january 7th 2011

profitably marketing your business for free

Who are we?

Marketing – Graphic Design – Media Relations – Web

(TouchStar software, Opal Telecom (Carphone Warehouse), Moonfish, Redstone Telecom)

Who Am I?

Big Issue columnist

Editor of ‘The Asian’

Editor of ‘Unified Communications’

Content & Editorial Manager – Education.com

Editor of ‘D.A. Insider’

Editor-in-chief/Publisher of ‘Inside Social Media’

International Communications Manager – Vivendi Universal

Media Relations Manager – Onetel

Head of Communications – Your Communications

BBC Radio Lancashire contributor

Marketing defined:

“Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Marketing defined (this time for real people):

Marketing is what you do to raise awareness of your business and to generate leads for your business

And, what we say:

Our aim is to help your business make more money!

have a plan!

marketing planning made easy

public relations

- press releases- press statements- forward features- case studies- contact programme

social mediawhich do you use?

monitoring & measuring

Paid for services

Durrants, Romeike, Press Index

Monitoring and analysis

Press Index ROI

cheap and cheerful monitoring and analysis

here’s few free tools and methods to try

monitoring and analysis

Google alerts

http://www.google.com/alerts

Google alerts

Google analytics – Do your webstats show a spike that corresponds with coverage?

Monitoring and analysisUse the rate card of specific publications to assess the value of pieces of coverage

SCC = Rate x Height x columns

monitoring and analysis

http://www.socialmention.com

Monitoring and analysis

trackable number

Monitoring and analysistrackable code

trackable name

Monitoring and analysis

http://www.pickanews.com

Monitoring and analysis

cheap and cheerful monitoring and analysis - recap

- Google Alerts (to pick up your coverage)

- Google analytics – Do your webstats show a spike that corresponds with coverage?

- Use the rate card of specific publications to assess the value of pieces of coverage

- Trackable name, code or number