Business Titles for Your Collection 2016 MARKETING … · Business Titles for Your Collection 2016 MARKETING AND ... digital marketing, ... subject on Edelweiss, the digital catalog

Business Titles for Your Collection

2016 MARKETING AND MANAGEMENT

AcademicLibrariesCatalogSpring2016v4.qxp_KPcatalogSpring2008 3/4/16 12:10 PM Page 1

The TV Brand BuildersHow to Win Audiences and InfluenceViewersAndy Bryant and Charlie Mawer

PRINT: 978-0-7494-7668-7APRIL 2016, PAPER, 352 PP, $29.95MARKETING/MEDIA STUDIES

How do TV shows find an audience, and how arethe great TV brands built? The marketing,

advertising, and design techniques that work best in TV are brought tolife in The TV Brand Builders, from launching blockbuster dramas topromoting major sporting events and from building online trailers tocreating entirely new TV channels. Marketers can learn from the ways inwhich TV brands have harnessed the opportunities arising from thedevelopments in online video, smart mobile devices, and social media.Andy Bryant is Managing Director and Charlie Mawer Executive CreativeDirector of Red Bee, a creative agency for entertainment and mediacompanies. Contents include:• A brief history of TV marketing• Marketing TV channels• Marketing TV programs• TV marketing in a multi-media landscape• Blurring lines between content and marketing• Marketing content on demand• Examples from networks, such as Fox, AMC, Comedy Central, BBC,

and HBO• Examples from shows including “Mad Men,” “Game of Thrones,” and

“American Horror Story”

Brands With a ConscienceHow to Build a Successful and ResponsibleBrandEdited by Nicholas Ind and SandraHorlingsPRINT: 978-0-7494-7544-4MARCH 2016, PAPER, 240 PP, $29.95MARKETING/SOCIAL ENTREPRENEURSHIP

Contributors define a set of foundational attributesto guide strategy for responsible growth and then use them to assessselected case studies of brands that not only exhibit a genuine desire tooperate ethically, but also have seen impressive success in terms ofreputation, engagement with consumers, and return oninvestment. Practical tools are included to guide managers aiming tobuild their own brands with a conscience. Nicholas Ind’s (Oslo Schoolof Management) previous books for Kogan Page include Living theBrand, Beyond Branding, and Brand Together. Sandra Horling is thefounder of both Wonderwings and Wereldmarketeers (WorldMarketers), a platform offering information and inspiration onsustainable innovation in marketing.• Features twelve case studies of brands operating ethically including,

among others: H&M, TED, Wholefoods, Kiva, IWC, Slow Food.

The Fluid ConsumerNext Generation Business Models &Branding in the Digital AgeTeo CorreiaPRINT: 978-0-7494-7837-7OCTOBER 2016, PAPER, 200 PP, $34.95MARKETING

“Fluid” consumers combine rapidly dwindling brandloyalty with swiftly growing brand expectations, and

Teo Correia (Global Senior Managing Director of Accenture) looks at theimplications this has for business and branding models while offering apractical guide to innovative modes of operation in the face of thesedigitally empowered consumers. Topics covered include gatheringinsights through advanced analytics and analysis of consumer behaviorin the age of hyper-digitization, finding the optimal channel-mix indigital marketing, leveraging the “Living Services” concept, creatingseamless consumer journeys, and harnessing the power of start-ups.Contents are:• The dramatic digital empowerment• Consumer minds digitally rewired• Strategic choices no consumer-oriented company can avoid • Crafting consumer experience effectively• Crafting omni-channel concepts effectively• Crafting digital marketing effectively• Crafting data-mining to get consumer insights• Building the fluid-driven organization

2 K O G A N P A G E 2 0 1 6 B U S I N E S S B O O K S

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Social SellingTechniques to Influence Buyers andChangemakersTim Hughes and Matt ReynoldsPRINT: 978-0-7494-7801-8JULY 2016, PAPER, 240 PP, $29.95MARKETING

The digital landscape has changed buyers’ habits.Sales professionals now need to develop

relationships with decision-makers through social networks to reachthem early in the decision making process. Tim Hughes and MattReynolds (partners at Social Sales Lounge) provide a practical, step-by-step outline for harnessing the skills and techniques necessary toachieve this, including developing a high quality community, buildingtrust, developing authority and influence, and connecting with changemakers. They also discuss enterprise implementation of a social sellingstrategy, maturity and investment models necessary, risk andgovernance, and technology platforms. Featuring tips, checklists andexamples, chapters cover:• Definitions of social selling, influencer marketing, and social authority• How to set up working personal profiles on LinkedIn, Twitter, and

Facebook• Building a quality network and earning trust• Identifying and drawing on brand influencers to amplify a message• Social enterprise maturity models and social selling support software • Working across teams and technology platforms• Measuring ROI

How Cool Brands Stay HotBranding to Generations Y and ZT H I R D E D I T I O N

Joeri Van den Bergh and Mattias BehrerPRINT: 978-0-7494-7717-2MARCH 2016, PAPER, 312 PP, $29.95MARKETING

This third edition has been expanded to includegeneration Z as well as generation Y. Using new

market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh (InSites Consulting)and Mattias Behrer (MTV North Europe) provide hard evidence on theimpact of this generation and suggest ways to market effectively tothem. They also discuss how recent developments such as therecession, mobile marketing and purchasing, and the evolution of socialmedia, have impacted Generation Y. All the chapters offer new casestudies and interviews as well as updated facts, figures, andresearch. Contents include:• Defining Generation Y• Developing a brand model for the new consumer• What cool means to brands• The real thing: brand authenticity• Self-identification with the brand• Happiness: Gen Y’s adoration for branded emotions• Who’s next? Generation Z

Market Research in PracticeAn Introduction to Gaining Greater MarketInsightT H I R D E D I T I O N

Matthew Harrison, Julia Cupman, OliverTruman, and Paul HaguePRINT: 978-0-7494-7585-7MARCH 2016, PAPER, 400 PP, $39.95MARKETING

“Undergraduate business students or MBA students… will find this bookvery helpful.” —Choice

This fully updated third edition has been revised to reflect the mostrecent trends in the industry. In addition, ten new chapters cover issuesincluding: ethics in market research, qualitative research, quantitativeresearch, as well as key concepts such as international research, how todesign a questionnaire, how to choose a sample, and how to carry outinterviews. There are also tips, advice, and new international casestudies from the authors’ own experiences, which ground the conceptsin business reality. All the authors are associated with B2B International,a leading business-to-business market research specialist agency.Chapters cover:• Market research design• Qualitative and quantitative research methods• Reporting results• Using market research to segment markets, improve customer

satisfaction, enter a new market, and test advertising effectiveness• Trends, international market research, and ethics in market research

The Market Research andInsight YearbookTransforming Evidence into ImpactKogan Page Editorial StaffPRINT: 978-0-7494-7833-9JUNE 2016, CLOTH, 320 PP, $60.00MARKETING

This collection of case studies is written by bothprize winners and finalists of the Market Research

Society’s Annual Market Research Awards, as well as leading expertsand academics. It covers current best practice within market research aswell as offering practical solutions to real life problems. Each study notonly tells a story, but also challenges conventional thinking aboutmarket research. By showcasing excellence, innovative methodology,and remarkable results, this book provides unique insight into marketresearch in practice.

The Market Research Society, a recognized voice within the market research industry, is known for acknowledging innovation and excellence.

F O R F U L L I N F O R M A T I O N , C O N T E N T S A N D E X C E R P T S V I S I T K O G A N P A G E U S A . C O M 3

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NEW

Geodemographics forMarketersUsing Location Analysis for Research andMarketingBarry LeventhalPRINT: 978-0-7494-7382-2 JANUARY 2016, PAPER, 256 PP, $34.95MARKETING

Marketing Science Series ISSN: 2058-5853

Geodemographics is a technique of market segmentation and a well-established data-driven analysis tool for marketers. Barry Leventhal(BarryAnalytics) helps marketers apply geodemographics in any sectorinvolved in business to consumer marketing, including retail, financial,and telecommunication fields. With numerous practical case studiesfrom users and agencies worldwide, Geodemographics for Marketersis international in scope, offering an independent and impartial sourceof information about the real success geodemographics can bring to an organization. Chapters cover: • Principles of geodemographics and its strengths and weaknesses• Classification systems and how they are built• Mechanics of using geodemographics• Applications in various industries• How to choose a geodemographic classification• International geodemographics• Sector-specific geodemographic discriminators• Predictive analytics on customer databases• The future of geodemographics

Practical Text AnalyticsInterpreting Text and Unstructured Data forBusiness IntelligenceSteven Struhl

PRINT: 978-0-7494-7401-02015, PAPER, 272 PP, $34.95MARKETING


Text analytics strive to derive insights from the writtenword. Gleaning meaning from unstructured data—verbatim surveyresponses, call-center reports, twitter messages and email messages—isdaunting. Steven Struhl (Converge Analytic) presents the process of textanalysis in ways that will help marketers clarify and organize the confusingarray of methods, frame the right questions, and apply the resultssuccessfully. Contents include:• Capturing, sorting, sifting, stemming and matching words• The many types of pictures and their uses• Clustering documents using words• Basics of sentiment and counting• Understanding predictive models and regression• What Bayes Nets are and how they compare with other methods

BESTSELLER

Marketing AnalyticsA Practical Guide to Real Marketing ScienceMike Grigsby



Data is at the heart of market explorationtoday. Mike Grigsby (University of Texas at Dallas) provides marketingscience understanding and techniques needed to solve real-worldmarketing challenges. Grigsby introduces concepts relating to statistics,marketing strategy, and consumer behavior and then works throughproblems, providing various data modeling options as solutions. Byusing this format, his book makes marketing science accessible.Contents include:• Consumer behavior as the basis for marketing strategy • When customers are most likely to buy• Deterministic vs probabilistic equations• Descriptive analysis and predictive analysis • Segmentation tools and techniques • How survey data is different than database data

Decoding the IrrationalConsumerHow to Commission, Run and GenerateInsights from Neuromarketing ResearchDarren Bridger



Neuromarketing is the next generation of market research and the mostaccurate method of gaining consumer intelligence. Darren Bridger(NeuroStrata) looks at each of the new marketing research tools andtechniques, their individual strengths and weaknesses, and how theycan be used. Designed as a workbook with checklists and chaptersummaries, the book is accompanied by a website that includesinterviews with industry leaders, example projects, and an annotatedbibliography. Contents include:• How the irrational can be decoded• What marketers need to know about the brain• Neuroaesthetics• Eight neuro-principles and their implications• Behavioral economics• Eye-tracking, facial action coding, and biometrics• Neuro-measures and computational neuroscience• Psychological limits to survey design


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Digital Marketing StrategyAn Integrated Approach to OnlineMarketingSimon Kingsnorth

PRINT: 978-0-7494-7470-6MAY 2016, PAPER, 336 PP, $39.95MARKETING

To win support and funding, marketing departmentsneed to demonstrate how to integrate digital

strategy into an overall marketing plan and wider organizational goals.Here, Simon Kingsnorth (Global Head Digital Marketing at Citi PrivateBank) shows how – by uniting digital techniques along with establishedmarketing models such as the 7 P’s, Porter’s Five Forces, and CustomerLifetime Value. Kingsnorth discusses various strategies and brings themto life through case studies, charts, illustrations, and checklists. He coverswhat digital marketing is, how to budget and forecast, acquisition,personalization, customer service, user experience, content strategy, andhow to analyze and perform social measurements. Contents include:• Aligning with business strategy• Barriers and considerations• SEO/Paid Search/Display• Retention and CRM• Tracking, measurement, and analysis• True personalization• User experience and transformation• Presenting the strategic plan

Tactical SEOThe Theory and Practice of Search MarketingLee WilsonPRINT: 978-0-7494-7799-8AUGUST 2016, PAPER, 240 PP, $29.95MARKETING

Lee Wilson (Head of SEO at Vertical Leap)encourages a strategic approach to SEO. He offers aclose inquiry into how search engines work and

examines the theory behind search marketing. Concepts are illustratedwith case studies, and practical applications based on his experiences asa leading practitioner in the field. Wilson covers:• Re-evaluating SEO• Symbiotic nature of Google and SEO• The restraints of process-driven SEO• Supporting longevity with search ripples• SEO in terms of Value rather than ROI• Building SEO expertise in-house vs outsourcing• Evaluating success of search marketing• Planning for the future

Retail Marketing StrategyDelivering Shopper DelightConstant BerkhoutPRINT: 978-0-7494-7691-5JANUARY 2016, PAPER, 272 PP, $39.95MARKETING

“Berkhout skillfully combines academic research andhis own vast experience in retail marketing toprovide a wealth of actionable insights.” —Jan-

Benedict E.M. Steenkamp, UNC-Chapel Hill

Retail and shopper marketing expert Constant Berkhout presentssolutions to difficult questions in retail, including how to innovate, howto develop new ways to interact with customers across multiplechannels, and how to replicate online success stories. He offersguidance on collating and interpreting data generated in shopper activityto help make sense of trends and to build effective strategy to engagewith consumers on an emotional level. In addition, the book covers:• Shopper happiness • The myth of impulse purchasing• Channel choices • Fact-driven decision making• In-store execution • Organizational development• Embracing the shopper

Marketing CommunicationsOffline and Online Integration, Engagementand AnalyticsS I X T H E D I T I O N

P. Smith and Ze ZookPRINT: 978-0-7494-7340-2FEBRUARY 2016, PAPER, 600 PP, $70.00MARKETING

“Presents an integrated approach to marketingcommunications, whereby all the various elements of promotion areanalyzed, planned, and implemented in a coordinated and effectivemanner.” —Journal of Economic Literature

Written in the same accessible and jargon-free style as earlier editions,all the chapters include new mini-case studies and real-life examples toreflect the many developments that have occurred since the fifthedition’s publication in 2011. PR Smith is Managing Director ofMultimediaMarketing.com and Ze Zook teaches at London MetropolitanUniversity. Contents include:• Communications background and theories• The changing communications environment• Communications tools• Advertising• Publicity online and offline• Sales and direct mail• Exhibitions• Merchandising, POS, and packaging• Owned media

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Ethics in Public RelationsA Guide to Best PracticeT H I R D E D I T I O N

Patricia ParsonsPRINT: 978-0-7494-7726-4APRIL 2016, PAPER, 200 PP, $34.95MARKETING

PR IN PRACTICE SERIES ISSN: 2058-5659

“[S]hould be a required textbook for any student orpractitioner of public relations.... Highly recommended.” —Choice

In this third edition, Patricia Parsons (Emeritus at Mount Saint VincentUniversity in Halifax) has added a new section on sexual harassment,new chapters on social media, ethics in relation to blogger engagement,the relationship between employee social media activity andorganizational reputation, and a completely revised section onleadership in PR. Revisions also include updates to facts and figures,new research findings and links to online supplementary resources.Chapters cover:• Truth, trust, and the virtue of being “good”• Whose rights are right?• Ethics codes• Sex and the PR practitioner – conflict of interest• PR ethics and social media• Good causes and bad taste• Making business accountable

Creating CompetitiveAdvantageHow to be Strategically Ahead in ChangingMarketsKevin Uphill

PRINT: 978-0-7494-7439-3FEBRUARY 2016, PAPER, 248 PP, $39.95MANAGEMENT

Kevin Uphill (Avondale Group, M&A consultants)explains how identifying and analyzing market flow can be the safestand best course for organizations to get ahead and guides leaders onhow to forecast trends without increasing risk. He introduces theconcepts of market flow visualization and the line of probability,pioneering the safe course, and analytically supportedintuition. Contents include:• Leadership not management• The line of probability• Trends, systems, and big data• Strategic planning and scenarios• Adaptive organizations• Business by design• Decisive action

Building Effective ValueChainsValue and its ManagementTom McGuffog

PRINT: 978-0-7494-7376-1AUGUST 2016, PAPER, 240 PP, $60.00MANAGEMENT

The value chain describes the full range of activitiesthat firms and workers do to bring a product from

its conception to its end use. The general goal of the value chain isto generate a profit margin. The author gives practical, easy tounderstand advice on enhancing the value chain and applying a freshapproach to eliminating the weakest links. Tom McGuffog’s experiencespans both the public and private sector, and case studies from bothillustrate methodology that can be applied to different value chains.Each chapter contains executive summaries and useful online materials.Professor McGuffog chairs the Value Chain Forum at the CharteredInstitute of Logistics and Transport and is the CEO of Altogue Associates.

Social Entrepreneurship andInnovationInternational Case Studies and PracticeEdited by Ken BanksPRINT: 978-0-7494-7591-8MARCH 2016, PAPER, 304 PP, $34.95MANAGEMENT/SOCIAL ENTREPRENEURSHIP

Social innovators and social entrepreneurs look forcreative and affordable solutions to specific societal

problems. Fueled by the spread of the internet and the ubiquity of cellphones, they attempt to solve pressing social and environmentalproblems in the world. These case studies recount the journeys ofsocial innovators who used their courage, tenacity, and creative thinkingto find a solution to a problem. They provide a realistic insight into thechallenges these pioneers faced and the mindset needed to overcomethem. Editor Ken Banks is the founder of kiwanja.net and the creator ofFrontlineSMS, a text messaging platform that helps drive social changeprojects across the world. Case studies include:• Closing Latin America’s digital divide• Fighting big pharma to enable access to drugs for all• Data science, technology, and design for social justice• Bringing the Silicon Valley revolution in technology and business to

global health• Food waste meets food poverty• Touch-based treatment for autism• Let a billion readers bloom• Supporting sustainable development in Tunisia and North Africa• Power to the people: reengineering democracy

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The Risk ManagementHandbookA Practical Guide to Managing the MultipleDimensions of RiskEdited by David HillsonPRINT: 978-0-7494-7882-7JUNE 2016, PAPER, 320 PP, $60.00MANAGEMENT

Brought together by Dr. David Hillson (The RiskDoctor Partnership), recognized authority on risk and projectmanagement, experts explore the latest thinking in key areas of riskmanagement. They provide a clear view of the risk managementlandscape while also looking ahead to the issues that they see comingin the future. Topics covered include:• Enterprise risk management• Governance, risk, and compliance• Operationa, environmental, and reputation risk• Cyber-risk• Political risk• Risk-based thinking• Emergent risk

Risk Maturity ModelsHow to Assess Risk ManagementEffectivenessDomenic AntonucciPRINT: 978-0-7494-7758-5JULY 2016, PAPER, 288 PP, $75.00MANAGEMENT

Beyond assessing and treating risk, organizationsneed to monitor the effectiveness of their risk

management. Here is a practical solution that enables risk professionalsto build confidence in their organization’s risk management processthrough a tailored risk maturity model that lends itself to benchmarking.Practicing CRO and ERM Specialist Domenic Antonucci offers amanagement tool that is practical and powerful. Covering 60 risk-relatedmaturity models in clear comparison format, the tool helps riskprofessionals select the approach best suited to their circumstances.Contents include:• The case for a risk maturity model• Designing a risk maturity model• Comparing models to one another• Tailoring and benchmarking models• Using a risk maturity model• Auditors using risk maturity models• Boards using risk maturity models• Future trends

The Knowledge Manager’sHandbookA Step-by-Step Guide to EmbeddingEffective Knowledge Management in yourOrganizationNick Milton and Patrick Lambe

PRINT: 978-0-7494-7553-6APRIL 2016, PAPER, 320 PP, $60.00MANAGEMENT

Taking into account people, processes, technologies, and governance,experts Milton (Knoco) and Lambe (Straits Knowledge and Hong KongPolytechnic University) show how each can be optimized to unlockknowledge from a company and make a sustainable change in theorganization’s knowledge management culture. Contents include:• Preparing the framework and gathering resources• Assessment and planning• Implementation of the plan• Case studies

The Handbook ofInternational Trade andFinanceThe Complete Guide for International Sales,Finance, Shipping and AdministrationF O U R T H E D I T I O N

Anders GrathPRINT: 978-0-7494-7598-7AUGUST 2016, PAPER, 264 PP, $80.00MANAGEMENT/REFERENCE

“[S]trongly recommended for professional, corporate, community andacademic library International Business reference collections.” –TheMidwest book Review

This fully revised and updated 4th edition includes new material on thenegotiating process from the perspectives of buyers and sellers,providing insight into the complete financing process. It also includesexplanatory flow-charts, templates of documents, and a comprehensiveglossary of terms used in international trade and finance. Topics coveredinclude:• Trade risks and risk assessment• Methods of payment• Bonds, guarantees and standby letters of credit• Currency risk management• Export credit insurance• Trade finance• Structured trade finance• Terms of payment

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Organizational ManagementApproaches and SolutionsEdited by Peter Stokes, Neil Moore,Simon Smith, Caroline Rowland, andPeter Scott

PRINT: 978-0-7494-6836-1MARCH 2016, PAPER, 296 PP, $44.95MANAGEMENT

Professors from the University of Chester BusinessSchool, the University of Winchester and Liverpool John MooresUniversity and other expert contributors address the theory andapplication of organizational management. They offer useful andpractical guidelines for planning, leading, and engaging a workforce andits resources to achieve organizational goals. Real-life case studies spana range of industrial sectors, including construction, publishing,aerospace, and emergency services, and look at:• Leadership• Character in modern organizations • Critical approaches to managing people and organizations• The role of trust and corporate social responsibility • Team work and management• Inter-and intra-generational trend • Art-based methods for organizational change• Overcoming resistance to change

Data-driven OrganizationDesignSustaining the Competitive Edge ThroughOrganizational AnalyticsRupert Morrison

PRINT: 978-0-7494-7441-62015, PAPER, 360 PP, $39.95MANAGEMENT

“[A]n important contribution to the field oforganization design and organization effectiveness.” —Donald V. FowkeFCMC, Chairman, Global Organization Design Society

Whether looking to implement a long term transformation, largeredesign, or a one-off small scale project, this book illustrates how tomake the most of organizational data and analytics to drive businessperformance. With case studies, practical tips, and sample exercises,Rupert Morrison (Concentra) explains how to:• Map an organization by connecting hierarchies and taxonomies• Link ad-hoc organizational processes to ongoing workforce planning• Apply analytical approaches • Manage objectives• Plan for succession and manage talent

Enterprise ChangeManagementHow to Prepare Your Organization forContinuous ChangeDavid Miller and Audra ProctorPRINT: 978-0-7494-7301-3APRIL 2016, PAPER 208 PP, $39.95MANAGEMENT

Based on research on over 20,000 people overnineteen years by the authors’ global training organization, Changefirst,this book equips senior HR, OD, and change professionals to diagnosethe root causes of the gap between what organizations would like todeliver and their capabilities to do so. Enterprise Change Managementprovides the frameworks, processes, and tools needed to executespecific changes effectively, to enhance change capability, and to raiseemployee engagement in change. Analyzing organizational culture andhow it contributes to the conditions for change success, Miller andProctor cover:• Adaptive leadership • How to execute single changes effectively• How to manage the demand for change• How to hire resilient people • How to create the context for successful change

Making Change WorkHow to Create Behavioural Change inOrganizations to Drive Impact and ROIEmma Weber, Patricia Pulliam Phillips,and Jack PhillipsPRINT: 978-0-7494-7760-8MAY 2016, PAPER, 296 PP, $39.95MANAGEMENT

Emma Weber (Lever-Transfer of Learning) andrecognized authors Jack Phillips (ROI Institute) and Patricia PulliamPhillips (ROI Institute and University of Southern Mississippi) bringtogether the ROI Institute’s established methodology for aligningprograms to business needs with Emma Weber’s Turning Learning IntoAction methodology to offer a step-by-step process for any businessinitiative that requires behavioral change, providing the critical linkbridging both knowledge and application. Cutting through complexchange theory, theirs is a how-to guide and covers: • The need for results from change• Current failures of behavioral change• The TLA process and theory• The TLA process and applications• Evaluation planning• Data collection and analysis• How to roll-out TLA in line with the Alignment Model• Case Study - UNSW Innovations at UNSW Australia• Case Study - Successfully Managing a Mature Workforce

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Big Change, Best PathSuccessfully Managing OrganizationalChange with Wisdom, Analytics and InsightWarren ParryPRINT: 978-0-7494-6942-92015, CLOTH, 304 PP, $37.95MANAGEMENT

Based on a decade’s worth of research from morethan 150 companies, this book provides insight into

the process of transformational change. Introducing a new, moreanalytical way for driving successful change, Warren Parry(ChangeTrack Research) presents a vision for the future whenorganizations become more agile and resilient. Parry challenges manyof the myths of change management and the dynamics of howorganizations respond to change, clearly showing common pitfalls andmisunderstandings. Chapters cover:• Patterns and paths of organizational change• How to use empirical benchmarking and predictive approaches• Understanding success and failure • Struggling under pressure• How change works in different organizations around the world

Mindfulness in theWorkplaceAn Evidence-based Approach to ImprovingWellbeing and Maximizing PerformanceMargaret Chapman-ClarkePRINT: 978-0-7494-7490-4MAY 2016, PAPER, 224 PP, $39.95MANAGEMENT

Mindfulness-based interventions offer the potentialto build individual and institutional resilience, engage employees, andaddress workplace stress. Drawing from the latest research inneuroscience and behavioral science, occupational psychologistChapman-Clarke explains how mindfulness can be used as a changemanagement and organizational development strategy. She proposesthat OD and HR professionals are best suited to understand thecomplexity of implementing change in organizational systems andtherefore should be the ones bringing mindfulness in-house. Casestudies from companies including Capital One Finance, illustrate whyorganizations choose to implement mindfulness, how they do so, thechallenges they face, lessons learned, and the results. Chapters cover:• How to identify the key stakeholders • How to work with stakeholders on creating a mindfulness initiative • How to adapt the language of mindfulness to the context of the

organization• How to establish metrics• How to measure return on investment

Neuroscience forOrganizational ChangeAn Evidence-based Practical Guide toManaging ChangeHilary ScarlettPRINT: 978-0-7494-7488-1FEBRUARY 2016, PAPER, 216 PP, $39.95MANAGEMENT

Neuroscience brings a new lens through which tolook at people and to understand how to manage change better.Change management specialist Hilary Scarlett not only providesevidence that will persuade the most skeptical of leaders but alsoprovides many practical examples of how to apply the insights. Thebook enables the organization to improve performance and also helpssupport the mental and emotional well-being of employees.

Among other areas, Scarlett discusses:• Why our brains don’t like organizational change• Performing at our best during change• Our social brains - the role of leaders and managers• Managing emotions during change• Decision-making and bias• Communication, involvement, and the role of storytelling• Planning change with the brain in mind

Managing and LeadingPeople ThroughOrganizational ChangeThe Theory and Practice of SustainingChange Through PeopleJulie HodgesPRINT: 978-0-7494-7419-5FEBRUARY 2016, PAPER, 376 PP, $55.00MANAGEMENT

Dr. Julie Hodges (MBA Program Director, Durham University BusinessSchool) provides a critical analysis of change and transformation inorganizations. She addresses the individual, team, and organizationalissues of leading and managing people before, during, and afterchange. Using case studies and interviews with people fromorganizations in different industries across the globe Dr. Hodges covers:• The context and nature of change• The impact of organizational change on emotions• Individual sense-making processes• Leading people through change• Fostering commitment and ownership• Engaging people through dialogue• Understanding and carrying out culture change• The role of HR in transitioning people through change• Building capabilities for change• Sustaining change

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Virtual LeadershipPractical Strategies for Getting the Best Outof Virtual Work and Virtual TeamsPenny PullanPRINT: 978-0-7494-7596-3AUGUST 2016, PAPER, 272 PP, $29.95LEADERSHIP

The future of work is virtual, with dispersed teams,telecommuting, remote working, and virtual

meetings becoming the norm in many sectors and industries aroundthe world. At its best, virtual working can be productive and creative,tapping into the best people wherever they are and bringing skills andexperience together efficiently and at low cost. But it can also lead toisolated and disengaged workers, ineffective communication, anduncoordinated activity. Leading a virtual team now requires a newportfolio of skills and a new, facilitative approach to leadership. PennyPullan, author of Business Analysis and Leadership (Kogan Page)provides practical strategies, tools, and solutions for the key issuesmanaging at a distance. Covered are:• Virtual leadership: mindset and approach• Virtual working with others• Using technology• Leading virtual meetings—the core of virtual working• Leading virtual meetings outside of meetings• Working across cultures, time-zone, languages, and generations• Potential pitfalls and how to overcome them

4D LeadershipCompetitive Advantage Through VerticalLeadership DevelopmentAlan WatkinsPRINT: 978-0-7494-7464-52016, PAPER, 248 PP, $29.95LEADERSHIP

Vertical development is the latest trend in leadershipdevelopment and Alan Watkins (Complete

Coherence), author of Coherence, builds his latest book around theconcept. Watkins explains that when it comes to business, there arethree dimensions to viewing the world: the objective world of doing, thesubjective world of being, and the interpersonal world of relationships.When leaders are proficient in all three dimensions and can moveeffortlessly between the three, they have achieved 4D leadership.Grounded in the latest neuroscience research, this book sets out tooffer a clear framework for vertical leadership development and covers:• The escalating leadership challenges of the VUCA world• Vertical development in the “IT” dimension• Vertical development in the “I” dimension• The interpersonal world of “relating”• Vertical development in the “WE” dimension• The secret of successful relationships in the “WE” dimension

Neuroscience for LeadersA Brain Adaptive Leadership ApproachNikolaos Dimitriadis and AlexandrosPsychogiosPRINT: 978-0-7494-7551-2APRIL 2016, PAPER, 240 PP, $29.95LEADERSHIP

Using the latest insights from applied neuroscience,behavioral economics, and psychology, Dimitriadis

(University of Sheffield’s International Faculty, City College and SheffieldEMBA) and Psychogios (Hull University Business School and Universityof Liverpool) show managers how to become better leaders throughbrain-based learning. Their approach is eminently practical, full of realbusiness examples, exercises, and reflections to improve practice. Casestudies, self-assessment tools, and key-point summaries makeNeuroscience for Leaders a valuable guide to achieve leadershipeffectiveness. The authors cover the underlying neuroscience behindleadership and the steps required for fine-tuning the leadership brainfunctions. Their Brain Adaptive Leadership Approach is a step-by-stepframework to develop in four key areas:• Enhancing the thought process• Understanding and nurturing emotions • Shaping automated brain responses• Developing dynamic relations

The Trusted ExecutiveNine Leadership Habits that Inspire Results,Relationships and ReputationJohn BlakeyForeword by Paul Polman, CEO, UnileverPRINT: 978-0-7494-7422-5APRIL 2016, PAPER, 240 PP, $27.95LEADERSHIP

The topic of trust has been much discussed sincethe recent global financial crisis. However, the business world’sresponse has lagged behind, and trust in organizations remains low.This book helps leaders develop a trust-building strategy for aglobalized, technology-enabled, diverse, and increasingly skepticalworld. Through coaching exercises and reports of interviews with CEOs,combined with academic research, John Blakey (Manchester BusinessSchool) provides the tools to build trust through three key areas: ability,integrity, and benevolence. Professor Blakey explains:• How to develop and measure organizational trust• How to handle trust violations • How to manage a constantly changing work environment and diverse

workforce• How to set organizations on a path to achieving a better reputation

and more sustainable operations• How to create a structure and ethos that supports trustworthy

behavior on all levels

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The Fear-free OrganizationVital Insights from Neuroscience toTransform Your Business CulturePaul Brown, Joan Kingsley, and SuePatersonPRINT: 978-0-7494-7295-52015, PAPER, 256 PP, $37.50LEADERSHIP

Evidence from neuroscience shows that individualsand organizations are more successful when people are encouraged totake risks, to explore new ideas, and to channel their energies in waysthat work for them. In The Fear-Free Organization, Brown(Organizational Neuroscience, London South Bank University), Kingsley(clinical and organizational psychologist) and Paterson (organizationconsultant) reveal how our new understanding of the neurobiology ofthe self—the way the brain constructs the person—can transform for thebetter the way our businesses and organizations work. Chapters cover: • The development of the Self • The brain and emotions • The business of relationships • The organization, energy flow and profit • Fear in the workplace • The role of leadership• The future of organizations • Change adaptability and flow

Effective HR CommunicationA Framework for Communicating HRProgrammes with ImpactDebra CoreyPRINT: 978-0-7494-7616-8MARCH 2016, PAPER, 232 PP, $44.95HUMAN RESOURCES

Considerable time and energy go into the design ofHR programs but, typically, not as much energy is

devoted to the project’s presentation to employees, stakeholders, andcustomers. Meeting the need for HR and internal communicationsprofessionals to master how to turn sometimes dry material into aninteresting and engaging message for employees while also articulatingthe business/financial benefits to senior management, Effective HRCommunication proposes a 7-step model for planning, launching, andmeasuring the success of a communication campaign.

Tackling new areas that are transforming communications campaigns,Deborah Corey (Reward Gateway) covers:• How to use and embrace technology as a medium for effective

communication• How to understand the needs of target audiences in multi-

generational and multi-cultural workplaces• How to communicate in a global context • Case studies to practically spell what works and what does not work

Predictive HR AnalyticsMastering the HR MetricMartin Edwards and Kirsten Edwards

PRINT: 978-0-7494-7391-4MARCH 2016, PAPER, 472 PP, $39.95HUMAN RESOURCES

Martin R. Edwards (King’s College London) andKirsten Edwards (Pearn Kandola) provide anaccessible framework to learning to work with HRanalytics at an advanced level, using examples of

particular predictive models, such as diversity analysis, predictingturnover, evaluating interventions, and predicting performance. Theyexplain the business applications of HR predictive models; the ethicsand limitations of HR analytics; how to carry out an analysis; predictturnover, performance, recruiting, and selection outcomes; and monitorthe impact of interventions. Using case studies and comprehensivesupporting online material, they cover:• Understanding HR analytics • HR information systems and HR analytic data • Analysis strategies: Stretching what is done with HR data (going

beyond description) • Approaches to measuring, managing, and testing the impact of

Diversity & Inclusion• Employee attitude surveys - engagement & workforce perceptions • Predicting employee turnover and modelling the costs of turnover• What to measure to indicate performance and what methods to use• Recruiting and selection analytics • Monitoring the impact of interventions

Corporate Brand PersonalityRe-focus Your Organization’s Culture toBuild Trust, Respect and AuthenticityLesley EverettPRINT: 978-0-7494-7137-8FEBRUARY 2016, PAPER, 208 PP, $24.95HUMAN RESOURCES

Branding expert Lesley Everett (Walking TallInternational) addresses the increasing need for

organizations to refocus their corporate culture to compete in a worldthat demands trust, respect, and strong values. With practical models toshow how workplace culture and values can be managed andimproved, and case studies from sectors including hospitality,engineering, retail, and finance, Everett shows how employees’behaviors can deeply affect brand reputation. Her book will helpmanagers and HR directors build visible leadership, project an authenticbrand image, and reinforce the company’s values. Covered are: Dilution of corporate values and loss of trust• Looking at the corporate brand from all angles • Distinction between the employee brand and employer brand• Leadership “off-brand” behaviors• Personal brand: basis, authenticity and values• The presentational brand

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Armstrong’s Handbook ofStrategic Human ResourceManagementS I X T H E D I T I O N

Michael ArmstrongPRINT: 978-0-7494-7682-3MARCH 2016, PAPER, 280 PP, $65.00HUMAN RESOURCES

The integration of human resource strategy withbusiness strategy is often easier in theory than in practice. Bridging thisgap, Michael Armstrong, Joint Managing Partner at e-reward andindependent management consultant, offers a guide for formulatinghuman resource strategies as well as implementing them. This new,sixth edition reflects important developments in human resourcestrategies linked with issues that affect HRM on a daily basis includinghuman capital management, corporate social responsibility,organizational development, employee engagement, and talentmanagement. There is also new content on:• Developing and delivering HR strategy • Implementing organizational performance strategies• Implementing individual performance strategies• International aspects of strategic human resources management

The Professional Recruiter’sHandbookDelivering Excellence in RecruitmentPracticeT H I R D E D I T I O N

Jane Newell Brown and Ann SwainPRINT: 978-0-7494-7684-7JULY 2016, PAPER, 272 PP, $39.95HUMAN RESOURCES

Recruiting is the most important human resources function when itcomes to return on investment according to a study by The BostonConsulting Group. As such, recruiting is crucial for businesses to achievecorporate objectives. Two experienced staffing experts, Newell Brownand Swain, offer students of HR, new professionals, and those wantingto work in recruiting a complete, step-by-step primer in achievingsuccess in the industry. In this third edition, the authors explore thetechniques used by the most successful recruiters, both agency andclient-side, and offer up-to-date practical advice on how to attract,approach and retain new candidates and clients. New in this edition:• The importance of technology and social media in recruiting• Best practice advice from industry experts• New case studies and real world profiles• How to win a tender• How to open a headhunting call• How to qualify a job brief

Strengths-Based Recruitmentand DevelopmentA Practical Guide to Transforming TalentManagement Strategy for Business ResultsSally BibbPRINT: 978-0-7494-7697-7MAY 2016, PAPER, 256 PP, $34.95HUMAN RESOURCES

Historically, organizations have hired employeesbased on what they can do and have done in the past (competency-based recruiting), rather than what they are naturally good at and lovedoing, or Strengths-Based Recruitment (SBR). Companies, such asStarbucks and The Gap, have adopted SBR and have reported increasesin productivity and customer satisfaction and decreases in sick days.Through case studies and interviews with executive board level leaders,consultant Sally Bibb (Engaging Minds) takes a strategic look atdeveloping SBR and provides insight into how SBR has beensuccessfully implemented in organizations to improve performance andthe bottom line. Chapters explain:• Differences between SBR and competency-based recruiting • Benefits of using SBR• How SBR works in practice• How to implement an SBR strategy while avoiding pitfalls• The financial and human impact of an effective strengths-based

strategy • Strengths-based performance management and development

Inclusive Talent ManagementHow Business can Thrive in an Age ofDiversityStephen Frost and Danny KalmanPRINT: 978-0-7494-7587-1JUNE 2016, PAPER, 256 PP, $39.95HUMAN RESOURCES

Organizations have traditionally made a distinctionbetween their policies on diversity and inclusion

(D&I) and their policies on talent management (TM). While both maybe a part of the HR department, they have different goals to meet.Frost (The Inclusion Imperative, Kogan Page) and Kalman (talentmanagement consultant and author) challenge this practice and see apressing need for companies to align talent management with D&I ifthey want to gain competitive advantage. Their book puts forward acompelling case, raising questions for the HR community and for seniormanagement. Using case studies, chapters analyze:• Current attitudes to D&I in the context of talent management• D&I: The 21st century mindset• The business case for putting D&I at the core of TM• How to D&I activities into talent management strategies• Integrating inclusive talent management in recruiting, promoting

employees, and retaining employees

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Informal Learning inOrganizationsHow to Create a Continuous LearningCultureRobin HoylePRINT: 978-0-7494-7459-12015, PAPER, 238 PP, $39.95HUMAN RESOURCES

Robin Hoyle (Learnworks) offers practical tools,including checklists and action plan questions, to guide the L&Dpractitioner in designing and implementing an informal learning strategycustomized to their organization’s needs. Combining the latesttechnology and practices with established theory and research, Hoyleprovides an evidence-based review of informal learning throughpractical examples of companies that have successfully integratedlearning into work. He explains how and why (or why not) informallearning resonates with people and offers an action plan to put theconcepts into practice. Contents include:• Why “informal” doesn’t mean unmanaged• Workplace culture• Online collaboration as a route to learning• What can be learned from MOOCs and the flipped classroom• Integrating learning into work• Measuring and evaluation• The informal action plan

Unlocking Happiness at WorkHow a Happiness Strategy Will IncreasePerformance and Drive RevenueJennifer MossPRINT: 978-0-7494-7807-0SEPTEMBER 2016, PAPER, 240 PP, $17.95WORKPLACE PERFORMANCE

Using both real cases of organizations that haveadopted a happiness strategy and research that

relates key performance indicators to happier employees, UnlockingHappiness at Work leverages the fundamentals of neuroplasticity andPositive Psychology to show how a happiness strategy delivers impact.From the most recognized brands in the world to small and mediumenterprise companies, this approach to leadership increasessustainability, retention, engagement, and translates into substantialfinancial wins. Jennifer Moss (Plasticity Labs) provides leaders with thetools to build happier and higher-performing individuals and teams withher discussion of:• Theories of happiness: philosophers to neuroscientists• The battle to separate mental illness and mental health• The science of happiness • Brands embracing positive psychology effectively• The benefits of a happier workplace• Data and how it is changing the way we lead

Learning AnalyticsMeasurement Innovations to SupportEmployee DevelopmentJohn Mattox II, Jean Martin, and MarkVan BurenPRINT: 978-0-7494-7630-4AUGUST 2016, PAPER, 272 PP, $39.95HUMAN RESOURCES

Mattox, Martin, and Van Buren —all experts workingwith talent management consulting company CEB— show L&D and HRpractitioners the power that effective analytics has on building anorganization, and the impact this power has on performance, talentmanagement, and competitive advantage. They focus on aligningtraining with business needs and answering the questions “Is trainingeffective?” and “How can it be improved or made more effective?”Chapters include case studies from Hilton Hotels, Shell Oil, andAmerican Express to highlight best practice and to provide examples ofhow companies apply various methodologies across a range ofindustries. Contents cover:• An explanation of what learning analytics is• The business need for learning analytics• Applying business intelligence principles• Linking learning to impact • Connecting training content with business needs • Optimizing investments in learning • Placing learning development within the larger scope of talent

management

Strength-Based LeadershipCoaching in OrganizationsAn Evidence-Based Guide to PositiveLeadership DevelopmentDoug MacKiePRINT: 978-0-7494-7443-0MARCH 2016, PAPER, 216 PP, $34.95LEADERSHIP

Business psychologist Doug MacKie reviewsstrength-based approaches to positive leadership development andevaluates the evidence for their effectiveness on workplace performance.He examines existing strengths models, looks at how to developstrengths, and how to use strength-based approaches both as anexternal leadership coach and as a leader/manager. As a counter-balance, MacKie also discusses the limits of strength-based leadershipcoaching and the potential benefits of negative emotions. Chapterscover:• Origins of strength-based approaches in organizations• Linking leadership development with strength-based approaches• Evidence for strength-based approaches• Coaching for positive leadership• Using strength-based approaches as a leader/manager• Using strength-based approaches as an external leadership coach• Limitations of strength-based leadership

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Coaching in Times of Crisisand TransformationHow to Help Individuals and OrganizationsFlourishLiz HallPRINT: 978-0-7494-6830-92015, PAPER, 292 PP, $34.95COACHING

Widely respected coach and author Liz Hall explainshow to coach during crises and at any time of change (both positiveand negative). Hall provides a practical guide and resource formanagers and coaches on how to tackle challenges effectively and howto turn a crisis into an opportunity for transformation. The book covers: • Definitions of crisis from both the individual and organizational

perspective• Adapting to change and finding opportunities in crisis• What neuroscience tells us about our reactions to change• Transformative coaching• Change models• Supporting organizations in crisis• How coaching and mentoring can act as preventative measures

against crises

Systemic Coaching andConstellationsThe Principles, Practices and Application forIndividuals, Teams and GroupsS E C O N D E D I T I O N

John WhittingtonPRINT: 978-0-7494-7549-9JANUARY 2016, PAPER, 296 PP, $39.95COACHING

Emerging strongly in organizational development, Systemic Coachingenables leaders and coaches to see hidden dynamics and patterns intheir organizations, diagnose problems, identify areas lacking inresources, and make connections that might otherwise go unnoticed. Itis Coaching that is informed by an understanding of the organizingprinciples of systems and that considers individuals, teams, andorganizations in the context of the system in which they belong.Executive coach John Whittington fully updates his book and includesnew international case studies and Q&As, an expanded first chapter onthe universal languages of systems, and a brand new chapter coveringthe latest developments in Systemic Coaching.

BESTSELLERS

Social Media RecruitmentHow to Successfully Integrate Social Mediainto Recruitment StrategyAndy HeadworthPRINT: 978-0-7494-7370-92015, PAPER, 220 PP, $24.95HUMAN RESOURCES

Leadership Team CoachingDeveloping Collective TransformationalLeadershipS E C O N D E D I T I O N

Peter HawkinsPRINT: 978-0-7494-6970-22014, PAPER, 360 PP, $39.95COACHING

Leadership Team Coaching inPracticeDeveloping High-performing TeamsEdited by Peter HawkinsPRINT: 978-0-7494-6972-62014, PAPER, 296 PP, $39.95COACHING

50 Top Tools for CoachingA Complete Toolkit for Developing andEmpowering PeopleT H I R D E D I T I O N

Gillian Jones and Jo GorellPRINT: 978-0-7494-7344-02015, PAPER, 232 PP, $39.95COACHING


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BESTSELLER

The 30 Day MBAYour Fast Track Guide to Business SuccessF O U R T H E D I T I O N

Colin BarrowPRINT: 978-0-7494-7500-0JANUARY 2016, PAPER, 344 PP, $24.95STUDY AIDS

“[W]ill enable even the most novice of entrepreneurs and businessmanagers to create their own Management Information ResourceCenter.” – The Midwest book review

This fourth edition includes new international verifiable case studies andexamples to illustrate current business and financial world issues and isfully updated with the latest thinking and teaching from over twenty ofthe world’s top business schools. New case studies come from Googlein China, IKEA, Ford, IBM, and McDonalds among others. New conceptscovered include: crowdfunding, digital marketing, business incubatorsand the 80/20 model. Thirteen disciplinary areas are covered including:• Business history and law• Economics• Entrepreneurship• Ethics and social responsibility• Finance• Marketing• Operations and organizational behavior• Quantitative and qualitative analysis• Strategy

The 30 Day MBA in BusinessFinanceYour Fast Track Guide to Business SuccessS E C O N D E D I T I O N


“Covering areas of business finance with which an MBA student gainsfamiliarity, this works for the business professional who doesn’t plan topursue an MBA providing an accessible explanation of the basics.” –Book News, Inc.

This revised and updated second edition provides guidance onunderstanding financial reports, assessing the credit worthiness ofbusiness partners, determining profitable strategies, raising finance, andensuring proper records. With new case studies from Match.com, HP,Moonpig, Meraki, TomTom, and Alpharma and links to valuable onlineresources and self-assessment tests Colin Barrow (Cranfield University)provides everything needed to eliminate gaps in financial knowledge.

The 30 Day MBA inInternational BusinessYour Fast Track Guide to Business SuccessS E C O N D E D I T I O N


The second edition of The 30 Day MBA inInternational Business by Colin Barrow (Cranfield University) offers newcase studies on IKEA, Ford Motors, Match.com, Shell, HP, dunnhumby,and Ryanair, and has links to free online resources. This book helpsmanagers, aspiring managers, and business students understand exporttrading to the benefit of their businesses. Topics covered include:• The international business environment• Global business strategy• International marketing strategy• International sources of finance• Management and HRM• Selecting strategic partners• Ethics and social responsibility• Entrepreneurship in the global context• The international growth plan and budget

The 30 Day MBA inMarketingYour Fast Track Guide to Business SuccessS E C O N D E D I T I O N


This updated second edition offers new casestudies on Victoria’s Secret, Match.com, TomTom, Pizza Hut, andCaterpillar in addition to the original studies of Dell, Toyota andFacebook. The book also covers current trends including mobilemarketing, social media marketing, and marketing sciencedevelopments, as well as traditional topics such as buyer behavior,marketing strategy, advertising and promotion, pricing, and marketingand the law. Chapters include:• Buyer behavior, market research, and segmentation• Marketing strategy and the marketing mix• Promotion, advertising, and having an effective online presence• Place and distribution• Economic theory and pricing strategy • Managing the marketing organization• Preparing the marketing plan and budget

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Aviation LogisticsThe Dynamic Partnership of Air Freight andSupply ChainMichael Sales

PRINT: 978-0-7494-7270-2FEBRUARY 2016, PAPER, 204 PP, $70.00OPERATIONS

Though a vital component of the supply chainnetwork, air transportation is extremely

expensive, so air operations must be efficient to justify the cost.Industry consultant Michael Sales looks at the close partnerships nowevolving between the global logistics industry and aviation operators tosatisfy the market demands for better methods and technologies. Casestudies explore how different sectors—automotive, fashion, perishables,and hi-tech goods— use air freight. Sales includes a chapter on futuretrends contributed by panel of experts. The book examines:• New warehousing technologies• New ways to improve ground handling and road transport• Adoption of electronic processing systems• Traceability systems and barcoding• Security and screening of cargo• Safe delivery of perishable items (such as in the pharmaceutical and

medical sectors)

E-LogisticsManaging Your Digital Supply Chains forCompetitive AdvantageYingli Wang and Steve Pettit

PRINT: 978-0-7494-7266-5MARCH 2016, PAPER, 536 PP, $85.00OPERATIONS

“E-logistics”—new logistic management practices forthe Internet—can result in faster shipping times,

better customer service, and streamlined information within andbetween supply chain management companies. Edited by Wang(Cardiff University) and Pettit (Cardiff Business School), this collectionfeatures international experts from both academia and industry whoexamine how competitiveness and productivity in transportation,logistics, and supply chain management can be improved using e-logistics systems and technologies. Supported by industry case studies,chapters cover:• Importance of e-logistics in effective supply chain management • ICT (Information and Communications Technology) infrastructure • ICT and B2C and B2B e-commerce and e-fulfillment• E-logistics security, ethical, and legal issues• RFID• Global supply network visibility• Service chain automation• Launching a successful e-logistics business model• The future of e-logistics and emerging technologies

Supply Chain Managementfor HumanitariansTools for PracticeGyöngyi Kovács, Karen Spens, and IraHaavisto

PRINT: 978-0-7494-7468-3JULY 2016, PAPER, 272 PP, $60.00OPERATIONS

Professors Kovács, Spens and Haavisto –all logisticsexperts from the Hanken School of Economics in Finland— providedeep insight into strategic and operational aspects of managing supplychains in humanitarian logistics. The overarching theme is collaborationand coordination, big challenges in the humanitarian field. The booktakes a problem-based approach, featuring real examples from leadingorganizations including Oxfam, UNICEF, and The Red Cross. The bookcovers:• Logistics and SCM in the humanitarian context• Setting up a supply chain network• Supply chain strategy• Decision making in SCM• Procurement• Transportation/ Fleet management/Delivery/ Distribution• Warehouse and inventory management• Information technology• Sustainability/ Exit strategy

Financing the End to EndSupply ChainA Reference Guide on Supply ChainFinanceSimon Templar, Erik Hofmann, andCharles Findlay

PRINT: 978-0-7494-7141-5JULY 2016, PAPER, 272 PP, $70.00OPERATIONS

Professors Templar (Cranfield University School of Management),Hofmann (University of St. Gallen), and expert consultant Findlay(MÖBIUS UK) offer an introduction to the increasingly important area ofsupply chain finance (SCF) and include vital information on how supplychain finance operates, starting with purchasing, and linking togethertreasury, banking, supply chain, systems, IT, and key stakeholders.Combining theory and practice, they also address issues includinginformation and financial flows and tailoring SCF to the circumstances ofindividual organizations. The book covers:• SCM development • Finance development• SCF definition • SCF value propositions• SCF strategy morphology box • SCF implementations• SCF regional • SCF—the future

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Logistics, Supply Chain andOperations ManagementCase Study CollectionEdited by David B. GrantPRINT: 978-0-7494-7595-6MARCH 2016, CLOTH, 320 PP, $190.00OPERATIONS

David B. Grant (Hull University Business School) anda team of expert academics and practitioners present

30 rich and varied case studies from across logistics, supply chainmanagement, and operations. They are all real life scenarios—actualevents experienced by businesses of every size, from SMBs to some ofthe most successful corporations in manufacturing, transportation, andhospitality and cover a variety of topics from how to tackle technology-related issues, setting and reviewing budgets to managing economicperformance and managing costs.

Readers who are involved in logistics and supply chain managementwill find the collection extremely helpful. Directors and managers willdiscover proven tactics and innovative solutions for handling uncertain-ties, solving problems, and circumventing risk, plus a wealth of informa-tion to guide strategy and decision making. Students will learn fromengaging, topical situations that are highly relevant to the fields of logis-tics, supply chain management, and operations.

Fashion LogisticsInsights Into the Fashion Retail Supply ChainJohn Fernie and David B. Grant

PRINT: 978-0-7494-7298-62015, PAPER, 216 PP, $60.00OPERATIONS

Fashion Logistics covers the early growth andchanges in the fashion industry, leading up to thedrivers of change in today’s market including

responsible fashion retailing and cost-effective supply chainmanagement. Professors Fernie (Emeritus, Retail Marketing, Heriot-WattUniversity) and Grant (Logistics, Hull University Business School)examine both these forces of change and ways for manufacturers toadapt their working practices. Along with online supplementarymaterials for the book such as teaching notes and PowerPoint slides,each chapter includes figures, tables, references, suggested readings,and mini-case studies with discussion questions. Topics covered include:• The changing nature of fashion retailing• International sourcing and logistics• Corporate and social responsibility• In-store and online customer service• Merchandising• Luxury fashion and supply chain management• Sustainable fashion retailing and logistics• Planning and forecasting• Business models• Operating strategies• Design distribution models

The Lean Supply ChainManaging the Challenge at TescoBarry Evans and Robert MasonPRINT: 978-0-7494-7207-82015, PAPER, 312 PP, $55.00OPERATIONS

Tesco is one of the world’s largest retailers,operating in 11 countries. With their analysis of howTesco achieved their dominant UK and global

position by using lean thinking, loyalty and simplicity, and a determinedsupply chain strategy, Cardiff Business School professors Evans (LeanEnterprise Research Centre) and Mason (Logistics and OperationsManagement) provide invaluable advice to senior supply chain andoperations managers. The authors concentrate on the “how” ratherthan the “what” and “why” and use examples from Tesco’s successfuloperationsThe Lean Supply Chain looks at:• Tesco’s origins• The development of their supply chain• Their continuous improvement• Current developments

The Logistics and SupplyChain ToolkitOver 100 Tools for Transport, Warehousingand Inventory ManagementS E C O N D E D I T I O N

Gwynne Richards and Susan GrinstedPRINT: 978-0-7494-7557-4JULY 2016, PAPER, 320 PP, $65.00OPERATIONS

“Logistics and supply chain managers looking for a textbook that coversevery aspect of warehousing, transporting and inventory need look nofurther–their bible has arrived.” —Supply Management

The aim of The Logistics & Supply Chain Toolkit is to provide today’smanagers with practical ideas and information to help them in theirday-to-day work. It explains major management tools and suggestsareas where they can be applied. The second edition has beenthoroughly revised and updated to reflect the latest innovations intechnology and processes. The tools have been revised to ensure theutmost relevance, and a collection of new tools has been added so thatthe book is relevant and applicable in light of the most recent changesto the sector.

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All books are all available in digital formats andfor Kindle, Nook and Kobo readers



BESTSELLER

The Definitive PersonalAssistant & SecretarialHandbookA Best Practice Guide for All Secretaries, PAs,Office Managers and Executive AssistantsT H I R D E D I T I O N

Sue FrancePRINT: 978-0-7494-7476-82015, PAPER, 280 PP, $24.95SKILLS

Sue France (author of The Definitive Executive Assistant and ManagerialHandbook) provides the ultimate guide for all management, personaland executive assistants. This third edition includes a new chapter onhow to use neuroscience tools to work through personal weaknessesand primed behavioral traits, and contains even more practical helpwith minute taking, telephone and mobile communication etiquette,and presentation skills. Chapters cover:• Using neuroscience to maximize your brain for excellence • Relationship management and communication• Confidence, self-belief and goal setting • Dealing with difficult people and managing conflict • Time, organizing and stress management • Organizing meetings and events • Networking • Minute taking • Harnessing the power of digital tools and social media

How to Write EffectiveBusiness EnglishExcel at E-mail, Social Media and All YourProfessional CommunicationsS E C O N D E D I T I O N

Fiona TalbotPRINT: 978-0-7494-7555-0FEBRUARY 2016, PAPER, 168 PP, $22.95SKILLS

Being able to succinctly deliver a message through the written word inreports, presentations, or even e-mail reflects positively on anemployee. In this updated second edition, Fiona Talbot of TQI WordPower Skills offers more and new case studies to illustrate howcommunication contexts can vary in different organizations. Contentsinclude:• Support in punctuation, grammar, and frequently confused words• Practical worksheets and exercises • An expanded chapter on e-communications to include instant

messaging • A new chapter on effective social media writing• Checklists for monitoring progress

Recent Bestsellers

Humanizing Big DataMarketing at the Meeting of Data, Social Science andConsumer InsightColin StrongPRINT: 978-0-7494-7211-52015, PAPER, 224 PP, $39.95MARKETING

Strong explains how to interpret and incorporate data into anorganization’s marketing strategy, and he looks at the current limitationsassociated with big data, the differences between deriving the what,how and why from data, how to use social science to provideframeworks for a smart data agenda.

Understanding Social MediaHow to Create a Plan for Your Business that WorksDamian RyanPRINT: 978-0-7494-7356-32015, PAPER, 300 PP, $24.95MARKETING

A companion title to the highly successful Understanding DigitalMarketing, this book draws on experience and advice from dozens ofdigital marketers and social media experts to create a comprehensiveguide to creating, implementing, and measuring the ROI of a socialmedia program.

When Digital Becomes HumanThe Transformation of Customer RelationshipsSteven van BelleghemPRINT: 978-0-7494-7323-52015, PAPER, 208 PP, $27.95MARKETING

Van Belleghem explains in simple step-by-step detail how to combine a“digital first” attitude with a human touch in order to transformcustomers’ digital experiences, with examples from Amazon, Toyota,Nike, and Starbucks.

Building a Culture of InnovationA Practical Framework for Placing Innovation at the Core ofYour BusinessCris Beswick, Jo Geraghty, and Derek Bishop PRINT: 978-0-7494-7447-82016, PAPER, 228 PP, $34.95MANAGEMENT

Using diagrams, tips, and case studies, the authors present a practicalframework for placing innovation at the heart of business strategy. Theycover: understanding where your business stands in relation toinnovation, building an innovation leadership team, and developing anaptitude for innovation across an organization.

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Successful Project ManagementF I F T H E D I T I O N

Trevor L. YoungPRINT: 978-0-7494-7583-3JULY 2016, PAPER, 240 PP, $14.95SKILLS

Successful Time ManagementF O U R T H E D I T I O N

Patrick ForsythPRINT: 978-0-7494-7581-9JULY 2016, PAPER, 192 PP, $14.95SKILLS

Decision Making and Problem SolvingT H I R D E D I T I O N

John AdairPRINT: 978-0-7494-7561-1JULY 2016, PAPER, 128 PP, $14.95SKILLS

Develop Your Leadership SkillsT H I R D E D I T I O N

John AdairPRINT: 978-0-7494-7563-5JULY 2016, PAPER, 128 PP, $14.95SKILLS

Develop Your Presentation SkillsT H I R D E D I T I O N

Theo TheobaldPRINT: 978-0-7494-7565-9JULY 2016, PAPER, 192 PP, $14.95SKILLS

How to Manage PeopleT H I R D E D I T I O N

Michael ArmstrongPRINT: 978-0-7494-7567-3JULY 2016, PAPER, 192 PP, $14.95SKILLS

How to Write Reports and ProposalsF O U R T H E D I T I O N

Patrick ForsythPRINT: 978-0-7494-7573-4JULY 2016, PAPER, 160 PP, $14.95SKILLS

Dealing With Difficult PeopleT H I R D E D I T I O N

Roy LilleyPRINT: 978-0-7494-7559-8AUGUST 2016, PAPER, 192 PP, $14.95SKILLS

Taking Minutes of MeetingsF O U R T H E D I T I O N

Joanna GutmannPRINT: 978-0-7494-7579-6OCTOBER 2016, PAPER, 192 PP, $14.95SKILLS


About the Creating Success seriesWith over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics, with the latest editions includingnew chapters such as Tough Conversations and Treating People Right. This established business skills collection is suited to a variety ofneeds, from someone looking to develop their time management skills for a society committee role, to someone with a business idea lookingto build a strategic plan. Ideal for quick reference.

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Kogan Page1518 Walnut StreetSuite 900Philadelphia, PA 19102

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Business Titles for Your Collection 2016 MARKETING … · Business Titles for Your Collection 2016 MARKETING AND ... digital marketing, ... subject on Edelweiss, the digital catalog