BUSINESS PLAN 2020 Mega World Systems LLC

www.megaworldsystems.com williamcase@megaworldsystems.com

A Nevada Limited Liability Company 4100 West Flamingo Road Suite, 2790

Las Vegas, NV 89103 (702) 722-0011

page 1 of 23

Contents Mega World Systems Business Plan

1.0 Executive Summary ............................................................................................................................... 2

The Company ............................................................................................................................................ 2

Technology ................................................................................................................................................ 2

Market Potential ....................................................................................................................................... 2

Strategy ..................................................................................................................................................... 3

Regulatory Issues ...................................................................................................................................... 3

Competitive Advantage ............................................................................................................................ 4

Use of Proceeds ........................................................................................................................................ 4

Mission Statement .................................................................................................................................... 4

2.0 Company Summary ............................................................................................................................... 5

Company Ownership ................................................................................................................................. 5

Start-Up Summary .................................................................................................................................... 5

3.0 Products ................................................................................................................................................ 6

Background ............................................................................................................................................... 6

Future Products ........................................................................................................................................ 6

4.0 Market Analysis Summary ..................................................................................................................... 7

Target Market Segmentation .................................................................................................................... 7

Buying Patterns ......................................................................................................................................... 7

5.0 Strategy and Implementation Summary ............................................................................................... 8

Competitive Edge ...................................................................................................................................... 8

Competitive Impact ................................................................................................................................... 8

Marketing Strategy ................................................................................................................................... 8

Branding .................................................................................................................................................... 9

Projected Yearly Marketing Budget ........................................................................................................ 10

6.0 Management ....................................................................................................................................... 11

7.0 Financial Plan....................................................................................................................................... 12

Revenue Streams .................................................................................................................................... 12

Assumptions ............................................................................................................................................ 12

Projections for ad revenue...................................................................................................................... 20

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1.0 Executive Summary

This business plan has been developed to present Mega World Systems, LLC to prospective investors

and to assist in raising $2 Million of equity capital. These funds are needed for the purpose of designing,

developing and marketing mobile applications. The company plans to create coding teams (between 10

to 20 each) in Kolkata, India, Manila, Philippines and Las Vegas, Nevada to work integrally via remote

software to produce these apps.

The Company Mega World Systems, LLC is a Limited Liability Company formed on February 16th, 2019, in the state of

Nevada. An LLC was chosen since it provides the liability protection of a corporation for its members.

All member losses are limited to their contributions to the company. A limited liability company also has

the advantage of flow-through taxation eliminating the double taxes applied to corporations and

individual earnings. All member interests are considered equal at Mega World Systems, LLC and profits

are to be distributed equally among members according to their equity in the company.

Based on the detailed financial projections prepared by the company’s management, it is estimated that

$2 million of equity investment is required to achieve the company’s goals successfully and the company

will become profitable in the second year of operation. Funds will be used to open three offices and

recruit three teams of intelligent and competent coders in India, the Philippines and the USA, for

company operating costs and marketing.

Technology Smartphones have become a vital part of our daily lives. The world relies on the information and

communication provided by these devices. Mobile apps that run on smartphones offer convenience to

users with busy schedules making their lives easier. Companies can use mobile apps to provide a

satisfactory and reliable working ambiance for their employees where they can access, share and edit

their confidential data or files from anywhere. These devices have also taken over the world of games

and entertainment with a seemingly infinite number of choices for diversion.

The company has developed a proprietary method for creating and developing apps through a collective

process operating remotely across the globe. This universe of apps developed by Mega World Systems

will work together uniformly in a secure manner that will keep the user’s personal information safe. The

company uses the latest technology to collaborate our efforts while keeping proprietary knowledge and

company secrets safe from the competition. Mega World System’s mobile applications will work across

multiple platforms and devices to ensure access for everyone.

Market Potential A massive market base exists for Mega World Systems and its mobile applications. In January of 2020,

there were 7.7 billion people on planet earth of which 3.5 billion owned smartphones. This represents

46% of everyone on the globe. Another 2.1 billion use other smart devices. This number is projected

to continue to grow over the next decade. This covers virtually every age and socioeconomic group on

the planet. Each one of these devices and users need apps. This market is only limited by the

imagination and the ability to execute those ideas. The mobile application marketplace is going to grow

into one of the largest in the world and Mega World Systems is poised to grab a large share of it.

page 3 of 23

World Population 7.7 Billion

Smartphone Users 3.5 Billion

Smart Device Users 2.1 Billion

Strategy The key element is Mega World’s strategy is to develop and market mobile applications to consumers

around the globe. Mega World System is continually researching and identifying key needs in the

mobile industry to develop successful applications that will generate a large following of users. All the

company’s mobile apps will be securely designed to prevent any exposure of the user’s private

information. The applications will be exciting, easy to use and appealing at all levels. Technology is

growing at an amazing rate. The processing power and memory capacity of mobile devices is increasing

rapidly and there is no ceiling to development in the foreseeable future. Mega World Systems has a

team that constantly monitors the growing trends to keep the company current and competitive in the

marketplace.

A global team of coders, graphic designers and testers will be recruited to create Mega World Systems

applications. The company has management already in place located in Las Vegas Nevada, Manila

Philippines and Kolkata India. These teams will work together through the internet to collaborate on

developing mobile applications. Development will take place 24 hours a day since each office is located

in a different time zone. Wages are significantly lower in the Philippines and India enabling the

company to have a larger workforce in place while keeping expenses relatively low.

We will begin creating apps with a small core group in each location. As we grow, we will increase the

number of coders and designers to meet our growing needs. The company plans on creating

applications at an aggressive pace to address the increasing demand.

Regulatory Issues In March of 2019, the House of Representatives passed a bill requiring more transparency in the use of

private data collected from mobile application users. Companies are now required to alert customers

on how their data will be used and also offer them a way to opt-out of having their information

collected. At Mega World Systems, we make the privacy and security of our customers our top priority.

Our company regulations and policies already exceed the measures outline in H.R. 2013.

We will continue to monitor all government and regulatory issues to keep Mega World Systems in

compliance at all times.

46%

27%

27%

Smart Device Users World Wide

page 4 of 23

Competitive Advantage Mega World Systems’ key advantage over the competition is our team of developers and designers.

Employees must pass an extensive examination and skills test before becoming a member of our team.

They also must be passionate about mobile apps and have a high I.Q. Mega World Systems has

developed a relationship with technology universities in Manila and Kolkata to identify and recruit new

upcoming stars. By creating an international team, the company can maintain a superior workforce

while keeping our costs down.

Our management team is constantly monitoring market trends and new developments to keep the

Company one step ahead of the competition. This is critical in today’s evolving marketplace. The

company maintains a competitive edge also due to our extensive library of resources and world-class

database.

Estimated Use of Proceeds

Based on detailed financial projections, if the company receives the $2 million in funding, the company

will begin to operate profitably at the end of the second year of business and commence capital

distributions.

Mission Statement Mega World Systems is dedicated to providing secure, productive and entertaining mobile applications

to the public. We will work aggressively to provide a profitable return to the investors of the company.

Mega World Systems will pursue an intense growth campaign until it has achieved a global presence and

reach.

Development Team 272,700.00$

Administration 704,360.00$

Equipment 175,000.00$

Office Setup MNL, KOL, LV 75,000.00$

Marketing 500,000.00$

Attorney 170,000.00$

Fees and Permits 50,000.00$

Lease and Utilities 48,420.00$

Total 1,995,480.00$

page 5 of 23

2.0 Company Summary

Mega World Systems has developed an elite team of developers and designers to create mobile

applications. This unique approach to making apps was created by Will Case and Kevin Johnson who has

over thirty years’ experience in programming, coding and developing interactive websites. The

company apps will be created by a collaborative effort involving coders from the USA, the Philippines

and India.

Mega World Systems plans on deploying these apps to the global marketplace through android and

iPhone devices. These will be supported by an aggressive marketing campaign designed to brand Mega

World Systems as the number one choice for safe, productive and entertaining apps.

Company Ownership Mega World Systems is a privately held Nevada Limited Liability Company. The member ownership is

allocated as follows:

Owners

Will Case 25%

Kevin Johnson 25%

Founders 10%

Investing Members 35%

Employee Incentives 5%

* all of the units have not yet been allocated.

Start-Up Summary The key elements in the start-up plan for the company are:

• Formulation of the strategic business plan.

• The establishment of a company identity.

• The establishment of a location for the main office and offices in Manila and Kolkata.

• Funding of working capital requirements, purchases of other equipment and assets deemed necessary for the principle operating activities of the company, and additional capital raising alternatives.

• Initiation of Research and Development of existing and future mobile applications.

• Creation of a marketing campaign to brand Mega World Systems on a global level.

Costs of raising capital through private placement.

The start-up capital required, as well as capital required, for the continuation of operations in the first two years, will be

provided by selling units via a private placement to key investors. The capital obtained through this fund-raising exercise

is expected to provide $2 million and the business plan calls for these funds to be infused for the purposes of operating

the business, in accordance with this business plan.

page 6 of 23

3.0 Products

Mega World Systems develops applications for mobile devices across all platforms. The company also specializes in a

new technology called progressive web apps (PWA). Progressive Web Apps use the latest web features to bring native-

like capabilities and reliability to mobile devices. Progressive Web Apps allow the program to be installed by anyone,

anywhere, on any device with a single codebase.

Background In 1997 the Nokia 6110 was introduced with the arcade game “Snake” installed, which some people consider to be the

first mobile app. The first iPod came with the games Solitaire and Brick ready to play.

The Visionary Steve Jobs envisioned the App Store…or at least a basic version of it in 1983. This was going to be a place where software could be bought over phone lines. It never came to fruition until 2001 when the iTunes store was launched offering music to be purchased and downloaded to a computer or iPod. This was a precursor to the Apple App Store. The iPhone was introduced in 2007 and native apps began to appear. To meet the growing need for mobile applications to run on its iPhone, Apple created the App Store. The original App Store launched with 500 apps, meaning there is no “true” first app. As android phones began to gain a large market share, Google Play, the Amazon App Store and Blackberry’s App World were launched. The mobile apps market was born. All the App stores included free and paid apps.

Apps was voted “Word of the Year” in 2010. This was also a time of changes going on in the app marketplace. Apple proclaimed that 300,000 jobs had been created since the debut of the iPhone dubbing it the “App Revolution.” Facebook paid an unprecedented amount of $1 Billion to acquire Instagram. Apps were now a big business on the way to becoming huge. The first blockbuster app appeared; Angry Birds. This immensely popular app would garner over three billion downloads, making it the most successful freemium software ever. Despite the app being free to download, Rovio the company that created Angry Birds was worth $210 million just two years later. Zynga offered them $2.5 Billion to buy the franchise which the company refused.

In 2014 there was a shift away from fun games and social media to applications centered around entire lifestyles. Apps were being developed to handle just about every aspect of our daily lives. This trend continues until the current day. Mobile Apps have become so integral to everyday life that there are few who do not use them on a regular basis. Apps are not going anywhere anytime soon. They have become so ubiquitous it is difficult to imagine what the world would be like without them immediately available at all times.

The next phase is Progressive Web Apps. This technology has been around for just over a year now and is still fairly unknown. Users can use a PWA immediately without the downloading and installing stages. This speed does come with some compromises in loss of functionality such as push notifications. However, the technology is evolving and eventually will directly compete with mobile apps.

Future Products The computing power and memory of mobile devices continues to grow enabling devices to run more extravagant applications. Eventually, they will be able to monitor and control every aspect of our lives with a swipe or touch.

The only way to survive and compete in this marketplace is to grow with the technology. Mega World System will continue to update and develop apps that maximize the power of the latest mobile devices. The company will also study current trends to deliver what the consumers are demanding. The possibilities are unlimited as this technology continues to expand at an exponential rate.

page 7 of 23

4.0 Market Analysis Summary The mobile application industry is one of the fastest-growing and will continue to expand at a significant rate due to increased smartphone and internet penetration. The global market size was valued at $106 Billion in 2018 and projected to increase to over $400 Billion by 2026. The apps market trends include an increase in the use of multiple devices and an expansion of the customer base for e-commerce platforms, which are the major factors driving the growth of the market. In addition, continuous growth in enterprise apps, an increase of apps focused on health and fitness and high downloads of gaming both free and with in-app purchases have fueled the massive growth of the market.

There are over 3.5 billion smartphone users in the world today. The majority of them, which represent half of the world’s population, use apps on a daily basis. This number continues to grow and is up from 2.5 billion in 2016. Smartphones are now available in 90% of the countries around the globe. Even in remote areas of Papua New Guinea, you can find a smartphone being used out in the jungle under a thatched roof. This represents a vast and expanding marketplace with enormous opportunities.

Not all apps are developed targeting every age group, however, everyone uses apps. The universe of Mega World Systems will have apps designed for each age bracket and continue to target the largest audience possible.

Target Market Segmentation The company plans on developing apps in the following genres at the beginning. This list will change as the end-users’ needs and demands change.

• Enterprise Apps

• Health and Fitness

• Interactive Sports Games

• Global Contests with Cash Prizes

• Secure, hack-proof Social Networking

• Encrypted E-Commerce

• Interactive Television

• Travel Planning and Assistance

• Entertainment Full Spectrum

• Games for Each Age Bracket

• Education

Buying Patterns

Apps are either free to download or cost money. Many mobile applications will allow you to try a free version that is restricted and not have all the features of the paid version. Free apps generate most of their revenue from advertisements within the application. Another source is in-app purchases. For example, many games will let you play so far before you need to make a purchase to continue playing further. Smartphone users are increasing at a steady rate each year. Over 5.8 billion people own a mobile device. They all need apps to run and will continue to download and purchase them. This is a universe of opportunities. Revenue in the Apps segment amounts to $2.9

billion and is expected to show an annual growth

rate (CAGR 2020-2024) of 5.0%, resulting in a

market volume of $3.56 billion by 2024

statista

page 8 of 23

5.0 Strategy and Implementation Summary Competition in the mobile apps has been escalating as the market grows. Mega World Systems will rely on the superiority of its technology in order to thrive in this competitive marketplace. The company has created a development system to produce superior and secure apps on a continual basis. Extensive marketing will be used to propel Mega World Systems apps to the top of the marketplace

Competitive Edge Mega World System’s unique approach to coding remotely allows the company to go from concept to market introduction in an efficiently short time. Timing is critical in the launching of an app for it to be successful. The proprietary method of development is the foundation of our creation process with the goal of producing high-quality apps quickly. Each app requires thousands to million lines of code. The head developers at Mega World System divide the code up into segments. Each segment is assigned a priority in order to keep testing going at all times. These segments are scheduled and then distributed to the company’s three offices in Las Vegas, Manila and Kolkata. Coding takes place around the clock. This is an amazingly efficient way to create a universe of applications. Each office will have their own core skill sets to complement the entire development process. The time from concept to completion is shortened getting the apps out to the public in an efficient and timely manner. This allows for the company to be one step ahead of the competition in introducing timely apps to the marketplace. The security of users’ data is of utmost importance to Mega World Systems. Every step will be taken to encrypt and protect any sensitive information that may be necessary to share for some apps. The company is exploring the development of a proprietary encryption system to increase safety and prevent data breaches or interceptions.

Competitive Impact The mobile application marketplace is fiercely competitive. There is a robust jostling for position and very few apps enjoy being at the top for a long time. There are many alternatives and choices available to the public. Mobile devices have a limited amount of space for apps. Many consumers are locked into their brands of choice. The public is looking for fewer apps to control more aspects of their lives safely and securely. Identify theft is the number one concern among mobile device users. Mega World Systems is uniquely positioned to fulfill this need with its continually evolving universe of apps and dedication to the ultimate security.

Marketing Strategy Marketing is key to the success of launching new apps. A careful balance of dollars needs to be spent on branding Mega World Systems and leading users to the apps. The company plans on using the following methods to advertise their apps.

o App Store Optimization o Social Media o Website o Search Ads o Influencer/Celebrity Endorsement o Press Releases o In-Game/App Advertisement

App Store Optimization App Store Optimization or ASO is the SEO of the mobile app world. In an oversaturated world of apps, it is important to rise to the top and appear first in searches. The company is connected with a team of experts that can assure our apps have good rankings in all searches.

App Search Optimization drives 68% of new

discoveries. For millennials, this number jumps to

82%.

Better ratings = more downloads!

Apptentive

page 9 of 23

Social Media There are two ways to use Social Media to connect with potential app users:

- Organic This is simply having accounts across the major platforms, FaceBook, Instagram, and Twitter. Regular updates and posts will keep the audience following and using the app. This is a free service and the company will maximize its potential for reaching the target market.

- Paid Ads Advertising on social media is a great way to get new users in the early stages of an apps’ launch. Social media allows advertisers to target their desired market segment with their in-house analytics. These ads are extremely effective and when executed properly can generate a 33% download rate.

Website An online presence is vital to the release of an app. It gives legitimacy to the app and shows that the company is invested in the app. Mega World System will design a first-class website to support every app. The websites will contain blogs that will be updated on a regular basis to keep the public engaged with the app and its evolution.

Search Ads Search ads pay for certain keywords in search engines and the App Store. This will push your app to the top of user searches. Research by AdWeek showed their amazing effectiveness with a 50% click-through rate.

Influencer/Celebrity Endorsement Finding a recognizable figure that the target audience can relate to goes a long way in promoting and creating awareness for an app. The key here is finding the right person. While the company does not have the budget for an A-List celebrity at the beginning stages, there are many actors and influencers which fall within our limits that can do wonders for getting our apps in front of the target users.

Press Releases News outlets will often run press releases from companies to fill space or time. The company plans on creating professional press releases for each app launch and subsequent updates. Once the media kits are produced this is a source of free publicity for the app and also legitimizes the company.

Branding Mega World Systems has a marketing strategy in place to accelerate the growth of downloads. Before the launch of the app, the core components must already be in place. These include a website, social media accounts, press releases, and celebrity endorsements. These resources will be initiated concurrently with the launching of the app. The advertising campaign using social media, search ads and in-game advertisements will start with the release of the mobile applications. At the beginning, the budget will focus mainly on social media to get the message out to the public. As the app gains popularity, the budget will turn more heavily towards in-game/app advertisements. Research has shown that this is one of the most effective formulae for branding a successful app

Proposed Marketing Investment Web Site and Blog $ 15,050.00 Press Releases/Media Kit $ 18,500.00 Celebrity/Influencer Endorsement $ 50,000.00 Social Media Ads $214,500.00 Search Ads $ 34,950.00 In Game/App Ads $167,000.00 Total $500,000.00

page 10 of 23

Projected Yearly Marketing Budget

.

Aggressive marketing for Maximum App Growth

Once an app has achieved a broad user base, 42% of the revenue from the App will be used for

marketing and growing the app. This aggressive marketing is needed since timing is critical and

the window of success for an application is small. As the user base grows, so does the marketing

allowing for exponential growth of profits.

Marketing Budget

Month 1 2 3 4 5 6 7 8 9 10 11 12

Website 10,000.00$ 500.00$ 500.00$ 500.00$ 50.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$

Press Release/Media Kit 15,000.00$ 1,000.00$ 500.00$ -$ 500.00$ -$ 500.00$ -$ 500.00$ -$ 500.00$ -$

Celebrity/Influenzer Endorsement 50,000.00$ -$ -$

Social Media Ads 35,000.00$ 25,000.00$ 35,000.00$ 35,000.00$ 30,000.00$ 30,000.00$ 10,000.00$ 5,000.00$ 5,000.00$ 2,500.00$ 1,000.00$ 1,000.00$

Search Ads 5,000.00$ 5,000.00$ 5,000.00$ 5,000.00$ 5,000.00$ 2,500.00$ 2,500.00$ 1,250.00$ 1,250.00$ 1,150.00$ 650.00$ 650.00$

In Game/App Ads 1,000.00$ 1,000.00$ 5,000.00$ 5,000.00$ 15,000.00$ 15,000.00$ 25,000.00$ 25,000.00$ 25,000.00$ 25,000.00$ 15,000.00$ 10,000.00$

Total 116,000.00$ 32,500.00$ 46,000.00$ 45,500.00$ 50,550.00$ 48,000.00$ 38,500.00$ 31,750.00$ 32,250.00$ 29,150.00$ 17,650.00$ 12,150.00$

Yearly Total 500,000.00$

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1 3 5 7 9 11

In Game/App Ads

Search Ads

Social Media Ads

Celebrity/InfluenzerEndorsement

Press Release/Media Kit

Website

Mobile users are demanding more

personalized app experiences that respond to their

unique needs. Aggressive marketing techniques are the

key to capturing their attention.

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6.0 Management

It is easy to recruit excellence when you start with excellence. Our executive staff has been created to

fill the company’s needs with strength and experience at each position. This team has been put

together to maximize the skills and expertise of each person in order to achieve the goals of Mega

World Systems in a timely fashion.

Will Case, CFO - Mr. case is a serial entrepreneur. He has been involved with startups for over three

decades focusing on capital acquisition. This includes movie, music, biotech and other ventures. Mr.

Case was part of a company the was granted three patents for a revolutionary eye procedure. He is a

creative genius and will be creating app ideas.

Kevin Johnson, CEO - Mr. Johnson comes from a background of successful and effective media and

marketing for emerging companies. He has extensive experience in the world of marketing with major

motion picture studios such as Sony and Paramount,. He also has worked with Kingworld productions

on marketing television shows such as Jeopardy and Wheel of Fortune. Mr. Johnson has been building

computers and programming for over four decades. He knows several coding languages and is still

learning more.

Dale and Icel Welch, Philippines Managers - The Welches are an ideal couple to head up our Manila

office. Dale has forty years’ experience in computer programming and database security. Icel’s resume

includes managing call center employees. Dale is an American married to Icel, a Filipina. The two

nationalities have advantages for the company to meet the national requirements for business

operations in the Philippines.

Rahul Chaudhary and Nisha Choudhary, Kolkata Managers - Rahul and Nisha started their successful web

design company fresh out of technical college four years ago. Kevin Johnson found them through an

extensive search for a particularly difficult interactive web site. After many developers in five countries

failed to accomplish the coding, this couple rose to the task successfully. They have an extensive

network of developers and coders throughout India and will be a major asset in recruiting and managing

a prime team in Kolkata.

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7.0 Financial Plan

Revenue Streams Mega World Systems will generate revenue through multiple streams created by the use of its

mobile applications. These streams include advertisements, subscriptions and in-app purchases.

Some applications will generate licensing agreements and associated merchandising. In the

following projections, apps with subscriptions are used as the business model. These represent

small niche markets that are easier to penetrate with new apps. The financial projections show the

company becoming profitable during the second year of operations and being able to commence

distributions to the company’s members. Total profits over the first five years are projected to be

over $42 Million which represents a ROI of 2000%.

The final projections are for apps that reach the milestone of one million or more users. The

revenue for advertising at this level is significantly higher. These figures are not included in the

financial plan projections but are intended to show how one of these apps would change the

profitability and ultimately the ROI of the company. An app that has 5 million users can generate

over a million dollars a month in advertising revenue.

Assumptions The company plans on beginning with a small group of developers and growing this core group

rapidly to create mobile applications. After three months this team will deploy two or more apps

per month. Of these, the company projects that one in six will enjoy significant financial success or

one mobile application every quarter.

Aggressive marketing will be used to grow these applications for a year. After one year the growth

rate is projected to plateau and remain steady for six months followed by a decline of 5% per

month.

For the App revenue models, three use the low projections from the Subscription App Revenue

Projections and one uses the middle projections each year.

Years three through five assume a growth rate of 10% in the development team and administration

costs with an 8% growth in revenue each quarter.

THE SALES, INCOME, GROSS OR NET PROFITS ARE A COMPOSITE OF A MODEL COMPANY OWNED AND DEVELOPED APP

WHICH IS DEEMED REPRESENTATIVE AND SHOULD NOT BE CONSIDERED AS THE ACTUAL OR PROBABLE SALES, INCOME,

GROSS OR NET PROFITS THAT MAY BE REALIZED. MEGA WORLD SYSTEMS DOES NOT REPRESENT THAT AN APP CAN

EXPECT TO ATTAIN SUCH SALES, INCOME, GROSS OR NET PROFITS. ACTUAL RESULTS WILL VARY FROM APP TO APP AND

MEGA WORLD SYSTEMS CANNOT ESTIMATE OR GUARANTEE THE RESULTS OF ANY PARTICULAR MOBILE APPLICATION.

ACTUAL SALES AND EARNINGS OF AN APP ARE AFFECTED BY MANY FACTORS OVER WHICH WE DO NOT HAVE CONTROL.

page 13 of 23

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Exp

enses

Initial In

vestmen

t

Attorneys75,000.00

$

Fees and Permits

50,000.00$

Equipment

175,000.00$

Kolkata Office Setup

15,000.00$

00

00

00

00

00

0

Manila O

ffice Setup

15,000.00$

Las Vegas Setup45,000.00

$

To

tal Initial In

vestmen

t375,000.00

$ -

$ -

$ -

$ -

$ -

$ -

$ -

$ -

$ -

$ -

$ -

$

Ad

min

istration

Payroll CEO10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$

Payroll CFO10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$

Payroll Office M

anager3,500.00

$ 3,500.00

$ 3,500.00

$ 3,500.00

$ 3,500.00

$ 3,500.00

$ 3,500.00

$ 3,500.00

$ 3,500.00

$ 3,500.00

$ 3,500.00

$ 3,500.00

$

Payroll Coding Manager

12,500.00$

12,500.00$

12,500.00$

12,500.00$

12,500.00$

12,500.00$

12,500.00$

12,500.00$

12,500.00$

Payroll Legal Counsel5,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$

Payroll Marketing Director

5,000.00$

5,000.00$

5,000.00$

5,000.00$

5,000.00$

5,000.00$

5,000.00$

5,000.00$

5,000.00$

5,000.00$

5,000.00$

5,000.00$

Payroll Project Manager

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

Payroll Kolkata Coordinator US

3,800.00

$ 3,800.00

$ 3,800.00

$ 3,800.00

$ 3,800.00

$ 3,800.00

$ 3,800.00

$ 3,800.00

$ 3,800.00

$ 3,800.00

$

Payroll Manila Coordinator U

S

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

3,800.00$

Office Assistants (x3)

1,800.00$

1,800.00$

1,800.00$

1,800.00$

1,800.00$

1,800.00$

1,800.00$

3,600.00$

3,600.00$

3,600.00$

5,400.00$

5,400.00$

Payroll Research Staff (x3)2,500.00

$ 2,500.00

$ 2,500.00

$ 2,500.00

$ 2,500.00

$ 5,000.00

$ 5,000.00

$ 5,000.00

$ 5,000.00

$ 7,500.00

$

Payroll T

axes @ 7%

2,387.00$

2,387.00$

3,444.00$

4,669.00$

4,669.00$

4,669.00$

4,669.00$

4,970.00$

4,970.00$

4,970.00$

5,096.00$

5,271.00$

Workm

an's Com

p @5%

1,705.00$

1,705.00$

2,460.00$

3,335.00$

3,335.00$

3,335.00$

3,335.00$

3,550.00$

3,550.00$

3,550.00$

3,640.00$

3,765.00$

Health Insurance@

8%2,728.00

$ 2,728.00

$ 3,936.00

$ 5,336.00

$ 5,336.00

$ 5,336.00

$ 5,336.00

$ 5,680.00

$ 5,680.00

$ 5,680.00

$ 5,824.00

$ 6,024.00

$

Office an

d U

tilities

Office Las Vegas lease

1,500.00$

1,500.00$

1,500.00$

1,500.00$

1,500.00$

1,500.00$

1,500.00$

1,500.00$

1,500.00$

1,500.00$

1,500.00$

1,500.00$

Office Kolkata lease

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

Office M

anila lease500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$

Internet US

India Philippines

535.00$

535.00$

535.00$

535.00$

535.00$

535.00$

535.00$

535.00$

535.00$

535.00$

535.00$

535.00$

Utilities

750.00$

750.00$

750.00$

750.00$

750.00$

750.00$

750.00$

750.00$

750.00$

750.00$

750.00$

750.00$

Office S

upplies250.00

$ 250.00

$ 250.00

$ 250.00

$ 250.00

$ 250.00

$ 250.00

$ 250.00

$ 250.00

$ 250.00

$ 250.00

$ 250.00

$

To

tal Ad

min

instatio

n an

d O

ffice44,955.00

$ 44,955.00

$ 63,075.00

$ 84,075.00

$ 84,075.00

$ 84,075.00

$ 84,075.00

$ 89,235.00

$ 89,235.00

$ 89,235.00

$ 91,395.00

$ 94,395.00

$

page 14 of 23

Sala

ries

Co

der K

olkata

85

0

Co

de

r Manila

85

0

De

sig

ne

r Kolk

ata

52

5

Desig

ne

r Ma

nila

52

5

Teste

r Ma

nila

32

5

Pro

ject M

ana

ge

r Manila

60

0

Pro

ject M

ana

ge

r Kolk

ata

60

0

Development Team

Coders Kolkata

22

34

56

78

910

1515

C/K Salary

1,700.00$

1,700.00$

2,550.00$

3,400.00$

4,250.00$

5,100.00$

5,950.00$

6,800.00$

7,650.00$

8,500.00$

12,750.00$

12,750.00$

Designers Kolkata

12

33

44

46

66

66

D/K Salary

525.00$

1,050.00$

1,575.00$

1,575.00$

2,100.00$

2,100.00$

2,100.00$

3,150.00$

3,150.00$

3,150.00$

3,150.00$

3,150.00$

Coders M

anila2

24

56

78

910

1010

10

C/M

Salary1,700.00

$ 1,700.00

$ 3,400.00

$ 4,250.00

$ 5,100.00

$ 5,950.00

$ 6,800.00

$ 7,650.00

$ 8,500.00

$ 8,500.00

$ 8,500.00

$ 8,500.00

$

Designers M

anila 1

24

67

88

88

1010

10

D/M

Salary525.00

$ 1,050.00

$ 2,100.00

$ 3,150.00

$ 3,675.00

$ 4,200.00

$ 4,200.00

$ 4,200.00

$ 4,200.00

$ 5,250.00

$ 5,250.00

$ 5,250.00

$

Testers Manila

12

24

44

88

812

1212

T/M Salary

325.00$

650.00$

650.00$

1,300.00$

1,300.00$

1,300.00$

2,600.00$

2,600.00$

2,600.00$

3,900.00$

3,900.00$

3,900.00$

Project Managers M

anila1

11

22

23

33

44

4

PM/M

Salary600.00

$ 600.00

$ 600.00

$ 1,200.00

$ 1,200.00

$ 1,200.00

$ 1,800.00

$ 1,800.00

$ 1,800.00

$ 2,400.00

$ 600.00

$ 2,400.00

$

Project Managers Kolkata

11

12

22

33

34

44

PM/K Salary

600.00$

600.00$

600.00$

1,200.00$

1,200.00$

1,200.00$

1,800.00$

1,800.00$

1,800.00$

2,400.00$

2,400.00$

2,400.00$

Total Development Team

5,975.00$

7,350.00$

11,475.00$

16,075.00$

18,825.00$

21,050.00$

25,250.00$

28,000.00$

29,700.00$

34,100.00$

36,550.00$

38,350.00$

TH

E S

ALE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

AR

E A

CO

MP

OS

ITE

OF

A M

OD

EL C

OM

PA

NY

OW

NE

D A

ND

DE

VE

LO

PE

D A

PP

WH

ICH

IS D

EE

ME

D R

EP

RE

SE

NT

AT

IVE

AN

D S

HO

ULD

NO

T

BE

CO

NS

IDE

RE

D A

S T

HE

AC

TU

AL O

R P

RO

BA

BLE

SA

LE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

TH

AT

MA

Y B

E R

EA

LIZ

ED

. ME

GA

WO

RLD

SY

ST

EM

S D

OE

S N

OT

RE

PR

ES

EN

T T

HA

T A

N A

PP

CA

N E

XP

EC

T T

O A

TT

AIN

SU

CH

SA

LE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

. AC

TU

AL R

ES

ULT

S W

ILL V

AR

Y F

RO

M A

PP

TO

AP

P A

ND

ME

GA

WO

RLD

SY

ST

EM

S C

AN

NO

T E

ST

IMA

TE

OR

GU

AR

AN

TE

E T

HE

RE

SU

LT

S O

F A

NY

PA

RT

ICU

LA

R M

OB

ILE

AP

PLIC

AT

ION

. AC

TU

AL S

ALE

S A

ND

EA

RN

ING

S O

F A

N A

PP

AR

E A

FF

EC

TE

D B

Y M

AN

Y F

AC

TO

RS

OV

ER

WH

ICH

WE

DO

NO

T

HA

VE

CO

NT

RO

L.

page 15 of 23

Cashflow Year one

Initial Investment375,000.00

$

Administration44,955.00

$ $44,955.00

$63,075.00$84,075.00

$84,075.00$84,075.00

$84,075.00$89,235.00

$89,235.00$89,235.00

$91,395.00$94,395.00

Work Force5,975.00

$ 7,350.00

$ 11,475.00

$ 16,075.00

$ 18,825.00

$ 21,050.00

$ 25,250.00

$ 28,000.00

$ 29,700.00

$ 34,100.00

$ 36,550.00

$ 38,350.00

$

Total Expenditures425,930.00

$ 52,305.00

$ 74,550.00

$ 100,150.00

$ 102,900.00

$ 105,125.00

$ 109,325.00

$ 117,235.00

$ 118,935.00

$ 123,335.00

$ 127,945.00

$ 132,745.00

$

Number of Active Apps1

12

23

33

44

4

Revenue

App 1 *$4,501.98

$5,987.64$8,262.94

$11,402.86$16,996.16

$22,604.89$31,159.97

$41,594.10$50,425.73

$63,469.18

App 2$24,760.91

$32,932.01$45,446.17

$62,715.71$93,478.85

$124,326.88$171,379.82

App 3$4,501.98

$5,987.64$8,262.94

$11,402.86

App 4$4,501.98

Total Revenue$0.00

$0.00$4,501.98

$5,987.64$8,262.94

$36,163.76$49,928.16

$68,051.06$98,377.66

$141,060.60$183,015.54

$250,753.84

Total-$425,930.00

-$478,235.00-$548,283.02

-$642,445.38-$737,082.44

-$806,043.67-$865,440.51

-$914,624.46-$935,181.79

-$917,456.20-$862,385.65

-$744,376.81

* See Subscription App Revenue Projections Chart

TH

E S

ALE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

AR

E A

CO

MP

OS

ITE

OF

A M

OD

EL C

OM

PA

NY

OW

NE

D A

ND

DE

VE

LO

PE

D A

PP

WH

ICH

IS D

EE

ME

D R

EP

RE

SE

NT

AT

IVE

AN

D S

HO

ULD

NO

T

BE

CO

NS

IDE

RE

D A

S T

HE

AC

TU

AL O

R P

RO

BA

BLE

SA

LE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

TH

AT

MA

Y B

E R

EA

LIZ

ED

. ME

GA

WO

RLD

SY

ST

EM

S D

OE

S N

OT

RE

PR

ES

EN

T T

HA

T A

N

AP

P C

AN

EX

PE

CT

TO

AT

TA

IN S

UC

H S

ALE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

. AC

TU

AL R

ES

ULT

S W

ILL V

AR

Y F

RO

M A

PP

TO

AP

P A

ND

ME

GA

WO

RLD

SY

ST

EM

S C

AN

NO

T E

ST

IMA

TE

OR

GU

AR

AN

TE

E T

HE

RE

SU

LT

S O

F A

NY

PA

RT

ICU

LA

R M

OB

ILE

AP

PLIC

AT

ION

. AC

TU

AL S

ALE

S A

ND

EA

RN

ING

S O

F A

N A

PP

AR

E A

FF

EC

TE

D B

Y M

AN

Y F

AC

TO

RS

OV

ER

WH

ICH

WE

DO

NO

T H

AV

E C

ON

TR

OL.

page 16 of 23

TH

E S

ALE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

AR

E A

CO

MP

OS

ITE

OF

A M

OD

EL C

OM

PA

NY

OW

NE

D A

ND

DE

VE

LO

PE

D A

PP

WH

ICH

IS D

EE

ME

D R

EP

RE

SE

NT

AT

IVE

AN

D S

HO

ULD

NO

T B

E C

ON

SID

ER

ED

AS

TH

E A

CT

UA

L O

R P

RO

BA

BLE

SA

LE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

TH

AT

MA

Y B

E R

EA

LIZ

ED

. ME

GA

WO

RLD

SY

ST

EM

S D

OE

S N

OT

RE

PR

ES

EN

T

TH

AT

AN

AP

P C

AN

EX

PE

CT

TO

AT

TA

IN S

UC

H S

ALE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

. AC

TU

AL R

ES

ULT

S W

ILL V

AR

Y F

RO

M A

PP

TO

AP

P A

ND

ME

GA

WO

RLD

SY

ST

EM

S

CA

NN

OT

ES

TIM

AT

E O

R G

UA

RA

NT

EE

TH

E R

ES

ULT

S O

F A

NY

PA

RT

ICU

LA

R M

OB

ILE

AP

PLIC

AT

ION

. AC

TU

AL S

ALE

S A

ND

EA

RN

ING

S O

F A

N A

PP

AR

E A

FF

EC

TE

D B

Y M

AN

Y F

AC

TO

RS

OV

ER

WH

ICH

WE

DO

NO

T H

AV

E C

ON

TR

OL.

Second Year1

23

45

67

89

1011

12

Expenses

Administration

Office Las Vegas lease1,500.00

$ 1,500.00

$ 1,500.00

$ 1,500.00

$ 1,500.00

$ 1,500.00

$ 1,500.00

$ 1,500.00

$ 1,500.00

$ 1,500.00

$ 1,500.00

$ 1,500.00

$

Office Kolkata lease500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$ 500.00

$

Office Manila lease

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

500.00$

Payroll CEO11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$

Payroll CFO11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$ 11,000.00

$

Payroll Coding Manager

13,750.00$

13,750.00$

13,750.00$

13,750.00$

13,750.00$

13,750.00$

13,750.00$

13,750.00$

13,750.00$

13,750.00$

13,750.00$

13,750.00$

Payroll Legal Counsel10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$ 10,000.00

$

Payroll Marketing Director

5,500.00$

5,500.00$

5,500.00$

5,500.00$

5,500.00$

5,500.00$

5,500.00$

5,500.00$

5,500.00$

5,500.00$

5,500.00$

5,500.00$

Payroll Project Manager

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

Payroll Kolkata Coordinator US4,180.00

$ 4,180.00

$ 4,180.00

$ 4,180.00

$ 4,180.00

$ 4,180.00

$ 4,180.00

$ 4,180.00

$ 4,180.00

$ 4,180.00

$ 4,180.00

$ 4,180.00

$

Payroll Manila Coordinator US

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

4,180.00$

Payroll Research Staff (x3)8,250.00

$ 7,500.00

$ 7,500.00

$ 7,500.00

$ 7,500.00

$ 7,500.00

$ 7,500.00

$ 7,500.00

$ 7,500.00

$ 7,500.00

$ 7,500.00

$ 7,500.00

$

Payroll Taxes @ 7%

5,042.80$

4,990.30$

4,990.30$

4,990.30$

4,990.30$

4,990.30$

4,990.30$

4,990.30$

4,990.30$

4,990.30$

4,990.30$

4,990.30$

Workm

an's Comp @

5%3,602.00

$ 3,564.50

$ 3,564.50

$ 3,564.50

$ 3,564.50

$ 3,564.50

$ 3,564.50

$ 3,564.50

$ 3,564.50

$ 3,564.50

$ 3,564.50

$ 3,564.50

$

Health Insurance@8%

5,763.20$

5,703.20$

5,703.20$

5,703.20$

5,703.20$

5,703.20$

5,703.20$

5,703.20$

5,703.20$

5,703.20$

5,703.20$

5,703.20$

Internet US India Philippines535.00

$ 535.00

$ 535.00

$ 535.00

$ 535.00

$ 535.00

$ 535.00

$ 535.00

$ 535.00

$ 535.00

$ 535.00

$ 535.00

$

Utilities750.00

$ 750.00

$ 750.00

$ 750.00

$ 750.00

$ 750.00

$ 750.00

$ 750.00

$ 750.00

$ 750.00

$ 750.00

$ 750.00

$

Office Supplies

250.00$

250.00$

250.00$

250.00$

250.00$

250.00$

250.00$

250.00$

250.00$

250.00$

250.00$

250.00$

Travel5,250.00

$ 5,000.00

$ 5,000.00

$ -

$ 5,000.00

$ -

$ 5,000.00

$ -

$ 5,000.00

$ -

$ 5,000.00

$ -

$

Total Administration

95,733.00$

94,583.00$

94,583.00$

89,583.00$

94,583.00$

89,583.00$

94,583.00$

89,583.00$

94,583.00$

89,583.00$

94,583.00$

89,583.00$

TH

E S

ALE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

AR

E A

CO

MP

OS

ITE

OF

A M

OD

EL C

OM

PA

NY

OW

NE

D A

ND

DE

VE

LO

PE

D A

PP

WH

ICH

IS D

EE

ME

D R

EP

RE

SE

NT

AT

IVE

AN

D S

HO

ULD

NO

T B

E C

ON

SID

ER

ED

AS

TH

E A

CT

UA

L O

R P

RO

BA

BLE

SA

LE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

TH

AT

MA

Y B

E R

EA

LIZ

ED

. ME

GA

WO

RLD

SY

ST

EM

S D

OE

S N

OT

RE

PR

ES

EN

T

TH

AT

AN

AP

P C

AN

EX

PE

CT

TO

AT

TA

IN S

UC

H S

ALE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

. AC

TU

AL R

ES

ULT

S W

ILL V

AR

Y F

RO

M A

PP

TO

AP

P A

ND

ME

GA

WO

RLD

SY

ST

EM

S

CA

NN

OT

ES

TIM

AT

E O

R G

UA

RA

NT

EE

TH

E R

ES

ULT

S O

F A

NY

PA

RT

ICU

LA

R M

OB

ILE

AP

PLIC

AT

ION

. AC

TU

AL S

ALE

S A

ND

EA

RN

ING

S O

F A

N A

PP

AR

E A

FF

EC

TE

D B

Y M

AN

Y F

AC

TO

RS

OV

ER

WH

ICH

WE

DO

NO

T H

AV

E C

ON

TR

OL.

page 17 of 23

Sala

ries

Co

der K

olkata

90

0

Co

de

r Manila

90

0

De

sig

ne

r Kolk

ata

57

5

Desig

ne

r Ma

nila

57

5

Teste

r Ma

nila

35

0

Pro

ject M

ana

ge

r Manila

62

5

Pro

ject M

ana

ge

r Kolk

ata

62

5

Development Team

Coders Kolkata15

1515

1515

1515

1515

1515

15

C/K Salary13,500.00

$ 13,500.00

$ 13,500.00

$ 13,500.00

$ 13,500.00

$ 13,500.00

$ 13,500.00

$ 13,500.00

$ 13,500.00

$ 13,500.00

$ 13,500.00

$ 13,500.00

$

Designers Kolkata6

66

66

66

66

66

6

D/K Salary3,450.00

$ 3,450.00

$ 3,450.00

$ 3,450.00

$ 3,450.00

$ 3,450.00

$ 3,450.00

$ 3,450.00

$ 3,450.00

$ 3,450.00

$ 3,450.00

$ 3,450.00

$

Coders Manila10

1010

1010

1010

1010

1010

10

C/M Salary9,000.00

$ 9,000.00

$ 9,000.00

$ 9,000.00

$ 9,000.00

$ 9,000.00

$ 9,000.00

$ 9,000.00

$ 9,000.00

$ 9,000.00

$ 9,000.00

$ 9,000.00

$

Designers Manila 10

1010

1010

1010

1010

1010

10

D/M Salary5,750.00

$ 5,750.00

$ 5,750.00

$ 5,750.00

$ 5,750.00

$ 5,750.00

$ 5,750.00

$ 5,750.00

$ 5,750.00

$ 5,750.00

$ 5,750.00

$ 5,750.00

$

Testers Manila12

1214

1416

2020

2020

2020

20

T/M Salary4,200.00

$ 4,200.00

$ 4,900.00

$ 4,900.00

$ 5,600.00

$ 7,000.00

$ 7,000.00

$ 7,000.00

$ 7,000.00

$ 7,000.00

$ 7,000.00

$ 7,000.00

$

Project Manager Manila4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$

PM/M Salary2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$

Project Manager Kolkata4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$ 4.00

$

PM/K Salary2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$ 2,400.00

$

Total Development Team40,700.00

$ 40,700.00

$ 41,400.00

$ 41,400.00

$ 42,100.00

$ 43,500.00

$ 43,500.00

$ 43,500.00

$ 43,500.00

$ 43,500.00

$ 43,500.00

$ 43,500.00

$

page 18 of 23

TH

E S

ALE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

AR

E A

CO

MP

OS

ITE

OF

A M

OD

EL C

OM

PA

NY

OW

NE

D A

ND

DE

VE

LO

PE

D A

PP

WH

ICH

IS D

EE

ME

D R

EP

RE

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NT

AT

IVE

AN

D S

HO

ULD

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T B

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ON

SID

ER

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AS

TH

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UA

L O

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RO

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BLE

SA

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S, IN

CO

ME

, GR

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S O

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ET

PR

OF

ITS

TH

AT

MA

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. ME

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TO

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TA

IN S

UC

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PR

OF

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RA

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PA

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LA

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AP

PLIC

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ION

. AC

TU

AL S

ALE

S A

ND

EA

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ING

S O

F A

N A

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AR

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AN

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FA

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OR

S O

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R W

HIC

H W

E D

O N

OT

HA

VE

CO

NT

RO

L.

2nd Year Cashflow1

23

45

67

89

1011

12

Administration95,733.00

$ $94,583.00

$94,583.00$89,583.00

$94,583.00$89,583.00

$94,583.00$89,583.00

$94,583.00$89,583.00

$94,583.00$89,583.00

Development Team40,700.00

$ 40,700.00

$ 41,400.00

$ 41,400.00

$ 42,100.00

$ 43,500.00

$ 43,500.00

$ 43,500.00

$ 43,500.00

$ 43,500.00

$ 43,500.00

$ 43,500.00

$

Total Expenditures136,434.00

$ 135,285.00

$ 135,986.00

$ 130,987.00

$ 136,688.00

$ 133,089.00

$ 138,090.00

$ 133,091.00

$ 138,092.00

$ 133,093.00

$ 138,094.00

$ 133,095.00

$

Number of Active Apps5

55

66

67

77

88

8

Revenue

App 1$63,469.18

$76,163.02$91,395.62

$91,395.62$91,395.62

$91,395.62$91,395.62

$91,395.62$86,825.84

$82,484.55$78,360.32

$74,442.31

App 2$228,767.57

$277,341.51$349,080.51

$502,675.94$502,675.94

$502,675.94$502,675.94

$502,675.94$502,675.94

$477,542.14$453,665.03

$430,981.78

App 3$31,159.97

$41,594.10$50,425.73

$63,469.18$76,163.02

$91,395.62$91,395.62

$91,395.62$91,395.62

$91,395.62$91,395.62

$86,825.84

App 4$5,987.64

$8,262.94$11,402.86

$16,996.16$22,604.89

$31,159.97$63,469.18

$76,163.02$91,395.62

$100,535.19$110,588.71

$121,647.58

App 5$4,501.98

$5,987.64$8,262.94

$11,402.86$16,996.16

$22,604.89$31,159.97

$41,594.10$50,425.73

$63,469.18$76,163.02

$91,395.62

App 6$4,501.98

$5,987.64$8,262.94

$11,402.86$16,996.16

$22,604.89$31,159.97

$41,594.10$50,425.73

App 7$4,501.98

$5,987.64$8,262.94

$11,402.86$16,996.16

$22,604.89

App 8$4,501.98

$5,987.64$8,262.94

Total Revenue$197,452.34

$274,064.21$374,581.66

$559,454.74$579,135.26

$614,405.98$657,911.18

$693,117.10$715,494.58

$729,398.49$736,656.60

$753,491.69

Total Cash Flow-$546,924.47

-$408,145.26-$169,549.60

$258,918.14$701,365.40

$1,182,682.38$1,702,503.55

$2,262,529.65$2,839,932.23

$3,436,237.73$4,034,800.33

$4,655,197.02

page 19 of 23

Year T

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Ad

min

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13

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To

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13

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Year F

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Ad

min

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58

,83

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*Tota

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.

TH

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page 20 of 23

Sub

sciptio

n A

pp

s Reven

ue P

rojectio

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Low

Mo

nth

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sers1

23

45

67

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10

11

12

Op

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66

19

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Sub

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42

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Rate

12

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12

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12

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ditio

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30

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53

10

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27

06

92

59

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30

66

33

61

83

43

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9

Ch

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12

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16

18

83

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63

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Total M

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11

80

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56

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31

17

36

77

Sub

scriptio

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59

63

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56

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56

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48

62

65

34

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84

13

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Mo

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$2

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$2

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$2

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$2

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$2

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$2

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$2

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$2

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$2

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$2

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$2

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Reven

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$7

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$1

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$1

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$1

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$2

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Net C

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4,5

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$5

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$6

3,4

69

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6,1

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$9

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Med

ium

Mo

nth

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23

45

67

89

10

11

12

Op

enin

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sers5

50

00

64

90

08

63

17

11

91

17

16

43

82

21

86

28

29

07

75

37

21

93

47

64

07

56

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60

66

33

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79

60

18

Gro

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30

%4

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30

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Sub

scriptio

n R

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22

%2

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22

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22

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Ch

urn

Rate

12

%1

2%

12

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12

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12

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Marketin

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42

%4

2%

42

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7%

25

%2

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20

%2

0%

Ad

ditio

ns

16

50

02

92

05

43

15

95

95

59

73

97

29

83

83

11

63

10

14

88

77

14

29

22

16

86

48

19

90

05

23

88

05

Ch

urn

66

00

77

88

10

35

81

42

94

19

72

62

62

35

34

89

34

46

63

57

16

96

74

59

66

33

57

96

02

Total M

on

thly A

ctive Users

64

90

08

63

17

11

91

17

16

43

82

21

86

28

29

07

75

37

21

93

47

64

07

56

21

60

66

33

48

79

60

18

95

52

22

Sub

scriptio

n M

emb

ers1

42

78

18

99

02

62

06

36

16

44

80

98

63

97

18

18

82

10

48

09

12

36

75

14

59

37

17

51

24

21

01

49

Reven

ue

$2

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$2

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$2

.99

$2

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$2

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$2

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$2

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$2

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$2

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$2

.99

$2

.99

$2

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Mo

ntly Fee

$4

2,6

91

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$5

6,7

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$7

8,3

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$1

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4$

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3,8

13

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$1

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0.2

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$4

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0.6

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52

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20

.77

$6

28

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4.9

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arketing

$1

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30

.31

$2

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$3

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$4

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34

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$6

6,9

45

.24

$7

3,4

48

.49

$8

4,6

12

.66

$9

2,4

47

.17

$8

7,2

70

.13

$1

04

,72

4.1

5$

12

5,6

68

.98

Cash

Flow

$2

4,7

60

.91

$3

2,9

32

.01

$4

5,4

46

.17

$6

2,7

15

.71

$9

3,4

78

.85

$1

24

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6.8

8$

17

1,3

79

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$2

28

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7.5

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27

7,3

41

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$3

49

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0.5

1$

41

8,8

96

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$5

02

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5.9

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High

Mo

nth

ly Active U

sers1

23

45

67

89

10

Op

enin

g Active U

sers2

50

00

02

95

00

03

92

35

05

41

44

37

47

19

19

93

76

41

32

17

07

16

91

78

52

16

54

84

25

55

27

23

01

52

20

36

18

26

5

Gro

wth

Rate

30

%4

5%

50

%5

0%

45

%4

5%

40

%4

0%

30

%3

0%

30

%3

0%

Sub

scriptio

n R

ate2

2%

22

%2

2%

22

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2%

22

%2

2%

22

%2

2%

22

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2%

22

%

Marketin

g Rate

42

%4

2%

42

%4

2%

35

%3

5%

30

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7%

25

%2

0%

20

%2

0%

Ch

urn

Rate

12

%1

2%

12

%1

2%

12

%1

2%

12

%1

2%

12

%1

2%

10

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0%

Ad

ditio

ns

75

00

01

32

75

01

96

17

52

70

72

23

36

23

64

47

19

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28

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36

76

71

46

49

64

57

66

58

19

04

56

61

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54

79

Ch

urn

30

00

03

54

00

47

08

26

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73

89

66

31

19

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58

60

52

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01

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59

85

83

06

63

33

01

52

23

61

82

6

Total M

on

thly A

ctive Users

29

50

00

39

23

50

54

14

43

74

71

91

99

37

64

13

21

70

71

69

17

85

21

65

48

42

55

52

72

30

15

22

03

61

82

65

43

41

91

7

Sub

scriptio

n M

emb

ers6

49

00

86

31

71

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11

71

64

38

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62

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77

53

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76

40

75

62

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06

63

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87

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2

Mo

ntly Fee

$2

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$2

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$2

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$2

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$2

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$2

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$2

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$2

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$2

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$2

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$2

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$2

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Reven

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$1

94

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25

8,0

87

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$3

56

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2,8

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$1

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4,4

55

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$1

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0,8

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$2

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81

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8,3

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6,4

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1

page 21 of 23

Projections for ad revenue

*These are not included in the company financial projections.

page 22 of 23

TH

E S

ALE

S, IN

CO

ME

, GR

OS

S O

R N

ET

PR

OF

ITS

AR

E A

CO

MP

OS

ITE

OF

A M

OD

EL C

OM

PA

NY

OW

NE

D A

ND

DE

VE

LO

PE

D A

PP

WH

ICH

IS D

EE

ME

D R

EP

RE

SE

NT

AT

IVE

AN

D

SH

OU

LD

NO

T B

E C

ON

SID

ER

ED

AS

TH

E A

CT

UA

L O

R P

RO

BA

BLE

SA

LE

S, IN

CO

ME

, GR

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S O

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ET

PR

OF

ITS

TH

AT

MA

Y B

E R

EA

LIZ

ED

. ME

GA

WO

RLD

SY

ST

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S D

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OT

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PR

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EN

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HA

T A

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CA

N E

XP

EC

T T

O A

TT

AIN

SU

CH

SA

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S, IN

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ME

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ET

PR

OF

ITS

. AC

TU

AL R

ES

ULT

S W

ILL V

AR

Y F

RO

M A

PP

TO

AP

P A

ND

ME

GA

WO

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SY

ST

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NO

T E

ST

IMA

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OR

GU

AR

AN

TE

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HE

RE

SU

LT

S O

F A

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PA

RT

ICU

LA

R M

OB

ILE

AP

PLIC

AT

ION

. AC

TU

AL S

ALE

S A

ND

EA

RN

ING

S O

F A

N A

PP

AR

E A

FF

EC

TE

D

BY

MA

NY

FA

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OR

S O

VE

R W

HIC

H W

E D

O N

OT

HA

VE

CO

NT

RO

L.

Mo

nth

ly Active

Use

rs1

23

45

67

89

1011

12

Low

Op

en

ing A

ctive U

sers

1,000,0001,140,000

1,413,6001,752,864

2,313,7803,054,190

4,031,5314,999,099

6,098,9006,830,768

7,855,3849,033,691

Gro

wth

Rate

32%42%

42%50%

50%50%

42%40%

30%30%

30%30%

CTR

22%22%

22%22%

22%22%

22%22%

22%22%

22%22%

Marke

ting R

ate42%

42%42%

42%35%

35%30%

27%25%

20%20%

20%

Ch

urn

Rate

18%18%

18%18%

18%18%

18%18%

18%15%

15%15%

Ad

ditio

ns

320,000478,800

593,712876,432

1,156,8901,527,095

1,693,2431,999,639

1,829,6702,049,230

2,356,6152,710,107

Ch

urn

180,000205,200

254,448315,516

416,480549,754

725,676899,838

1,097,8021,024,615

1,178,3081,355,054

Cu

rren

t Use

rs1,140,000

1,413,6001,752,864

2,313,7803,054,190

4,031,5314,999,099

6,098,9006,830,768

7,855,3849,033,691

10,388,745

Ad

vertisin

g Re

ven

ue

$250,800$310,992

$385,630$509,032

$671,922$886,937

$1,099,802$1,341,758

$1,502,769$1,728,184

$1,987,412$2,285,524

Marke

ting

$105,336$130,617

$161,965$213,793

$235,173$310,428

$329,941$362,275

$375,692$345,637

$397,482$457,105

Reven

ue

$145,464$180,375

$223,665$295,238

$436,749$576,509

$769,861$979,483

$1,127,077$1,382,548

$1,589,930$1,828,419

Me

diu

m

Op

en

ing A

ctive U

sers

2,500,0002,850,000

3,534,0004,382,160

5,784,4517,635,476

10,078,82812,497,746

15,247,25117,076,921

19,638,45922,584,228

Gro

wth

Rate

32%42%

42%50%

50%50%

42%40%

30%30%

30%30%

CTR

22%22%

22%22%

22%22%

22%22%

22%22%

22%22%

Marke

ting R

ate42%

42%42%

42%35%

35%30%

27%25%

20%20%

20%

Ch

urn

Rate

18%18%

18%18%

18%18%

18%18%

18%15%

15%15%

Ad

ditio

ns

800,0001,197,000

1,484,2802,191,080

2,892,2263,817,738

4,233,1084,999,099

4,574,1755,123,076

5,891,5386,775,268

Ch

urn

450,000513,000

636,120788,789

1,041,2011,374,386

1,814,1892,249,594

2,744,5052,561,538

2,945,7693,387,634

Cu

rren

t Use

rs2,850,000

3,534,0004,382,160

5,784,4517,635,476

10,078,82812,497,746

15,247,25117,076,921

19,638,45922,584,228

25,971,862

Ad

vertisin

g Re

ven

ue

$627,000$777,480

$964,075$1,272,579

$1,679,805$2,217,342

$2,749,504$3,354,395

$3,756,923$4,320,461

$4,968,530$5,713,810

Marke

ting

$263,340$326,542

$404,912$534,483

$587,932$776,070

$824,851$905,687

$939,231$864,092

$993,706$1,142,762

Reven

ue

$363,660$450,938

$559,164$738,096

$1,091,873$1,441,272

$1,924,653$2,448,708

$2,817,692$3,456,369

$3,974,824$4,571,048

High

Op

en

ing A

ctive U

sers

10,000,00011,400,000

14,136,00017,528,640

23,137,80530,541,902

40,315,31149,990,986

60,989,00368,307,683

78,553,83590,336,911

Gro

wth

Rate

32%42%

42%50%

50%50%

42%40%

30%30%

30%30%

CTR

22%22%

22%22%

22%22%

22%22%

22%22%

22%22%

Marke

ting R

ate42%

42%42%

42%35%

35%30%

27%25%

20%20%

20%

Ch

urn

Rate

18%18%

18%18%

18%18%

18%18%

18%15%

15%15%

Ad

ditio

ns

3,200,0004,788,000

5,937,1208,764,320

11,568,90215,270,951

16,932,43119,996,394

18,296,70120,492,305

23,566,15127,101,073

Ch

urn

1,800,0002,052,000

2,544,4803,155,155

4,164,8055,497,542

7,256,7568,998,377

10,978,02010,246,152

11,783,07513,550,537

Cu

rren

t Use

rs11,400,000

14,136,00017,528,640

23,137,80530,541,902

40,315,31149,990,986

60,989,00368,307,683

78,553,83590,336,911

103,887,447

Ad

vertisin

g Re

ven

ue

$2,508,000$3,109,920

$3,856,301$5,090,317

$6,719,219$8,869,368

$10,998,017$13,417,581

$15,027,690$17,281,844

$19,874,120$22,855,238

Marke

ting

$1,053,360$1,306,166

$1,619,646$2,137,933

$2,351,726$3,104,279

$3,299,405$3,622,747

$3,756,923$3,456,369

$3,974,824$4,571,048

Reven

ue

$1,454,640$1,803,754

$2,236,654$2,952,384

$4,367,492$5,765,089

$7,698,612$9,794,834

$11,270,768$13,825,475

$15,899,296$18,284,191

page 23 of 23