Business Communication and

Technical WritingTopic Ramada HotelPresented To Mr. Imran HanifPresented By Hira Tahir

Roll # 07-42BS(IT) 2007-2011

Department of Computer Science, Bahauddin Zakariya University

Multan

Organization

Ramada HotelMultan

About Ramada• Ramada is located in the heart of the

Multan.• Only 3 Kilometers away from the Multan

Airport.• It offers Free Transport Service to the Airport.

• It is the only 4 Star hotel in the town.• It is the only Hotel with a pool.

• There is a well equipped GYM and Health Club Facilities for Gents and Ladies.

History

• Ramada opened its first hotel – with a 60-room facility – on U.S. Route 66 at Flagstaff,

Arizona in 1954 and set up its headquarters in Phoenix, Arizona

• The name "Ramada" was coined from the Spanish definition of "shady resting place."

Continuing…

• Ramada's logo from its start, in the 1950s until around 1976,

featured a friendly bald innkeeper, dubbed "Uncle

Ben". • He sported an apron (later a suit and tie) and held a top hat in one hand and in the other

hand, a red trumpeted banner that read "Ramada Inn

Roadside Hotels"

Continuing…

Current logos of Ramada

Ramada Tiers

• Ramada Inn• Ramada Hotel• Ramada Plaza• Ramada Resorts

Ramada Inn• Full-service properties with …

1. Restaurants 2. Exercise rooms 3. Room service 4. Free breakfast Items.

Ramada Hotel• Found only in Canada and international

destinations.• These are full-service hotels with room service, a full-service restaurant, and fully-

developed fitness centers.• Many of the international hotels also offer

suites in addition to rooms, and a few have a resort and hotel together.

Ramada Plaza

• Lower "upscale" properties offering…

1. Business centers2. Full-restaurants3. Enhanced room service4. Concierges at many locations.

Ramada Resorts

• Found in international locations outside the USA

• Located in tourist destinations and high-traffic locations.

Best of Ramada

• Pinnacle Award is presented to the two best Ramada properties in each North

American regions.

• These premier hotels consistently provide exceptional guest service and outstanding

product quality.

Media Centre

• Get the latest news from Ramada in the media center.

• Press releases are updated regularly to give you the most up-to-date information.

Break Fast at Ramada• "Breakfast is the most important meal of

the day”.

• Ramada feels the same way too.

• Ramada knows you want to start your day with a complimentary, healthy breakfast in

a clean and comfortable setting.

100% Smoke-Free Hotels • Need plenty of breathing room?

• Ramada smoke-free hotels are like a breath of fresh air going far beyond the

smoke-free room.

• Guest rooms and public areas conform to smoke-free guidelines.

• So you can breathe a sigh of relief even before you check in.

Trip Rewards

• Trip Rewards lets you…

1. Dine2. Thrill3. Stay...for Free!

Why Trip Rewards?

• Trip Reward is the world's largest hotel rewards program.

• You can start earning toward great rewards from a wide variety of exciting

program participants.

Standards of a 4 star hotel

• Quality of food• Quality of services• Quality of accommodation

Departments• There are many departments working

currently in Ramada Hotel.• Marketing Department• HR Department• IT department • Finance Department

These are the major departments of Ramada Hotel.

Competitor

• The competitors of Ramada are Marriott and pearl continental hotels.

• These hotels are international and they provide best of their services.

• Ramada does not consider the Holiday Inn as its competitor because it is a 3 star hotel.

Target Market

• Target Market for Ramada is the upper and upper middle class.

• Also the business tycoons and the super stars. • The cricket teams and the showbiz stars are in

the category of super stars.• Ramada provide the luxury and the every necessity for the target market and there is no

other place that could provide that much comfort

What Ramada Provide for Stars?

• Ramada provides…1. The luxury rooms2. The quality of breakfast3. Lunch and dinner4. Excellence of services5. Pool

and many other features that attract the stars to join Ramada.

• PCB puts the Ramada on priority for staying. • PCB also arranges the stay of international teams

• in the Ramada hotel.

For Business

• Ramada provide the luxury and well-equipped meeting rooms and conference halls for

business meeting• Provides the most economical and luxury stay

for nights. • All meeting tools like multimedia, rosters and

excellent sound system is provided to business meetings.

Opportunities• Ramada is not just a hotel.

• Ramada offers to the young and talented people a variety of jobs and positions.

• It is an organization that include different departments like IT, Finance and HR

department• That allow talented people the opportunities

in technical and management fields and also there is much growth for young people.

Total Quality Management

• Ramada focus on total quality management as it always fulfills the needs of its clients and

give the high priority to the customers.• The international standard organizations

impose the implementation of TQM in the organizations and that effects and attracts the

people.

Any Questions !!!

Thank You