BUILDING PROFITABLE FOOD COMPANIES IN RUSSIA:

CONTINUOUS EXCELLENCE AND STRATEGY

For companies at any level of the Russian Food Chain Industry: From Farm to Fork

A Forum for CEOs, owners and senior managers from food companies operating in Russia that wish to grow their businesses in a sustainable and profitable way.

Food companies in Russia face plenty of challenges and opportunities. This is true for companies across the entire Food Chain industry, from primary activities and industrial processors to food retailers and the HoReCa channel. The same happens to other important players that serve this industry, including logistics and shipping companies; the financial sector; equipment suppliers; services and consultancy firms; or technological and agricultural companies, amongst others. This seminar welcomes top decision makers from all of them.

Moscow, 30th May 2016

In addition to lectures, we will study and discuss three Cases with the participation of top executives from the companies under analysis.

Contents of the seminar

The main challenge for today’s global and local companies is to maintain their competitiveness. It is of capital importance to supply goods and services that customers value more than those from competitors. The only way of doing so is through the continuous improvement of processes and the coordination of the Supply Chain. The Nestlé Continuous Excellence initiative drives the manner in which the company manages its continuous improvement processes.

During the session and based on the Nestlé experience, we will discuss how this can be achieved. What kind of objectives should be set? What initial conditions must be in place before embarking on an ambitious Continuous Improvement journey? How to ensure people engagement? What are the best indicators for controlling progress? And finally, what are the key factors for making it sustainable?

CASE “NESTLÉ CONTINUOUS EXCELLENCE: THE ROAD TO SUSTAINABLE COMPETITIVENESS”

“I’m looking forward to sharing Nestlé “case study learning” with top managers and entrepreneurs in Russia. I support San Telmo’s activities, as I know from my own experience that continuous learning is essential for leaders who are committed to sustaining and growing their business.”

José López, Former Executive Vice President of Nestlé Global Operations

Cherkizovo Group is currently Russia’s largest meat producer and integrated agro-industrial holding group. The company controls every stage of the production process, from crop growing, grain production, feed formulation and production and egg incubation to pork and poultry breeding, slaughtering, processing and distribution. Through organic grow and acquisitions, their net profits had grown an average of 25% per year during the previous 6 years. The Chairman of the Board of Directors is Igor Babaev, whose family controls 65% of the shares while the remaining 35% are publicly traded in the London and Moscow stock exchanges.

In spite of this success, the Management Team, headed by CEO Sergey Mikhailov, looks to the future in a move to overcome new challenges. How to respond to decreasing consumer income and lower demand for meat products? How to integrate production facilities coming from different origins into an efficient distribution network that meets retailers’ growing demand for higher service levels? Is it the right time for more acquisitions? Is Cherkizovo prepared to be globally competitive and export to international markets?

At noon, there will be a round table discussion between top executives and entrepreneurs of the Food Chain sectors: Agribusiness, Industry, Retail and Food Service.

CASE “CHERKIZOVO GROUP”

Prof. Manuel Gonzalez ToruñoGeneral Manager RussiaProfessor of Business Strategy, Instituto Internacional San Telmo

Professor Gonzalez Toruño is a Law Graduate and holds a M.B.A.

from IESE, Barcelona. Manuel is an entrepreneur who has

launched several companies in different industries, including

Agriculture, Real Estate, Renewable Energies and Wealth

Management. He serves on the Board of a number of companies

and has extensive experience in advising CEOs and senior

managers on strategy planning and implementation. He recently

lived in Ireland, where he launched and developed the Timoney

Leadership Institute – a joint venture between San Telmo and a

group of Irish business leaders – for delivering world-class senior

executive education programs in Ireland. He is the promoter and

first Director for Russia for the activities launched by San Telmo

in January 2014.

Manuel is the author of more than thirty Case Studies and

Technical Notes in the fields of Business Policy, Strategy,

Negotiation and Entrepreneurship.

Prof. Enrique Garrido MartínezDirector of the Operations Management Department , Instituto Internacional San Telmo

Enrique Garrido is Professor of Operations Management

Department and Director of this Department at Spain’s Instituto

Internacional San Telmo. He holds a degree in Mechanical

Engineering and an MBA from Madrid’s Instituto de Empresa.

He has also completed a Faculty Development Program at IESE

and an Agri-Food Business and Senior Management Program

at San Telmo. He has held management positions at Heineken

and the Huntsman Group and has taught at several business

schools. Since 2010, he also runs his own consulting firm and

participates as an investor and board member at a number of

start-up companies. His main areas of interest are business

models and operations, supply chain management, analysis

and improvement of operational processes, Lean Management,

business transformation projects and entrepreneurship, with a

special focus on the Agri-Food Business sector. He has published

numerous case studies and technical notes.

Prof. José Antonio BoccheriniDirector, Food & Agribusiness Department Instituto Internacional San Telmo

Professor Boccherini graduated as a Computer Science engineer

in Madrid and began teaching computer languages and systems.

After receiving an MBA at IESE, he worked at Accenture in Madrid,

where he was responsible for developing strategy projects for

consumer product companies. He later worked for Diamond

Cluster International, a management consulting firm offering

strategy services to many large telecom companies.

He joined San Telmo in 2003 as Professor of Information Systems,

later becoming the Director of San Telmo’s Food & Agribusiness

Department

He has written case studies and published articles on business

strategies for the Agri-Food industry, and lectures regularly at

international conferences.

Prof. José López VargasFormer Executive Vice President of Nestlé OperationsProf. of Operations Management, Instituto Internacional San Telmo

José Lopez was with the Nestlé Group for 34 years. He joined

Nestlé in Vevey, Switzerland, as a project engineer. In 1999, he

was appointed Managing Director of Nestlé Malaysia and Head

of Region – Malaysia/Singapore. In 2003, he was appointed CEO

of Nestlé Japan Group and in 2006, Chairman and CEO of Nestlé

Japan Ltd. In 2007 he returned to Switzerland and was appointed

Executive Vice President, Nestlé S.A., and Head of Operations,

positions he held until his retirement in September 2015.

Within Nestlé, he was responsible for GLOBE (Global Business

Excellence), which oversees the business and IS/IT processes for

the whole company.

Jose is a Fellow of the University of Cambridge Institute for

Sustainability Leadership and Executive in Residence at I.M.D.

Lausanne.

Faculty

Contents of the Workshop

1.- Managing change, a managerial responsability

Geopolitics of management:

Political, economic, social and cultural change.

Uncertainty, the name of the game. Managing by questions.

From power to leadership: the moral dimension.

The art of holding crucial conversations: Trust, credibility, passion, energy, motivation.

Leadership, a question of character. Leading by example.

2.- The agenda of the Manager, setting priorities

Leadership: a journey from the inside out.

Self-Knowledge: Discovering your true self.

The inner conversation of the leader: Logic and intuition.

The human learning process: from mistakes to failure.

The agenda of the leader: setting priorities.

Focus, time the scarcest resource.

MANAGEMENT SEMINAR:TO LEAD IN TIMES OF CRISIS

AND UNCERTAINTY

Prof. Santiago Álvarez de MonProfessor of Managing People in Organizations, IESE Business School

Santiago Álvarez de Mon is one of the top ten renowned

management thinkers in Spain, according to Management

Business Forum. He is an expert in leadership and organizational

behaviour. He is the author of management books and his articles

are regularly published in business publications. He has written

numerous research papers and book chapters on coaching,

personal development planning, team-building, leadership,

corporate culture and self-management. He is the author of

several business cases such as Rafael Nadal (“The Champion and

The Person”), Pau Gasol (“An International Career”) and others.

Faculty

These fees cover academic tuition, academic materials, coffee breaks during the seminar and lunch.

Monday, 30th May 2016

The seminar will take place at:

Hotel Renaissance Moscow Monarch Centre(31A bld.1 Leningradsky prospect Moscow 125284 Russian Federation)

Dates, Fees and Registration

Fees

Date

Venue

The working language for the seminar will be English, with simultaneous translation

in Russian

₽ 55.000 complete day (VAT included)₽ 15.000 management seminar (afternoon only. VAT included)

Satiango Álvarez de Mon is a frequent speaker at conferences

and has provided training and consulting services in companies

such as Santander Bank, Vodafone, BBVA, Telefonica, Rolls Royce,

Pzifer, Jhonson-Jhonson, Merck, PWC, Red Electrica, UBS…

As a speaker and a lecturer, he refuses to stay on the superficial

and tries to provoke a profound examination of fundamental

aspects of organizational structure such as involvement of

employees, business relations, leadership, personal initiative

and communication. Overcoming adversity and conflict

management are two other issues on which Santiago Alvarez de

Mon is an expert.

He is a professor at IESE and lecture on Managing People in

Organizations in Advance Management Programmes. He holds a

law degree, an MBA from IESE and PhD in Sociology and Political

Sciences. He is also visiting professor at prestigious business

centres in China, Mexico, Colombia...

For more information

www.santelmo.org

Jaime FalcóEmail: jfalco@santelmo.org

Tel. +7 963 973 82 11

Ludmila GologurskiEmail: lgologurski@santelmo.org

Tel. +7 925 146 98 50

Avda. de la Mujer Trabajadora, 1. 41008 Seville, SpainTel: +34 954 975 004. Fax: +34 954 958 240

Avda. Carlos de Haya, 165. 29010 Malaga, SpainTel: +34 952 071 940. Fax: 952 612 695

www.santelmo.org