By:

Syeda Madiha Pirzada (14001) Yusra Khan (15659) Ahsan Ajaib (15350) Syed Fahad Saeed (13146)

A Project Report On

Pakistan MobileConnections Limited

IT MANAGER: Asif Dustgir

E-mail: asif.dustgir@mobilink.net

Contact: +92-301-8565616

Meeting date: 12th July 2012

HISTORY OF MOBILINK Pakistan Mobile Communications Limited, Mobilink

GSM. 28.94 million customers by July 2012 House, 1 A Kohistan Road, F-8 Markaz Islamabad First GSM cellular Mobile service, since 1994

First GSM cellular service by Motorola Inc.

Sold to Orascom (Multi-National)

An unparalleled 6,500 km. Fiber-optic Backbone

Invested over US $3.3 billion in the country to date

Provides uninterrupted countrywide connectivity

Provides International roaming in over 140 countries

FACTS ABOUT MOBILINK GSM

ORGANIZATIONAL STRUCTURE

MANAGEMENT HIERARCHY

Total number of managers: Overall: 4500 Top Managers: 75 Middle Managers: 750 Front Line Managers: 3675

STRENGTH OF EMPLOYEES

ORGANIZATIONAL STRUCTURE

TOP MANAGERS

Vice President Marketing

Bilal Munir Sheikh

Vice President Customer CareIrfan Akram

Vice President & Head of Broadband Business Division.

Mustafa Peracha

Vice President Corporate Affairs

Agha Qasim

President and CEORashid Khan

Chief Information OfficerTariq Rashid

V.P H.R, Admin. & SecurityAli Raza Mehdi

Mobilink Indigo & jazz having 12 more products. .

1. Mobilink Indigo 2. Mobilink Jazz 3. Mobilink Black Berry 4. Mobilink PCO 5. Mobilink TV

PRODUCT LINE & CATEGORIES

VALUE ADDED SERVICES Power Tools Mail Services

Info Services IVR Ring tones/Logos On Call Services

Missed Call Alerts

PLACE.

Ease of accessibility

Commercial areas

24/7 reliable service

MARKET SHARE

c). Cellular Market Share In Terms of Subscribers: July 2012

Strengths Market Leader with 31% market shareWeaknesses Mobilink is expensiveOpportunities By focusing on high quality, Mobilink can position their product Threats Due to intense competition Mobilink is losing its market share.

SWOT ANALYSIS STRENGTH WEAKNESSES

OPPORTUNITIES

THREATS

RECOMMENDATIONS

Establish Research and Development Department. Ensure Network quality. Focus on subscriber retention. Adaptation of value added services, especially towards e-commerce. Better customer incentive plan. Innovation in technology. Lower SMS rates to other networks.

ANY QUERIES. .