Enhancing supply chain efficiency through demand forecasting for NIVEA

Business Report 

Team 8: Maxim Antonio Castaneda Sokolov, Riku Li, Uniss Tseng, William Feng

Business Goal“To optimize the efficiency of supply chain in Cross Border E-commerce Department of Nivea Taiwan”

Client

• Cross Border E-commerce department at NIVEA Taiwan

• Key account manager (Tmall)

• Supply cha0in

Benefit

• To plan and get ready in advance to overcome consequences of the shortage

• Extend their market by gaining client’s loyalty and trust on the product availability

Problem

• Long lead time:minimum 6 weeks from distributor to warehouse

• Product shortages:affect sales performance

• Excess inventory:high warehouse costexpire date

DATA• Source: NIVEA Tmall flagship store• Measure: weekly sales quantity for each product• Time period: weekly data starting from Nov 2017• Data length: 59 weeks as of 16Nov 2018, 15 SKUs is selected• Visualization

Recommendations

Keep an eye on the upstream supply chain

Take domain knowledge & safety inventory level into concern

Adjust marketing strategies based on supply & demand

Keep a good data maintenance for further studies

Join us for snacks outside…Thanks to our

reception sponsor!

Please stick your feedback notes on the team boards

Thank you for joining our presentations!