1) Introduction

1. Founded in 2014, we empower women through career development and

entrepreneurship through our Budget Pre-School.

Our Operations are cater in two category

Mortar and Brick base.

Right from building, infrastructure, curriculum, Staffs etc. Are at zoomed by our

management. Currently we are running our own center at Chhattisgarh.

Aggregation of existing Small Scale Pre Schools

Under this model we only provide our services to the existing Pre-Schools

considering the following advantages like

1> High Scalability

2> Low Asset heavy Model.

2) Team

Namita Kar - Founder (who has an overall experience of 15+ years in Pre-

Schools)

· Worked as a Center Supervisor in Foundation Kindergarten from May

2001 to October 2008

· Worked as a Center Co-Coordinator in Doon Valley Pre-School from

November 2008 to January 2013

· Founder Brain-Work Knowledge Group from August 2015.

· Recognized by many firm for the contribution in Child Specialist at

Pre-School Level

 

Linked in Profile

https://www.linkedin.com/profile/view?id=AAIAABqzc-

UBJD5OCwYFb26g9xT63GFXfGPW7_k&trk=nav_responsive_tab_profile_pic

 

Sukant kar - Co- Founder

 

· Bachelor of Engineering (B.E) in Electricals.

· Having an experience of 6+ years in Indian and United States was also

an active member for CRY.

· Working as a Co-Founder from August 2015

· Won many awards during professional and Student Carrier

 

Linked in Profile: https://www.linkedin.com/profile/view?

id=AAIAAAOzHrwBw9_cqf8X72PjM0ehBKO0oWZBEUM&trk=nav_responsive_ta

b_profile_pic

3) What is the issue / pain point that your product / solution addresses

Explain why your customers need your solution

NOTE: Considering the Asset heavy Model of the existing schools, we only

provide the service to Pre-Schools and Secondary Schools who targets middle

to Lower Income Group Families also these Schools suffers with lack of

MORDERN aid which can raise their standard if we provide a bit of

technology

Mention what they are currently doing and how your product/service is a

better solution

During Our initial case study of few such Schools we identify the below

challenges which can easily solved to raise the standard of the existing

schools.

1. Digitalizing the Students Assignment and Assessments , This will not

only save lots of man/days but it will also increase student’s interest

toward learning.

2. Imparting special English Language class . In our initial study we

identified that English language (Speaking & Writing) are the most

challenged area among students, considering its importance in our

country.

3. Teachers Training . We have come across that there are at least 50%

teachers in these schools who need proper training to know the

technique to delivering any subjects to the student’s i.e making a subject

more interesting way to teach.

4. Organized Curriculum. We have observed that most of these schools

either following a Government Text Books or their own material which

are either unorganized or they are very theoretical. For making

understanding the Kids we need a curriculum which is more interacting

and more of Experiment/Pictorial based instead of theory based

4) Product / Technology Overview

Our Technology is inculcate below tings

1> Customized designed Curriculum based on the schools requirement.

2> Teachers Training Program.

3> Imparting Digitalized extracurricular classed Like

Theme Base Classes

Basic Computer Classes

Abacus math

Student Assessment Program

Cultural Event Organization in Schools

4> On Demand Smart Board based Teaching in case the School is required.

Smart Board is the Projector base curriculum where you can

show the pictures , Alphabets, Shapes, Opposites, etc in a

dynamic way to the Students

5) Business model

This is about how you will make money from this business opportunity.

1. We basically provide our services to the existing schools.

2. We can provide one, two or multiple services.

3. Based on the services we calculate the number of students who will be

utilizing our services.

4. Once this is done we calculate the amount of fees the schools is charging

from each students

5. We then came up with a figure, where we charge then X% of the revenue

which the schools is generating /Month or /Quarter or /Halfyealy.

6) What is the size of the market opportunity?

Be clear about who and where is going to buy your product/service and

how much they would pay for it.

1 Currently we are more focus on Pre-Schools/Secondary-Schools

which who are targeting Middle income Group Family.

2 During our initial Survey we came across that most of these

schools are following old methodology of teaching aid. Hence we

will provide then support to upgrade their system

3 Since our services comes for entire life cycle hence it don’t come

with one time charge i.e we work in shares margin on their

revenue.

4 The share margin is volatile, i.e it varies with the schools, head

count and revenue generated.

Mention the size of the opportunity in the markets you are planning to

1. 70% of Current Pre-Schools are targeted to families with annual

income > 1 Million

2. Small Scale Preschools and Secondary Schools market in India is valued at

USD 1 billion for the year 2010. The market is expected to reach USD 10

billion by 2020 growing at 36% annually Market organized segment accounts

for 67% of the total preschool/Secondary Schools market.

Market size in terms of number of schools is 150000.

3. Total Population 1.2 Billion

4. Income > 200000 (15%) 150 Million

5. Families having 2-4 Years of Kids with average spend (P.A.) of

12000 ->661246

6. Our Market is 250 Million Children's comprising of those remaining

85% of remaining population whose Income is < 200,000.

“Below is the Analysis made on the penetration and the growth of Preschool

& Secondary School”

This section is NOT about what your plans are, but about what the size of

the market is. This section should therefore give a sense about how many

customers are there in your target market and at the price that you are

selling your product at, what is the revenue potential if all of them were to

buy (not that they will, but this is to give an indication of what the size of

the market is)

7) Current traction

Current Revenue Generation

Admission Charge

Yearly One Time Fees(Non Refundable)This Includes Books, Bags, Id Card For That Year Only 7000/Student

Monthly Fees 500/Student

Transport Fees Within 4 Sq KM 400/MonthBetween 4 Sq Km to 8 Sq KM 650/Month

Annual Day Celebration Fees 1000/Year

Festival Celebration Fees 2000/Year

Examination & Library Fees 500/Year

Outing Fees 1000/Year

Gross Revenue Generated Per Student Per Year

23,500 to 26,500 / Year/ Student

Current Capacity 110 Students

8) Competitive landscape

Who are you currently or in future likely to compete against and what is

your plan to win this battle?

Our solution is one of unique kind thus as per best of our knowledge currently going

forward we don’t have any competition at national level around

1. Apart of having our own Pre-School we also provide End to End Solution to

a Pre-School. End to End means our interaction with the client is on every

day basis till our partnership exist.

2. Our Tie ups don’t end just after providing the solution and but we work

throughout the entire life time till our partnership exists.

3. Our Business model is both B TO C & B TO B.

4. We provide a free Demo services for 3 Week and if there schools get

benefitted out of it or find any considerable change then only with mutual

understanding we continue to work forward as a partners, this makes us the

unique Business model around and it also makes us 100% Delivery

assurance to client

Explain why this is better than competition (a comparison chart is usually

not seen seriously by investors because all presentations tend to show a

comparison chart that will be favorable to your solutions/product)

9) Current equity structure, fundraising history

Table of current equity holding (cap table)

How much money have you invested

1. We are till now on Bootstrapping and invested an initial value of 3, 50,000

and in past 6 months after establishment we have spent nearly 3, 00,000

during our operations.

Mention previous investment history including year, amount and

investors.

Initial Fixed Cost of Our Current Existing Pre-School

Plot AgreementBuilding Agreement & Licensing 60,000Electricity Commercialization 15,000Legal State Permission 2000

Marketing Hoarding 20000/Year/HoardingLeaflets 25,000/20,000 LeafsSun packs 10,000/200 SheetsBanners 1000/2 BannersSMS Marketing 10,000/1 Lakh SMS

Center Setup Indoor Toys 75,000Outdoor Toys 50,000Interiors 50,000

Curriculum & Event Organization Festivals Organize 1000/Celebration

Curriculum & Events Designing and other Soft Designing Stuff 1000/Month

Transport Van 3-3.5 Lakh/Van

Initial Set Up Cost Spent 2,50,000 Approx.

Running CostElectricity Bill 500/MonthStaff Payment 15,000/4 Senior StaffStationary 500/MonthTransport Fuel and Mtc 10,000/MonthBuilding Rent 10,000

Running Cost 4,92,000 / Year

**Above All investment are made After August 2015

10) Exit options

How do you think the investors can exit (i.e. who will buy their equity or

do you feel that this can be an IPO)

IF you can, give examples of exits in your industry (or comparable

examples)