Business Engagement: A collaborative approach Jackie Stafford NBS Business Engagement Co-ordinator

  • View
    214

  • Download
    2

Embed Size (px)

DESCRIPTION

Funding SDF funding from HEFCE to support a move from a wide range of short term links with employers to a more focused and sustainable position Aim to provide a catalyst for work based engagement with both public and private sector employers

Transcript

  • Business Engagement: A collaborative approachJackie StaffordNBS Business Engagement Co-ordinator

  • Business Engagement?

    What is Business Engagement?

    Why would we want to engage more with Business?

    Barriers to Business Engagement?

    Business Engagement- Leitch Review: Prosperity for all in the Global Economy - World Class Skills 2006

    We-the University, Academic Schools, Research, Careers Student Learning Experience

    Barriers-opportunity to explore what the barriers may be..*

  • Funding

    SDF funding from HEFCE to support a move from a wide range of short term links with employers to a more focused and sustainable position

    Aim to provide a catalyst for work based engagement with both public and private sector employers

    What does this mean-frameworks developing

    Business Engagement Network-sharing of information-do you know who this is in your own school?

    Communities of Practice WRLS-academics working in this field

    Committees with cross school representation looking at aspects of systems and data management, Staff development-what skills are required? Learners Journey-part time student experience how does this differ?June 2010 Lucy Winskell, Partner in Sintons Law firm moved to Northumbria University as pro-vice chancellor with the brief of strengthening the universitys links with the regions public sector, schools and businesses.

    *

  • Why do CRM? Context for change

    Employer Engagement Agenda

    Economic climate Diversification of funding holistic approach to maximise opportunityGreater challenges to clients (an opportunity for universities to help?)

    Increased competition winning and maintaining clients

    *

  • Key CRM Principles and PracticeDefined as Investing resources in key clients

    80/20 rule 80% of return comes from 20% of your clients

    Need to focus on a manageable client base. 10 20

    5:1 investment cost5 x more expensive to develop new relationship than maintain current

  • Where to focus efforts?

    EXISITINGNEWServices10-15%40-50%1-10%15-25%

    *

  • Building and maintaining relationships

    Implementing and managing the necessary management and administrative systems to provide professional and operational support

    Support business development activities across the Corporate and Executive Development Portfolios

    Work collaboratively across the University to inform the Employer Engagement Project Hub

    What does this mean for Support Staff/Systems?Within the Business School, building upon existing client relationships CEDC-key clients new contacts building on relationships-Bridge Club work?*

  • CRM Approach

    Develop profile and engagement plan for each client

    Gather intelligenceGoogle alerts, twitter, bdaily, networking, etc...igoogle dashboard information feed

    Capture and share information using ACT!Complexities around this?Protocols

    Use of ACT across the University-previous experience Life Sciences and wide use of spreadsheets across the University.

    Alumni lists, marketing use, placements etc*

  • Strong existing relationships but can improveCoordination within SchoolCapture and sharing of information PrioritisingBe more proactive (SDF roles to facilitate)

    2 listsCurrent clients increasing understanding identifyingPotential clients opportunities and way in

    NBS Approach

    *

  • Holistic approach

    *

  • Competitive Market

    Is this approach relevant and realistic?

    Which relationships do we already manage well? Starting point

    How close are we to a collaborative approach?

    Business Engagement- Leitch Review: Prosperity for all in the Global Economy - World Class Skills 2006

    We-the University, Academic Schools, Research, Careers Student Learning Experience

    Barriers-opportunity to explore what the barriers may be..*What does this mean-frameworks developing

    Business Engagement Network-sharing of information-do you know who this is in your own school?

    Communities of Practice WRLS-academics working in this field

    Committees with cross school representation looking at aspects of systems and data management, Staff development-what skills are required? Learners Journey-part time student experience how does this differ?June 2010 Lucy Winskell, Partner in Sintons Law firm moved to Northumbria University as pro-vice chancellor with the brief of strengthening the universitys links with the regions public sector, schools and businesses.

    *

    *

    *What does this mean for Support Staff/Systems?Within the Business School, building upon existing client relationships CEDC-key clients new contacts building on relationships-Bridge Club work?*Use of ACT across the University-previous experience Life Sciences and wide use of spreadsheets across the University.

    Alumni lists, marketing use, placements etc*

    *

    *