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Business Model Canvas: A Tool for Entrepreneurs
and Innovators (Project-Centered Course) – WEEK 2
https://www.coursera.org/learn/business-model-canvas
Hello!I am LÊ HỒNG TÂM I am a lifelong eager learner, resource connector, problem solver, value adder, youth coach, inspirer and proud mom.
I love marketing, entre & intra-preneurship, researching about learning and teaching
I am like water: tender, flexible yet powerful
You can find me at Or contact me at [email protected]
CATCH UP IF YOU CAN!
Instructions for enrollment:STEP 1: Visit the MOOC site:
https://www.coursera.org/learn/business-model-canvas
STEP 2: Click “ENROLL” button
STEP 3: Create your profile on Coursera
Start LEARNING FOR FREE
IMPORTANT UPDATES
The MOOC TimelineWeek 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
On Coursera Customer
Segments
Value
Propositions
Channels
and
Customer
Relationship
Key activities
& Key
resources
Revenue
Structure &
Partners
Cost
Structure
Presenting
your BM
Facilitated
discussions
at AC
• Why using
Business
Model
Canvas?
Is it for
you?
• Lean Start
up
Mindset
* Determine
your type of
market;
* How to
determine
your
customer
segments
Oct 26
Customer
Validation
Marketing
Channels,
Customer
Relationships
Activity:
• Building
prototype
• Problem-
Solution test
Nov 2
* Key activities,
key resources,
partners and *
revenue
structure intro
* Cost structure
Nov 9
Your canvas
presentation
Nov 16
Follow up
Mentorship
for teams
Your project
Challenge
statement
Customer
validated
Your canvas;
Prototype
and 10
customer
interviews
Customer
pitching and try
to sell, talk to
your partners
and channels.
Financial model
receive
mentorship to
participate in
Business
Mekong
Challenge
AC Meeting agendaTime Activity Note
11:15 – 11:30 Online audience can review materials if they have not Link to the online materials
on fanpage
11:30 – 11:45 Activate:
Review main ideas of the online lectures
11:45 – 12:00 Quiz Time Special prizes for both online
& offline audience
12:00 – 12:30 Useful toolkits:
Introduce how to apply the online materials in real start up project
12:30 – 1:00 Experiential learning:
Main Activity to strengthen the mindset/ toolkit usage
1:00 – 1:30 Group Q&A and mentoring for teams with Business Model Canvas Comments for participants’
business model canvas
After this MOOC, we can:
◇ Understand the mindset of learning by doing and lean start-up
◇ Identify and communicate the nine key elements of a business model
◇ USE the business model canvas to approach either a personal or corporate challenge or opportunity.
◇ Present a polished Business Model Canvasthat outlines the business case for a new product or service to address your selected challenge or opportunity.
& MUCH MORE:
◇ Receive a certificate from U.S. Embassy/ Coursera to mark your efforts and achievement
◇ Opportunity to win the Business Model Book
MOST IMPORTANTLY:
◇ Build momentum for your Entrepreneurial DREAM◇ Participate in the McKinsey Mekong Business Challenge to have a
chance to join in the regional competition in Buhtan and the International BMC in the U.S. : https://goo.gl/ncEKAG
◇ Receive mentorship from Tam Le & friends for the McKinsey Mekong Business Challenge
www.coursera.org/learn/business-model-canvas
ACTIVATELet’s REVIEW
1
CHALLENGELet’s see if you can recall and understand the concepts
2
Q1: How do you explain the Value Proposition Block to your friend?◇ Definition?◇ Types of Value Propositions?◇ Examples?
Q2: What is NOT the types of Channels that mentioned in Week 4 video?A. Sales forceB. Web salesC. Company owned storesD. Partner owned storesE. Whole salersF. Referrals (Words of mouth)
Q3: How do you explain customer relationship to your friends? ◇ Definition◇ Types◇ Examples
Q4: Amazon.com is an example of what kind of revenue stream?
A. RecurringB. TransactionalC. FinancialD. Intellectual
One of the following is NOT one of the value proposition categories. Which one is it?
A. IncrementalB. QuantitativeC. QualitativeD. Game-Changing
Q7: UBER is an example of what Value Proposition category?A. IncrementalB. QuantitativeC. QualitativeD. Game-Changing
Q8: Lazadacustomer relationship type?
Q9: One of the following is NOT an element of the Value Propositions Canvas. Which one is it?A. Customer JobsB. Customer GainsC. Customer PainsD. Pain RelieversE. Gain CreatorsF. Marketing and SalesG. Products and Services
Q5: One of the following is NOT one of the categories of key resources. Which one is it?A. PhysicalB. HumanC. IntellectualD. FinancialE. Academic
Q10: One of the following is NOT one of the channel phases. Which one is it?A. After SalesB. PartnershipC. DeliveryD. PurchaseE. AwarenessF. Evaluation
USEFUL TOOLKITS• Customer Development vs Product Development• How to test your business idea• How to gauge your marketing opportunity
3
Process to evaluate your business idea◇ Your Market opportunity◇ Test your problem/ solution fit◇ Build your MVP/ Prototype◇ Test Product/ Market fit
Customer Development: https://www.youtube.com/watch?v=f_LNNnNfpp4&index=13&list=PLAwxTw4SYaPnxzSuovATBMrNowGaaEBmW
◇
“How Big is the Market?” Tools◇Google Trends – what are the search trends for key items◇Google Insights – breaks down the search data by location◇Facebook ads & insights – check out the total available market
BUILD PrototypeCreate Websites Automagically￭ GoogleSites – simple web host provider￭ Weebly – get a website up quickly with no tools￭ Wordpress.com￭ Sumo
Create landing page and analyze conversion rate: ◇ Unbounce – simple web host provider◇ Instapage – get a website up quickly with no tools
Build an UI frame for web/ app◇ Just in Mind
Design your ads/ flyers◇ Canva
Test problem/ solutions fit
◇ Direct/online surveys◇ Try to sell on a landing page/ mock website/ UI frames of app/web◇ Gauge data & iterate to get the RIGHT VP◇ Have meaningful metrics & validated learning
TAKE ACTION!• Write down your own challenge statement and solution
statement• Speed dating to find your partner• In group: State your biggest challenge and opportunity NOW
4
BINGO◇ Move around the room, meet and talk to as many as possible and find out: ● Someone who is a student● A marketing/sales professional● A coder/technology hacker● A person who comes from the same city as you do● A person who share a common problem/ challenge/ opportunity with you
• Teams of 6 people
• 15 minutes
• Using following Ingredients
“NO Business Plan survives the first contact with a customer.Steve Blank – Father of Lean Start up
“
LEAN START UP Principles
◇Entrepreneurs are everywhere◇Entrepreneurship is management◇Validated Learning◇Build – Measure – Learn◇ Innovation Accounting
Customer Segment◇ Customer Segments – Lean Launchpad: https://www.youtube.com/watch?v=CesU4DnyDy0&t=24s◇ Customers in Context: https://www.youtube.com/watch?v=Y4ZE5P7w_GQ&index=93&list=PLAwxTw4SYaPnxzSuovATBMrNowGaaEBmW
Thanks!Any questions?You can find me at:◇ Facebook: le.h.tam◇ [email protected]
CreditsSpecial thanks to all the people who made and released these awesome resources for free:◇ Steve Blank: Steveblank.com ◇ Lean Lauchpad course (Udacity):
https://www.youtube.com/playlist?list=PLAwxTw4SYaPnxzSuovATBMrNowGaaEBmW
◇ Mashmallow challenge: http://marshmallowchallenge.com◇ Slide: https://www.slideshare.net/MilanVukas/business-model-canvas-
slideshare◇ Customer segments: https://www.cleverism.com/customer-segments-
business-model-canvas/◇ Customer Persona: https://www.rainsalestraining.com/blog/the-6-
