MEDIA KIT

SINGAPORE

24/7 ACCESS TO THE LATEST IN FASHION & CONTEMPORARY CULTURE

TOLD THROUGH AN ASIAN LENS

BURO 24/7 is your trusted source for the world’s best fashion, beauty, entertainment and lifestyle news. Packed with fascinating profiles, expert advice and up-to-the-minute reportage, Buro 24/7

is the leading authority on contemporary culture.

Founded by Russian style icon MIROSLAVA DUMA, the Buro 24/7 brand has expanded in just four years to NINE REGIONS: Croatia,

Ukraine, Kazakhstan, Azerbaijan, Middle East, Turkey, Australia, Mongolia and now Southeast Asia.

THE DIGITAL NEWS PLATFORMFOUNDED BY STYLE MAVEN AND

DIGITAL POWERHOUSE MIROSLAVA DUMA HAS MADE ITS DEBUT IN ASIA.

WHO WE ARE

IMV PRESIDENTMICHAEL VON SCHLIPPE

Buro 24/7 will strenghten IMV’s portfolio of titles – Robb Report (Singapore, Vietnam, Thailand and Malaysia), Barcode (Singapore and Ho Chi Minh City) as well as Citizen K Vietnam. While Robb Report caters to South East

Asia’s affluent male audience, Barcode to young trendsetters, and Citizen K to the fashion-conscious,Buro247.sg is aimed at the dynamically growing fashion- and lifestyle-conscious readership.

With its international reach, the addition of Buro247.sg to IMV marks a leap in Singapore’s digital communication landscape. The new platform will cover topics on fashion, beauty, jewellery, gadgets, travel, wellness, food and

culture, creating a cohesive portfolio for our clients.

March 2015

S I N G A P O R E

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March 2015March 2015

S I N G A P O R ES I N G A P O R E

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ISSUE 28. SGD8

MASTER THE SEASON’S TOP TRENDS

PLUSBENTLEYCOURCHEVEL PININFARINA

RUNWAY REDUX

THE LUXURY OF TIME:

OUR DEFINITIVE GUIDE TO SIHH

MARKED FOR LIFE:

WIM DELVOYE’S ARTISTIC ASSAULT

robbreport.com.sg

BURO AS PART OF IMV

GET CONNECTED 24/7

AUSTRALIA

SINGAPORE

MALAYSIA

AZERBAIJAN

DUBAI

KAZAKHSTAN

MOSCOW

UKRAINE

CROATIA

MILAN

PARIS

NEW YORK

LONDON

MONGOLIA

BURO 24/7’S READERS ARE WELL-HEELED, FASHION

CONSCIOUS AND DISCERNING INDIVIDUALS.

From trendsetters and style-savants to the emerging affluent and the jet-set elite, Buro 24/7 Singapore reaches out to local residents as

well as a diverse mix of foreigners and regional fashion insiders.

Impeccably stylish and switched on, our readers purchase luxury goods, enjoy trying out new restaurants, and attend gallery openings and

music festivals.

The Buro 24/7 reader is highly sociable with a voracious appetite

for the latest news in fashion, beauty and contemporary culture.

As such, they turn to buro247.sg for trusted quality editorial curated for both a male and female audience.

TARGETAUDIENCE

AGE 25-40

65% 35%

WHAT BURO247.SG IS MADE OF

FASHION(30%)

BEAUTY (20%)

CULTURE (15%)

WATCHES & JEWELLERY

(15%)News

Buro LovesInsidersTrends

AccesoriesCollectionsStreet Style

Men’s

NewsBuro Loves

InsidersTrendsMen’s

Grooming

NewsBuro Loves

InsidersArt & Design

Film & TVMusicEvents

NewsBuro Loves

InsidersTrendsMen's

SOCIAL & VIDEOInstagram, Facebook, Twitter, video tutorials

EVENTSLaunch party. Buro-styled shows

LIFESTYLE (20%)

NewsBuro Loves

InsidersTravel

Food & Drink

TechnologyHealth & Fitness

Buro 24/7’s largest section offers a comprehensive edit of the latest trends and news from the world of fashion communicated through exclusive photo shoots, interviews with world-renowned

designers, decisive reviews of all the major fashion shows, and authoritative opinions from industry insiders and leading bloggers.

FASHIONNEWS / BURO LOVES / INSIDERS / TRENDS / ACCESSORIES /

STREET STYLE / MEN’S

From fragrances and makeup to spa reviews and the latest scientific advancements in skincare, our team of trusted advisors and contributors will keep you updated on the changing face of beauty and

male grooming through informative reviews, how-to tutorials, trend advice and personal columns.

BEAUTYNEWS / BURO LOVES / INSIDERS / TRENDS / MEN’S GROOMING

Whether it’s a gallery opening in Europe, the review of a festival in America or the latest live gig in Singapore, our culture section will keep readers informed on the evolving world of art and entertainment. This section includes celebrity profiles, interviews with international and local

talent, as well as features from experts in the fields of design, theatre and music.

CULTURENEWS / BURO LOVES / INSIDERS / ART & DESIGN / FILM & TV /

MUSIC / EVENTS

Looking for a new restaurant? Travel recommendations for your next holiday? Or an up-to-date breakdown of the latest gadgets? Packed with need-to-know lifestyle advice, this section provides an important resource for Singapore’s national pastime (what are we going to eat?) and invaluable

tips and reviews for the technophile and wanderluster.

LIFESTYLENEWS / BURO LOVES / INSIDERS / TRAVEL / FOOD & DRINK /

TECHNOLOGY / HEALTH & FITNESS

Catering to Singapore's love affair for timepieces and beautiful adornments, this section chronicles the latest developments in watch manufacturing and jewellery design; keeping readers in the know with on-the-pulse product updates, designer interviews, trend reports and trustworthy reviews from

collectors and experts.

WATCHES & JEWELLERYNEWS / BURO LOVES / INSIDERS / TRENDS / MEN’S

MAY

Buro 24/7 Singapore LaunchSingapore Fashion Week

French OpenGrand Prix, Monaco

2015 EDITORIAL CALENDAR

JUNE

Men’s Fashion WeeksSEA 2015 Games

GlastonburyWimbledon

JULY

Health & FitnessParis Couture Week

NYFW: Men's

AUGUST

SG50US Open

Venice Film Festival

SEPTEMBER

Singapore Grand PrixWomen’s Fashion Weeks

Watches & Wonders

OCTOBER

Food & DrinkWatches & Jewellery

Bridal

NOVEMBER

Art & DesignTravel

DECEMBER

Party Season ContentChristmas and NYE

The members of Buro 24/7’s young Singapore audience are highly engaged users of social media, using each platform to amass knowledge and share content. Buro 24/7’s social

platforms work to complement the website, offering users bite-sized news updates and content links via Facebook, Instagram and Twitter. Not only do these channels work to extend Buro 24/7’s reach and offer another access point for up-to-the-minute fashion,

culture, lifestyle, entertainment and beauty news, they also serve to underscore Buro 24/7’s reputation as a leading source for contemporary cultural news.

SOCIALBuro247Singapore Buro247Singapore Buro247SG Buro247.SG

SPONSORSHIP&

BRANDEDCONTENTOPPORTUNITIES

Display AdvertisingHigh-impact advertising for boosting brand awareness and visibility, including creative solutions that

put your brand at the forefront of our reader's attention.

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322

INCLUSIONS100% SOV for homepage and all sections.

1) LEADERBOARD BANNER 2) SUPER SIDE SKINS

3) HALF PAGE BANNER4) HALF PAGE EXPANDABLE (ADD ON)

4

Standard advertorialConceptA product-focused advertorial written by Buro 24/7 that appears organically in the site’s content feed. This will be labelled as a promotion.

Inclusions• 1 x hero image, up to 400 words of text with hyper links• 100% SOV media on page• Leaderboard banner• Half page banner

Drivers to integration• 1 x social mention across a relevant social media platform• Inclusion in Buro247.sg’s ‘Specials’ module

Production Deadline• Two weeks

Bespoke advertorial and special projectsConceptOpportunity to devise a bespoke advertising solution to cater for specific client objectives. Advertisers have the opportunity to integrate their own content and leverage the existing audience on buro247.sg. This will be labelled as a promotion.

Final layout, copy and page design subject to editorial approval.

This will not be labelled as a promotion.

Inclusions• Determined based on requirements; can include video, galleries and commissioned copy• 100% SOV media on page• Leaderboard banner• Halfpage banner• Inclusion in Buro247.sg ‘Specials’ module• 1 x social mention across a relevant social media platform• Copywriting by Buro 24/7 Singapore

Investments• Please contact our sales director for more information

Bespoke sub-sectionConceptA customised content destination with contextually relevant content tailored to a specific theme. It includes the following:• 100% SOV media• Leaderboard banner, half page banner and super side skins• Client BTYB logo (optional)• 8 x commissioned feature articles to support the client theme• 1 x bespoke advertorial with client product inclusions

This will be labelled as a promotion.

Editorial added value• Editorial driver: inclusion in Buro247.sg’s ‘Specials’ module• Featured sub-section: inclusion of sponsored destination within secondary navigation drop down• Homepage inclusion: content to appear dynamically in homepage feed as it is published

Social added value• Commissioned content: 4 x social drivers• Advertorial: 1 x social driver

Optional inclusions• Commissioned product galleries• Videos

Investments• Prices to be confirmed individually

Assets and deadlinesAssets to be received four weeks prior to live date. Go-live date cannot be guranteed if creative and assests are late.

Integrated video packageConceptWork with the editorial team to create a video content seriesincorporating your product as a hero item. This is perfect fordemonstrating how to incorporate your product or tool and showcasing the various ways it can be used. This will be labelled as a promotion.

Inclusions• 4 x 2-minute videos• Inclusion in Buro247.sg ‘Specials’ module• 2 x social mentions

Requirements• 1 x full day shoot• Client briefing (product, themes, script) and supply of product• Minimum six-week lead time from sign off and receipt of assets

Production notes:• Re-usage fees are additional (speak to digital manager for details)• Post-production revisions @ SGD250 per hour • Talent presenting/being featured is an additional fee• Does not include animation or motion graphics• Video production is not agency commissionable

Buro LovesConceptOpportunity for product or service feature or review. Product and service inclusions are subject to editorial approval.This will not be marked as a promotion.

Inclusions• Hero image and up to 200 words of copy• 100% SOV media on page• Inclusion in Buro247.sg’s ‘Specials’ module• 1 x social mention

RequirementsBonus inclusion based on minimum SGD20,000 media investment

Requirements & deadlines• To be confirmed individually• Product or service featured must be within three months of campaign period

37BTanjong Pagar Road, Singapore 088460 T: +65 6225 1236 | F: +65 6226 0107

CONTACT

SINGAPORE

EDITORIALNorman TanEditor-in-chief

Mobile +65 9083 3880Email nt@buro247.sg

SALESRaha Ahmad

Digital Sales Director

Mobile +65 8399 3624Email ra@buro247.sg