CABLE-TEC EXPO 2021

CABLE-TEC EXPO® 2021 B R A N D G U I D E L I N E S

© Society of Cable Telecommunications Engineers, Inc. a subsidiary of CableLabs 2021.

http://expo.scte.org

ContentPolicy & Use ................................................................................. 01

Color Specifications .................................................................... 02

Typeface ....................................................................................... 03

Logos ............................................................................................. 04

4.1 Primary Horizontal Logo with Dates, Location and Theme ..............................04

4.2 Primary Vertical Logo with Dates, Location and Theme ..................................05

4.3 Secondary Horizontal Logo with Dates and Location ......................................06

4.4 Secondary Vertical Logo with Dates and Location ........................................... 07

4.5 Logo without Dates, Location or Theme ............................................................08

Workshop Track Icons ................................................................. 09

1.0

2.0

3.0

4.0

5.0

Cable-Tec Expo® 2021 Brand Guidelines 01V.02 06.28.2021

POLICY & USE In general, the logo and promotional badge should always appear clearly legible, and it should be separate and remain distinct from any other graphic elements or company logos. The Cable-Tec Expo® 2021 logo and promotional badge may not be imitated or used as a design feature.

The Cable-Tec Expo 2021 logo and promotional badge may not be used in conjunction with product, service or individual endorsements. The logo and promotional badge must be displayed in a positive manner. They may not be used to depict Cable-Tec Expo 2021, SCTE, or any of its exhibitors/members/speakers, services, products or affiliates in a negative way.

The logo and promotional badge may not be displayed as a primary feature on any Cable-Tec Expo 2021 related exhibitor materials and may not be used in such a way as to appear that SCTE prepared or endorsed the products or services described.

The logo and promotional badge must be used as provided by SCTE on the Cable-Tec Expo 2021 website, with no alterations, including but not limited to changes in acceptable colors indicated below, proportion, design, or removal of any words, artwork, or trademark symbols. The logo and promotional badge may not be animated or otherwise distorted in perspective or appearance, but may be changed in size to fit the usage need of exhibitors. The logo and promotional badge should not be scanned from printed sources or harvested from web pages or e-mail.

1.0 POLICY & USE


2.0 COLOR SPECIFICATIONS

PRIMARY COLORS

OrangeC1 M67 Y91 K0R240 G116 B49HEX #F07431

Bright OrangeC1 M93 Y98 K0R234 G56 B39HEX #EA3827

Royal BlueC97 M82 Y2 K0R31 G76 B157HEX #1F4C9D

SECONDARY COLORS

GRADIENT COLORS

CharcoalC0 M0 Y0 K80R88 G89 B91HEX #58585B

BlueC85 M50 Y0 K0R28 G117 B188HEX #1C75BC

VioletC100 M97 Y33 K50R20 G20 B68HEX #141444

Midnight BlueC100 M80 Y27 K12R29 G69 B120HEX #1D4578

CrimsonC28 M98 Y99 K31R137 G29 B28HEX #891D1C

Orange Bright Orange

Bright Orange Crimson

Blue Royal Blue

Royal Blue Violet


TITLE / Section / HeaderABCDEFGHIJKLMNOPQR STUVWXYZ 1234567abcdefghijklmnopqrstuvwxyz

SubheadsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567

Body CopyABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567

Body Copy BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567

TITLE: RUBIK BOLD CAPSSubhead Orange: Rubik Medium TitlecaseSubhead Blue: Rubik Medium Titlecase

Body Copy: Rubik Regular Body Bold: Rubik Medium

RUBIK BOLD

RUBIK MEDIUM

RUBIK REGULAR

RUBIK MEDIUM

EXAMPLE

3.0 TYPEFACE


LOGO CLEAR SPACE

Grey stripped area indicates Safe Zone.

Other graphical and visual elements can be

safely positioned up to the adjoining Blue area.

Blue indicates Clear Space. The blue area must be kept

free of all other graphical and visual elements.

SHOW LOGO WITH DATES AND LOCATION

4.1 PRIMARY HORIZONTAL LOGO WITH DATES, LOCATION AND THEME

Full ColorWhenever possible the full color logo should be used.

Black

Reverse

Horizontal logo with dates, location and theme is the primary logo for graphics and advertising materials leading up to the show.

SHOW LOGO WITH DATES, LOCATION AND THEME


LOGO CLEAR SPACE






4.2 PRIMARY VERTICAL LOGO WITH DATES, LOCATION AND THEME


Black And

Reverse

Vertical logo with dates, location and theme is the primary logo for graphics and advertising materials leading up to the show.

SHOW LOGO WITH DATES, LOCATION AND THEME


LOGO CLEAR SPACE







4.3 SECONDARY HORIZONTAL LOGO WITH DATES AND LOCATION


Black

Reverse

The secondary horizontal logo with dates and location are for graphics and advertising materials leading up to the show where the theme is displayed prominently elsewhere in the copy or graphic.



LOGO CLEAR SPACE






4.4 SECONDARY VERTICAL LOGO WITH DATES AND LOCATION

The secondary vertical logo with dates and location are for graphics and advertising materials leading up to the show where the theme is displayed prominently elsewhere in the copy or graphic.



Black And

Reverse



Black

Reverse

LOGO CLEAR SPACE






Logos without dates, location or theme are used during the show or when dates, location and theme are displayed prominently elsewhere in the copy or graphic.

4.5 LOGO WITHOUT DATES, LOCATION OR THEME

SHOW LOGO W/O DATES, LOCATON OR THEME


Track Icons

Set of icons used to identify each

Cable-Tec Expo® 2021 Call for Papers topic and

workshop track.*Subject to change.

Energy Management and Sustainability on the Road

to 10G

Converged Networks and Mobility

Internet of Things, Home Networking, Smart Cities,

and Emerging Services

Operational Transformation

Cloud & VirtualizationWorkplace of the Future/Workforce Operations/

Learning & Development

Wireline Access Network

Wireless Access Network

Security & Privacy

Video Services

5.0 WORKSHOP TRACK ICONS

Documents

CABLE-TEC EXPO 2021