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Solution Brief
Baynote, Inc. | 333 W San Carlos St, Ste 700, San Jose CA 95110 USA | [email protected] | [email protected] | baynote.com
Today’s Merchandising Challenge
Retail ecommerce is growing at nearly four times the rate of retail as a whole. At the same time, the shopper is in control, demanding in-store and online shopping experiences that are relevant, personalized, and responsive.
Over the next few years the retail world will change dramati-cally. Retailers must respond to shopper demands for relevant, personalized experiences while delivering new, profitable revenues. The speed with which retailers need to respond to competition and market needs is only accelerating. To remain competitive, front-line marketers and merchandisers need to be empowered with insight to spot key trends and merchandis-ing tools that will allow them to quickly take action.
A simple, self-service web
application designed specifically
for ecommerce merchandisers
Ecommerce Growth Outpaces Retail
Source: U.S. Census Bureau Data 2012
Introducing Baynote VUE
Baynote VUE is a simple, easy to use self-service web applica-tion specifically built for retailers to create compelling, reve-nue-driven online experiences. Existing tools in the market have become antiquated and rely on power users or vendor services to make changes. Baynote VUE shifts the paradigm by enabling marketers and merchandisers to directly create, test and deploy strategies that deliver unique and compelling online experiences for shoppers.
With Baynote VUE, merchandisers can quickly respond to catalog changes, market conditions and shopper trends using big data insights and built-in personalization capabilities. The Baynote VUE intuitive design includes guided, best practice driven tasks, simple yet powerful KPI reporting and innovative and intuitive merchandising controls.
VUEBAYNOTE
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E-commerce:% change by quarter Y/Y
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Q3 2012(r) Q2 2012 Q1 2012 Q4 2011(r)
Baynote, Inc. | 333 W San Carlos St, Ste 700, San Jose CA 95110 USA | [email protected] | [email protected] | baynote.com
Merchandising: Art & Science
To keep up with the volume and velocity of customer data, merchandisers must combine machine learning with mer-chandising controls. Baynote VUE simplifies the process of interacting with machine learning algorithms – merchandisers just select goals to drive outcomes. With algorithms aligned with your goals, you can then add merchandising controls to drive increased revenue and engage shoppers.
With Baynote VUE, you will enjoy:
Best practice driven, guided tasks that walk you through creation and editing of strategies
The ability to select which KPI you want to drive, including engagement, revenue or profit
Easy management, visualization and preview of personal-ized zones
Built-in pinning, bundling and outfitting to show the right kinds of items together
Simple management of items not to be shown through blacklisting
Intuitive business rules to guide results based on context and available attributes
Big Data for Merchandising
As the amount of retail data skyrockets, it is imperative that ecommerce professionals determine a strategy to effectively derive insight from all of the information that they capture. Baynote VUE delivers powerful technology that is accessible by technical and non-technical users alike. Built on a modern Hadoop-based architecture, Baynote VUE is cloud- based and includes preloaded and proven retail algorithms, reports and a custom report builder that let you harness the power of machine learning and big data in a simple, elegant interface.
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Simple, easy to use merchandising console specifically built for retailers
Innovative and intuitive merchandising controls
Power to the Merchandiser
Today, marketers control more of the technology spend within companies. As investment in software and services align with ecommerce business objectives, the tools themselves should be more accessible and usable by the business owners. In customer-centric retailing companies, merchandisers hold the key to building brand loyalty and the lifetime customer relationship. With its consumer-like interface, Baynote VUE enables your merchandising team to automate and deploy personalization broadly without technical assistance for maxi-mum impact and results.
Solution Brief
Baynote, Inc. | 333 W San Carlos St, Ste 700, San Jose CA 95110 USA | [email protected] | [email protected] | baynote.com
Making Data Driven Decisions
With the pressure to increase revenue in a highly competitive environment, marketers and merchandisers are becoming increasingly data driven in their decisions. Modern merchan-dizers don’t have the luxury of letting bias or suboptimal decisions make their way onto an ecommerce site. With Baynote VUE, merchandisers have access to the tools you need to make fast, data driven decisions that dramatically increase revenues and repeat visits.
The Baynote VUE Dashboard provides easy access to:
Fast, simple reports on key performance metrics
Instant visibility to the best performing strategies
Custom reporting options to access additional data for in-depth analysis
Access to open APIs to push Baynote data into desktop, web analytics or BI tools
Merchandising with Insight
Baynote VUE includes performance dashboards which gives you data, at a glance, for all of your key metrics. VUE allows you to monitor ROI from any device including tablets. For those with more sophisticated inhouse reporting and busi-ness analytics systems, the underlying Baynote VUE platform allows you to easily extract data through open APIs and put the data into your in-house systems.
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Fast yet powerful KPI reporting for data driven decisions
Baynote VUE Reporting
Baynote, Inc. | 333 W San Carlos St, Ste 700, San Jose CA 95110 USA | [email protected] | [email protected] | baynote.com
About BaynoteBaynote is a leading provider of personalized customer experience solutions for multi-channel retailers. Using Baynote’s patented approach, retailers personalize the shopping experience in the moment across touch points, increasing consumer engagement, conversions and order values.
For more information about Baynote, visithttp://www.baynote.com
rev-11262013
To learn more, contact: [email protected] U.S.: 866.921.0919 x1International: 408.213.9601
: twitter.com/baynote
: linkedin.com/company/baynote
: plus.google.com/110992898748197186717/about
Trust our Experience
Over 300 major brands trust Baynote to deliver personalized product recommendations to shoppers on their sites. To find out more about what companies like J. Crew, Hayneedle.com, Bluefly, Jockey, Urban Decay, Crate & Barrel and others are doing visit www.baynote.com.
Personalize Everywhere
The retail world is changing dramatically. Baynote VUE gives modern merchandisers the tools you need to deliver the results your company wants. With Baynote VUE, merchandis-ers finally have a simple self-service merchandising tool, fast reporting and the intuitive controls you need to be successful. With Baynote VUE, marketers and merchandisers can drive innovative, personalized, and relevant experiences across their websites, in email, in mobile sites and applications, andin store.
Source: Baynote, Inc. 2013
Average Baynote Performance By Metric
Average OrdersInfluenced
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
37%
Average RevenueInfluenced
41%
Average AOV Lift
33%
We Listened to You
Baynote surveyed merchandisers as we developed Baynote VUE to ensure that you gain the flexibility, power and insight you need. Through this process we focused on innovative areas to make your life easier and to improve your impact on your organization. These key innovations include:
Simple, guided processes that take users through tasks and ensure success
Facilitating personalization on more pages in more ways to drive KPI performance
Key metrics at your fingertips so you can track and share the value of merchandising and personalization
Integration with tools like Microsoft Excel or Tableau for managing pins and analyzing data
