USCB Business Administration degree –Marketing ConcentrationEarn your bachelor’s degree in Business Administration with a concentration in Marketing at USCB.Marketing is an integral part of our everyday activities and experiences. It is concerned with developing,transporting, promoting, and selling the vast assortment of products and services needed to satisfythe diverse wants and needs of consumers. It is indispensable to business practice and achallenging field for study.

The Marketing Concentration at USCB provides students with a basic understanding of marketingand its vital role in society. Our curriculum is future-oriented and develops the knowledge and skillsrequired for continuing professional growth in a changing business environment. Our curriculumbalances fundamentals with innovative ideas and practices and builds vital skills in market analysis,decision-making, and communication.

Learn more.Contact the Business Administration Department at 843-208-8231,email business@uscb.edu or visit www.uscb.edu/business

USCBOne University Boulevard, Bluffton, SC 29909 843-208-8000 Toll free: 877-885-5271 www.uscb.edu

U N I V E R S I T Y O F S O U T H C A R O L I N A B E A U F O R T

USCB BUSINESS

“The Marketing Concentration will enable you to pursue a wide range of careers with solid earning potential.What can you do with a Marketing degree? The better question is: what can’t you do with one?Average starting salaries for new Marketing graduates in the US are more than $40,000.”

– Veronica M. Godshalk, Ph.D. – Chair, Department of Business Administration

Career areas in Marketing:

• Product Management• Advertising and Promotion• Public Relations• Selling/Sales Force Management• Packaging Design• Pricing Analyst

• Supply ChainManagement/Logistics

• Wholesaling & Retailing• Franchising• International Marketing• Marketing Research

Enhance your skills in Marketingwith courses in....

Consumer BehaviorLearn how consumers search for, purchase, use,and evaluate products and services.

Marketing CommunicationsLearn how to develop advertisements, salespromotions, and point-of-purchase communications.

Sales ManagementLearn how to recruit, train, motivate, compensate,and evaluate a sales force.

Marketing ResearchLearn how to collect information so thatmarketing managers can make better decisions.

Marketing Strategy and PlanningLearn how to design marketing strategiesand develop marketing plans.

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BS in Business Administration with Marketing Concentration

The University of South Carolina Beaufort is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award baccalaureate degrees.The University of South Carolina Beaufort is an equal opportunity institution.

Marketing gets you noticed.Contact the Business Administration Department at 843-208-8231,email business@uscb.edu or visit www.uscb.edu/business

USCBOne University Boulevard, Bluffton, SC 29909 843-208-8000 Toll free: 877-885-5271 www.uscb.edu

U N I V E R S I T Y O F S O U T H C A R O L I N A B E A U F O R T

Fred M. Beasley, Ph.D.Professor of Marketing

Fred Beasley leads the marketingconcentration at USCB and teachesclasses in Marketing, ConsumerBehavior, Principles to MarketingResearch, and Strategy.

Dr. Beasley’s research interests arein the areas of consumer promotions,marketing education, and sportsmarketing. Prior to joining the USCBfaculty, Dr. Beasley was a marketingprofessor at Northern KentuckyUniversity for 15 years.

Dr. Beasley’s work experience includes five years as a marketingresearch analyst and three years as a social worker. He receivedhis Ph.D. in Marketing from the University of Maryland and an MBAfrom Oklahoma State University.