Business Plan(8)

8/3/2019 Business Plan(8)

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GUIDELINES FOR BUSINESS PLAN

Prepare a business plan to set up a TASKA or TADIKA.

• No of pages: 15 - 20 pages (double space), exclude theappendix

• Font size : 12• Font : Gill Sans MT

FORMAT• Table of Contents• The Business Introduction• The Management/Operations Section• The Marketing Section• The Financial Section• Supporting Documents

ASSESSMENT:

1 Table of Contents 1 mark

2 Contents- 13.5marks• The Business Introduction 3 marks• The Management/Operations Section 3 marks• The Marketing Section 3 marks• The Financial Section 3 marks• Supporting Documents 1.5 marks

3 Grammar- 3 marks4 Neatness- 1.5 mark5 Originality- 1 mark

Allocation of marks:

1

3 marks0.5 - very poor1 - poor1.5 - fair

2 - good2.5 - very good3 - outstanding

1.5 marks0.5 - poor1 - fair1.5 - good

1 mark0.5 - poor1 - good



WHAT IS A CHILD CARE CENTER (TADIKA @ TASKA)BUSINESS PLAN?

The Child Care Center Business Plan:

provides a description of the center,

tells who the center serves, and outlines its competition. Inaddition, it

lays out the center’s marketing strategy (how the center willmaintain full occupancy), and

explains the financial operations of the center.

provides the reader the ability to understand the child careindustry itself, as well as the details about YOUR specific center.

Developing the Child Care Center Business Plan is a process whichincludes:

• Outlining the general concept of your center

• Conducting research

• Refining your ideas based on your research

• Developing specific components of the Plan

Important Information in a Child Care Center Business Plan:

• Explains WHO specifically you will serve and WHAT services you

will provide• Describes why your child care center is a needed service

• Describes in detail how the center will operate

Functions of Your Child Care Business Plan:

• It forces you to define the “mission” of your center, your center’sgoals, and your action plan to meet these goals

• It compels you to look at your center objectively to determine itsfeasibility

• It communicates your center’s ideas to friends, family, investors,bankers, supporters, and others within your management team

• It serves as an operating tool to help you run your center

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The Body of the Child Care Center Business Plan

• The Plan must be credible, clear, and authoritative

• It should be typed (single or double spaced) without grammaticalor typographical errors. Readers of your Business Plan may viewmistakes or sloppy presentations as examples of poor businessskills

• Be sure to write in the third person. Don’t say “I’, “me”, “we” or“our”, instead, say “TADIKA Amirah”, “the owner” or “SharifahAminah”. Be positive and write in the present tense. Don’t say, “Ihope to care for...” instead, say “The owner cares for 75-90

children between the ages of ....”

The Plan must be viable, and must satisfy the loan officer’s orinvestor’s most basic questions:

• Does the Plan make sense?• Is there sufficient need for a child care center in the proposedlocation?• Are the financial projections healthy and realistic?• Is the child care center manager experienced and capable of

providing the child care service AND operating the center as abusiness?

• Will the bank get their money back or will an investor receive ahealthy return on his/her investment?

Final Thoughts on Creating a Child Care Center Business Plan

Simply stated.....In developing a Child Care Center Business Plan,you are developing a “road map” for your center. You are defining

WHERE you are going, and HOW you will get there.Provide a brief overview (highlight and summarize primaryelements) of the business plan's contents.

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The Details for the Sections of the Child Care Center Business Plan

1. The Business Introduction a) Name of the businessb) Type of business and products or servicesc) Mission statementd) History of the business

2. The Management/Operations Sectiona) Staffing Plan – Number of staff, rate of pay, benefits, qualifications, job

title, etc.

b) Hours of Operations

c) Pricing (Fees for Service)

d) Location

* state the address of the place* provide the map

e) Admission Policies & Procedures

f) Curriculum/ Daily Program

g) Facility Layout

3. The Marketing Section

A. Marketa) Target Customers* Specify your target customers

Example:The targeted customers are the community around Taman Samudera,Taman Batu Muda, Taman Koperasi Polis 2, Taman Selasih, TamanBullion Mewah and those who work at Batu Caves industrial area.

b) Market Demand*Tell why there is a need to open TADIKA @ TASKA in that location.

Points to be considered:- total population, easy access, curriculum(different from other centers)

B. Competitionsa) Competitors (Name, location, fees, services offered, facilities, number of

children, curriculum used) b) Competitive differential (How will your day care center be different)

Refer to appendix 1

Refer to appendix 2

Refer to appendix 3

Refer to appendix 4

Refer to appendix 5

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C. Market Analysis

Example: Gombak area is rapidly expanding through residential and commercial development. TADIKA Cemerlang specifically targets

the working population with children ages six weeks to twelve yearswho live or work within a three-mile radius of the proposed center location. Potential exists for services to parents working eveningshifts or weekends at commercial and industrial firms in Gombak

area.(Include results from any research you have conducted in your

respective marketplace.)

Comparative Competitor AnalysisProduc

t/Service

Quality Price Servic

e

Locatio

n

Marketin

gProgram

Other

TADIKACemerla

ng

5 5 4 5 5 5

TADIKAHarmoni

s

3 4 3 4 4 4

TADIKAPintar

2 3 4 3 4 5

Note: Range 1-5 (5 being highest/best possible score)

D. Marketing Strategya) Advertising Planb) Marketing and Promotional Plan

4. The Financial Section

a) Start-up Budgetb) Operating Budget

c) Two - Year Projected Cash flow Statement

d) Income and Expenditure Budget for Year 3-5

e) Projected Income

f) Financial Analysis (basis, assumption, detailed financial information)i) Based on your One-Year Projected Cash Flow Statement and Tow-Year Projected Profit & Loss Statement, tell what the basis of the projectionis.

Refer to appendix 6

Refer to appendix 7

Refer to appendix 8

Refer to appendix 9

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Example:The financial projections are based on monthly revenues of RM14, 030during the first month of operation and are expected to increase toRM17, 183 by the end of the first year of operation. These projected revenues would give the corporation a gross profit of RM155, 000 abefore tax net income of RM9,308, and positive cash flow of RM17,029during the first year.

ii) Based on your Projected Income, tell what the basis of the projectionis.

Example:Initial enrollment is expected to be 34, increasing to 44 by the end of the first year.

iii) Based on your start-up budget, state the amount needed for financing

Example:Based on the start-up cost projected, TADIKA Cemerlang needsadditional financing for business loan, totaling RM50, 000.

5. Supporting Documentsa) Equipment & furniture list with prices

b) Estimated budget for promotion

c) Logo of the center

d) The design of the school uniform

e) The design of the brochures, pamphlets, bunting, flyers, bannersand etc.

These sections are interrelated. The marketing section, for instance, cannot exist without the financial section, and visa versa. This means that when youare writing the marketing section (how you will communicate about your center to the public), you must keep track of any financial implications (costsinvolved in publicity, for example: brochures, media, etc.)

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SAMPLE

Name of the BusinessThe business will be known as "ABC Child Care".

Type of Business and Products or ServiceThe purpose of the business is a child care center that will provideservices to the Taman Batu Muda residential, commercial, and industrial community located within a three-mile radius of the proposed center location.

Mission Statement:

To provide quality child care services to the ever expandingresidential area surrounding Taman Batu Muda, Gombak. ABC

Child Care focuses on providing full services with an emphasison convenient hours, as well as, educational and social skillsdevelopment.

History of the Business As a start-up business, there is no history as such. Both owners haveexperience dealing with children of all ages. Puan Puteri has 7 years of teaching experience in public and private institutions. Her specialization in teaching is on Early Childhood Education. Cik Saliza, possessed Diploma in Early Childhood Education, has several years of experience in the child supervision and events organization gained

from Pandu Putri activities I-Care A renticeshi Pro ram at

Appendix 1

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Staffing Plan

1 Number of Staff

a) Principalb) Teachersc) Teacher

assistantsd) Cooke) Cleaner

13311

2 Rate of pay

Principal Teacher Teacher assistantCookCleaner

- RM 1500- RM 900- RM 700- RM 400- RM 350

3 Qualifications

a) Principal - at least 3 years experience in earlychildhood program

- Minimum education level: Diploma

b) Teacher - Minimum education level: Diploma

- Preferably at least 1 year experienceand attended courses on teachingchildren

c) Teacherassistant

- Minimum education level: SPM

4 Benefits a) Principal - Housing allowance : RM 200

b) Teacher - Housing allowance : RM 100

c) Teacherassistant

- Housing allowance : RM 50

Appendix 2

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TADIKA CEMERLANG

POLICY FOR PARENTS

1 Parent(s) must register their child by filling in and signing two(2) copies of theregistration form. The form shall be collected from and submitted to thesupervisor of TADIKA Cemerlang.

23 Upon registration thereof, a registration fee of RM50.00 shall be paid.Parent(s) are then required to make the following monthly payment(s):

4 The monthly payment shall be made in cash and settled before the 2nd of theGregorian calendar month. The said payment shall be made directly to thesupervisor of TADIKA Cemerlang.

5 TADIKA Cemerlang shall operate on Mondays to Fridays , from 7.30a.m. to6.30p.m.

6 In the event that the parent(s) pick their children up after the above stated

duration, a surcharge of RM5.00 shall be imposed upon the parent(s).However, TADIKA Cemerlang shall be closed on Saturdays, Sundays andpublic holidays unless if the Chairperson of the TADIKA Cemerlang’s AdvisoryCommittee instructs otherwise.

7 Each parent shall be under the obligation to bring their child or children’spillows and mattresses.

8 Children who are infected with certain contagious diseases or illnesses suchas measles, chicken pox etc. shall NOT be sent to TADIKA Cemerlang.

Appendix 3

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9 Children are not allowed to wear any jewellery or to bring toys while under thecare of TADIKA Cemerlang. TADIKA Cemerlang shall not be responsible or heldliable for the loss or damage of the same (if any).

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