BUSINESS STRATEGY/CAPSTONE 8. Film Company: business plan develop film school 9. Medical clinics: market

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  • School of Business Administration

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    BA495: Business Strategy/Capstone Program

    BUSINESS STRATEGY/CAPSTONE PROGRAM BA495 Or How PSU Business Students Can

    Accelerate Your Business!

    Presentation to Oregon Technology Business Center (OTBC) by

    Bill Jones, Ph.D. (Client Engagement Coordinator)

    January 19, 2015 •  Contact:

    •  Email: wmj@pdx.edu •  Mobile: 503-869-6407 •  BA495 Homepage: http://www.pdx.edu/sba/capstone •  Videos of Program:

    •  http://www.pdx.edu/insidepsu/textbooks-meet-reality; •  http://capstone.unst.pdx.edu/?q=courses/business-strategy-sba-495-sba-

    majors

  • School of Business Administration

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    BA495: Business Strategy/Capstone Program

    What is BA495: Business Strategy/Capstone? Final course requirement all senior Business Majors

    •  Often final course before graduation •  Academic/theoretical to Clinical/Applied

    Two Goals: 1.  Clients: •  Valuable business support for projects defined by Client 1.  Students: •  Apply academic course work to “real-world” project with “real-world”

    client under “real world” conditions.” •  Consultant Teams (10-12 students): collaborate

    •  7 business disciplines •  6 Certifications: Food Indus Mgmt, Social Innov, Intern Bus, A&O

    Indus, Entrepreneurship, Post Bac Accting

  • School of Business Administration

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    BA495: Business Strategy/Capstone Program

    What Are The SBA Business Concentrations? Seven Business Disciplines::

    1.  Accounting 2.  Finance 3.  Advertising Management 4.  Management & Leadership 5.  Supply & Logistics Management 6.  Human Resource Management 7.  Marketing

    Six Certificates: 1.  Food Industry Management 2.  Athletic & Outdoor Industry 3.  Post Baccalaureate Accounting 4.  Social Innovation 5.  International Business 6.  Entrepreneurship

    700-750 students graduate each year

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    BA495: Business Strategy/Capstone Program

    Example Products

    •  Market plan •  Market assessment/ forecast

    •  Feasibility analysis

    •  Advertising strategy •  Finance plan •  Accounting set-up •  Business strategy/plan •  Supply chain analysis/

    set-up •  Elevator pitch

    •  Financial model(s) development

    •  Feasibility studies •  Product development strategy

    •  Communication strategies

    •  Launch/Exit strategies •  Go to market strategy

    •  Technology/Intellectual Property Analysis

    •  SEO •  Business expansion strategy

    (as unique as the client)

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    BA495: Business Strategy/Capstone Program

    What Are The Sectors We Work With? •  High Tech: e-

    commerce, coding, cloud, app

    •  Education: Univ., HS

    •  NPO: justice, equity, health, low income, youth, drug, etc.

    •  Apparel: design, manufac.

    •  Travel •  Food/wine/ spirits: process, restaurants, catering, distribution, etc.

    •  Public: Fed, State, Local

    •  Faith

    •  Entertainment: music, acting, theater, broadcast, film, gaming, etc.

    •  Transport: Aviation, auto, bike

    •  Media/Press/ Journalism

    •  Construction

    •  Construction •  Import/Export •  Agriculture •  VC

    •  Medical/ pharmaceutical

    •  Renewable energy

    •  Athletics •  Finance

    •  Personal Care •  Legal •  Incubators/ accelerators

    •  Professional Services: Legal, dental, photography, etc.

    •  Retail •  Sports

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    BA495: Business Strategy/Capstone Program

    Examples of Clients/Products: 210 To Date 1.  High Tech: Code version control: Market plan & confirmation of business

    assumptions 2.  Cloud Storage Service: Go to market strategy; finance plan 3.  Construction Company: market entry strategy to commercial contracts 4.  Product manufacturing: Improve on-line marketing, Retail market plan 5.  NPO Financial Services: Go/No Go strategy opening copy shop 6.  Clock maker: Global market plan & supply chain 7.  Theater Group (NPO): Financial plan 8.  Film Company: business plan develop film school 9.  Medical clinics: market plan, business plan for expanding services 10. Golf-club bag manufacturer: market entry plan 11. On-line event planning website: financial analysis & forecast 12. Apparel: new product entry plan 13. On-line video replay: market entry strategy 14. Adoption agency (NPO): financial analysis 15. Hotel Key card advertising: demand forecast & entry plan 16. Go To Market strategy for on-board video recording cameras 17.  Restaurant: business plan to change food and add beer/alcohol

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    BA495: Business Strategy/Capstone Program

    OTBC Clients 1.  Steve Morris (OTBC) – Spring 2014

    •  Marketing plan •  Financial plan

    2.  Craig Spiegelberg (Location Sentry Corp) – Winter 2014 •  Market feasibility •  Pricing strategy •  Marketing plan

    3.  David Galiel (ElbowFish)- Winter 2014 •  Game developer •  Market analysis & market plan •  Business Plan

    4.  Paola Moretto (Nouvola; formerly Cloudy Days) – Fall 2013 •  2014 Winner OEN’s Angel Oregon: invest $256k •  Growth forecast •  Target market analysis •  Market plan

    5.  Carter Truong (Tabriffic) – Winter 2013 •  Business Plan •  Growth forecast

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    BA495: Business Strategy/Capstone Program

    1.  Offered every term 2.  11 Week Class 3.  3-4 clients/class 4.  35 students/class 5.  Students divided equally among clients: team size 10-12 6.  Students select client; professor adjusts team: ensure majors represented 7.  Work directly with client:

    •  Critical Path determines project scale •  Proposal & SOW to meet client needs/goals •  Deliverables based on schedule •  Communication between client/project teams •  Final Report & Presention: Strategic recommendations

    8.  Instructor: guides process •  Sounding board for students/clients •  QA/QC: all deliverables

    9.  Post Project Client Experience Evaluation/Questionnaire

    How Achieved?

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    BA495: Business Strategy/Capstone Program

    Follow-on Internship Program: Strategy to Implementation Business Internship Program

    •  Eligibility: •  Clients: Current/Past BA495 Clients •  Students: Successfully taken BA495

    •  Ideal students: intern with client they worked with in course Internship Program:

    •  Focus on implementation of strategic recommendations in BA495 Internship Length:

    •  Term How to Participate:

    •  Submit a request to Bill Jones after project completed

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    BA495: Business Strategy/Capstone Program

    How Many Clients Do We Need? 60-80/year

    Varies by term: •  Fall: 15-18 •  Winter: 18-21 •  Spring: 24-30 •  Summer: 12-15

    Total Clients to Date (Fall Term 2011-Fall Term 2014) •  210

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    BA495: Business Strategy/Capstone Program

    How Do You Participate in our Program? Recruitment/Vetting

    •  Application – fill out on computer •  Meeting to discuss project •  NDA

    Deadlines: •  To be considered for specific Term: completed Application 6 weeks before

    term begins •  Automatic roll-over to next term selection pool if not selected

    Expectations: 1.  To be involved/engaged 2.  To attend up to 5 time in class (45 mins.)

    •  Client Presentation second class - Mandatory 3.  To review & comment on project deliverables 4.  To meet Students: tour business if there is one 5.  Fill out evaluations of project experience 6.  HIRE ALL THE STUDENTS WHO WORKED ON THE PROJECT

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    BA495: Business Strategy/Capstone Program

    How Well Have We Done?

    Analytics: based on client survey of 182 clients, 179 responses (98% response rate) Fall 2011 through Summer term 2014 •  Total # clients in program from Fall 2011 through Winter 2015 =

    210 •  Client reported results:

    •  Monetary Value: •  Overall Value of Project: •  Working with project team: •  Implemented Strategic Recommendations: •  Contribution to Community Involvement & Assistance: •  Participate in another project: •  Recommend program to another client:

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    BA495: Business Strategy/Capstone Program

    Monetary Value: Total = $429K (134 projects reported) Average value of project = $3,200

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