Business plan for XYX School

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    Presentation & Packaging

    Market development

    Product development

    Diversification 

    Low prices to maximize penetration

    Prices same as the competition

    High prices 

    Direct Sale

    Intermediaries

    Distributors

    Distribution by area 

    Promotion channels

    Publicity & advertising

    Public relations

    Price

    Policies

    Promotion

    Policies

    Place

    Policies

    Product

    Policies

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    Sales 2008 2009 2010 2011 2012

    Livestock 26 423 44 130 70 525 88 332 108 545

    Cattle 9,847 21,330 26,683 31,857 39,000

    Pigs 3,168 4,800 5,600 7,168 8,064

    Hen-house 11,808 14,000 31,492 42,557 54,731

    Apiary 1,600 4,000 6,750 6,750 6,750

    Agriculture 0 30 055 60 109 90 164 120 219

    Greenhouses 0 30,055 60,109 90,164 120,219

    Hotel 8 415 63 910 86 340 87 540 108 360

    Food and

    Accommodation

    8,415 63,910 86,340 87,540 108,360

    Academic 1 200 2 400 3 600 3 600 3 600

    Registration and

    family contributions

    1,200 2,400 3,600 3,600 3,600

    Total Sales Income 36 038

    140 49

    4

    220 54

    7

    269 63

    6

    340 724

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