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7/29/2019 Business Plan-Format (1)
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BUSINESS PLAN
PROFESS HEALTH PRODUCTPRIVATELIMITED, LUCKNOW
Enter your name
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BUSINESS PLAN
September 14, 2013
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BUSINESS PLANSECTION 1: THE BUSINESSPROFILE
Description of My Business(Session 1): Describe your
product or service.
MEDICINE (HEALTH CARE)
Targeted Market and Customers(Session 1): Describe yourcustomer profile and whycustomers want or need yourproduct or service.UP AND UTTARAKHAND
PEOPLE WHOSOEVER NEEDMEDICATION
Growth Trends In This Business(Session 1): Is the market for yourproduct or service growing or
shrinking?GROWING
Pricing Power(Session 1): Explain the uniquequalities or circumstances
concerning your product or service
SECTION 2: THE VISIONANDTHEPEOPLE
(Session 2): Describeconvincingly that you are
passionately committed to yournew business and have therealism to make inevitable hardchoices.The company not only desires
technosuccess but will alsocontribute to the social cause as aresponsible corporate citizen.In todays increasingly complexbusiness and social world, integrityand honesty must be the hallmarksof any organization or personstriving to consistently achieve andmaintain the respect of our publics.
We must commit to do what wesay we will do, and no later thanwe commit to do.
THE PEOPLE
Work Experience Related to My
Intended Business
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BUSINESS PLAN
SECTION 3: COMMUNICATIONS
Computer and CommunicationsTools(Session 3): Furnish a tabulationof each piece of equipment youintend to use including a
description and the budget foreach. You can use the followingas a guide.
Resource Requirements:
CommunicationsEnter a description and budget ofall communications equipment.
Telephones
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BUSINESS PLAN
SECTION 3: COMMUNICATIONS
Enter a description and budget forall telephone equipment.
PagersEnter a description and budget forpagers.
FacsimileEnter a description and budget forall fax equipment.
ComputersEnter a description and budget for
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BUSINESS PLAN
SECTION 3: COMMUNICATIONS
all computer equipment.
Internet
Enter a description and budget fornecessary Internet access andproviders.
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BUSINESS PLAN
SECTION 4: ORGANIZATION
Business Organization(Session 4): Explain the form ofbusiness organization you intendto use and why it is best for yourbusiness.
Professional Consultants(Session 4): List the names ofyour lawyer, accountant, insurance
agent and any other professionals.
Licenses(Session 4): List what licensesyou will require to go into
business.
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BUSINESS PLAN
SECTION 5: LICENSES, PERMITSAND BUSINESS NAMES
Due Diligence Procedures forLicenses, Permits and BusinessNames (Session 14):List the following:
DBA: List the name you intend todo business as
Zoning: Indicate if the zoning if
appropriate for your intendedoffice location
Licenses: List the appropriatelicenses you will need at the local,
state, and national level
Local:
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BUSINESS PLAN
SECTION 5: LICENSES, PERMITSAND BUSINESS NAMES
State:
National/Central Govt.:
Trademark: Indicate yourtrademark intentions if any exist
Sellers Permit: List any sellerspermits that you may need
EIN: Indicate if you will obtain anemployers identification number
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BUSINESS PLAN
SECTION 6: INSURANCE
Insurance(Session 6): List the forms ofinsurance coverage includingcosts that are anticipated.
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BUSINESS PLAN
SECTION 7: PREMISES
Location Criteria(Session 7): Outline your locationcriteria.
space requirements
future requirements
site analysis study if needed(attach)
demographic study if needed
(attach)
lease check-off list (attach) estimated occupancy cost as a
% of sales
zoning and use approvals
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BUSINESS PLAN
SECTION 8: ACCOUNTINGANDCASH FLOW
Accounting(Session 8): Furnish, as aseparate exhibit of your startingbalance sheet and projected
income statements for the first sixmonths to one year.
Cash Flow Planning(Session 8): Provide a separate
exhibit of your one year cash flowanalysis including estimated sales,all costs and capital investments.
Provide a checklist of all expense
items for input into your cash flowprojection.
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BUSINESS PLAN
SECTION 8: ACCOUNTINGANDCASH FLOW
Analysis of Costs(Session 8): What are all of mycosts: fixed, variable, product,delivery, etc.
Internal Controls(Session 8): Explain your:Intended internal controls andcash controls, check signing
policy, strategy for controllingshrinkage and dishonesty andcontrol of incoming merchandise.
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BUSINESS PLAN
SECTION 9: FINANCING
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BUSINESS PLAN
SECTION 10: E-COMMERCE
E-Commerce Plans(Session 10): Describe in detailhow you plan to use the Internet inmarketing your product or service.
E-Commerce Budgeting
(Session 10): Provide a detailedbreakdown of the costs involved increating, operating andmaintaining your e-commerceactivities.
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BUSINESS PLAN
SECTION 10: E-COMMERCE
E-Commerce Competition(Session 10): Describe how yourbest competitors utilize e-commerce and your strategy toimprove on their practices.
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BUSINESS PLAN
SECTION 11: ACQUISITIONS
Due Diligence Procedures forAcquisitions(Session 11): List the following:
Your consulting team: Attorney,
accountant, banker, broker, etc.
Verification of sellers revenues:how you plan to authenticate.
Sellers records to be inspected:Financial statements, income taxreturns, sales backlog, cashdeposit records, utility bills,accounts payable and receivable,
backlog, financial comparisons ofsimilar businesses, etc.
Inspections and approval of leases
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BUSINESS PLAN
SECTION 11: ACQUISITIONS
and contracts.
Appraisals, as appropriate.
If a franchise, interview with
randomly selected franchisees.
Finance plan for acquisitions:include sources including sellerfinancing.
Market conditions.
Value of goodwill.
Method of purchase: stock,assets, etc.
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BUSINESS PLAN
SECTION 12: MARKETING
Marketing Plan(Session 12): Describe youroverall marketing and salesstrategy including how you plan toget and retain customers.
Advertising and PromotionPlans(Session 12): Describe your plansand budgets for advertising and
promotions.
Purchasing and InventoryControl
(Session 12): See how to buychecklist.
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BUSINESS PLAN
SECTION 12: MARKETING
Training Policies(Session 12): Describe your plansfor hiring and training your salesassociates.
The Competition(Session 12): Describe yourstrongest competitors and how youintend to compete.
How I Plan to Take Advantage ofCompetitors Weak Points
(Session 12): List yourcompetitor's shortcomings andhow you can capitalize on them.
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BUSINESS PLAN
SECTION 13: GROWTH PROGRAM
Expansion(Session 13): Describe yourgrowth: You might includedevelopment of profitable pilotoperation, sources of financing,
cash flow, accounting system inplace, incentive compensation planfor managers, benefits packageand policies, economics of scale.
Handling Major Problems
(Session 13): Describe scenariosof adverse conditions and how youintend to respond to them. Forexample how you would plan tohandle a 25% reduction in sales, ornew competitions, etc.
Prepare a cash flow projection
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BUSINESS PLAN
SECTION 13: GROWTH PROGRAM
based on lowered expectationsand show how and where youwould reduce costs to maintainliquidity.
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BUSINESS PLAN
SECTION 14: INTERNATIONAL TRADE
Due Diligence Procedures forInternational Trade(Session 14):List the following:
Export Counseling: List your
sources of counseling includingyour export legal counsel. C&Fagents and related associations.
Export Readiness: Describe the
economic reasons and justificationfor your plans.Outline the personnel, budget andprocedures you plan to implement.As the company does not have a
domestic market for its products sothere is an obvious need to enterinto foreign markets where there is
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BUSINESS PLAN
SECTION 14: INTERNATIONAL TRADE
quite a good market for theproducts manufactured by thecompany.Agent/distributor Agreement:Provide a draft of your
agent/distributor agreement andthe agents/distributors you areconsidering to do business with.
Analysis of Competitive
Considerations: Explain the duediligence resources to be used inthe evaluation opportunitiesincluding appropriateness for yourbusiness. There is a need to look
for a good market for its products.
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BUSINESS PLAN
SECTION 14: INTERNATIONAL TRADE
Evaluation of Country Risk:Explain the resources to be used inthe evaluation ofcountry risk (is the country in goodstanding?) including potential
sources of financing.
Describe your plans to insureprotection of your intellectualproperty rights. Intellectual property
rights can be protected throughpatenting the productsmanufactured by the company.
Describe your marketing and
advertising plans. There is noadvertising done for the products.The products are displayed in
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BUSINESS PLAN
SECTION 14: INTERNATIONAL TRADE
Trade fairs held around the worldand also marketed abroad throughassociations selling the companysproducts. The companys websiteis also a medium used for selling
the products.
Evaluate potential problemsregarding product adaptation tostandards and measurements. The
company sells products keeping inmind the standards andmeasurements and if there is aneed to change the company doesso according to the requirements.
Describe the licensingrequirements for export or import
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BUSINESS PLAN
SECTION 14: INTERNATIONAL TRADE
of the product or service youplan to market in internationaltrade. There are no specificlicenses required for exporting as itis an EOU but for exporting to the
European Union a CE Certificationis required which the companyalready has.
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BUSINESS PLAN
SECTION 15: MANAGINGEMPLOYEES
1. (Session 15): Describe the
services to be provided by yourPayroll Service Provider andidentify the provider.
2. (Session 15): Include copies of
job descriptions for all employeesyou intend to hire.
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BUSINESS PLAN
SECTION 15: MANAGINGEMPLOYEES
3. (Session 15): Include a copy ofthe job application form andscreening procedures you intendto use.
4. (Session 15): Provide a copy ofyour intended benefits package.
The company provides variouscompensation/benefits to its
employees through various meanslike: 1) The company provideshealth insurance for all itsemployees including their families.2) Compensation according to the
work done by an employee i.e.extra effort and hard work.
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BUSINESS PLAN
SECTION 15: MANAGINGEMPLOYEES
5. (Session 15): Provide a copy ofyour employee handbook.
6. (Session 15): Outline your initialand ongoing training programsfor employees.
All the employees are trained bythe chairman and the managingdirector of the companythemselves. Any required trainingto be given to an employee is doneby them.
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BUSINESS PLAN
SECTION 15: MANAGINGEMPLOYEES
7. (Session 15): Identify the laborattorney who will be advising youon employee matters.
The companys head manages all
the employee matters himself.
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BUSINESS PLAN
SECTION 16: HOME BASEDBUSINESS ISSUES
8. Factors in Selecting theBusiness
(Session 16): Describe your
considerations for selecting yourhome business and list:
1. Your experience in thebusiness No experience in this
business but have worked andunderstood the ways and means ofstarting this business.
2. Why appropriate for homebased As there are a few good
factors that help in managing thebusiness like: 1) good, efficient andcheap labour. 2) a 100% EOU
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BUSINESS PLAN
SECTION 16: HOME BASEDBUSINESS ISSUES
advantage.3. Your utilization of Internet
and communications tools Internetis an important part of the business
as orders are received through thecompanys website and even thepayments received for the sale ofproducts is via internet.
4. Home based zoning and
licensing required No licensesrequired.
5. Your competition In India afew companies but the biggestcompetitor is China.
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BUSINESS PLAN
SECTION 16: HOME BASEDBUSINESS ISSUES
9. The Home Based BusinessFormat
(Session 16): Describe if the
business is part-time(moonlighting) or full time. A full-time business.
1. If a full time business describe
your preparations before quittingyour job(see check list in session)Started a first-hand businesswithout any experience in a job.
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BUSINESS PLAN
SECTION 16: HOME BASEDBUSINESS ISSUES
10. Conflict of interestmanagement
(Session 16): If business is part-
time describe your conflict ofinterest policy andcompartmentalization of job andbusiness.
11. Operating personnel
(Session 16: Describe thepersonnel who will be involved inoperating the business including
any family members. Describeparticipation and responsibilities.The head of the company along
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SECTION 16: HOME BASEDBUSINESS ISSUES
with his brother and otherrequired employees will cometogether to start the business.