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Presentation & Packaging
Market development
Product development
Diversification
Low prices to maximize penetration
Prices same as the competition
High prices
Direct Sale
Intermediaries
Distributors
Distribution by area
Promotion channels
Publicity & advertising
Public relations
Price
Policies
Promotion
Policies
Place
Policies
Product
Policies
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Sales 2008 2009 2010 2011 2012
Livestock 26 423 44 130 70 525 88 332 108 545
Cattle 9,847 21,330 26,683 31,857 39,000
Pigs 3,168 4,800 5,600 7,168 8,064
Hen-house 11,808 14,000 31,492 42,557 54,731
Apiary 1,600 4,000 6,750 6,750 6,750
Agriculture 0 30 055 60 109 90 164 120 219
Greenhouses 0 30,055 60,109 90,164 120,219
Hotel 8 415 63 910 86 340 87 540 108 360
Food and
Accommodation
8,415 63,910 86,340 87,540 108,360
Academic 1 200 2 400 3 600 3 600 3 600
Registration and
family contributions
1,200 2,400 3,600 3,600 3,600
Total Sales Income 36 038
140 49
4
220 54
7
269 63
6
340 724
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