by

Dr. Viphandh Roengpithya

President, Asian University

February 2011

Strategic ManagementPublic and Private Sectors

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Strategic ManagementPublic and Private Sectors

- Introduction

- Understanding the Essence of

: Strategy

: Management

-The Final Goal and The Working Environments of the

: Public Sectors

: Private Sectors

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Strategy

4 Greatest Strategists

- Sun Tzu Wu

- Miyamoto Musashi

- Alexander the Great

- Genghis Khan

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Sun Tzu’s 13 Chapters on “THE ART OF WAR”“THE ART OF WAR”(500 B.C.)

1. Planning

2. Preparations

3. Strategy

4. Tactics

5. Organizations

6. Seizing Opportunities

7. Manoeuvres

8. Variation in Tactics

9. Sites and Observations

10. Terrain

11. Positions

12. Fire

13. Spies

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Strategy

The Highest form of military leadership is to overcome the enemy by strategy.

The next best way is to absorb the enemy through an alliance.

The third best is to conquer the enemy in battle.

The least satisfactory means of victory is to lay siege to walled cities.

Consider the 5 Principlesbefore you make a Decision

1. Ethics

2. Climate

3. Logistics

4. Leadership and Management

5. Methodology and Technology

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Simple Strategy

- 10 to 1 Surround them

- 5 to 1 Attack them

- 2 to 1 Divide them

- 1 to 1 Take the Offensive

Slightly less than 1 to 1 Prepare for Defense

Vastly less than 1 to 1 Retreat7

FIVE Ways to Victory

1. Know when to fight and when not to fight

2. Know how to match a small force against a larger one

3. Have the whole-hearted support of all the men

4. Seize every possible advantage or opportunity

5. Able to lead and command without interference from the sovereign.

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The knowledge of 6 Elements by Miyamoto Musashi

1. Knowing yourself : the strength & weakness.

2. Knowing your opponent : the strength & weakness.

3. Know what weapons your opponent is using against you : their strength & weakness.

4. Know what weapons you are using against your opponent : their strength & weakness

5. Know what location you are going to fight : it’s strength & weakness.

6. Know what time you are going to fight : the strength & weakness of timing.

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Knowing the way of the 5 Elements

- TAO the way เต๋�า- Earth ดิ�น- Water น�า- Wind ลม- Fire ไฟ- Void สุ�ญญต๋าA thorough knowledge of the ways of the 5 elements before making a decision.

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The 4 ways of Professionby Miyamoto Musashi

- Gentleman

Gentleman warrior is to master the virtue of his weapons.

- Farmer

Mastering the agricultural instruments.

He sees springs though to autumn with an eye on the changes of season.

- Merchant

Learning the Arts of making things and always keep an eye on the profit.

- Artist

Become proficient in the use of his tools.

Lay your plan with a true and realistic measure.

Then perform your work according to plan.

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Management

- What is Management?

- How many areas can you apply your management

skills?

- What are the common character of a good manager.

- What are the areas that a good manager must avoid.

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Management by Harold Geneen

1. Management must manage.

2. “A three sentence management course:

A Book is read from the beginning.

A business is run from the end.

In a business, one determines the required end and then contributes all the effort to

accomplish it.”

3. “For any management decision, ‘unshakeable facts’ are the only bricks of an

‘unshakeable good management decision.”

4. “The one important mistake in Management is to run out of money. “Because then you

are out of the game. All other mistakes can be overtaken.”

5. “A two word management course: no surprises.” 13

Ten Basic Areas of Management

1. Self

2. Time

3. Function

4. People

5. Succession

6. Change

7. Rejuvenation

8. Risk

9. Crisis

10. Expectation 14

Modern Management Concept

1. Company Philosophy / Company Policy

2. Management of Information System (MIS)

3. Company Objectives

4. Business Plan (Feasibility Study / strategic Plan / Marketing plan / Operation Plan (MFG or Service) Financial Plan)

5. Review / Approval: Budgeting

6. Organization

7. Financing

8. Staffing / Training

9. Operation: Directing – Coordinating

10. Controlling: Costing / Reporting

11. Auditing: Management / Marketing / Operation / Financial

12. Developing / Innovating

13. Periodic Performance Review

Assessing / Correcting / Adjusting / Changing15

Common characters of a good Manager

- Ethics

- Guts

- Confidence

- Determination

- Common Sense

- Philosophy

- Leadership

- Hard work

- Proactive 16

Areas that a Good Manager must avoid

- Procrastination

- Indecision

- Favoritism

- Nepotism

- Divide and rule

- Unjust

- Claim all credits

- No discipline

- No courage to stand up and fight whenthings go wrong

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Alexander the Great

What Aristotle taught Alexander

• The right perception สุ�มมาทิ�ฏฐิ�• Take the Middle Path เดิ�นทิางสุายกลาง• Keep practicing so you are อย�าประมาทิ not taken by Surprise

• Be observant of things that จงสุ�งเกต๋�สุ��งรอบต๋�ว go around you and ask the Right Questions และถามคำ�าถามทิ$�ถ%กต๋&อง 18

Genghis Khan’s Advices

- Leadership was SELF-CONTROL

- Mastery of PRIDE

- If you can’t swallow your PRIDE you can’t LEAD

- Control your Anger

- Never to THINK of yourself as the STRONGEST or SMARTEST

- Even the highest mountain had ANIMALS step on it

- Not to talk too MUCH Say what needs to be SAID

- A leader should demonstrate his thoughts thru’ his ACTIONS, not his WORDS

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- It’s IMPORTANT to have vision, GOALS and PLAN

- Without vision of a GOAL, a man cannot manage his own life

much less the lives of OTHERS

- The vision should never stray from the teaching of the ELDERS

- It will be easy to FORGET your VISION and PURPOSE once

you have fine clothes, fast horses and beautiful women

U will be no better than a SLAVE

And U will surely lose everything

- Conquering an army is not the same as conquering a NATION

- Conquering an ARMY with superior TACTICS

- Conquering a NATION by conquering the Hearts of the PEOPLE

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• Face reality as it is, not as it was or as you wish it were.

• Be candid with everyone.

• Don’t manage, lead.

• Change before you have to.

• If you don’t have a competitive advantage, don’t compete

• Control your own destiny, or someone else will.

• Money makes money.

• Speed, Simplicity, Self-confidence (3s)

JACK WELCH’S SIX RULES + 2

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Year Age EventsA.D.

1853 1 Birth

1868 15 Ascension to the THRONG

1874/1905 21/52 Abolition of Slavery

1884 31 Electrification

1887 34 Tram Service

1890 47 Train Service to North East

1904 51 Telegraph/Radio

1908 55 Parliament Building

1909 56 Water Supply

King Rama 5th Strategic Works

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Accessible to: 1. Education (good education)

2. Opportunity (open opportunity)

3. Information (free flow and fast)

4. Technology (latest without limitation)

5. Finance (including Micro Finance)

6. Market (free market)

7. Material (no monopoly)

8. Labor (free movement)

9. Just & Ethical Legal system

10. Freedom of Choice & Belief

How to get rid of Poverty

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1. Education Reform

2. Hi-speed train @ 350km/hr linking the 4 major regions.

3. Town & City planning for

20 cities with population exceeding 1 million people.

Ring Road and Super highway. Publics transport.

4. Greening environments.

5. Social Reform to get rid of problems of Drugs / Crimes /

Corruptions and create equal opportunities for all.

6. Evolve ASEAN Legal System

Future Plan

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Formula between Success and FailureRich and Poor

Success/Rich Failure/Poor

1. High self confidence Low self confidence

2. Want to be successful Not too sure Want to be rich

3. To satisfy your want Not wanting to think You think, plan and execute nor wanting to do

4. Control your own fate The fate controls you

5. Optimistic Pessimistic Everything is possible Everything is difficult

6. Think Big Think Small

7. Looking for opportunity Seeing only problems all the time

8. Admire those who are Envious of those who are

successful and rich successful and rich

9. Mix with successful people Mix with failures

10.Diligent Lazy

11.Like to give Like to receive only

A good giver

12.Compensate for the result Compensation is based on the

of your Work time of work

13.Make money your slave and Become slave of money

make the slave work hard Work for money only

14.Have courage to fight, Don’t dare to fight

No fear because of fear

15.Learn and build all the time Think you know all already

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Government have the power and not the means.

Private sector has the means and not the power

ร�ฐิม$อ�านาจ แต๋�ขาดิกลไกเอกชนม$กลไก แต๋�ขาดิอ�านาจ

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END

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