Business Transformation Acceleration with Unified … · 2008-06-24 · 21st Century Business Imperatives for Societies like Hong Kong… Anytime, Anywhere, Access and Availability

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1

Business Transformation Acceleration with Unified Communications

Craig Cotton Director, Product Marketing IP Communications Business Unit

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Expo Hong Kong 2

21st Century Business Imperatives for Societies like Hong Kong…

Anytime, Anywhere, Access and Availability

Blurring of Work and

Free Time Collaborative Communities

Travel/ Commuting Reduction Programs

Built-in Resiliency and

Compliance

New Work and Communications Model

Speed and agility required to be competitive

Continuity and Compliance no longer nice to haves

Innovation is a key driver of business performance

Green business practices becoming mainstream


Business Transformation Acceleration with Unified Communications

Bus

ines

s Va

lue

Innovation

Employee Productivity

Collaboration and Efficiency

Business Transformation

Business Agility and Market Differentiation

UC—Three Key Components

Convergence IT TCO—Pays for Itself


Cisco Unified Communications Focusing on Customer Priorities

To empower people in the Human Network to collaborate effectively and elegantly—

every time, everywhere, everyone’s included

User Experience

Network Centric Communications

Improved Total

Cost of Ownership

(TCO)


We’re at a major Inflection Point that will change the way we Work, Live & Play

 Compliance/Governance  Policy  Security

 Empowered employees  Communications driven

workflow

 Green  Mobility  Consumer-driven

Legal Societal Competitive

Globalization Scale Speed Productivity

Continuous Connectivity Virtualization Web 2.0

Technological Financial

“Collaboration is the next phase of the Internet”

COLLABORATE


The Convergence of All Forms of Business Communications

Policy Speech Presence Virtualization Video Mobility

Network As The Platform

Mobile UC Clients

Unified Messaging

Contact Center

Voice Video

Rich Media Conferencing

Unified Communications is the Technology That Enables Collaboration

Cisco Unified Mobility; Mobile

Communicator

Cisco Unified

IP phones; Unified Clients

Cisco Unity

Cisco Unified Contact Center

Collaborative Team Space

Policy/ Identity

Email/IM

Cisco Unified CM;

SBCS

Cisco Unified MeetingPlace;

WebEx

WebEx Connect

Email Integration;

Personal Communicator

Cisco Ent Policy Manager;

ASA

Cisco TelePresence


Collaborate beyond the desktop into the WORKSPACE

Cisco enables consistent services across wired and wireless networks to enable your workspace

Identity

Directory

Speech

Location

Presence

Security


Mobility Mobility Mobility Mobility

Video Video Video Video

Voice Voice Voice Voice

Data Data Data Data

IP IP IP IP

The Network as a Platform

The Network is the Platform for Communications

Freedom Entertainment Communications Information Community Personalization Collaboration


Cisco’s Five-Phased Plan For Unified Communications

Migrate Accelerate Transform Include Transcend

Legacy, TDM to IP Extending

UC across the

business

Competitive advantage

with UC Extend UC to customers,

partners

Boundary Free Communication


Mitsukoshi Uses RFID Enabled Phones To Change The Customer Experience

IP Phones in fitting rooms integrated with ERP system

Customer does not have right product in fitting room

113% increase in sales Reduced sales cycle time by ~20%

Migrate Accelerate Transform Include Transcend


Web 2.0

Video

Blogs

Social Networking

e commerce

Music


Device Agnostic Unified Communications

Moving from DEVICE-based to USER-based


The Vision: Network-Centric Communications Clients should be views into a person’s communication universe. Richness of the view should depend on the capability of the device.

..and the views should be: consistent, unified, and personalized for that user

my workspace


Common UC User Preferences Data: Preferences shared across IP Phones, Mobile Phones and Soft Clients

 Minimization of redundant preferences configuring & re-configuring

My preferences


Common Data: Add a contact once, access it anywhere

  Actions and changes performed on UC Contacts from one UC client are reflected on all clients

  Synchronization of UC Contacts with Corporate Directory & Personal Directory/PIM


One-button Operation

  Joining a meeting is as easy as clicking a button

  Directory information is cached to enable predictive text searches


More Common Data: Event history is shared across devices

  All clients are aware of users’ activities: past communications, active communications, future scheduled communications

  Call history, IM threads, voice messages, etc. are updated and consistent on every device


Move People From Email to More Efficient Synchronous Communications

  Helps create shared context faster

  Fewer misunderstandings

  Faster responses

  Fewer emails and to-do items

  Consistent with demographic trends


Presence Should Be Automatically Derived Whenever Possible

Because most people don’t manually set their presence status, it should be automatically derived from sensors in the system whenever possible.


EmployeeTag – stop searching for employees by name….


Presence + location based Unified Communications Mashup

Debbie Pattison Status:

Preferred: -

Mike Contreras Status:

Preferred: ✓

Robert Frank Status:

Preferred: ✓

Kim Hansen Status:

Preferred:


Industry TCO benchmarks from 3rd party consulting validate savings

Categories Measured Results Average ROI 198% Average IRR 36% Average Payback (Months) 32

Source: Salire Partners

Source: Salire


Cisco Unified Communications: Year In Review

Sources: Synergy Research, Frost & Sullivan, Gartner Dataquest, IDC, Cisco

WW Enterprise Voice Market Share

Siemens Alcatel Nortel

Avaya

NEC


Global Leaders Deploying Cisco UC

  Bank of America   British Airways

  Boeing   Credit Agricole   IBM   Lehman   Lloyds TSB   Merrill Lynch   Media Markt / Saturn

  TD Bank   Airbus


Cisco’s Commitment to Unified Communications

Cisco’s Revenue

$38 B

Voice Revenue

$2 B

Cisco’s Engineers

Voice Engineers

1 in 6 engineers at Cisco

working on voice

~ 5% ~ 17%


Documents

Business Transformation Acceleration with Unified … · 2008-06-24 · 21st Century Business Imperatives for Societies like Hong Kong… Anytime, Anywhere, Access and Availability