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Page 1: Buyers guide 17nov 72sp
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Award winning fundraising technology

Raising you more.

ACCESSMANAGED

Our Managed Service includes bespoke tablets,

a secure wifi network, payment solutions, access

to our lot item selection and fully-trained event staff.

Access is our brand new portal that gives your

charities supporters, as well as global consumers, the ability to take part in

auctions and raffles online.

Our Mobile product is extremely flexible and

allows bidding anywhere on any platform, without the need of downloadling an

app to your device.

MOBILE

Call: +44 (0) 207 524 7813 • Email: [email protected] • Visit: www.givergy-events.co.uk

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Welcome to the second edition of the Event Tech Buyers’ Guide

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Launching the first edition of the Event Tech Buyers’ Guide a year ago was the culmination of several years of hard work and research via several different channels. Through the news, views and opinions collated via Event Industry News, Event Tech Live and The Event Technology Awards, the first edition represented a way that event professionals could take a step back and use one document to learn and research.

This second edition is not just a continuation of work, but an evolution that matches that of the sector it represents. The event tech market has grown and developed, in part due to the better understanding of the products by event organisers, but also due to the growing acceptance that it can be of real benefit to many different aspects of the event organisation process.

We’re delighted that this year’s edition welcomes returning contributors as well as a fantastic selection of new suppliers. All of them lend their expertise in an accessible way, simplifying some extremely technical processes into language and practices that everyone can understand, explore and adopt.

We hope that you get as much from the guide as we have done during the process of putting it together.

If you would like to be featured in or contribute to future editions of the Event Tech Buyers’ Guide, please get in touch by email, phone, or via our website.

W: www.eventindustrynews.co.uk E: [email protected] Head Office: 01777 802111

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Event Management...Venue Management...Catering Management...

EventPro Software does it ALLEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro SoftwareEventPro Software does it ALLEventPro Software

BookingWizards

StaffingManagement

Itinerary Scheduler

Invoicing & Payments

Online BookingCalendar

Shared BookingCalendar

PackageManagement

AttendeeManagement

IntegratedBudgets

Online SpaceBooking

BeverageManagement

SalesManagement

Travel &Accommodations

PowerfulReporting

Online Invoicing

Catering Management

IntegratedCRM

Booth / Exhibitor Management

TaskManagement

Online EventRegistrations

ResourceManagement

CommunicationsLogs

FloorplanTool

CustomizableDashboards

Data AnalysisTools

Manage all aspects of your event business with a single

comprehensive solution - EventPro Software. EventPro is the

complete solution to manage all rooms, resources, people and

places. From menu planning or booth management to staffing

and resource allocation, EventPro does it all.

EventPro isn’t a venue booking system with a fiddly little

catering add-on or an event management system with an

afterthought venue booking component. EventPro has been

built from the ground up to be a single system where the

Venue Booking, Event Management and Catering Management

components are all seamlessly integrated so they can easily

stand alone or be used all-in-one and anything in between.

What is EventPro? With EventPro, you can mix and match options to create a custom management solution, tailored to your unique needs.

www.eventprosoftware.co.uk

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“EventPro has evolved with our business...

I would recommend EventPro to anyone who is

looking for an all-purpose venue, catering and

events software package!”

- Jenny McAlloon, Sunshine Convention Centre,

Victoria University

B U S I N E S S I M P R O V E M E N T S P E C I A L I S T SSoftSoftSo ware

questions? call 0871 218 0912or email [email protected]

VenueManagementVenue Catering

Management

EventManagement

I would recommend EventPro to anyone who is

looking for an all-purpose venue, catering and

- Jenny McAlloon, Sunshine Convention Centre,

Victoria University

VenueManagementVenueManagement

CateringCateringManagementManagement

You can deploy EventPro the way you choose: Desktop, Network or the Cloud. All EventPro applications will have the same functionality, so how you access it is up to you.

Deployed YOUR Way: Locally Installed or Cloud

www.eventprosoftware.co.uk

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A picture speaks a thousand words. And people listenWe’ve all heard the saying; but when it comes to delivering event video that really packs a punch, the phrase takes on a whole new meaning. First Sight Media is one of the UK’s most successful video streaming and production companies. Our experienced team of experts produces content and runs events for the giants of academia, commerce, retail and pharma. Here, a few of our clients share their thoughts, and offer some useful advice on the use of video at corporate events. . .

Believing is seeingThanks to social media, video is a big part of our everyday lives. Video viewing time has doubled year-on-year since 2012. Video content now accounts for 50% of all internet traffic. The average YouTube visitor watches 388 minutes of video content a month. More often than not, words alone are not enough. We’re being programmed only to be moved by the moving image.

Industry stats show that your website is 50 times more likely to be featured on the first page of Google if it contains a video. 50 times! This golden Google nugget has prompted 81% of companies to produce a video for their websites.

MacGyver: the videoAs an element of a corporate event, video can be used as part of the programme of content: a creative delivery platform employed as part of a speaker’s delivery speech. It can be used to ‘fill’ time between event sections, too. It can also dramatize through live interviews or Vox Pops, which are then relayed to the audience quickly to give it a sense of the here and now.

Video can be used proactively to pre promote the event – to drive awareness, generate excitement, and recruit event attendees. A film of an entire event can also be used as a legacy to continue to drive ongoing awareness, pass on information and build credibility long after the event has taken place. The former is a great commercial tool for future events as it converts online viewers to paid attendees, as they already know what they are going to get.

King ContentContent is king. It has to be credible, relevant to the audience, fun, timely and most importantly: fulfil your objective. A call to action at the end of the video is a must. It might just be ‘visit our website at…’ but a truly inspiring video that then calls your audience to action could lead to a fruitful business relationship.

The rest, as they say, is history!

We call it the future.

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Symphony is a one stop solution where you can manage your event registration from start to finish

The complete Event Management Toolkit

Emails Booking Forms Websites

Task Management Online Payment Reports

Budgeting Sessions Accommodation

Web: www.symphonyem.co.ukTo find out how we can help, give a member of our support team a call on 0114 279 4990Email: [email protected]

Phone: 0114 279 4990

LinkedIn

Twitter

Facebook

Passion for integration and design

Competitive and transparent pricing

Support that goes the extra mile

Visit www.symphonyem.co.uk to find out how we can help you

Page 8: Buyers guide 17nov 72sp

About TapCrowd, an etouches company TapCrowd is a leading mobile application provider for high-stake conferences, tradeshows, corporate events and associations. Augment your event with TapCrowd. The comprehensive platform assists event professionals in creating, managing and distributing a branded app around their event. The multi-module event app solution offers over 25 features for basic event info, engagement, communication and monetization.

Event organizers, attendees and sponsors alike can benefit from TapCrowd’s extensive features. With data and automation, organizers can capture attendee behavior for a dashboard full of insights. Live engagement features allow attendees to join in on discussions, network and personalize the event experience. The ability for monetization within the app gives sponsors amble opportunities to connect with attendees from push notifications, banner ads and more.

Founded in 2010 by tech savvy entrepreneurs, TapCrowd meets the market need for more robust native applications that are data-centric. Combining the basics of event applications with marketing automation and event data analytics, TapCrowd is able to show organizers the actual value and ROI an app can have on an event. The easy-to-use solution is available on iOS, Android, Windows and HTML5 platforms.

Acquired by cloud event management software etouches in summer 2015, the company is now a part of the global end-to-end solution which allows for a seamless a to z experience for event professionals. Learn more at TapCrowd.com. For quick tips and trips on event apps, download the Event App Blue Book by TapCrowd at etouches.com/eventappbluebook.

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5 Simple Steps Guaranteed to Sell More Event TicketsBy Ovanes Ovanessian – Founder of Eventex

It should come as no surprise that as an event organizer myself, the topic of increasing conversions (percent of visitors on your website that register for your event) has always been of tremendous interest to me. I’ve tried everything from spending a ton of money on marketing campaigns to voodoo magic. Believe it or not, I found that it’s the little things that had the most effect. Here’s 5 simple tricks you can try, without spending a dime!

So how can you engage attendees at your events? It's easier than you might think.1. Generate your website content to convert effectivelyStart with your website content. It shouldn’t feel like a Paulo Coelho book (no disrespect to him – he has some great books which I love). Each piece of content should have only one purpose and that’s to sell your event. Follow the basic rules of web content:

• Start with your conclusion

• Use headings

• Be brief - never use long sentences and many paragraphs

• Use bullets and numbers

• Include summaries/overviews

• Bold and highlight important information

• Respect privacy and copyrights

An event website should inspire trust. It’s a good idea to include your top speakers on your homepage, previous participants, real testimonials from real people, celebrity endorsements, press mentions, pictures from the previous event, etc.

Keep your website up-to-date. Never leave outdated information on it – this sends the wrong signal to potential participants. Pay special attention to prices and offers. Always keep your visitors in the loop by embedding a twitter/facebook feed or running an active blog.

DO NOTs: Whatever you do, do not distract your visitors with banners selling something else, newsletter subscriptions or autoplaying videos. You need people to register for the event and everything on the website that doesn’t serve this purpose should be left out.

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2. Be smart with your pricing and promotional offersFirst you need to work on your pricing strategy. Start off with the average price at which you would like to sell your tickets and build all ticket categories, special offers, and discounts around that price.

Example: Let’s say your average price is 200 EUR - you should price the different ticket categories from 150 to 400 EUR. This will also give you flexibility to include additional discounts and special offers as part of your sales process.

Follow these 4 tactics to stimulate sales:

• Always offer at least 3 ticket categories (for example Early Bird, Standard and VIP).

• Always offer at least 1 time/quantity restricted category (Super Early Bird, Early Bird, Standard).

• Use Special offers and make them clearly visible to everyone. These can be 3 for 2, a discount for orders over 1000 EUR, group discounts for over 4 people etc. Special offers can be combined with specific ticket categories to make them more attractive.

• Code discounts are a great way to offer discounts not available to the public. They should be limited in time/quantity too. If they are available always people will not feel the urge to use them.

DO NOTs: It is extremely important that you never offer a lower price than you did before for the same event. Although this is fine in some businesses (like the airline and hospitality businesses), it is a terrible idea in the events industry. People that have bought a ticket 3 months before the event will be really angry if they find out they can buy a cheaper ticket 1 week before the event. This is why “last minute” offers are not popular when selling tickets.

3. Unleash the full potential of the Call-to-actionTime to add a Call-to-action (CTA). The CTA is a marketing technique aiming to provoke an immediate response (in this case a registration) and can be a very strong driver of sales, if done right. Some people seem to think that adding a button is enough to cover this part – it’s not. An effective Call-to-action (CTA) is a combination of no less than 4 key elements.

Benefit: You may have the best value proposition with the perfect speaker, agenda, venue etc, but if you really want to maximize registrations, you should offer a special price. As we mentioned already, these could be an Early Bird offer, a 3 for 2 sale, or a 10% discount to the members of an association.

Urgency: You should create a feeling of urgency by time-limiting or setting a quantity limit to your offer. It can expire at the end of the week or may have only 15 tickets available. This provokes an impulsive decision in your website visitors.

Risk-reduction: This is a key element that very few event organizers ever consider. So if you do it, you will stand out. You could offer a money back guarantee and/or a full cancellation refund. If your events are good you should not fear to do this.

Call to action: Obviously, the final element of a truly effective CTA is the CTA itself. This will make visitors click and go to your registration page, where they will be met by the other 3 key elements of your sales process. The call to action should always be an imperative verb such as “Register Now”, “Buy Tickets”, “Reserve seats” etc.

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4. Create a registration process that your customers will loveMany people drop out during registration. The registration form is the place, where you can lose all impulse buyers, so it is essential that you do not underestimate the importance of your registration form. Make sure to choose the right event registration software.

• The registration process should be as fast, easy, and simple as possible. Add descriptions to all fields that may be unclear.

• Make it short. Don’t ask for information you do not essentially need.

• Don’t ask for an account registration. Although the difference in the process may only be an additional password field, users are more likely to complete registration forms that don’t require creating any new accounts.

• Language, currency and payment method localization can boost registration by up to 300% depending on the market and the event. Always adapt your language, currency, and payment methods to the market and your target audience.

• Keep the registration experience on your website whenever possible and don’t redirect your visitors to other sites or services. A consistent and seamless registration process helps maintain and actually improve your brand identity.

5. Make it easy to register from all devicesToday about 80% of Internet users access the web from their mobile phones and by 2017 that number is expected to reach over 90%. Pretty much everybody! While a lot of these people are also desktop users, their behavior tends to differ depending on the device they’re using. Recent studies reveal a few fun facts:

• People normally use their desktops for work, browsing, satisfying curiosity about stuff, playing games, watching youtube, etc.

• People accessing the web from a mobile device have more purpose and usually want to get something done.

• 70% of mobile searches lead to online action within an hour.

If someone tries to register from a smartphone and can’t press the “Buy Tickets” button at the top of the event page, they will likely get annoyed and give up. Maybe they’ll try again later on their desktop, or maybe they’ll forget about it. In any case you don’t want to annoy potential buyers. Make it easy for all these people to register for your event regardless of the device they’re on.

The bottom lineRemember that your website is the face of your event and is your first chance to make a good impression. The second is your event’s registration form. Make sure both are set up right and convert effectively. Convenience sells. Good value sells. I guarantee that if you follow the 5 steps, you will sell more tickets online than ever before.

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Planning safe events around the world

www.crowddynamics.com

Tel: + 44 (0) 1565 65844 | Email: [email protected] |

Head Office: 21 Station Road West, Oxted, Surrey, RH8 9EE

London: Southbank Technopark, 90 London Road, London, SE1 6LN

Manchester: 3A Toft Road, Knutsford, Cheshire, WA16 0PE

dynamicscrowd

Cultural

Mass Gatherings

Festivals

Airshows

Connectivity & Way-finding

Spatial Planning & Modelling

Capacity Assessment

Evacuation

Agent Modelling

Traffic Engineering

Expert Witness & License Hearings Crowd Behaviour Analysis Crowd Management Crowd Behaviour Modelling

With ever larger crowds expecting a better experience, local orglobal events require the same attention to detail in designand operation.

We pioneered the Design-Information-Management forIngress-Circulation-Egress (DIM-ICE) approach to planning crowdmovements in advance and manageing them during the event.

We apply this tried and trusted formula to mass participationevents across the world, identifying the safe capacity of an eventbased on a wealth of historic data of behaviours and securityrequirements, and supported by robust modelling of large crowds.

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First Sight Media. Punching up the pizzazz @EventTechLiveEvent Tech Live is a big deal. It’s the only dedicated event technology show in Europe. The event attracts the crème de la crème of exhibitors and speakers. It also welcomes visitors from a variety of industries - so networking is a yes. This year the event is in London’s Old Truman Brewery on 11th November. Enter First Sight Media. We are one of the UK’s most successful video streaming and production companies. Our gang of experienced video streaming and production experts use cutting edge tech like we mean it.

Our job is to capture the spirit and detail of the event, breathe life into it, and add a dash of magic. And hey presto. We’ve done this hundreds of times at events of every conceivable shape and size. But Event Tech Live we love.

This year we’ve programmed content for the entire day. This includes interviews, footage and creative moments, which will dovetail with live streaming of the final session of the day: “MYOD – it’s here, it’s now!” from Microsoft. We’ll stream the whole shebang through our innovative iPresenter platform. We’ll use multiple cameras to capture every angle and every word to ensure anyone tuning in online doesn’t miss a syllable.

Our job doesn’t end there, however. We’ll be interviewing the speakers, exhibitors and visitors. We’ll be creating additional footage for a highlights video for Event Tech Live to use through any media channel. This will provide a lasting online legacy - and extended exposure for the event.

Last but not least: we’ll be attending the Event Industry Awards later that night. We relish the ongoing relationship we have with the Event Industry News Team. Naturally we’re delighted that they’ve asked us to capture the spirit and sparkle of the awards through interviews and special moments.

Excited? We are. Take a look at last year’s video to whet your whistle: search event tech live in youtube.

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Making Event Solutions, Child's Play

Providing Print & Photocopier Rental Solutions for Events, Conferences & Festivals

We offer:• On-site Technical Help & Support• Dedicated team of specialists• Superfast, same day deliveries.

Whether you require a quotation, technical support or simply want to make a general enquiry Bircherley are available 24 hours a day.

Please contact us:e: [email protected] t: 01279 435 054www.bircherley.co.uk

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MEMBER2015/16E S S A

Puzzled by technology?

Let Hamilton be your missing pieceWhether you need AV & IT equipment hire or full event management,

with over 40 years’ experience and a rental fleet worth £25million,

we are perfectly placed to guide you and deliver the best solution for

any size event.

Tel No: +44 (0) 1438 740657

Unit 2, Maple Centre, Downmill Road, Bracknell, Berkshire RG12 1QS

Email: [email protected]

www.hamilton.co.uk

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Let Hamilton be your missing piece

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5 Essential Questions to Ask in Your Event App RFP

Writing an RFP for any event tech can be a daunting task, especially if you're not tech savvy. But there are a few essential questions most meeting planners miss.

Getting the answers to these questions shows that your event app provider knows their stuff and gives you more power in choosing the vendor that's right for your needs.

Is the app native or web-based?The best event apps are those that don't limit a users' device, providing options for both web and native. CadmiumCD's eventScribe app for example is native on iOS and Android, but includes a web-based version so users can choose.

How much bandwidth is recommended?At the bare minimum you should expect about a 10Mbps download speed and a 5Mbps upload speed per device (use a tool like SpeedTest to determine this). While you're app company is not responsible for bad wifi or low bandwidth, ask what they can do if the situation arises.

How does the data get into the app and does it integrate with what I'm already using?

A good conference app is backed by an event management system. But it also presents you with options. Find out if the app integrates with your Association Management Software (AMS) or the event management and registration tools you're already using.

What type of data can I import/export?It's important to ask your event app vendor if they're able to export your data into custom reports and import from other systems. Having control over your data is crucial. Be sure to find out just how much control you have.

Will I receive help in building the app?Will you have a dedicated project manager? Phone and email support? Make sure you get a break down of their service-level agreement so you know what to expect.

A Few Additional TipsCrafting the perfect RFP is a lot of work, but don't fret. Good tech companies in the events industry consider themselves your partner, not just another vendor.

Ask the 5 questions above in all your RFPs and you'll be able to quickly separate the wheat from the chaff.

Page 18: Buyers guide 17nov 72sp

WeTrack project managementWeTrack is a project management system that has been designed from the ground up for event professionals. The system is a cloud-based solution that aims to simplify the process of delivering events, whether you have one, or many.WeTrack was created and developed by Peter Ward. Peter was a project manager for the London 2012 Olympic Games and experienced first hand a fragmented approach to the project management that resulted in excess paperwork and a reduction in efficiency.

“The event industry is quickly maturing, but an awful lot of project management is still done using spreadsheets”, said Peter. “Although it’s the extreme of examples, the Olympics saw us handling many ‘000s of different tasks and risks over multiple venues and departments. When the games had finished I thought to myself ‘there must be a better way of handling this’, and I immediately set to work on developing WeTrack”.

The system has been designed to be as simple as possible, yet run almost every element of the operations required to stage an event. With multilayer permission settings, contractors or suppliers can feed information into the system to allow accurate and automatic scheduling to be made. Since it’s web-based, organisers can access the real time data from PCs, tablets or mobile devices at any time.

“The first and most important of the criteria when we set out to develop WeTrack was that it has to be simple”, said Peter. “In the frenetic world of event management, organisers like things that are simple. If they’re not easy to use, they just won’t use them.”

Following a year of development, WeTrack got its first live deployment at the 2014 Ryder Cup, to much acclaim from organisers. The success in turn brought new investment into the company, giving Peter and the rest of the WeTrack team the chance to further refine the system and develop its client portfolio. The company has also been shortlisted for Best New Technology Start Up at the 2015 Event Technology Awards.

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Project management made easy

“Event Tech: Not just for Spectators!”Use WeTrack to save time, money, frustration and risk in delivering your events

“The system has allowed us to communicate alterations within the event schedule more efficiently whilst giving live information on the state of the build at the touch of a button, as well as help simplify discussions relating to intricate schedules of the event with venues,

sponsors, contractors, and local authorities.”Paul Dunstan – Assistant Ops Director, The Ryder Cup Europe

Improve your processes for the 2016 season! Call or email us now for a

free demo and 20% [email protected]

www.wetrack.com

020 3078 9178

@wetracksoftware@wetracksoftware

Fully customised for each client User-friendly ‘traffic light’ interface

Access from any device Extensive reports

Page 20: Buyers guide 17nov 72sp

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Read this Before You Invest in any Event Technology by Michelle Bruno

If you are an event planner who is excited about leveraging event technology to achieve specific outcomes or help your organization to compete, there is a series of tasks you should complete before you invest in any single technology. Rather than allow yourself to be devoured by all of the options, take some time to lay out a plan.

Adopt a holistic view. A recurring topic among some event-technology thought leaders is the need to develop an overarching posture regarding event technology. It’s essential that organizations determine the role of event technology and how each new investment fits into a larger plan.

Undertake an internal examination. Before considering any technology, look inward. Conduct a review of every part of the operation—marketing, sales, registration, accounting, project management, attendee engagement, customer service, workflows, strengths, weaknesses, programming, stakeholders, and goals. Look for processes that could be improved by event technology.

Diagram your event-technology stack. Group existing technologies under specific categories: by department, by milestones in the planning cycle, by stakeholder, or any way that helps you visualize all of the technologies you currently use. Use this categorization to, among other things, identify gaps and overlaps, visualize dependencies and relationships, map data flow, create end-to-end processes, and support new purchases.

Develop standards. Every event planner has criteria—unspoken or documented—for the standards that service providers must meet. Organizations must take the time to articulate which standards—must be able to readily integrate with existing platforms, must achieve post-event survey scores of a certain level, or must be approved by the Convention Industry Council, for example—they will require event-technology providers to meet.

Formulate a budget. Nothing will happen unless the organization commits to a level of investment in event technology. It’s understandably a difficult task without having selected the technologies in which to invest.

Nevertheless, coming up with a baseline number (perhaps it’s a percentage of sales or profit) for updating existing technology or investing in new technology should be part of any event-technology strategy.

Set priorities. The list of solutions in which to invest is seemingly endless. New apps, platforms and devices emerge daily. After determining what the operational, programming, or stakeholder needs are, it’s extremely helpful to prioritize them. Priorities inform the event-technology budget, procurement goals, and outlook for the organization.

Plan to institutionalize information. In companies of a certain size, research, purchasing, implementation, and first-hand experiences with event technology occur over and over again across the organization. By developing a way to “compare notes” across business units and departments, the company can reduce the amount of time it take to purchase and implement event technology and realize other important efficiencies.

As the use of event-specific technology continues to grow within event organizations, it will become a standard line item of the budget alongside venue rental, food and beverage, equipment rental, and transportation. Also, the processes around event-technology selection and implementation will mature. By developing a more formalized approach, laying out a specific strategy, and looking at individual technologies as part of a whole, organizations can accelerate adoption, realize efficiencies, and remain competitive.

Michelle Bruno is a writer, blogger and technology journalist. She publishes Event Tech Brief (eventtechbrief.com), a weekly newsletter and website on event technology. You can reach her at [email protected]

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Want to decrease your number of technology vendors, save time and money? Core-apps is the answer for all your event technology needs. We provide a best-of-breed total technology solution for your event. In addition to our mobile apps, we also power a larger suite of comprehensive tools including Event Management Software, Event Analytics, Beacon Solutions, and Wayfinders.

Mobile ApplicationsOur mobile applications are designed to meet the needs of any event; from very large (over 150,000 users) to smaller, more personal events (less than 100 users). Looking for a single event application or an application designed for multiple events? We’ve got the solutions you need!

Event Management SoftwareOur Event Management Software (GoExpo) has a user-friendly interface that increases the level of communication between the Organizer and the Exhibitors/Attendees. Our Event Management Software offers the most comprehensive software product for floor plan management with booth sales, Exhibitor and Attendee profiles, session and user schedule building, and much more.

Event Express SolutionEvent Management software isn't only for the big trade shows, with our Event Express Solution we can also enhance events that are education focused. Event Express helps Organizers manage sessions, speakers, forms, attendee profiles with schedule building and provides a CRM for email campaigns.

Beacon SolutionsCore-apps offers Beacon Solutions (alerting and event analytics). This state-of-the-art technology will show organizers real-time floor traffic measurements, provide direct messaging, gamification, and now, video messaging.

Talk to us about how this low cost solution can enhance your event.

You may be asking, “Do you have solutions to engage users without smartphones?”

Or “We want to be totally Green, and to save on printing our maps and event guides – what can we do?”

The answer is simple – WayFinders!

Visit www.core-apps.com or email [email protected] for more info.

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The Success of Your Event Depends on Audience EngagementAttendees are no longer content only to attend an event. If attendees aren't engaged, they won't learn, won't remember and likely won't return for the next event. The success of your event is dependent on audience engagement.

So how can you engage attendees at your events? It's easier than you might think.For over 20 years, we've been helping companies create engaging meetings and events by doing one thing: transforming attendees into participants. Using a mobile app like Meetoo, presenters can create a back and forth dynamic with the audience, engaging participants through real-time polling and messaging.

Measure Learning and Understanding with Real-Time PollingHow do you know if a presentation is repeating what the audience already knows? You don't--unless you use real-time polling. With real-time polling, you can assess your audience's understanding, instantly. Ask questions directly from PowerPoint to see what your audience knows and what they want to know. At the end of the presentation, you can even test comprehension, which makes it easy to measure the impact of the talk.

See Every Question with Live MessagingDuring every session, there are great questions that never get asked because many people fear public speaking. With Meetoo, participants can ask questions and share feedback right from their phone. Other attendees can see the questions or comments and 'like' those that resonate, making it easy for the presenter to see what the audience cares about.

Engage Your Audience. It's Easy.See how easy it is to engage your audience using Meetoo.

Claim your free 30-day trial of Meetoo when you visit: www.meetoo.com

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We are interested in reaching a global audience for our

events at a much reduced cost. Can you help?

I understand your platform is compatible with mobile and

tablets even for live streaming?

Event Professional

YES AND WE CAN HELP!Please visit us at www.ivent-uk.com

or call us on 01423 799155

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RFID vs barcodesOver the last few years, conversations have taken place with events large and small, as they weigh up the opportunities and potential issues of using RFID systems at their events.

There is no doubt that for secure applications like cashless systems linked to your bank account, the secure aspect of RFID trumps all others and really is the only way forward. The same is true if events want or need to track audience movements around site or monitor crowd numbers in different venues.

However, if you want to eliminate ticket fraud, safely accredit your public and crew onto site, know who they are for welfare reasons, track how many times they leave and re-enter site and stop stolen or carried-out wristbands being used at all, then a barcode system, such as eventree, does it all.

You might want an RFID system because it sounds cool and high-tech, but do you really need it? As well as the additional cost, you may find your audience reluctant to switch to a perceived ‘big brother’ system. Going for barcodes might prove a perfect solution and good halfway house, getting your crowd used to using their wristband for passing in and out, redeeming their recycling deposits and for crew, redeeming their meals.

Barcoded wristbands for access controlAs part of the ticket buying process, customers are asked to add additional information for every ticket holder, so that tickets delivered by email / downloaded to Passbook (now Wallet), are easy to distribute to friends and family.

On site, tickets are scanned as usual to verify they’re genuine, identify the ticket holder and check it hasn’t already been used. Next, a wristband is scanned to associate it with its owner and allow them to pass in and out. A full audit history of the band is available to the scanner operator, so any issue can be resolved there and then.

Preventing theftFrom serious theft of bands from production cabins, to single band theft by an individual, these wristbands won’t have been associated to a ticket and therefore will be prevented entry. eventree’s game-changing feature works for crew and public, for events large and small.

WelfareSo what happens if you find a teenager passed-out in a tent? Event control have access to a system to scan (or type in) the wristband number and access not only the individual’s details, but also those of the group booking, to give alternative contact details.

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Another option to improve securityIf you can accept debit card payments at your bars (contactless payments are similarly quick to an RFID wristband tap), you are reducing the requirement for customers to carry cash and hence reduce the likelihood of tent theft, with considerably lower infrastructure costs. With technology such as Apple Pay, customers can make contactless payment at your bars without even carrying their card around with them, and they’re using a system they trust and use everyday.

Where there is no differenceThese important considerations apply whether you choose RFID or barcodes: you have to have a dedicated team to manage your access control. This ideally means a 24 hour operation on your exit gate and on busy gates, 2 or 3 lanes in each direction might be required to prevent queues at peak times. Your operators (or security) have to be ready to tell someone whose wristband is in the wrong state that they can’t come back in.

RFID Barcodes

Cost Up to 70p more per wristband Stickers from 4p, plastic tags from 12p

Equipment Specialist readers neededStandard scanning equipment: mobile app USB scanners for laptops etc

Increase speed of entry

Quick to tap your wristband upon entry, but requires them to be posted in advance

Associating tickets to wristbands at the gate is slightly slower but overall admin time is reduced compared to posting in advance

Security of system

Cannot be cloned (easily). Secure for financial transactions Sufficient for low-value applications

Security at event

Cashless RFID reduces tent theft as less cash on site

Barcodes match RFID for ticket fraud etc. Debit card bar payments reduce amount of cash needed on site

Increase spend per head Can increase takings by 15-25%

Using contactless payments with debit cards at your bar gives similar increases

AcceptanceProfiling your audience to learn their likes and sharing behaviours with sponsors is overly intrusive to some

Asking customers to scan in and out (anonymously if required), is deemed less ‘big brother’

Page 26: Buyers guide 17nov 72sp

THE STATE OF EVENT TECHNOLOGY ADOPTION |

The Stateof Event Technology Adoption

STANDARDS AND PROCESSESThe event technology landscape has changed dramatically in the past decade. Internet access has become a mainstay, and acts as the foundation for an entire technology ecosystem at meetings and events. Consequently, the number of event-focused companies and solutions that have entered the marketplace, from mobile applications to social media tools to live streaming, has grown quickly. And event-centric applications and devices have become integral to event planning, onsite management and attendee engagement processes. Research supports the idea that technology adoption and its associated benefits (economies of scale, operational efficiency, customer engagement) accelerate when processes and standards for selecting, managing and deploying it are in place. Adoption of this technology typically occurs in stages. Early adopters tend to organize and standard-ize processes before others and exhibit specific behaviors that are both instructive and predictive. Meeting Professionals International engaged researchers at Interactive Meeting Technology (IMT) to study how event profession-als currently adapt to event technology and whether they have begun to develop standards and processes that accelerate event-technology adoption. The purpose of this report is to outline, contextualize and summarize the results of that research, as well as deliver best practices and guidance for companies interested in leveraging the potential of event technology.

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is a leading cloud-based enterprise event management platform, with over 1,740 employees and over 14,000 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, and event management, mobile apps for events, e-mail marketing and web surveys. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. Cvent has managed over 1 million events and 50 million registrations for 157,000 users and has had 1.8 million downloads of CrowdCompass apps which Cvent has created for events around the world.

Event ManagementCvent strive to be not only a leader in event planning software, but also an innovative force in the meetings industry, offering clients an unparalleled platform of tools and services. Cvent’s online event planning software gives users the ability to manage events quickly and affordably. The interface is streamlined to make building an event with speed and precision easy, and for complex events, the necessary features are never more than a click or two away.

From venue finding, to registration, through to check in and badges to reporting, Cvent’s simple and efficient online platform puts organisers in control.

Venue SourcingOrganisers can search thousands of vetted hotels and venues through Cvent’s Supplier Network directory and send RFP’s online direct to the venues.

Emails and websitesSend customised emails or invitations, integrate communications across all popular social media platforms and create branded websites.

Registrations and paymentsOnline registrations including online payments from attendees and sponsors can be securely sent to nominated bank accounts.

Check in and badgesSimple check in. Swipe each attendee’s name on Cvent’s free mobile check-in app, OnArrival updates registration status in real time and prints badges on demand.

Mobile appsKeep attendees engaged before, during and after your event, CrowdCompass smart apps deliver measurable results for exhibitors and sponsors.

Event reporting With 70 standard and unlimited custom reporting options, Cvent's event management software reduces mistakes and gives a better insight into your management process.

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Larych Ad

29

*Driving ROI: The Business Case for an Automated Event Management Solution, a whitepaper by Hobson & Company and Lanyon (2015).© 2015 Lanyon Solutions Inc.

Some things in life you can’t do alone.Life is better when you bring people together. At Lanyon, we know the same holds true for business.

Which is why our event management software can reduce the time spent on attendee registration

by up to 90%. Giving you the extra pull you need to plan an amazing event.

See how we can help you bring people together at lanyon.com.

www.lanyon.com

*Driving ROI: The Business Case for an Automated Event Management Solution, a whitepaper by Hobson & Company and Lanyon (2015).© 2015 Lanyon Solutions Inc.

Some things in life you can’t do alone.Life is better when you bring people together. At Lanyon, we know the same holds true for business.

Which is why our event management software can reduce the time spent on attendee registration

by up to 90%. Giving you the extra pull you need to plan an amazing event.

See how we can help you bring people together at lanyon.com.

www.lanyon.com

*Driving ROI: The Business Case for an Automated Event Management Solution, a whitepaper by Hobson & Company and Lanyon (2015).© 2015 Lanyon Solutions Inc.

Some things in life you can’t do alone.Life is better when you bring people together. At Lanyon, we know the same holds true for business.

Which is why our event management software can reduce the time spent on attendee registration

by up to 90%. Giving you the extra pull you need to plan an amazing event.

See how we can help you bring people together at lanyon.com.

www.lanyon.com

*Driving ROI: The Business Case for an Automated Event Management Solution, a whitepaper by Hobson & Company and Lanyon (2015).© 2015 Lanyon Solutions Inc.

Some things in life you can’t do alone.Life is better when you bring people together. At Lanyon, we know the same holds true for business.

Which is why our event management software can reduce the time spent on attendee registration

by up to 90%. Giving you the extra pull you need to plan an amazing event.

See how we can help you bring people together at lanyon.com.

www.lanyon.com

*Driving ROI: The Business Case for an Automated Event Management Solution, a whitepaper by Hobson & Company and Lanyon (2015).© 2015 Lanyon Solutions Inc.

Some things in life you can’t do alone.Life is better when you bring people together. At Lanyon, we know the same holds true for business.

Which is why our event management software can reduce the time spent on attendee registration

by up to 90%. Giving you the extra pull you need to plan an amazing event.

See how we can help you bring people together at lanyon.com.

www.lanyon.com

Page 30: Buyers guide 17nov 72sp

Event Website

PollsRegistration

Event App

It's a bird! It's a plane! It's an...

(That won't make you want to tear your hair out)

EVENT MANAGEMENT PLATFORM!EVENT MANAGEMENT PLATFORM!

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Networking

Smart Lists

Social Media

It's a bird! It's a plane! It's an...

(That won't make you want to tear your hair out)

EVENT MANAGEMENT PLATFORM!EVENT MANAGEMENT PLATFORM!

Want to be anEvent Superhero?

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Virtual vs real life Corporate EventsWhilst technology has facilitated some great innovations such as conference calling and virtual work teams, its role in facilitating corporate events is now being called into question by the latest Meeting Professionals International (MPI) report.

The report, published in the spring of 2015, highlighted that MPI members predict attendance at live events to increase, at the same time as anticipating that the numbers of participants at virtual events will continue to decrease. With budgets for events, marketing and promotion continuing to hold or even decrease themselves, it seems that getting the best return of investment from events is crucial, so all eyes are on the best way to secure attendees and make events effective.

Bringing return of investment to lifeWith MPI report respondents indicating a budgetary factor when it comes to organising events, choosing the type of event to ‘best fit’ the company, the event’s purpose (marketing, education or training, networking etc) and the proposed numbers for attendance is vital for achieving both the event and the company’s aims.

With attendees starting to decline in the virtual event sector, it would also seem that events supporting the attendees’ aims and offering them the best possible experience is also a significant factor, which is conversely borne out by the correlating increased uptake at live events. Clearly, for serving all purposes, including a return of investment, going live with an event increases the chances of success.

Additionally, with live events generally having a longer time slot and more activities, there’s a greater chance of company goals being achieved in a variety of ways, making live events a much more cost-effective choice in delivering returns of investment or goals.

Writing on the wall for virtual events?

There are several common problems with virtual events, cited as reasons why companies are particularly moving away from them in favour of going live:

Tricky technology

In many cases, access to the required hardware can make it problematic to deliver a virtual event, particularly if the budget is low and quality is not the best. Similarly, despite the fact that a company might work hard to be disability-friendly, running events in virtual ways only can prohibit some attendees (for example those with hearing problems) from accessing content.

That rushed feeling:

Almost all virtual events run to a very specific time slot or duration. This means that content needs to be crammed in, often with little opportunity for those really productive interactive elements, such as Q & A or experiential exchanges between speakers and attendees or, importantly, between attendees themselves.

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Lost responses:

Similarly, for attendees lost in a vast virtual event, opportunities to seek or make a response to content or subjects raised can be minimal. Whilst a face-to-face connection at a live event compels response as an ongoing dialogue, a virtual event can become more of a one-sided discourse without the rich vein of exploration that attendee responses invite. Similarly, what is missing at a virtual event are the nuances of empathy or understanding that come from those nods around the room at a live event, which you associate with the realisation that someone else “gets it”.

Why going live keeps momentum alive There are plenty of reasons why a live event has the edge over a virtual one, not least because a live event is an active experience, whilst digital events can be much more passive. However, forgetting the involvement of technology at either type of event for a moment, other key reasons to go live currently include:

Personal aspect:

You can’t really get personal with those you want to reach unless it’s in person. Although the selfie era has its virtual thread, the bottom line of this current trend reveals it’s the willingness to show and connect with others which is the driving force, something which is far more effective literally, not virtually.

Innovation and interactivity:

With events to launch products, ideas and innovations, a hands-on event is much more purposeful, engaging and dynamic than a virtual slideshow or presentation which can be a very passive experience. Getting participants actively involved makes the event (and therefore the company) experiential – and therefore memorable.

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Opportunity and networking:

Even with a published contact list, it’s hard to make genuine connections at virtual events – not least because many run to a very strict time schedule. Live events, on the other hand, facilitate opportunities for shared ideas more readily (particularly if break-out groups and activities are part of the event) and assist networking and colleague recognition far more readily.

Hiring opportunity:

Depending on the type of event, participants at an event can offer a ready pool of interested and interesting potential colleagues, from both sides of the event – attending or delivering.

Gaining training:

CPD, employee development and team-building are important across many industries and live events offer recordable and evidential methods of delivering CPD to vast numbers in a cost effective, experiential and enjoyable way. Additionally, and ironically given that so many companies now hire staff on a virtual basis, it’s become important that some training takes place in live events as an opportunity to bring ‘virtual’ staff together.

The virtual event legacyTo come back to the technological aspect of both types of event though, one aspect of virtual events continues to grow and develop – that of its greater impact within those live events!

Whilst live events having the edge thanks to old-school marketing techniques of seeking out connections face-to-face and handing out business cards, the technological innovation of virtual contact and e-business is fast becoming integral to live events itself, particularly with the development of apps such as DoubleDutch and Cvent.

These apps enrich the experiences of the company behind the event and those attending by facilitating wider feedback and review during events, taking data from attendees and sharing additional information. DoubleDutch and Cvent work in various ways to enhance the event offer with digital access to:

• Speaker profiles

• Profile sharing to facilitate networking

• Participation in polls and surveys

• Session descriptions

• Feedback and evaluation

• Participation in promotions

• Additional post-event discounts and features

It’s anticipated that the next generation of such technology will start to see session check-in, session commenting and location-based technology to make attendee networking easier – the virtual assistant side of the optimum live event experience.

So although in the race between virtual and live events, live events seem to have more to offer on all sides of the experience, the next-best-thing to come in live event organisation is sure to see the seamless integration of the latest developments in virtual event technology too.

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Brilliant ideasBrilliant customer serviceBrilliant results

Tel: 01777 [email protected]

At &company Ideas we create brilliant marketing ideas that really help your business and brand flourish.

We do that through a mixture of first-class customer service that doesn’t fail to deliver and a committment to giving

you the very best ideas. Why not get in touch and have a chat about how we can help you achieve brilliant results?

Brilliant advertising, design, branding, pr, marketing ideas& customer service.

welcome to better

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Why Are So Many Organisations Developing A Virtual Event Strategy?The rise in the amount of virtual events being delivered each year just in the UK is staggering as organisations of all sizes are starting to see the evidence that online events can be a successful and integrated part of their market strategy.

We asked clients and virtual event attendees why this is – their responses make for interesting reading.THE QUESTION - Why do you think virtual events are really taking off?

• Customised web presences are becoming the centre of the engagement sequence between audiences

• The internet is already the starting point before and after live events

• Social elements are already playing a major role as connectors between brands and consumers

• Online event adoption is mainly due to the consequent cost reduction

• The ‘green’ advantages are obvious

• Online events are more relevant than live with the immediacy of content customisation and enhanced user interaction

• The length of engagement online is proven to be longer than in the real world

• There is longer lead lifespan with greater qualification possible through the use of online engagement tools

• Local to global with immediacy – International audiences that may have previously been omitted due to scheduling or budgetary restrictions no longer apply

• Wider audience reach including International attendees giving clients & sponsors the potential of vast new markets

• Measurability is 100% in online events for hosts, clients and sponsors

• Data capture and granular analysis is easy to manage

• Time saving for both clients as well as visitors

• Infinite scalability

• Low entry point cost

• Content can be delivered to a much greater audience over a longer period of time

• Content can be captured, re-purposed and delivered in bite size chunks via a sponsor’s own web presences or in other events

• Perpetual digital destinations are the hot spot on the tech radar for brands

• Brand Omnipresence

• Immediate and controlled communication with your audience

We think these represent some interesting ideas that would certainly meet any marketeers’ goals in terms of engagement and audience reach.

The one that sums it up for us is “Brand Omnipresence”.

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10 MINUTES WILL CHANGE YOUR PERCEPTION OF EVENT MANAGEMENT TECHNOLOGY

Visit: EventsAir.com/events-101

US: 855 236 8486UK: +44 (0) 808 280 0738Australia: 1300 236 848New Zealand: 0800 236 848International: +61 7 3341 8320

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about etouches: etouches is a global end-to-end event management software solution. The success oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. Founded in 2008 by event people for event people, etouches has assisted over 10,000 event professionals in planning, executing and measuring their events.

With a focus on event sourcing, registration, marketing, logistics, engagement and data, the multilingual software solution has been able to serve more than 1,000 customers in over 35 countries. Robust, user-friendly and easily customizable, the platform offers a complete solution for pre, during and post events. Over 10 million registrations, 115 million event emails, and 100,000 events have been created within the event management platform. Offering 20+ payment gateways and over a dozen best-in-class software integrations, etouches is able to offer its clients a seamless process to deal with the flow of information.

The state of the art event platform is a top choice among event professionals, serving a global customer base that includes corporations, associations, agencies and educational institutions. Headquartered in the United States in Norwalk, CT, the company has four additional global offices in Reading, United Kingdom; Ghent, Belgium; Sydney, Australia; Dubai, UAE.

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More than just an events technology companyShocklogic provides specialised event management technology and services for event organisers. Founded in 1997, the team is a unique mixture of technical experts and event specialists, with over 50 years of combined industry experience. The company has won many awards, including the Best Supplier Award for Excellence in 2014, awarded by The Association of British Professional Conference Organisers (ABPCO).

What makes Shocklogic unique is the combination of hands-on event management experience and technology expertise, providing a complete solution for the full support of any national or international event organiser. Their software is continually evolving, and any generic system developments and upgrades are integrated to the general system free of charge. This year alone Shocklogic has implemented over 306 system upgrades, and continue to improve their software on a daily basis.

Shocklogic offers services for associations, corporations and event organisers. Some of their products include Eventlogic – online ticket sales; Scanlogic – real time access control and attendee tracking, lead retrieval; Paylogic – a mobile ticket box office; Onsitelogic – onsite registration and barcoded badges; Guestlistlogic – guest list management app; Surveylogic – survey generator; Mobapplogic – mobile app builder; and Exhibitorlogic – online exhibition management. Some of Shocklogic’s clients include the European Society for Organ Transplantation (ESOT) – this year they managed 1,700 abstracts at their Congress in Brussels; the Aesthetics Conference & Exhibition – managing 3,000 onsite registrations; and Resident Advisor – supporting 10 festivals in 2015, scanning from 5,000 – 25,000 attendees per event.

More than just an events technology company, Shocklogic thrives on understanding the needs of event organisers to help them achieve the best results in their activities – Your Event, Our Passion.

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NOU-U is a technology company that has developed a unique and revolutionary software application for the events market. The system improves visibility and promotes destinations through the digitisation, globalisation and translation into 14 languages to public promoters (convention bureaus, tourist offices) and suppliers (hotels, venues, restaurants, transport, audiovisual

companies) that provide services for the MICE market.

NOU-U is also a booking engine, and the only one that allows a supplier to launch its offer, products or services with availability and price in real time through a complex yield and revenue management module that identifies the client behind each request. So, the organisers can define their needs with maximum detail, search destinations, find promoter and suppliers, and close operations with them in record time with

all correspondence delivered in their mother tongue.

Rather than being a platform, NOU-U is a software tool, that manages to improve the visibility of the destinations. It digitalises their offer before globalising and optimising communication between organisers and suppliers. This process eliminates borders, providing security and guarantees for international operations to ensure that events are successful regardless

of size.

Ultimately, it is about saving time, saving resources and improving efficiency.

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How to Get Mobile RightBusiness today is undergoing the most profound technological shift since the birth of the Internet. Smart phones and tablets, and the apps that run on them, are leading the revolution. As an event professional, you’re no stranger here. According to recent surveys, more than 60% of you have used a mobile app for at least one of the events you manage.

Choosing the right mobile app solution for your event takes some careful planning. From self-serve free to off-the-shelf templated to fully customised, there is no shortage of options.

To make the right choice, you need a plan that reflects your goals, your user profiles, and your technical and service requirements. Only then can you filter through all the possibilities and find a solution that meets the expectations of your entire audience – attendees, sponsors, exhibitors, speakers, and anyone else involved including you.

Whether you’re planning a trade show, an annual user conference, a sales kickoff, a training session, or something else, we recommend a simple strategic approach called the POST methodology:

P – People:

a thorough understanding of all your stakeholders, their preferences, and their technological readiness

O – Objectives:

What are your key event objectives?

S – Strategy:

How can mobile support your objectives? Is your entire organization on board?

T – Technology:

What tools best support your objectives? What capacity do you have to use them?

The more prepared you are going in, the better results you will see. QuickMobile can help, with a combination of leading-edge technology and sound advice earned through more than 8 years as a mobile app vendor. In fact, since building the very first app for an event in 2007, we’ve built more apps for more types of events than anyone else.

Getting mobile right is easier than you think. Learn how at www.quickmobile.com/products

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Tech Directory

44

Applications

Name AroundThen LtdEnquiry telephone number07754 061643Postal address250 South Oak Way, Green Park, Reading, Berkshire, RG2 6UG

W: www.aroundthen.comE: [email protected]

Applications

Name Lanyon Solutions, IncEnquiry telephone number800-473-6748Postal address717 North Harwood ST, Suite 2200Dallas, TX 75201

W: www.lanyon.comE: [email protected]

Smarter Solutions for Meetings, Events & Travel.

Name Event Rater LtdEnquiry telephone number07764 604 706 Postal address18, Baynton Close, Llandaff, Cardiff CF5 2NZ

W: www.event-rater.comE: [email protected]

Name NOU-UEnquiry telephone number+34 454 43 98Postal addressCalle Aragón 182, 6ª Planta. CP 08011 – Barcelona

W: http://www.nou-u.com/en E: [email protected]

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Tech Directory

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Name TapCrowd, an etouches companyEnquiry telephone number+32 9 298 01 92 Postal addressEuropean Headquarters - Grauwpoort 1 9000 Gent, Belgium

W: www.etouches.comE: [email protected]

Applications

Name QuickMobile Enquiry telephone number(0) 777 257 2288Postal addressUK: 70 Lancaster Road, London, W11 1QRAmericas: 1177 West Hastings St., Suite 2600, Vancouver, BC V6E 2K3W: www.quickmobile.comE: [email protected]

Mobile Applications

Name CrowdCompass Enquiry telephone number0808.234.4540Postal addressCvent Europe, Avanta Media Village, 131-151 Great Titchfield Street, London W1W 5BB

W: www.cvent.co.ukE: [email protected]

Event Application

Name Eventfuel Enquiry telephone number1(855)232 1935 (Toll Free) | +44 168 434 2065Postal addressLX Factory, Rua Rodrigues de Faria103, Edificio 1. Espaço 4.03, Lisbon, Portugal, 1300-501W: www.eventfuel.ioE: [email protected]

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Tech Directory

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Name CadmiumCD Enquiry telephone number410-638-9239Postal address19 Newport Dr, Forest Hill, MD, 21050

W: www.cadmiumcd.comE: [email protected]

Name Core-apps, LLC Enquiry telephone number443-424-CORE (443-424-2673Postal address1290 Bay Dale Drive, #319Arnold, MD 21012

W: http://www.core-apps.com/E: [email protected]

Name Crowd Dynamics Enquiry telephone number+44 (0) 1883 718 690Postal address21 Station Road West, Oxted,Surrey, RH8 9EE

W: www.crowddynamics.comE: [email protected]

dynamicscrowd

Name CventEnquiry telephone number0808.234.4540Postal addressCvent Europe, Avanta Media Village, 131-151 Great Titchfield Street, London W1W 5BB

W: www.cvent.co.ukE: [email protected]

Event Management Software

Event Management Software

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Tech Directory

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Name etouchesEnquiry telephone number+44 (0) 845 017 0848Postal addressGlobal Headquarters - 13 Marshall St., Norwalk, CT 06854 USA

W: www.etouches.comE: [email protected]

Name Grenadine TechnologiesEnquiry telephone number(646) 780-7906Postal address420 Beaubien Street West, suite 203Montreal (QC), H2V 4S6 Canada

W: https://events.grenadine.co/E: [email protected]

Name EventPro SoftwareEnquiry telephone number08712180910Postal addressRedland House, 157 Redland Road, Redland, Bristol BS6 6YE

W: www.eventpro.netE: [email protected]

Name EventsAIR by Centium Software Enquiry telephone number0808 280 0738Postal addressBasepoint Business & Innovation Centre, 110 Butterfield, Great Marlings, Luton, Bedfordshire LU2 8DLW: http://www.eventsair.com/ E: [email protected]

Event Management Software

Event Management Software

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Tech Directory

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Name Priava Ltd Enquiry telephone number+44 (0)845 0744 250Postal addressSuite 5, Printworks House, 27 Dunstable Road, Richmond Surrey TW9 1UH

W: www.priava.comE: [email protected]

Name Mitingu Enquiry telephone number+44 (0)1608 495288Postal addressSouthill Barn, Southill Business Park, Cornbury Park, Charlbury, OX7 3EW

W: http://www.mitingu.com E: [email protected]

Event Management Software

Event Management Software

Name PickEvent Enquiry telephone number07575577931Postal address4th Floor, 47 Dean Street, London W1D 5BE

W: www.pickevent.comE: [email protected]

Name Lanyon Solutions, IncEnquiry telephone number800-473-6748Postal address717 North Harwood ST, Suite 2200Dallas, TX 75201

W: www.lanyon.comE: [email protected]

Smarter Solutions for Meetings, Events & Travel.

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Event Management Software

Name Symphony Enquiry telephone number0114 279 4990Postal addressBelgravia House, 115 Rockingham Street, Sheffield, South Yorkshire, S1 4EB

W: www.symphonyem.co.ukE: [email protected]

Name Shocklogic Enquiry telephone number+44 (0) 207 326 0286Postal addressUnit 46, Eurolink Business Centre49 Effra Road, London SW2 1BZ United KingdomW: www.shocklogic.comE: [email protected]

Event Management Software

Name WeTrack Enquiry telephone number020 3078 9178Postal address98 Vancouver House, London SE16 7BW

W: www.wetrack.com E: [email protected]

Name Ya Ya Regie Enquiry telephone number0207 989 2424Postal addressAvery Suite, 14 Bodmin Hill, Lostwithiel, Cornwall PL22 0AH

W: www.ya-yaregie.com E: [email protected]

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Event Software

Name etouchesEnquiry telephone number+44 (0) 845 017 0848Postal addressGlobal Headquarters - 13 Marshall St., Norwalk, CT 06854 USA

W: www.etouches.comE: [email protected]

Name EventPro SoftwareEnquiry telephone number08712180910Postal addressRedland House, 157 Redland Road, Redland, Bristol BS6 6YE

W: www.eventpro.netE: [email protected]

Event Software

Name Meeting Play Enquiry telephone number(+1)301-563-9703 (USA number)Postal address5303 Spectrum Drive, Suite F, FREDERICK, Maryland, 21703, United States

W: www.meetingplay.comE: [email protected]

Name NOU-UEnquiry telephone number+34 454 43 98Postal addressCalle Aragón 182, 6ª Planta. CP 08011 – Barcelona

W: http://www.nou-u.com/en E: [email protected]

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Event Software

Name WeTrack Enquiry telephone number020 3078 9178Postal address98 Vancouver House, London SE16 7BW

W: www.wetrack.com E: [email protected]

Hybrid Event Technology

Name etouchesEnquiry telephone number+44 (0) 845 017 0848Postal addressGlobal Headquarters - 13 Marshall St., Norwalk, CT 06854 USA

W: www.etouches.comE: [email protected]

Hybrid Event Technology

Name ivent Enquiry telephone number01423 799155 Postal addressConyngham hall, Bond End, Knaresborough, Yorkshire HG9 5AY

W: www.ivent-uk.comE: [email protected]

Name Givergy Enquiry telephone number+44 (0)20 7524 7813Postal addressGivergy Events, The Studios, Rosedale Road, Richmond, Greater London TW9 2SX

W: www.givergy-events.co.uk E: [email protected]

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Tech Directory

Event Management

Name BizzaboEnquiry telephone number1-800-604-2799Postal address85 Broad St, 18th Flr, New York, NY 10004

W: www.bizzabo.comE: [email protected]

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Venue Management Software

Name WeTrack Enquiry telephone number020 3078 9178Postal address98 Vancouver House, London SE16 7BW

W: www.wetrack.com E: [email protected]

Venue Management Software

Name EventPro SoftwareEnquiry telephone number08712180910Postal addressRedland House, 157 Redland Road, Redland, Bristol BS6 6YE

W: www.eventpro.netE: [email protected]

Name Priava Ltd Enquiry telephone number+44 (0)845 0744 250Postal addressSuite 5, Printworks House, 27 Dunstable Road, Richmond Surrey TW9 1UH

W: www.priava.comE: [email protected]

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Tech Directory

Ticketing Technology

Name BizzaboEnquiry telephone number1-800-604-2799Postal address85 Broad St, 18th Flr, New York, NY 10004

W: www.bizzabo.comE: [email protected]

53

Name Noodle Live Enquiry telephone number0800 7720837 Postal addressUnit 104, 37 Cremer Street, London E2 8HD

W: www.noodlelive.comE: [email protected]

Ticketing Technology

Name TicketeaEnquiry telephone number0207 866 5417Postal addressGarden Studios, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

W: https://www.ticketea.com/ E: [email protected]

Catering Management Software

Name EventPro SoftwareEnquiry telephone number08712180910Postal addressRedland House, 157 Redland Road, Redland, Bristol BS6 6YE

W: www.eventpro.netE: [email protected]

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54

Attendee Engagement

Name Eventfuel Enquiry telephone number1(855)232 1935 (Toll Free) | +44 168 434 2065Postal addressLX Factory, Rua Rodrigues de Faria103, Edificio 1. Espaço 4.03, Lisbon, Portugal, 1300-501W: www.eventfuel.ioE: [email protected]

Tech Directory

Attendee Engagement

Name BizzaboEnquiry telephone number1-800-604-2799Postal address85 Broad St, 18th Flr, New York, NY 10004

W: www.bizzabo.comE: [email protected]

Name CadmiumCD Enquiry telephone number410-638-9239Postal address19 Newport Dr, Forest Hill, MD, 21050

W: www.cadmiumcd.comE: [email protected]

Name Lumi Enquiry telephone number01428 721 000Postal addressBohunt Manor, Portsmouth Road, Liphook, GU30 7DL

W: www.lumiinsight.com E: [email protected]

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55

Tech Directory

Name TapCrowd, an etouches companyEnquiry telephone number+32 9 298 01 92 Postal addressEuropean Headquarters - Grauwpoort 1 9000 Gent, Belgium

W: www.etouches.comE: [email protected]

Attendee Engagement

Name QuickMobile Enquiry telephone number(0) 777 257 2288Postal addressUK: 70 Lancaster Road, London, W11 1QRAmericas: 1177 West Hastings St., Suite 2600, Vancouver, BC V6E 2K3W: www.quickmobile.comE: [email protected]

Audience Response Systems

Name Votech Enquiry telephone number01483 300121Postal address4 Chatfield Drive, Guildford, Surrey GU4 7XP

W: www.votech.co.ukE: [email protected]

Audience Response Systems

Name Event Rater LtdEnquiry telephone number07764 604 706 Postal address18, Baynton Close, Llandaff, Cardiff CF5 2NZ

W: www.event-rater.comE: [email protected]

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Name Event Rater LtdEnquiry telephone number07764 604 706 Postal address18, Baynton Close, Llandaff, Cardiff CF5 2NZ

W: www.event-rater.comE: [email protected]

Tech Directory

Data Collection

Name CadmiumCD Enquiry telephone number410-638-9239Postal address19 Newport Dr, Forest Hill, MD, 21050

W: www.cadmiumcd.comE: [email protected]

Data Collection

Name EventsAIR by Centium Software Enquiry telephone number0808 280 0738Postal addressBasepoint Business & Innovation Centre, 110 Butterfield, Great Marlings, Luton, Bedfordshire LU2 8DLW: http://www.eventsair.com/ E: [email protected]

Registration Management

Name Lanyon Solutions, IncEnquiry telephone number800-473-6748Postal address717 North Harwood ST, Suite 2200Dallas, TX 75201

W: www.lanyon.comE: [email protected]

Smarter Solutions for Meetings, Events & Travel.

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57

Tech Directory

Analytics & Audience Insight

Name QuickMobile Enquiry telephone number(0) 777 257 2288Postal addressUK: 70 Lancaster Road, London, W11 1QRAmericas: 1177 West Hastings St., Suite 2600, Vancouver, BC V6E 2K3W: www.quickmobile.comE: [email protected]

Name TapCrowd, an etouches companyEnquiry telephone number+32 9 298 01 92 Postal addressEuropean Headquarters - Grauwpoort 1 9000 Gent, Belgium

W: www.etouches.comE: [email protected]

Name Lumi Enquiry telephone number01428 721 000Postal addressBohunt Manor, Portsmouth Road, Liphook, GU30 7DL

W: www.lumiinsight.com E: [email protected]

Analytics & Audience Insight

Name Event Rater LtdEnquiry telephone number07764 604 706 Postal address18, Baynton Close, Llandaff, Cardiff CF5 2NZ

W: www.event-rater.comE: [email protected]

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58

Audio Visual

Name Saville Audio Visual Enquiry telephone number0370 606 1100Postal addressHead Office, Saville Audio visual, Unit 5 Millfield Lane, York YO26 6PQ

W: www.saville-av.com/hireE: [email protected]

Tech Directory

Audio Visual

Name First Sight MediaEnquiry telephone number0330 024 1080Postal addressSuite 3-4 Wesley House, Ventura Park, Carterton, Oxfordshire OX18 1AD

W: www.firstsightmedia.co.ukE: [email protected]

Audio Visual

Name Hamilton Rentals Enquiry telephone number+44 (0) 1438 740657Postal addressUnit 2 , Maple Centre , Downmill Road , Bracknell , Berkshire RG12 1QS

W: www.hamilton.co.ukE: [email protected]

AV & IT Hire

Name Hamilton Rentals Enquiry telephone number+44 (0) 1438 740657Postal addressUnit 2 , Maple Centre , Downmill Road , Bracknell , Berkshire RG12 1QS

W: www.hamilton.co.ukE: [email protected]

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Tech Directory

Event Streaming and Video

Name First Sight MediaEnquiry telephone number0330 024 1080Postal addressSuite 3-4 Wesley House, Ventura Park, Carterton, Oxfordshire OX18 1AD

W: www.firstsightmedia.co.ukE: [email protected]

Webcasting And Web Video

Name ivent Enquiry telephone number01423 799155 Postal addressConyngham hall, Bond End, Knaresborough, Yorkshire HG9 5AY

W: www.ivent-uk.comE: [email protected]

Virtual Event Technology

Name ivent Enquiry telephone number01423 799155 Postal addressConyngham hall, Bond End, Knaresborough, Yorkshire HG9 5AY

W: www.ivent-uk.comE: [email protected]

Interactive Technology

Name NooNah Marketing Limited Enquiry telephone number+44(0)330 660 1300Postal address1a Calow Lane Hasland S41 0AL

W: www.noonah.co.uk E: [email protected]

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60

Marketing Automation Software

Admission Control & Visitor Management

Name EventOyster Enquiry telephone number01295 263410Postal addressNortec House, 12 North Bar, Banbury, Oxfordshire, OX16 0TB

W: www.eventoyster.co.ukE: [email protected]

Bespoke Solutions

Name Symphony Enquiry telephone number0114 279 4990Postal addressBelgravia House, 115 Rockingham Street, Sheffield, South Yorkshire, S1 4EB

W: www.symphonyem.co.ukE: [email protected]

Tech Directory

Name Shocklogic Enquiry telephone number+44 (0) 207 326 0286Postal addressUnit 46, Eurolink Business Centre49 Effra Road, London SW2 1BZ United KingdomW: www.shocklogic.comE: [email protected]

Name Crowd Dynamics Enquiry telephone number+44 (0) 1883 718 690Postal address21 Station Road West, Oxted,Surrey, RH8 9EE

W: www.crowddynamics.comE: [email protected]

dynamicscrowd

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61

Event Mobile App

IT Solutions Printer & Photocopier Rental

Name Core-apps, LLC Enquiry telephone number443-424-CORE (443-424-2673Postal address1290 Bay Dale Drive, #319Arnold, MD 21012

W: http://www.core-apps.com/E: [email protected]

Name BircherleyEnquiry telephone number01279 435 054Postal addressBircherley Ltd, Unit 3, West Place, West Road, Harlow, Essex, CM20 2GY

W: www.bircherley.co.ukE: [email protected]

Name BircherleyEnquiry telephone number01279 435 054Postal addressBircherley Ltd, Unit 3, West Place, West Road, Harlow, Essex, CM20 2GY

W: www.bircherley.co.ukE: [email protected]

Tech Directory

Interactive Fundraising Technology

Name Givergy Enquiry telephone number+44 (0)20 7524 7813Postal addressGivergy Events, The Studios, Rosedale Road, Richmond, Greater London TW9 2SX

W: www.givergy-events.co.uk E: [email protected]

Page 62: Buyers guide 17nov 72sp

Advertising, branding, design, PR, digital, web and social media

Name &Company Ideas LtdEnquiry telephone number01777 802 112Postal address4 Glasby Square, Retford, Nottinghamshire DN22 6EP

W: www.and-company.co.ukE: [email protected]

Tech Directory

62

Gamification

Name LOQUIZ Enquiry telephone number+372 56 222 996Postal addressLeiva 3, Tallinn, Estonia

W: http://loquiz.com/E: [email protected]

Mobile Charging Station

Name Device Charger Enquiry telephone number01923 447171Postal address3rd Floor, 14 Hanover Square, Hanover Street, London, W15 1YH

W: www.devicecharger.co.ukE: [email protected]

Websites & Mobile Sites

Name Givergy Enquiry telephone number+44 (0)20 7524 7813Postal addressGivergy Events, The Studios, Rosedale Road, Richmond, Greater London TW9 2SX

W: www.givergy-events.co.uk E: [email protected]