Employee engagement and well-being are pivotal to a thriving, productive workplace. At Your Workplace, we address employee productivity by delivering and examining trendsetting information on the themes of leading, managing, culture and wellness.

Read on if you would like to reach Canadian business leaders and HR professionals that comprise our community — those who are committed to truly fostering a thriving workplace.

Welcome to Your Workplace!

PLATINUM

Celebrating

yourworkplace.ca

2019Media Kit

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So, who is Your Workplace?The Your Workplace enterprise is a leading authority in Canada on work culture issues. Our brand consists of an award-winning magazine, published six times a year; an annual conference, drawing hundreds of delegates nationwide; an array of products devoted to inspiring thriving workplaces, and a website designed to be a one-stop shop for all things related to healthy workplaces.

As an established Canadian multimedia company, we are not afraid to go against the grain or to forward positions against the accepted wisdom; our content is valuable and not just filler, stimulating and not just idle reading. Our desire is to awaken our community to better choices for a more fulfilling work experience.

Reaching executives, leaders and employees in progressive

organizations, Your Workplace delivers leading-edge information about leading, managing/coaching, wellness and culture. Our community includes progressive organizations who recognize that a positive work culture leads to engaged, inspired and healthy employees who contribute more in terms of creative ideas, performance and results.

What do we deliver to our community?BETTER CHOICES

We share new research and ideas; empower with tools, and support change to enable better choices for our

engaged and empowered community

What will we deliver to you?ADVANTAGE

We provide an opportunity, through accessible and trustworthy resources, to reach an engaged market of

Canadian business professionals

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Our Community is Awesome!

95%hold RRSPs

over

90%are decision makers

Our Belief: everyone has the right to a healthy and meaningful work experience.

Profile*Position47% are senior management 16% are mid-tier management 38% manage the people & culture (HR) function

Wealth 70% have household incomes greater than $100,000 95% hold RRSPs 63% have mutual funds 53% own stocks or bonds

Age44% are between 35 and 54 years old41% are between 55 and 64 years old

Gender69% are female 31% are male

*As gathered in our October 2018 reader survey

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90%purchase office supplies

78% choose the

benefits supplier

Company by Sector4% Communications (Publishing, Broadcasting, Advertising, Promotion) 10% Construction, Transportation, Utilities, Trade 11% Consulting & Non-medical Professional Services 18% Education, Not-for-Profit 8% Entertainment, Hospitality 14% Financial Services, Insurance, Real Estate 9% Healthcare (Hospitals, Medical Practice, Nursing Home) 5% Information Technology 4% Manufacturing, Research & Development 3% Natural Resources (Agriculture, Forestry, Fishing, Mining) 11% Public Sector (National, Provincial, Municipal) 4% Retail, Wholesale, Distributor

Company Size by Employees52% < 100 19% 101-500 29% > 501

Company Size by Revenue 36% Under $1 million 22% $1 million to $4.9 million19% $5 million to 19.9 million11% $20 million to $49.9 million4% $50 million to $99.9 million8% $100 million and more

They are Decision Makers / Influencers90% purchase office supplies 78% choose the benefits supplier 77% make the decision on education and training services for employees 74% choose computer software for the workplace 71% make the purchasing decision for office furniture and equipment 75% select telecommunications providers and equipment 50% influence banking and financial services decisions 47% decide on management consultants 44% choose insurance and risk management services

*As gathered in our October 2018 reader survey

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How They Consume Content

TIME SPENT READING35% Less than 35 minutes48% 35 minutes to 60 minutes13% 60 minutes to 90 minutes4% More than 90 minutes Canadian average is 35

minutes**

5.6 readers per copy Canadian average 5.0

readers/copy**** 2016 Magazine Trends, Magazines Canada

They Love to Read

They Love to Share

They are Engaged

They are Connected*

AFTER READING YOUR WORKPLACE 75% discussed an article with a colleague or friend 72% picked up ideas from content to improve business 48% visited a website that was mentioned in an ad or

article 87% prefer to receive information in a print magazine 38% are willing to receive information on a digital platform

8,329 eNewsletter subscribers with a 21% open rate, plus the exclusive Conference Insider with a 51% open rate

3,028 social media followers*October 2018

Topics They Value

CultureWork culture emerges from the communal values and behaviours within a workplace. How can organizations foster an engaged and productive culture? • building an effective team• creating a vibrant culture• managing the generation gap• detoxifying toxic workplaces

Managing/CoachingWhat are the most effective and progressive management strategies? How can coaching be used to achieve better results?• staff retention• mentoring programs• employee engagement• flexible work arrangements

WellnessThe rise in benefit claims indicate that our employees are not well. Mental health is increasingly part of the conversation.• mental illness• managing disabilities in the workplace• absenteeism and presenteeism• wellness initiatives

LeadingLeadership is the key to navigating organizational change and creating a cohesive and satisfied team.• approaches to leading• succession planning• rewards and recognition• transparency

Your Workplace magazine aims to stimulate discussion of current workplace trends and issues in Canada. Our thematic points of interest include (but are not limited to!):

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Community Feedback

93% felt the conference helped them

grow professionally

91%share or keep their copy of the

magazine after reading

95%trust the magazine’s content

Your Workplace Readers 96% find the magazine relevant and useful 95% trust the magazine’s content 91% share or keep their copy of the magazine after reading 82% are satisfied or extremely satisfied with the magazine 82% enjoy reading it very much 70% get great value for their time and money

Imagine Your Workplace Conference Attendees* 96% said the conference met their expectations93% felt the conference helped them grow professionally91% thought the conference was better than other events they’d attended93% would attend next year and/or recommend the event to a colleague*based on 2018 conference evaluations

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2019 Editorial Schedule Ad Close Material Due On SaleJan/Feb: 21-1 FeaturePay Transparency Nov.16 Nov.21 Dec.11 In 2019 the Pay Transparency Act will come into effect. This feature looks at the evolution of pay

equity in the workplace and what the new Act will mean for employers and employees going forward.

Spotlight On the Horizon at Work Following a roundtable discussion, this spotlight will look at workplace trends and challenges for

employers and HR managers, and how to solve them.

Mar/Apr: 21-2 FeatureFinancial Wellness Jan.25 Feb.4 Feb.26 The weight of financial burdens can be debilitating for workers. Providing support can help

employees work through the stress of holiday bills, tax season and saving for the future. Spotlight AI in the Workplace AI is changing how we interact with colleagues, and how we integrate more technology into the

workplace. This story looks at how employers are managing the interaction between employees and AI.

May/Jun: 21-3 FeatureMillennials and Gen Z Mar.28 Apr.8 Apr.30 New generations with different views on work have entered (or are entering) the workforce. How is

this changing the attitudes of employers to meet their needs, integrate them into the workforce and create a cohesive workplace environment?

Spotlight Empathetic Leadership Managers and leaders often have technical experience to work with but can lack the “softer”

management skills needed to deal with people. This spotlight addresses how employers can help managers create a more empathetic environment.

Jul/Aug: 21-4 Feature DIY Management May31 June10 July2 Managers are giving more flexibility to teams and allowing for greater do-it-yourself management

within the gig economy. This story will explain the phenomenon and look at some case studies. Spotlight Celebrating the HR Manager The role of the HR professional has evolved over time, as has the role title. This spotlight will dis-

cuss where HR is today and note how we should celebrate the country’s top managers, with profiles on those who are making an impact.

Sep/Oct: 21-5 Feature Ranking of HR Schools July19 Aug.6 Aug.27Your Workplace’s first, annual ranking of HR management and training schools in Canada. We will profile the top schools and interview graduates.Spotlight Time to Overhaul Your Benefits Plan Benefits plans are often renewed year-over-year with little change or review. We will take a closer look at how to evaluate if your plan is right for you and how to ensure you are getting value for money.

Nov/Dec: 21-6 FeaturePeople Trends at Work Sept.20 Sept.30 Oct.22 Your Workplace will launch a comprehensive survey to examine the HR community. Trends,

challenges and solutions will be studied and survey results will lead to topics, trends and companies to be profiled.

Spotlight The Scale of Bullying Bullying comes in all shapes and sizes. This story will look at the different variations of bullying, the

policies around them and how best to manage different situations.

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YW Products are Award-Winning!Your Workplace has won numerous awards, including Cover of the Year for a Business Magazine in 2003, a 2005 award for Small Business of the Year, plus an Honourable Mention; 2014 Canadian Cover Awards, Small Magazines category.

We reach our community through a variety of platforms — AccessPoints provide you with the ability to customize your plan.

“I use it to stimulate conversations with prospects and clients.”

Your Workplace magazine is read by Canadians who are engaged, and occupying careers that focus on the people and culture in their organizations. They value this resource because it features comprehensive information on improving productivity and profits from an individual and organizational perspective.

Published six times per year with 26 bonus digital editions, it is a mixed print and digital, paid subscription and controlled circulation magazine averaging 10,000 copies per issue and is distributed

nationally on newsstands. Each issue contains advertising and sponsorship opportunities, as well as spotlighting important workplace issues and solutions including:• Innovative leadership & coaching techniques• Mental health and wellness topics• Canadian company profiles• Expert columnists on leadership and organizational

development• Employee reward, recognition and benefits solutions• Practical takeaways

AccessPoint: Print

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If you desire to reach our audience of decision makers and influencers, then consider our digital platform as a vehicle to market your products or services. Whether you want them to improve productivity and efficiency, increase employee engagement or travel in convenience, we can help you reach your buyer.

MemberMail ExclusiveA custom-designed single sponsor eNewsletter that allows advertisers to effectively communicate their message to potential buyers.• 8,300+ distribution to Canadian HR professionals, senior

managers and executives• 23% average open rate*

MemberMail MemberMail is an opt-in, subscriber-based eNewsletter published every second week. Each issue features timely, relevant content and limited time opportunities to keep our community well-informed.• 8,300+ distribution to Canadian HR professionals, senior

managers and executives• 21% average open rate*• 26 issues per year

WebsiteYourworkplace.ca is the online companion to the magazine and events. This platform provides subscribing readers with access to new information, original content, interviews and profiles.• 40,280+ monthly sessions*• 130,800+ page views*

AccessPoint : Digital

*October 24, 2018

*September 11, 2018

*October 1, 2018

Imagine Your Workplace Conference is a unique event jam-packed with short Lightning Talks from some of the most innovative minds, hands-on educational activities and opportunities, not just to network, but to form genuine, lasting connections with like-minded individuals. Miles away from the stuffy, windowless hotels and conference centres of more traditional events, Imagine Your Workplace Conference takes place at a beautiful outdoor venue, and a significant part of the day is spent outdoors. To put it another way, we like to combine the learning of school with the fun of recess.

Your Workplace is passionately committed to providing the best information in a format that is consistent with our values, and that will exceed expectations. In fact, 93% of delegates feel that the event helps them grow professionally.

Thrive AwardSince 2009, this award celebrates thriving organizations that have created a healthy, engaged workplace and a positive work culture. Features in-depth editorial, videos of award winners and a cocktail reception to celebrate the winners.• 200+ attendees• Unique sponsorship opportunities• Visit yourworkplace.ca/thrive-award/

Award celebrating HR managers by recognizing their efforts, inventiveness and dedication to the employees and companies they serve every day.

Unique sponsorship opportunity

AccessPoint : Awards

AccessPoint : Events

Regional WorkshopA 3-hour workshop on a timely issue that is hosted and live streamed from a Canadian city. These regional workshops are about more than just policy and process; it’s about people, evolving viewpoints and workplace culture.

Roundtable Invitation-only free form discussion looking at the challenges, successes, needs and future

trends that face employers and what is coming from the industry to assist them.

Webinar Share your expertise on an interactive platform and gain exposure for your brand, and sales leads too.

Numerous sponsorship opportunities are available

Custom Media and Business Development SolutionsThe Your Workplace team provides design, print and digital solutions, webinars, events, round tables and more. Whatever your business need, we can create a solution that gets you where you need to be.

Give Us a ShoutYou have reached the end of the overview. If, like us, you think that our community of progressive professional’s seriously rocks, then reach out. We would love to chat with you. We get that money does not grow on trees, so we will work hard to squeeze great ROI from each buck. sales@yourworkplace.ca

1.877.668.1945 613.549.1222

Make. Work. Better.