge of cable technology by promoting

their presence at Cable-Tec Expo®. Badges may be used to promote via their company

website, monthly newsletters, event pages, advertisements and/or email signatures.

Attendee Exhibitor

Sponsor Speaker

Keynote Speaker Fall Technicla Forum Speaker

Documents

Cable-Tec Expo 2020...Mar 06, 2020 · V.02 03.6.22 Cable-Tec Expo® 2020 Brand Guidelines 01 POLICY & USE In general, the logo and promotional badge should always appear clearly