Building up to self-employment

Why sobananapenguin?

Clients

Copywriting

Web and print

Blogs and news articles

Press releases

Video scripts

Social media management

Directing followers to company content

Posting industry updates and local news

Social sharing

Conversations, replies and customer service

Design, photography and video

Logo and brand identity

Digital elements and printed collateral

Content marketing, e.g. infographics

Events, staff profiles, product shoots etc.

Ideas and strategy

Extension of philosophy and mission

Delivery (universal or targeted)

Engagement, e.g. social, paid, site-specific

Impact, legacy and return on investment

Imperative requirements inbusiness leaders and entrepreneurs

Outlook

- Positive attitude

- Open to learning new skills and techniques

- Understand that it can take time

- Confidence vs. god complex

- Genuinely care about the end product

Focus

- Deadlines and budgets

- Relevance, suitability and quality

- Form and function

- Flexibility and feedback

- Delivery, reception and follow-up

Customer service

- Attentive: listen, digest, remember

- Transparency: honest, clear, direct

- Attitude: confident, amicable, respectful

- Communication: available, responsive, thorough

- Trust: delivery, consistency, loyalty

Top 5 tips for good client relations

- Social excellence

- Emotional intelligence

- Influence vs. power

- Recognise lines and boundaries

- Professional friendships

Rich SutherlandDirector

human@sobananapenguin.com

@sobananapenguin