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The Graphic Griot: Personal Portfolio
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PERSONAL PORTFOLIO
2014
THE CHOSEN
ABOUT ME
PERSONAL DETAILS
FIRST NAME:Buyani
SURNAME:
SEX:
Duma
Male
BIRTH DATE:10 July 1991
ID NUMBER:910710 5525 08 7
NATIONALITY:South African
MARITAL STATUS:Single
CRIMINAL RECORD:None
ISIZULU
2012-2014
VEGA SCHOOL OF BRAND LEADERSHIP
2005-2009
THE NATIONAL SCHOOL OF THE ARTSMathematical Literacy (A); English (B); Isizulu (B); Dramatic Studies (B); Life Sciences (C); Business Studies (D)
EDUCATIONAL BACKGROUND
ACHIEVEMENTSTop 3 at portfolio night 12 Johannesburg
2nd place in the mr price poster design competition
I AM
PROGRAMS
ILLUSTRATOR
INDESIGN
PHOTOSHOP
PREMIERE PRO
CREATIVE FIELDSGRAPHIC DESIGNILLUSTRATIONEDITORIAL DESIGNART DIRECTINGSTYLINGVIDEOGRAPHYCREATIVE WRITINGCONCEPT GENERATION
BUYANI DUMATHE GRAPHIC GRIOT
I AM THE CHOSENBEARER OF ANCIENT VISIONS
THAT GATHER AT THE TIPS
MY FINGERSOF
LIKE
HISTORY’S CHILDREN
BEGGINGTO BE LABOURED
INTO REALITY
I am a hard working, conceptual thinker with the versatile ability to communicate ideas in the form of audience-specific visuals. I pride myself with the ability to incorporate nuances of my diverse cultural background into everything that I do and I would like this, along with my very broad skill set, to be my unique contribution to the South African creative industry.
My biggest aim is to grow, through knowledge and experience, into the leader I am destined to be.
12
3
self brandingcorporate idposter
360 art academyart ditectioneditorial designcreative writing
mr price proillustrationintegrated campaign
45
6
asosart ditectionalternative mediaapp design
ciplaillustrationintegrated campaign
various workillustrationart directing
PROCESS
1 self brandingcorporate idposter
ABCDEFGHIJKLMNOP
0123456789
self promotion poster
brand identity
BRIEF: Conceptualise a 21st Century Art School and write a Manifesto for it.
RESPONSE: 360 Art Academy- An Art Academy Based on a ship.
WHY? The Art School, In this day and age, should not stagnate beneath the misconception that an Art School provides what is viewed to be a “laid-back” escape for middle class misfits to experiment without cause.
My communication aims to change that perception whilst revolutionising the way Art Education is approached. As a reaction to the rapidly changing world, one that is growingly cluttered with impermeable messages, I have conceptualised a school that will give the artist a lived sense of the world in it’s holistic sense, one that has a completely different social structure (or lack thereof), with the potential to provide a context for much needed subversive artistic discourse to flourish.
2 360 art academyart ditectioneditorial designcreative writing
The purpose of this communication is to entice the aspiring artist by presenting the Art School Manifesto using words
and imagery that resonate with the artist of the 21st century.
credits
MODELS:Senzo Luthili, Jerome Ndlovu, Jessica Pike, Leah Reed
PHOTOGRAPHER: Thanda Kunene
annotation
3 mr price proillustrationintegrated campaign
Each wave is different from the last and never an indication of the one to come. Yet this doesn’t make the sea any less of an ocean.
This concept is based on the fundamentals of a Rainbow Nation. It focuses on the diversity of the beach with people from different walks of life loving to occupy that space and how this should be a natural progression to wanting to be a part of events such as these that take place at the beach. However this concept also explores the notion of waves and different types of waves, with a wave being a metaphor for an impact and by this we reveal that every South African is capable to make a impact and therefore every capable South African deserves to be at the event.
limited edition poster
credits
DESIGNER:Buyani Duma
COPYWRITER:Snegugu Ngwenya
promo bundle
ambient
limited edition carrier bags
4 asosart ditectionalternative mediaapp design
#AsosAnalogueExperience
Asos Analogue is an application specialised in order to link with your the asos wearable technology range. A user will be able to download prints and templates from the asos online fashion store, through the application, thereafter uploading the print/template to their wearable technology items. The application will also act as a sharing hub wherin users will be enabled to generate and share their own prints. This will create an online community of forward thinking fashionistas linked under the asos umbrella.
analogue app
digital store activation
analogue app
corp id
5 ciplaillustrationintegrated campaign
Cipla’s brief required us to come up with a cam-paign that will launch the Owethu Health Spaza to the communities.
credits
STRATEGY:Amy Von BuddenbrockCarmen Avern-TaplinCindy MvelaseJessica PriorJoshua Muller
MULTIMEDIA:S’annara grove
DESIGNERS:Buyani DumaSarah Mitchell
SAKHIMPILOHEALTH SPOT
30 mm
10,5 mm 10,5 mm
10 mm
10 mm
9 mm
6mm
35mm
50mma)
e)
f) g)
b)
c)
d)
50mm
corp id
design competition infrastructure
ABOUT ME
church event posters
soccer first aid kit
point of sale
packaging
infographics
ambient
vehicle
6 various worktribe nativeillustration
PROCESS
My black skin changes everythingwhen it seeps into the eveninglike an asian ninja’s alibi,you won’t see me as I crucify
I was borne into the night,I’m bestowed with all the might,My ancestors and grancestors Have prepared me for the fight.
Because my black skin conquers everything,You dont have to like it, its no simileIt is what it is, it’s no analogy, Brightest light cannot swallow me.
I am not trying to be deepAnd it’s not a sectret that I keep,I rose from the ashes that you sweep,suppression the wind beneath my wings.
BLACK SKIN [CHORUS]
WRITTEN BY BUYANIPRODUCER: TRIBE NATIVE
flavoured
p r e m i u m c i d e rp r e m i u m c i d e r
M A K A B O Y ’ S
FITNESSFITNESS
s i n c e n g a l e l a l a n g a
6 various workfitnessillustration product design